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Search Engine Land

SearchCap: Google Mobile Winners, Google Maps Hack & Disavowing: Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google Mobile Winners, Google Maps Hack & Disavowing appeared first on Search Engine Land.Please visit Search Engine Land

Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report: Do you need an paid media campaign management platform?The post Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report appeared first on Search Engine Land.Please visit Search Engine Land for the full article.

Act Now: SMX Advanced Early Bird Rates Expire Saturday: Search Engine Land’s SMX Advanced rates increase at the end of the day Saturday! Register now, save $200 and guarantee your seat at the search marketing conference of the year. SMX Advanced features one-of-a-kind sessions for experienced search engine marketers.

To Grow Your Career, See The Whole Customer Experience: Its important for SEO professionals to be well-versed in search, but columnist Nathan Safran reminds us that true leaders understand the bigger picture as well.The post To Grow Your Career, See The Whole Customer Experience appeared first on Search Engine

You First Steps In Content Marketing: New to content marketing and not sure where to begin? Columnist Eric Enge provides a helpful outline for SEOs (or anyone) looking to start incorporating this crucial digital marketing tactic.The post You First Steps In Content Marketing appeared first on

When Disavowing Links At The Domain Level, Don’t Let Your Machete Turn Into A Guillotine: We SEOs can sometimes get a bit overzealous when disavowing links. Columnist Glenn Gabe outlines his process for carefully reviewing your disavow file to ensure that strong domains havent been added in error.The post When Disavowing Links At The Domain

Are These The Winners & Losers Of Google Mobilegeddon?: Was Reddit the biggest loser? Early results say yes, while TV Tropes and Entertainment Tonight are seen as winners.The post Are These The Winners & Losers Of Google Mobilegeddon? appeared first on Search Engine Land.Please visit Search Engine Land for

Google Maps Hack Shows Android Mascot Relieving Itself On Apple Logo: VentureBeat chronicles another episode in the sometimes delightful, sometimes cringe-worthy history of off-color, user generated content on Google Maps. The subject of the hack today is the image of an Android mascot urinating on an Apple logo. Here’s the image

SearchCap: Google Mobile Update Rolling, Bing Detailed Answers & Google Action Cards: Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google Mobile Update Rolling, Bing Detailed Answers & Google Action Cards appeared first on Search Engine Land.Please visit

Google Action Cards For Android & Search Integration: Google search now better communicates with your Android phone for taking notes, setting alarms, finding your phone and getting directions.The post Google Action Cards For Android & Search Integration appeared first on Search Engine Land.Please visit Search Engine Land for

Bing Providing Detailed Answers From Third-Party Web Sites Like Google: Bing is now providing long form answers taken from third-party web sites.The post Bing Providing Detailed Answers From Third-Party Web Sites Like Google appeared first on Search Engine Land.Please visit Search Engine Land for the full article.

Search In Pics: Google Bumper Cars, Game Of Thrones & Day At The Beach: In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google

Cut The Crap: The Real Reason Delighting Users Is Fundamentally The Only SEO Strategy: Google is a self-serving publicly traded company. Columnist Nate Dame investigates why that makes delighting users and influencing brand preference the only viable cornerstones of SEO.The post Cut The Crap: The Real Reason Delighting Users Is Fundamentally The Only SEO

The Vast Opportunity Of Audience-Based Search Marketing: Google may soon allow advertisers to use first-party data targeting in their search campaigns, and contributor George Michie explains why this change will benefit advertisers and customers alike.The post The Vast Opportunity Of Audience-Based Search Marketing appeared first on Search

Google Confirms Mobile Friendly Algorithm Roll Out Completely Live In Some Data Centers: Googles John Mueller confirmed the mobile friendly algorithm is rolling out and is actually completely live at some data centers.The post Google Confirms Mobile Friendly Algorithm Roll Out Completely Live In Some Data Centers appeared first on Search Engine Land.Please

Google Wants Beta Testers For New App Indexing Features: Are you an Android developer who has apps with App Indexing enabled? Google wants you to beta test some new features.The post Google Wants Beta Testers For New App Indexing Features appeared first on Search Engine Land.Please visit Search Engine

Google: Lower CPCs Are Because Of YouTube, Not Mobile Search: TrueView ads on video site blamed for lower aggregate CPCs. The post Google: Lower CPCs Are Because Of YouTube, Not Mobile Search appeared first on Search Engine Land.Please visit Search Engine Land for the full article.

SearchCap: Bing Ads Shopping, Facebook Hello & Google Search Analytics: Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Bing Ads Shopping, Facebook Hello & Google Search Analytics appeared first on Search Engine Land.Please visit Search Engine

Bing Ads Shopping Campaigns Now In Beta: The beta will likely get more advertisers to try Bing Product Ads as Shopping Campaigns can be imported from AdWords.The post Bing Ads Shopping Campaigns Now In Beta appeared first on Search Engine Land.Please visit Search Engine Land for the

SPONSOR MESSAGE: The Authoritative Guide to Call Tracking and Local SEO: Does call tracking harm local SEO? The answer is a resounding no. This 30-page guide to SEO and call tracking outlines 7 ways to implement call tracking without harming SEO and explains how not to use call tracking. Get your

Aaron Wall's SEO Book.com

Google Mobilepocalypse Update: A day after the alleged major update, I thought it would make sense to highlight where we are at in the cycle. Yesterday Google suggested their fear messaging caused 4.7% of webmasters to move over to mobile friendly design since

Consensus Bias: The Truth About Subjective TruthsA few months ago there was an article in New Scientist about Googles research paper on potentially ranking sites based on how factual their content is. The idea is generally and genuinely absurd. You cant copyright

Designing for Privacy: Information is a commodity. Corporations are passing around consumer behavioral profiles like brokers with stocks, and the vast majority of the American public is none the wiser of this market’s scope. Very few people actually check the permissions portion of

Google Mobile Search Result Highlights: Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are

Responsive Design for Mobile SEO: Why Is Mobile So Important?If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times

You Can't Copyright Facts: The Facts of LifeWhen Google introduced the knowledge graph one of their underlying messages behind it was you cant copyright facts.Facts are like domain names or links or pictures or anything else in terms of being a layer of information

Mozilla Firefox Dumps Google in Favor of Yahoo! Search: Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement. Google has been the Firefox global search default since 2004. Our

Peak Google? Not Even Close: Search vs Native AdsGoogle owns search, but are they a one trick pony?A couple weeks ago Ben Thompson published an interesting article suggesting Google may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online

How Does Yahoo! Increase Search Ad Clicks?: One wonders how Yahoo Search revenues keep growing even as Yahoos search marketshare is in perpetual decline. Then one looks at a Yahoo SERP and quickly understands what is going on.Heres a Yahoo SERP test I saw this morning

Google SEO Services (BETA): When Google acquired DoubleClick Larry Page wanted to keep the Performics division offering SEM & SEO services just to see what would happen. Other Google executives realized the absurd conflict of interest and potential anti trust issues, so they overrode

Use Verticals To Increase Reach: In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given

The Only Thing Certain In SEO Is Change: SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six

Measuring SEO Performance After "Not Provided": In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The

Loah Qwality Add Werds Clix Four U: Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an

Understanding The Google Penguin Algorithm: Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people

Guide To Optimizing Client Sites 2014: For those new to optimizing clients sites, or those seeking a refresher, we thought wed put together a guide to step you through it, along with some selected deeper reading on each topic area. Every

Google Search Censorship for Fun and Profit: Growing Up vs Breaking ThingsFacebooks early motto was move fast and break things, but as they wanted to become more of a platform play they changed it to move fast with stability. Anything which is central to the web needs

{This | The Indicated} {Just | True} {In | Newfangled}: A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by

Building a Legal Moat for Your SEO Castle: About a month ago a year old case of an SEO firm being sued by its client resurfaced via a tweet from Matt Cutts.Id like to add something to this conversation that will be helpful for you

Have We Reached Peak Advertising?: The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013, an increase of

SEOmoz

The 3 Most Common SEO Problems on Listings Sites: Posted by Dom-WoodmanListings sites have a very specific set of search problems that you dont run into everywhere else. In the day Im one of Distilleds analysts, but by night I run a job listings site, teflSearch. So, for my

Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes - Whiteboard Friday: Posted by randfishMany SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Googles SERPs. One thing we can be sure of is that theyre not going away anytime soon, so in todays

1 Day After Mobilegeddon: How Far Did the Sky Fall?: Posted by Dr-PeteEven clinging to the once towering bridge, the only thing Kayce could see was desert. Yesterday, San Francisco hummed with life, but now there was nothing but the hot hiss of the wind. Google’s Mobilegeddon blew out from

Moz's 2014 Annual Report: Posted by SarahBirdMoz has a tradition of sharing its financials (check out 2012 and 2013 for funzies). Its an important part of TAGFEE.Why do we do it? Moz gets its strength from the community of marketers and entrepreneurs that support

The Nifty Guide to Local Content Strategy and Marketing: Posted by NiftyMarketingThis is my Grandma.She helped raised me and I love her dearly. That chunky baby with the Gerber cheeks is me. The scarlet letter A means nothing… I hope.This is a rolled up newspaper.

Google Told Me I'm Pregnant: From Strings to Diagnosis: Posted by CraigBradfordIn the near future, I think Google Now could tell you are pregnant or diagnose you with a medical condition before your

How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences - Whiteboard Friday: Posted by randfishGiven Googles recent changes to SERPs and their April 21 mobile deadline, does SEO still come first? In todays Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to

How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%: Posted by KelseyLibertIn October 2013, Fractl published a study on viral emotions on the Harvard Business Review. The research was picked up by several high-authority publishers, catapulted our brands authority, increased our brand awareness, and drove dozens of qualified leads. To our expectation, we proved that

Using Term Frequency Analysis to Measure Your Content Quality: Posted by EricEngeIts time to look at your content differently—time to start understanding just how good it really is. I am not simply talking about titles, keyword usage, and meta descriptions. I am talking about the entire page experience. In

Inbound Lead Generation: eCommerce Marketing's Missing Link: Posted by EverettIf eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, theyll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound

How to Keep your Site Fast for Mobile-Friendly: Posted by ZoompfCindy Krum recently published a must-read primer on the upcoming Mobile-Friendly changes which I highly recommend checking out before proceeding. Got it? Good. With the mad rush to optimize mobile sites prior to April 21st, it can be very

Elements of Personalization and How Marketers Can Perform Better in a Personalized World - Whit(...): Posted by randfishFrom information about your location and device to searches youve performed in the past, Google now has a great deal of information it can use to personalize your search results. In todays Whiteboard Friday, Rand explains to what

The Incredible Shrinking SERP - 2015 Edition: Posted by Dr-PeteIn the beginning, there were 10 results, and it was good. Then, came expanded site-links and Googles 7-result SERP. Around the middle of 2014, we started to hear reports of SERPs with odd numbers of organic results – 9,

Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content: Posted by SimonPensonRunning an agency comes with many privileges, including a first-hand look at large amounts of data on how clients sites behave in search, and especially how that behavior changes day-to-day and month-to-month.While every niche is different and can have subtle nuances

Get Unbeatable Insights into Local SEO: Buy the LocalUp Advanced Video Bundle: Posted by EricaMcGillivrayMissed LocalUp Advanced 2015? Forgot to take notes, or just want to relive the action? You can now purchase the bundle of 13 videos in order to get all the knowledge our speakers shared about local SEO in. Dive deep and learn

Check Your Local Business Listings in the UK: Posted by David-MihmOne of the most consistent refrains from the Moz community as weve released features over the last two years has been the desire to see Moz Local expand to countries outside the U.S. Today Im pleased to announce

9 Things You Need to Know About Google's Mobile-Friendly Update: Posted by SuzzicksRumors are flying about Googles upcoming mobile-friendly update, and bits of reliable information have come from several sources. My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of whats

Spam Score: Moz's New Metric to Measure Penalization Risk: Posted by randfishToday, Im very excited to announce that Mozs Spam Score, an R&D project weve worked on for nearly a year, is finally going live. In this post, you can learn more about how were calculating spam score, what it

Music SEO - 7 Lessons in Brand Optimization for 2015: Posted by evolvingSEOBands, music, and SEO - A different paradigmFor B2B or ecommerce, people often discover your brand with commercial queries like dining room lamps or an informational search like how to fix a dishwasher. Then they look around your site, your social profiles, get

What Does an SEO Do In Their Day-to-Day Work - Whiteboard Friday: Posted by randfishTheres a common misconception that SEO is a one and done task -- that you clean up and optimize a site, and once thats done, you can focus your efforts elsewhere. Theres so much more to the day-to-day

Search Engine Watch

YP Launches Lookalike Tool for Audience Retargeting: Today, YP rolled out its Audience Extension tool, which helps brands to both target campaigns across users Web searches and find new customers based on first-party search data.

6 Content Tips for Adapting to the Post-Mobilegeddon World: Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption.

The Value of Links: Links aren’t valuable because of Google; Google is valuable because of its use of links.

4 Effective Customer-Centric Content Marketing Ideas for "Boring" Industries: Here are four ideas to help you create powerful content, no matter your industry, that will engage your target audience and earn links and shares, boosting your search rankings.

Google Profits Rise as Ad Revenues Increase: Google reported a 4 percent increase in profits for Q1, driven by a steady growth in ad revenues. The company was hurt by the recent strength of the U.S. dollar, however.

Facebook "Hello" Brings Local Search to Calls: Facebook is testing an app called Hello that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts.

Bing Follows Google's Lead and Launches Shopping Campaigns: Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities.

Are You Guilty of Committing These Mobile-Friendly Mistakes?: With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results.

Brand vs. Non-Brand: Measurement Is Key: As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs.

IAB: Search Led Ad Spend in 2014: Search led ad format spend, while mobile continued its steady growth.

Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here’s Why: Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a talk.

Will Yandex Penalizing Paid Links Affect Other Search Engines’ Ranking Factors?: The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple effect on other search engines such as Baidu and Naver?

Product Reviews for Links? Be Careful!: Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive.

AdWords' Search Funnels (aka Attribution) Become More Accessible: Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC account.

Optimization Not Only Factor in "Mobilegeddon" Search Ranking: Shortly after changing its algorithm to push mobile-friendly sites higher in search results, Google posted a blog letting users know that there are 199 other criteria in ranking.

SEW, ClickZ, and SES Acquired by Blenheim Chalcot: SEW, ClickZ, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and better than ever before.

Google "Mobilegeddon" Has Officially Arrived: Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings.

Redirects for SEO: Soup to Nuts: If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity and be an SEO hero by following this redirects for SEO plan.

A Shift to Shopping Ads: Retailers are jumping on board with Googles shopping ads. heres a look at accounts that have been running shopping ads consistently.

Google, Yahoo Follow IAB's Advice to Improve HTTPS Encryption: Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions.

Pronet Advertising

3 Awesome PPC Tips to Attract More Qualified Leads to Your Unglamorous SaaS Offerings by @Chapp(...): SaaS marketers, listen up! Check out these few PPC tips to incorporate into your paid search efforts and start attracting the traffic that matters.The post 3 Awesome PPC Tips to Attract More Qualified Leads to Your Unglamorous SaaS Offerings by

How to Engage and Persuade People Through Storytelling by @neilpatel: Storytelling is so powerful that it’s been around for over 40,000 years. So how can you use storytelling to engage and persuade your website visitors?The post How to Engage and Persuade People Through Storytelling by @neilpatel appeared first on Search

Growth Hack Your Company With These 8 Tricks by @LarryAlton3: When you’re strapped for resources and low on capital, growth hacking is your best option. However, not every strategy works and it’s important to play follow the leader to see how successful companies have done it in the past.The post

Will Amazon Become the Source for Home Repair? by @submitexpress: Amazon.com to offer a new service for finding local home repair services and purchasing the services direct on Amazon.The post Will Amazon Become the Source for Home Repair? by @submitexpress appeared first on Search Engine Journal.

SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up by @vertical_coop: Lets talk abou structured mark-up and rich snippets, as well as its relevance among Search Engine Results Pages (SERPs).The post SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up by @vertical_coop appeared first on Search Engine

Don’t Buy My Links, Buy My Expertise by @JesseStoler: In link building, demanding that your team or agency build X amount of links in a certain time frame can be dangerous to your overall online marketing goals. The quality of links greatly outweighs the rate at which you build

#SEJThinkTank Webinar Recap: Current Trends in Link Building & Content Marketing by @dantosz: For this months first webinar, the Marketing ThinkTank welcomed back SEJ Founder Loren Baker and SEJ Chief Social Media Strategist Brent Csutoras to talk about link building and content marketing.The post #SEJThinkTank Webinar Recap: Current Trends in Link Building &

How The Pareto Principle Affects Your Analytics Data, From #SEJSummit Speaker Ryan Jones by @wo(...): Our SEJ Summit Chicago event was held on April 15th, and we were happy to have Ryan Jones, of SapientNitro, presenting. Ryan covered the Pareto Principle, which is the concept that 80% of the effects come from 20% of the work. Ryan tied this

#MarketingNerds: How to Successfully Integrate SEO Into Your Website by @AkiLiboon: In this #MarketingNerds episode, Carolyn Shelby of Tribune Publishing talks about switching website platform without hurting your SEO rankings.The post #MarketingNerds: How to Successfully Integrate SEO Into Your Website by @AkiLiboon appeared first on Search Engine Journal.

Attend The Outreach Marketing Virtual Summit – Free Online Conference by @jrdoog: This is a sponsored post from GroupHigh. GroupHigh is hosting its third Outreach Marketing Virtual Summit on April 28. Not only is this a free conference, but it’s online so anyone can tune in from anywhere! When: Tuesday, April 28th from 10:00AM to 6:00PM ESTWhere: OnlineWho: 50+

5 HTML & WordPress Hacks for Non-Coders by @KGarvSEO: Kathleen Garvin of SEMrush shares solutions to common HTML and WordPress issues online editors face regularly.The post 5 HTML & WordPress Hacks for Non-Coders by @KGarvSEO appeared first on Search Engine Journal.

7 SEO Tactics that Sound Smart but are Actually Dumb by @neilpatel: We’re in an era of SEO in which there is far less wiggle room for tactics and techniques. Here are some SEO mistakes you need to avoid.The post 7 SEO Tactics that Sound Smart but are Actually Dumb by @neilpatel

Google: Online Video a “Must” For Mobile Marketing by @mattsouthern: According to Google, online video is a must-have component for your mobile marketing strategy, stating: “Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video.” Google’s latest research indicates that 50% of

WordPress Version 4.2 Now Live, Here’s What’s New by @mattsouthern: Version 4.2 of WordPress is now available to download. The update has been labeled Powell in honor of jazz pianist Bud Powell, and comes with several useful new features. Not sure whether or not to update right away? Here’s a

2015 European Search Awards Winners Announced At 4th Annual Ceremony by @mattsouthern: Winners of the 2015 European Search Awards were announced Wednesday evening at a ceremony held in Berlin, Germany. The European Search Awards are a showcase of the world’s best search marketers delivering real results in European countries. The list of

5 Collaboration Tips All Digital Marketers Need: When youre developing a brand as a marketer, you need the help of several people. Check out these 5 collaboration tips all digital marketers need.The post 5 Collaboration Tips All Digital Marketers Need appeared first on Search Engine Journal.

How Optimizing Your Email Marketing Will Save Your Bottom Line by @peterdaisyme: In this post I will teach you how optimizing your email marketing will save your bottom line, get you better leads and help your company grow faster.The post How Optimizing Your Email Marketing Will Save Your Bottom Line by @peterdaisyme

20 Ways to Never Write Boring Content Again by @JuliaEMcCoy: Content writing takes time, skill, and expertise if you want your readers to stay. Here are twenty creative ways to never write boring content again.The post 20 Ways to Never Write Boring Content Again by @JuliaEMcCoy appeared first on Search

Create Branded SEO Reports With WebCEO by @lauracruzspeaks: Run your SEO teams with white labeled automatic reporting and a robust system that shows what you need to fix with WebCEO.The post Create Branded SEO Reports With WebCEO by @lauracruzspeaks appeared first on Search Engine Journal.

The Basics of Email Marketing by @tdevalk: Today’s post will outline why you should start with email marketing and how to make sure you’re getting the biggest impact from your emails.The post The Basics of Email Marketing by @tdevalk appeared first on Search Engine Journal.

Search Engine Roundtable

Daily Search Forum Recap: April 27, 2015: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Did Google Update Their Search Algorithm Over The Weekend?: Over the weekend, Ive been getting lots of questions from webmasters if I noticed a Google update starting late Friday into Saturday and Sunday. Truth is, yea, there is higher than normal webmaster chatter around changes in the desktop search

Google: Not All Tag Pages Should Be Blocked From Google's Index: In the SEO world, there is a lot of strong feelings about what should be indexed and what should not be indexed by Google. SEO is now about removing content, removing links...

Google: The Mobile Friendly Algorithm Does Not Affect Your AdWords Quality Score: Kate ODonovan from the Google AdWords team in Dublin confirmed that the mobile friendly algorithm that began rolling out last week has not impact on your AdWords quality score...

Bing Now With Long Form Answers At The Top Of The Search Results: Spotted by Romit Mehta and posted on Twitter, Bing is now also providing detailed long-form answers at the top of their search results...

Google Answer Box Providing Irrelevant Answers From Blog Comments: Typically, Googles answer box at the top of the search results are too helpful. So helpful...

Yahoo Company Wide Photo From 1990s

Daily Search Forum Recap: April 24, 2015: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Video Recap of Weekly Search Buzz :: April 24, 2015: This week was Mobilegeddon week, with Google launching the mobile friendly algorithm on Tuesday. I spotted in creeping into my experiments on Wednesday and Google confirmed today it has rolled out to many data centers...

Google: The New Mobile Results Are Completely Rolled Out In Some Data Centers: I know some of you thought I was crazy when I said two days ago I started seeing the mobile friendly algorithm go live and it was shifting back and forth from one hour to the next on my mobile

Google Penguin Turns Three Years Old Today: Today is the third year anniversary of the launch of the Penguin algorithm.The original Penguin algorithm launched on April 24, 2012 and impacted about 3% of search queries by targeting unnatural links. Since then, Google released Penguin 2.0 on May

Google Mobile Friendly Label On AdWords Ads: Earlier this week, Jennifer Slegg spotted Google AdWords with the mobile friendly label on them. I cannot replicate but some can both on iOS devices and Android devices.

Google: The Doorway Algorithm Did Launch: A little over a month ago, Google announced they revised their doorway algorithm and updated their guidelines around doorway pages. But watching the space for a month...

Google Wants Beta Testers For Google App Indexing Preview Features: Googles John Mueller announced on Google+ that Google is looking for those webmasters and developers who have deployed App Indexing in their Android apps already if they want to preview some new features.He said:Were looking for some more people to

Google Bumper Car

Daily Search Forum Recap: April 23, 2015: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Is There Still A Google PageSpeed Ranking Factor?: For years, Google has said there is a demotion for sites that are incredibly slow to load. Heck...

Google John Mueller Hints At New Mass Link Penalty? #ingress: Yesterday, Googles John Mueller posted something very abstract on Google+ saying, Alright, whos playing with links again...

Funny: Automated Content Regeneration With Disclaimer For Google: Over the past few weeks...

Google AdSense Matched Content: Google announced a new AdSense feature to embed a widget on your pages that looks at the content relevancy of your web page and then shows relevant articles or pages from your web site in the widget box...

SEO Chat

So What’s the Future of Google Plus?: Since day one Google Plus has been under heavy attacks: Many people were fast to predict it to be dead… And who would blame them: Google is notorious for closing up awesome projects and many things (Google dropping Authorship, Vic

How To Use Twitter Chats for Business and Brand-Building: Twitter chats should be more than just social activity and networking. Used in a focused way, Twitter chats for business boosting actually also bolster your brand-building very strongly, if they are used in the right way. The right way usually involves

Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter: Twitter can be a robust means of generating new audiences, but these visitors will need a lot of persistent attention to be meaningful to your bottom line ROI. Ensuring you have proper lead nurturing implementations is critical when they hit

Majestic @TryMajestic Turns Link Analysis into a Game: Majestic, the well-known and popular backlink analysis software, has made an exciting announcement today: it is now a game! The feature called “Majestic Awards” will reward people who use the site most actively. There are lots of features inside Majestic

Get Back to the Basics: How to Rank Your Article on the First Page of Google: Google’s First Page of Search Engine results is the only place worth being these days. If you don’t rank on a search engines first page you have maybe a 1-5 percent chance of being found, depending on the industry you

Responsive Email Tips to Improve CTR and SEO: With mobile responsiveness becoming a major new search factor in 2015, it is important to ensure both your site and your emails are mobile responsive. The better you configure your email template to make it easy to get to your

So What’s the Future of Google Plus?: Since day Google Plus has been under heavy attacks: Many people were fast to predict it to be dead… And who would blame them: Google is notorious for closing up awesome projects and many things (Google dropping Authorship, Vic Gundotra

7 Apps to Run Your SEO or PPC From Your Phone: Thanks to mobile apps it’s now easier than ever to to run your SEO, PPC, AdWords and Social Media campaigns directly from your phone. That’s definitely a big deal when you’re traveling or if in an industry that requires a

Free Tools to Do A Competitor Blog Audit: Your content is one of the greatest tools you have at your disposal, from a marketing point of view. It gets your name out there, attracts attention, bring in regulars, markets your brand, builds your authority, connects you to other

Get Back to the Basics: How to Rank Your Article on the First Page of Google: Google’s First Page of Search Engine results is the only place worth being these days. If you don’t rank on a search engines first page you have maybe a 1-5 percent chance of being found, depending on the industry you

Responsive Email Tips to Improve CTR and SEO: With mobile responsiveness becoming a major new search factor in 2015, it is important to ensure both your site and your emails are mobile responsive. The better you configure your email template to make it easy to get to your

B2B Social Media Measurement Proves ROI: In the B2B space, there persists a belief that social media only works for B2C. This is because to date most have no proof it works for B2B. According to MarketingProfs and The Content Marketing Institute B2B Content Marketing 2015

How To Use Twitter Chats for Business and Brand-Building: Twitter chats should be more than just social activity and networking. Used in a focused way, Twitter chats for business boosting actually also bolster your brand-building very strongly, if they are used in the right way. The right way usually involves

Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter: Twitter can be a robust means of generating new audiences, but these visitors will need a lot of persistent attention to be meaningful to your bottom line ROI. Ensuring you have proper lead nurturing implementations is critical when they hit

How To Increase Conversions Of Your Inbound SEO Leads: Earlier this year, I conducted a survey of around 120 digital marketing consultants to understand the kind of leads they were seeking for their business. Not surprisingly, nearly 70% of the respondents had more than 25% of their leads coming

Majestic @TryMajestic Turns Link Analysis into a Game: Majestic, the well-known and popular backlink analysis software, has made an exciting announcement today: it is now a game! The feature called “Majestic Awards” will reward people who use the site most actively. There are lots of features inside Majestic

Video is Everywhere Today: As a small business today, you simply can’t have enough funds to promote your brand, and this is why you need to find inexpensive, yet efficient methods to get more exposure! One way to achieve that is video marketing, and

Online Marketing Blog

2015 Enterprise B2B Content Marketing Report: More Isn’t Better: Companies in the B2B space from IBM to HubSpot have been actively and effectively engaging prospects with longer sales cycle content for years. Like many competitive environments, a lot of emphasis for marketers has been about creating “more” content. More blog posts,

Online Marketing News: Facebook Says Hello, Twitter Gets More Direct, Google Gets Mobile-Friendly: The Periodic Table of Social Media - There’s a science to social media. From content and metrics to terminology, here’s a fun way to test and verify your social marketing experiments. Direct Marketing News New Direct Messaging Comes To Twitter - With today’s

4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update: Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their

Rejoining TopRank Marketing: 5 Career Lessons That Brought Me Back: One of the most exciting parts of life is uncertainty. You never really know where the decisions that you

eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media: When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do

Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off: Content Creation vs. Content Sharing

An Authoritative Interview with Podcast Master Jerod Morris, VP of Rainmaker.FM: Who is Jerod Morris? I think that’s an important question and one deserving of a public answer because if you’re in the online marketing and especially, the podcasting world, you need to know Jerod. So let’s get started. Jerod (@JerodMorris)

Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy: Content isn’t King, it’s the Kingdom Taking inventory of the content we’ve produced over the past 10+ years, I realized I’ve written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications.

Content vs. Advertising – Is There Really A Debate?: Recording last night’s BeanCast, Altruism or Consumerism, hosted by the talented Bob Knorpp brought up the topic of Content Marketing and whether paid placement of content is just advertising – among many other topics from Dove to Amazon Dash. This content vs.

Online Marketing News: No Millennial Trust, LinkedIn Gets Lynda, 5 Years Of YouTube Ads: Content With Relevant Images gets 94% More Views

A Dangerous Threat to Your Small Business: The Cult of Mediocrity.: I think it’s safe to say that no one starts a new venture or a business simply to be average. There’s a drive, a passion and a vision of possibilities. There’s also confidence that great things can be achieved. People who

Content Marketing Tools A to Z That You Can Use in 2015 and Beyond: Tools are only as effective as the skills of the person using them. In a world of digital marketing that’s 24/7 with ubiquitous connectivity from anywhere, anytime, marketers’ need for tools is greater than ever. Content Marketing in particular offers

Best Practices for Video Marketing on Social Networks from Cisco, SAP & Bally Switzerland: Driven by consumers’ insatiable appetite for video content, video marketing has become an important part of social media marketing. With platforms like Facebook, Twitter, Pinterest, and Instagram launching their own video applications, videos can be optimized for success beyond web pages and YouTube to

Not Happy With Your Business Blog Performance? Try These 5 Tips:: For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with

Online Marketing News: Twitter Gets Curating, Happy Birthday Pinterest!, Facebook Gets Riffing: The Evolution of Keyword Research Tools

Social Media Marketing Case Studies: Learning Moments and Key Takeaways From #SMBMSP76: Here at TopRank Online Marketing, we believe in the power of collaborative learning. Our team members’ backgrounds in diverse aspects of marketing; including PR, communications and SEO; allow us to work together to manage all aspects of digital marketing for our clients,

Social Media Marketing World 2015: Memorable Moments & Top Takeaways #SMMW15: They say that the third time’s the charm. According to the word on the street (and our own opinions), Social Media Marketing World 2015 may have been the best party Michael Stelzner and his team have thrown since the conference’s

12 Tools to Help You Optimize Your Social Media Marketing Results: Strategy gives you direction, but tools help you get there quicker, says Ian Cleary, founder, RazorSocial at Social Media Marketing World. Once you have a strategy, then you need tools to help you save time and provide value. Twenty-six percent

How to Create and Repurpose Content That Customers Really Want: According to Content Marketing Institute and Marketing Profs, 50% of marketers say that producing content consistently is a top challenge. Our clients at TopRank Online Marketing verify this statistic every day – as does our own team. Substantial content that

How Big Brands Measure and Communicate Social Media Success: We have all struggled with what to measure to show how our social media program is performing. Additionally, how do you best communicate the results to executives, managers and other stakeholders? At the Social Media Marketing World conference, experts from

Search Engine Journal

3 Awesome PPC Tips to Attract More Qualified Leads to Your Unglamorous SaaS Offerings by @Chapp(...): SaaS marketers, listen up! Check out these few PPC tips to incorporate into your paid search efforts and start attracting the traffic that matters.The post 3 Awesome PPC Tips to Attract More Qualified Leads to Your Unglamorous SaaS Offerings by

How to Engage and Persuade People Through Storytelling by @neilpatel: Storytelling is so powerful that it’s been around for over 40,000 years. So how can you use storytelling to engage and persuade your website visitors?The post How to Engage and Persuade People Through Storytelling by @neilpatel appeared first on Search

Will Amazon Become the Source for Home Repair? by @submitexpress: Amazon.com to offer a new service for finding local home repair services and purchasing the services direct on Amazon.The post Will Amazon Become the Source for Home Repair? by @submitexpress appeared first on Search Engine Journal.

SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up by @vertical_coop: Lets talk abou structured mark-up and rich snippets, as well as its relevance among Search Engine Results Pages (SERPs).The post SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up by @vertical_coop appeared first on Search Engine

Don’t Buy My Links, Buy My Expertise by @JesseStoler: In link building, demanding that your team or agency build X amount of links in a certain time frame can be dangerous to your overall online marketing goals. The quality of links greatly outweighs the rate at which you build

#SEJThinkTank Webinar Recap: Current Trends in Link Building & Content Marketing by @dantosz: For this months first webinar, the Marketing ThinkTank welcomed back SEJ Founder Loren Baker and SEJ Chief Social Media Strategist Brent Csutoras to talk about link building and content marketing.The post #SEJThinkTank Webinar Recap: Current Trends in Link Building &

How The Pareto Principle Affects Your Analytics Data, From #SEJSummit Speaker Ryan Jones by @wo(...): Our SEJ Summit Chicago event was held on April 15th, and we were happy to have Ryan Jones, of SapientNitro, presenting. Ryan covered the Pareto Principle, which is the concept that 80% of the effects come from 20% of the work. Ryan tied this

#MarketingNerds: How to Successfully Integrate SEO Into Your Website by @AkiLiboon: In this #MarketingNerds episode, Carolyn Shelby of Tribune Publishing talks about switching website platform without hurting your SEO rankings.The post #MarketingNerds: How to Successfully Integrate SEO Into Your Website by @AkiLiboon appeared first on Search Engine Journal.

Attend The Outreach Marketing Virtual Summit – Free Online Conference by @jrdoog: This is a sponsored post from GroupHigh. GroupHigh is hosting its third Outreach Marketing Virtual Summit on April 28. Not only is this a free conference, but it’s online so anyone can tune in from anywhere! When: Tuesday, April 28th from 10:00AM to 6:00PM ESTWhere: OnlineWho: 50+

5 HTML & WordPress Hacks for Non-Coders by @KGarvSEO: Kathleen Garvin of SEMrush shares solutions to common HTML and WordPress issues online editors face regularly.The post 5 HTML & WordPress Hacks for Non-Coders by @KGarvSEO appeared first on Search Engine Journal.

7 SEO Tactics that Sound Smart but are Actually Dumb by @neilpatel: We’re in an era of SEO in which there is far less wiggle room for tactics and techniques. Here are some SEO mistakes you need to avoid.The post 7 SEO Tactics that Sound Smart but are Actually Dumb by @neilpatel

Growth Hack Your Company With These 8 Tricks by @LarryAlton3: When you’re strapped for resources and low on capital, growth hacking is your best option. However, not every strategy works and it’s important to play follow the leader to see how successful companies have done it in the past.The post

Growth Hack Your Company With These 8 Tricks by @LarryAlton3: When you’re strapped for resources and low on capital, growth hacking is your best option. However, not every strategy works and it’s important to play follow the leader to see how successful companies have done it in the past.The post

Will Amazon Become the Source for Home Repair? by @submitexpress: Amazon.com to offer a new service for finding local home repair services and purchasing the services direct on Amazon.The post Will Amazon Become the Source for Home Repair? by @submitexpress appeared first on Search Engine Journal.

SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up by @vertical_coop: Lets talk abou structured mark-up and rich snippets, as well as its relevance among Search Engine Results Pages (SERPs).The post SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up by @vertical_coop appeared first on Search Engine

Don’t Buy My Links, Buy My Expertise by @JesseStoler: In link building, demanding that your team or agency build X amount of links in a certain time frame can be dangerous to your overall online marketing goals. The quality of links greatly outweighs the rate at which you build

#SEJThinkTank Webinar Recap: Current Trends in Link Building & Content Marketing by @dantosz: For this months first webinar, the Marketing ThinkTank welcomed back SEJ Founder Loren Baker and SEJ Chief Social Media Strategist Brent Csutoras to talk about link building and content marketing.The post #SEJThinkTank Webinar Recap: Current Trends in Link Building &

How The Pareto Principle Affects Your Analytics Data, From #SEJSummit Speaker Ryan Jones by @wo(...): Our SEJ Summit Chicago event was held on April 15th, and we were happy to have Ryan Jones, of SapientNitro, presenting. Ryan covered the Pareto Principle, which is the concept that 80% of the effects come from 20% of the work. Ryan tied this

#MarketingNerds: How to Successfully Integrate SEO Into Your Website by @AkiLiboon: In this #MarketingNerds episode, Carolyn Shelby of Tribune Publishing talks about switching website platform without hurting your SEO rankings.The post #MarketingNerds: How to Successfully Integrate SEO Into Your Website by @AkiLiboon appeared first on Search Engine Journal.

Attend The Outreach Marketing Virtual Summit – Free Online Conference by @jrdoog: This is a sponsored post from GroupHigh. GroupHigh is hosting its third Outreach Marketing Virtual Summit on April 28. Not only is this a free conference, but it’s online so anyone can tune in from anywhere! When: Tuesday, April 28th from 10:00AM to 6:00PM ESTWhere: OnlineWho: 50+

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