iconSearch Engine Land

Considering In-house SEO? How to ease into in-house SEO Smoothly
In-house SEO can be more cost efficient, but it can also be very costly because in-house SEO has many unique challenges. If you are planning to bring SEO in-house in the coming year, be smart. Most companies can’t actually be
Google Testing ‘Blended’ Mobile Ads
Yesterday Google Operating System noticed that search ads were showing up between and amongst the organic content in mobile search results. I tried a variety of times this morning to reproduce those results and was unable to.The ads I saw
Google Trends Features ASCII Art Of 9/11
A reader tipped us off to how ASCII art of an airplane is showing up in the number two position at Google Trends. When we first looked ourselves, we thought the image was that of an airplane approaching a landing
Yahoo To Advertisers: We Can Create Ads & Edit Keywords Without Asking First
Last night, Yahoo emailed their search advertisers about new terms and conditions including a controversial provision that they are allowed to create ads, remove or add keywords to campaigns and “optimize” accounts — which could allow for bid changes. All
Google Wins “Gu Ge” Lawsuit In China
Google Wins Lawsuit on Name, Trademark of Subsidiary in China from Bloomberg reports Google has won the lawsuit over Google’s trademark on its Chinese subsidiary “Gu Ge.”The Beijing Haidian District Court ruled that Beijing Guge Science and Technology has to
Google Claims That Google Checkout Increases Conversion By 40% & Clicks By 10%
Google has added claims to its Google Checkout Merchant homepage that having Google Checkout as part of your AdWords ads will lead to higher conversions and a better click through rate. Google specifically writes that conversions will increase by 40%
Google Finally Brings Picasa To The Mac
Google announced the now have Picasa for Mac available for download. Why now? Well, MacWorld 2009 is currently underway - so that is why they released it this week. What took so long for Google to bring Picasa to the
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iconAaron Wall's SEO Book.com

Internet Marketing's Words That Sound too Good to be True
Words that sound good are often used in marketing by those in dire need of credibility, or those promoting a warped view of reality needed to justify their own business models. Many catch words and phrases obtain an Orwellian opposite
Youtube Monetization 2 Years From Now
I think my wife came to say hi to me when I was sleeping a week or so ago and I started singing you are my sunshine in a rather annoying voice (not sure where I first heard the song,
Captcha Advertising via SEO Trivia
Recently we lightened the background color and increased spacing between keyword results in our keyword tool...making the results look more aesthetically appealing. While playing with it I wondered how hard it would be to change the captcha questions to make
Books Are Great Web Content Sources
I saw about a half dozen blogs mention this review of Predictably Irrational...a book we covered 4 months ago that is still getting tons of new press. The book is so good that Rand did a review of the review.
Happy New Year!
Social Media Case StudyThis Sphinn thread is a case study in social media...with lots of brilliant analysis / advice in it from SugarRae, John Andrews, and Fantomaster.Microsoft Search = Tragic FailDanny Sullivan wrote in depth about why Microsoft Search has
Yes, Keyword Ranking Reports are Still Valuable
In Mike Grehans New Signals to Search Engines he highlights how personalization, social media, and universal search may help move search beyond text and links.Mike also contended that ranking reports are dead. While clients should see the end effect of
Download Alexa Top 1,000,000 Websites for Free
Quantcast was the first web traffic analytics company that allowed users to download their top 1,000,000 websites. Recently Alexa followed suit, giving away a daily updated index of their top 1,000,000 websites.Such lists should be taken with a grain of
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iconSEOmoz

Do Sitemaps Affect Crawlers?
Posted by chenryLike any other person out there, I fall into habits, good and bad.  Recently while working on a client’s website, I created a Sitemap and submitted it to the search engines, like I always do.  I started to
If I Could Change One Thing About the SEO Industry, It Would Be...
Posted by randfishMy personal ending would be - to Improve the Industrys Professionalism. Were a young industry, which means opportunity, excitement and lots of fantastic entrepreneurs and personalities. Conversely, it also means a lot of unprofessional, immature behavior, even from
Best Practices for Content Optimization
Posted by randfishIs it possible that in all the years weve been writing at SEOmoz, theres never been a solid walkthrough on the basics of content optimization? Lets fix that up.First off, by content, I dont mean keyword usage or
Redirect 301 /jane.html
Posted by Jane CoplandIt was a bit difficult hitting the Compose Entry link in my account to write this, because this will be one of the last blog posts I write as an SEOmoz staff member. At the end of
I Will Bet You $1035.58 that the Internet is Recession Proof
Posted by Danny DoverAbout six months ago, I created a list of the top 100 domains based on estimated monthly visits. This list identified the elite corporations that had found the success that most entrepreneurs (and SEOs) are striving to
10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing
Posted by randfishI couldnt help but love Chris Yehs Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions. Its a fascinating look into the surprisingly predictable psychology that powers human actions and reactions and I think there are
A Christmas Present for SEOs: 10 Tips to Pick the Low Hanging Fruit
Posted by randfishIts very late on Christmas Eve, and I can hear our hosts, my cousin-in-law and his girlfriend, snoring in the next room. Their new dog is curled up on the couch, grumbling and huffing through his wet nose, one eye
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iconMatt Cutts

Start the Year with an Empty Inbox!
Here’s a nice Gmail tip that will make you feel like a million bucks: empty out your crufty email inbox. There’s nothing like an empty inbox to motivate you and give you a fresh start for the year.“But Matt,” you
Chrome Provides Dedicated Privacy Options
I was browsing the web when I ran across a statement about Google Chrome that I’ve seen echoed in different ways in the last couple months: “the reality is that Google Chrome is sending basic info about my pc back
Last Toolbar PageRank update of 2008
In case you didn’t see where I confirmed it on Twitter, Google recently did a toolbar PageRank update. It’s pretty much done now. If you want more info, I’ve answered questions about PageRank and the Google Toolbar in the past.I
Google Feedback from my Parents
(I’m not with my parents this Christmas, but I’m thinking about them and thought I’d post this.)I was chatting with my parents a couple weeks ago and the subject turned (as it often does) to Google. They wanted to give
My 2008 traffic stats
I published traffic stats for my blog for 2006 and 2007, so it’s time for the 2008 statistics.The rough summary is:2006: 1.7M visits and 2.9M pageviews2007: 2.3M visits and 4.8M pageviews, plus 31K RSS readers2008: 3.4M visits and 5.7M pageviews,
Living in the cloud
I used Wakoopa to track which applications I run on my home Windows machine. Here’s what it says:When 96% of your computer time is spent in a browser, that’s living in the cloud.
Living in the cloud
I used Wakoopa to track which applications I run on my home Windows machine. Here’s what it says:When 96% of your computer time is spent in a browser, that’s living in the cloud.
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iconSearch Engine Watch

SearchDay | There's No Shortcut to Good SEO
Todays search engine marketing news and opinion: Theres No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.
SearchDay | Search Shifts and Predictions for 2009
Todays search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Use Caution When Growing Your Site
Todays search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.
SearchDay | Will Social Networks Become the New Inbox?
Todays search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.
SearchDay | Assembling Your Landing Page Optimization Dream Team
Todays search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team; Online Spending Soars Before Christmas; Keep Tabs on Santas Whereabouts; and more.
SearchDay | Social Media and SEO -- Friends with Benefits?
Todays search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.
SearchDay | Revisiting 2008 Search Predictions
Todays search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.
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iconPronet Advertising

Catchup - 12/22/08
Jeremy Schoemaker is giving you a once in a lifetime opportunity to get your brand out there while supporting a good cause. During Affiliate Summit Jeremy will be wearing one persons brand on his t-shirt during the conference. If you
Marketing Through Giveaways
Marketing doesnt always have to involve using methods like search engine optimization, email marketing, or banner advertising. Instead of using expensive methods of marketing you can also market your company by giving your product away for free to select bloggers.One
Are you going to Pubcon?
If you are going to Pubcon, there is a lot going on. DK, over at Purpose Inc is organizing a fight club, dinners, drinks, and a poker tournament with hot chicks.Go over to the schedule page for
Email Publishing Now On Docstoc
Docstoc just rolled out an email feature that easily allows you to upload documents online. Docstoc now supports email uploading and publishing. Simply email any document (.doc, .xls, .ppt, .pdf) to uploads@docstoc.com, as an attachment, and your document(s) will be
Looking to increase your traffic? V7N has a solution for you!
As we all know, the more links you have coming into your website the more traffic you are going to get. The problem with this is that it can take hours to solicit and obtain links. Luckily V7N has solutions
'My Documents' Hits the Web
My Documents is something we all use. Whether you have a PC or a MAC, you are probably using some sort of documents folder. The major problem with storing your documents on one computer, is that you cant access them
Free ThinkTank Ticket
A while ago I wrote about the ThinkTank 2008 and why it is a conference that you have to attend. I know it maybe a bit expensive, so here is your chance to attend for free. Jeremy Schoemaker is throwing
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iconSEO Black Hat

Are You Paralized by Too Much Freedom?
With what you do, you probably have the freedom to be doing it anywhere in the world. You have the freedom to do whatever you want in your free time.
I Say: Just Ignore It.
Totally hypothetical question here.
Hands Down the Best Marketing “Post” of the Year.
Yes, I realize its not technically a blog post, but its still the best marking post of the year.
Poker Lessons Applied to Business
How are Poker and Business Related?
The Gift of the Magi
ONE DOLLAR AND EIGHTY-SEVEN CENTS. THAT WAS ALL. AND SIXTY CENTS of it was in pennies.
The Stuff of Lies
The Story of Stuff is a stories of Lies.
Since When Does ‘Top 89th Percentile’ Mean ‘Douchebag’? (Since Always!)
Is that the best you can do?
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iconSearch Engine Roundtable

Daily Search Forum Recap: January 6, 2009
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....
Is Google's PageRank Indicators in Webmaster Tools Useless?
A WebmasterWorld thread asks just how accurate is the table in Google Webmaster Tools that shows the details of Your page with the highest PageRank. It is found under Statistics and then under Crawl stats at the bottom of the...
SEO's View of Google's Greatest Achievements of 2008
Frank Watson posted a thread at Search Engine Watch Forums asking members what they feel Googles top achievements of 2008 were. Here are some of the responses from the thread: Google, swooping in to muck up any and all Yahoo/MSN...
Are Google AdSense Optimization Reports Helpful?
Google AdSense began testing AdSense optimization reports about two years ago. They officially released in in April 2007 and publishers were eager to get tips from Google. We then began noticing that the tips were not only repetitive and automated...
Yahoo Updates Search Advertisers Terms & Conditions
Last night, Yahoo sent out an email to their Search Marketing advertisers, notifying them that they have updated the terms and conditions. So I compared the current version to the archived version to see what significant changes have been made....
Case Study: Transferring Google PageRank With Redirects
An older WebmasterWorld thread has been updated to share the time frame it took this webmaster to transfer his Google PageRank scores from old URLs to new URLs. In summary, he set up a new URL structure (possibly a new...
Are Low Google AdWords Quality Scores Due to "Penalties"?
You dont hear the word penalty come up much when you are talking about Googles AdWords program. I hear it all the time with Googles web search algorithm, but rarely when it comes to Googles AdWords quality score algorithm. In...
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iconSEO Chat

Search Engine Indexing for Flash Websites is Improving
Are you frustrated because your Flash website does not show up on the search engines That s understandable. Keep reading though because there s hope all of your work is not wasted. The search engines are getting smarter where Flash
Microsoft`s Live Search Patents and Algorithms Related to Blogs
In this article we will cover three Microsoft patents and draw quick conclusions on where Live Search is going. Will the patents and the methods they represent help the software giant win market share in the search engine space The
Yasni: Yet Another People Search Engine?
Google s mastery of search sometimes makes us forget its shortcomings. Specialized search engines insist that they deliver better more relevant results for their particular fields. That seems especially true in the area of people search despite the many search
Using Images to Tell Your Story
The Internet has come into its own as a visual medium with entire sites devoted to still images and video. When searchers look for information or entertainment they ve come to want a little eye candy along with all those
Google`s Trust Rank and Hilltop Algorithms
PageRank is not the only algorithm Google uses to determine relevancy of pages. In this article we discuss two more publicly known algorithms Hilltop and Trust Rank. Keep reading for some enlightenment on how the world s most popular search
Mobile Search Engine Optimization
If there is one area of certain growth in these troubled economic times it is the mobile communications sector. And with significant improvements having emerged over the last few years in vital areas such as data transfer speed screens and
Middlespot: Getting More Out of Search
In the first part of this two-part review I introduced you to Middlespot a Canada-based startup company with an online tool that can help you organize your online research. In this second part I finish my review touch on the
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iconOnline Marketing Blog

Should Marketers Shift Offline Budgets to Digital Marketing?
You don’t have to look much further than recent headlines and research studies below to see that many companies are losing confidence in traditional marketing and advertising.  The changing trends in information production, distribution and consumption coupled with the uncertain times we
6 Social Search Engines to Start 2009
There are many reasons to search social media including monitoring for brand and reputation management purposes. Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends.Most advice
2008 Top SEO Blogs by RSS Subscribers
As part of  maintaining the BIGLIST of search engine marketing blogs, we’ve posted a list of the top SEO blogs that publish their RSS feed subscriber counts and on this last day of 2008, I thought I’d put up just
How Community Building Boosts SEO
A while back I had a Twitter discussion with a few smart Minnesota based marketers, @cbensen, @albertmaruggi and @bestbuyCMO about the importance of customer service and community building that turned to a variety of ancillary benefits. Connie mentioned that community building is
Happy Birthday TopRankBlog & SEO Blogs Class of 2003
I am happy to say that this weekend, December 28th  marks 5 years of blogging at Online Marketing Blog. From the infamous “Florida Update” of December 2003 to current, practical advice on social media strategy December 2008, TopRank has been
Happy Holidays from TopRank Online Marketing
The entire team at TopRank Online Marketing would like to wish our valued readers a very happy holidays and a fantastic new year. We sincerely appreciate all our subscribers and all the amazing insight, comments and connections you’ve helped us
Best Podcasts on Social Media
There are many ways to acquire information on the topic of social media ranging from blogs to books to Twitter. As part of our efforts to aggregate useful resources for Online Marketing Blog readers on topics related to digital PR,
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iconSearch Engine Journal

Find Out If Your Online Identity Has Been Stolen
The diversity of social media communities has brought one huge Internet marketing problem: online identity theft. If you are lucky enough to own a fairly popular unique brand name and smart enough to use it for social networking, you might
Yahoo Now Can Change Advertiser Search Marketing Campaigns
Yahoo Search Marketing has rolled out a new TOS which gives it the right to change the search marketing campaigns of its advertisers via changing their ads and adding keywords.Sponsored Search 3. OPTIMIZATION. In the U.S. only, for those advertisers
5 Link Building Tactics You Probably Don’t Use But Should
The end of the year saw a couple of remarkable ultimate link building lists; so I see no reason to add my own. Instead I decided to describe a few highly effective, not yet overused and quite original link building
IM Spring Break Tickets On Sale : April Search Marketing Conference
I am very happy to announce that registration for IM Spring Break has opened. Taking place April 2-4 in Deerfield Beach, FL, IM Spring Break will have a limited number of tickets available for sale, starting with 200 tickets which
5 Common AdWords Myths Absolutely Destroyed
#1 Myth: AdWords Is Media Placement This is a misconception of ad agencies and clients who have done more media placement than pay per click. In media placement, you place your ad somewhere for a set fee, and that’s it.
14 Essential Greasemonkey Scripts for Google Search
Greasemonkey is an addon for Firefox allowing users to install scripts that make on-the-fly changes to most HTML-based web pages. To use the scripts you find in this post install the Greasemonkey extension first. This list ofGreasemonkey scripts is dedicated
New Year’s Resolutions 2009 : Business and Life Goals
Howdy folks, it’s now 2009 and like many out there in the world, I’m digging myself out of my Holidays and New Year’s feasting and over-consumption bunker to reflect on the past year and set goals for 2009. Looking over
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iconGraywolf's SEO Blog

How Amazon Turned a Mobile Phone into a Cash Register
While there were numerous reports of Amazon being one of the few retailers who were positive this holiday season. One of the things that was didn’t receive a tremendous amount of press was the release of Amazon’s iPhone application. This
Google Guide to SEO - Are Social Media Links on Death Row?
I was reading Google’s guide to SEO (pdf) , and it’s actually pretty good from a website or business owner perspective. However here’s a quote I found interesting, this is something they recommend NOT to do on social media websites:involving
Who Else Wants to Make Money from Social Media?
Hi there. I suppose since this is a guest post, I should start with a little introduction. I’m Tim Woodin, and I’m going to talk about how to use social media to make money.Firstly though, let me give you a
Blogher 2009 Looking for Speakers
Blogher announced they are looking for speakers, looking for ideas for sessions and speaker nominations. I’m not sure why they can’t just say “call for speakers” like everyone else but hey that’s their thing not mine.Anywho if you know of
Re Inclusion Requests Only For Verified Sites
I’ve submitted more than one reinclusion request over the years,  and the process was education in some ways (what you don’t think you can experiment with that too under the proper well planned and thought out conditions?). However I was
testing
jdskjdskjAdvertisement: Need SEO help with your website, look at my SEO Consulting Services Related PostsNew Plugins Under TestingIm testing some new plugins so if anything appears wonkadoodle please drop me an email thanksTesting 123I think Im back template is whacked
So I Made it Onto Some Silly List
So while I was away I made it onto the Most Influential Online Marketers of 2008 list. Not that I don’t appreciate everyone who was nice enought to vote for me, and all the hard work that went into putting
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on January 7th 2009 16:41 | Contact