iconSearch Engine Land

Effective Keyword Targeting: The Key To Growing Traffic & Revenue
Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your sites visibility in search engines.The post Effective Keyword Targeting: The Key To Growing Traffic & Revenue appeared first on Search Engine Land.Please visit Search Engine Land
Connecting AdWords Scripts & The Advanced Calendar API
In this helpful how-to, columnist Russell Savage explains how to integrate Google Calendar with AdWords to monitor your campaign start and end dates.The post Connecting AdWords Scripts & The Advanced Calendar API appeared first on Search Engine Land.Please visit Search
SMX West Rates Increase Tomorrow – Register Now & Save!
SMX West Super Early Bird rates expire tomorrow, Friday, December 19. Register now and join us in San Jose March 3-5. Here’s what you get: Exceptional content: 60 tactic-packed sessions, inspiring keynotes and clinics Invaluable connections: Meet the expert speakers
SearchCap: Google News Spain Lives, Bing Predictions & Google Mobile Thumbnails
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix Fix comes just a
Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix
Fix comes just a week after the initial roll out. The post Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
Bing Predicts 2015 To Be The Year Of The Wearables
Bing uses its predictions technology to forecast whats going to be big next year, covering everything from fashion to food and football.The post Bing Predicts 2015 To Be The Year Of The Wearables appeared first on Search Engine Land.Please visit
Top Google Doodles Of 2014: World Cup & Winter Olympics Logos Lead The List
Googles top logos included everything from NASAs Philae lander and the Rubiks cube, to Nelson Mandela, Audrey Hepburn and Halloween. The post Top Google Doodles Of 2014: World Cup & Winter Olympics Logos Lead The List appeared first on Search
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iconAaron Wall's SEO Book.com

Mozilla Firefox Dumps Google in Favor of Yahoo! Search as Default Search
Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement. Google has been the Firefox global search default since 2004. Our
Peak Google? Not Even Close
Search vs Native AdsGoogle owns search, but are they a one trick pony?A couple weeks ago Ben Thompson published an interesting article suggesting Google may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online
How Does Yahoo! Increase Search Ad Clicks?
One wonders how Yahoo Search revenues keep growing even as Yahoos search marketshare is in perpetual decline. Then one looks at a Yahoo SERP and quickly understands what is going on.Heres a Yahoo SERP test I saw this morning
Google SEO Services (BETA)
When Google acquired DoubleClick Larry Page wanted to keep the Performics division offering SEM & SEO services just to see what would happen. Other Google executives realized the absurd conflict of interest and potential anti trust issues, so they overrode
Use Verticals To Increase Reach
In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given
The Only Thing Certain In SEO Is Change
SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six
Measuring SEO Performance After "Not Provided"
In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The
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iconSEOmoz

How to Repurpose the Best Content Formats of 2014
Posted by Amanda_GallucciThe past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found
Location is Everything: Local Rankings in Moz Analytics
Posted by MatthewBrownToday we are thrilled to launch local rankings as a feature in Moz Analytics, which gives our customers the ability to assign geo-locations to their tracked keywords. If youre a Moz Analytics customer and are ready to jump right in,
Marketing Resolutions: Moving from Lag to Lead
Posted by Dr-PeteIt’s that time of year – time for all of us to promise to be better people starting January 1st: people who always drink eight 8-oz. glasses of water, floss every night, and never watch 12-hour marathons of
Your Start-to-Finish Guide to Using Google's Disavow Tool
Posted by MarieHaynesHave you used Googles disavow tool? You might want to. If you have been actively involved in SEO for your website over the last few years, there is a good chance that you have unnatural links pointing to
How You Can Build a Meaningful Brand
Posted by Hannah_SmithEarlier this year I wrote a post aboutthe future of marketing. In it, I made a handful of predictions; arguably the most out there of which was this: in the future, only brands which mean something to consumers will survive. In todays post
How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday
Posted by randfishWith all the changes weve seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. If we dont, we run the risk of creating unreal expectations
HTTP/2: A Fast, Secure Bedrock for the Future of SEO
Posted by ZoompfIn prior articles, weve written extensively about website performance and securing your website, both factors Google has publicly announced as search ranking factors. These articles provide extensive tips using existing tools and technologies to improve your site performance
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iconMatt Cutts

On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one
30 day challenge for March: no external email
In January 2014, my 30 day challenge was to limit my social media. That was a productive month. In February 2014, my 30 day challenge was to eat more slowly. I did that by counting to ten between chewing bites
The decay and fall of guest blogging for SEO
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of
Bluetooth garage door opener
Today I made a Bluetooth garage door opener. Now I can open my garage from my Android phone. There’s a short how-to YouTube video from Lou Prado. Lou also made a website btmate.com that has more information, and you can
I’m matching funds for cancer research!
I’ll keep it short: this week when you donate for cancer research, I’ll match your donation (up to a limit of $5000 total for all donations). We’ve already raised almost $8,000 dollars to help stop cancer, but I’d love to
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iconSearch Engine Watch

Disruptive Search Forces in 2015 and Beyond
When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015.
Complementary Services for Link-Building
If you provide services that are complementary to those of another website, that’s an obvious reason to collaborate and exchange links, boosting your SEO ranking.
Conductor E-Book: Marketer's Guide to Video SEO
Conductor and Invodo have just released the first of three e-books in their series The Marketer’s Guide to Video SEO. This first e-book focuses on the overall SEO opportunity for marketers online today.
The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims
Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted traffic, social sharing, inbound links, and more.
8 Innovative SEM Tips From Those in the Know
When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to
Google Faces $18.7M Fine in Netherlands for Privacy Violations
The search giant has been ordered to change the way it collects data to target advertising, or face a significantly large fine.
The Ice Bucket Challenge and World Cup Brighten Up Google's 2014 Searches
2014 was a year full of worry over Ebola and the Malaysia Airlines flight. However, bright spots such as the World Cup and the Ice Bucket Challenge still managed to trend with positive headlines.
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iconPronet Advertising

14 Brands Who Owned Tumblr This Year by @albertcostill
If you’ve been paying attention to Tumblr, you may have noticed the micro-blogging platform and social networking website has been making some tech headlines recently. On November 25, the Global Web Index announced Tumblr surpassed Instagram as the fastest growing social
How to Prepare Your Digital Marketing Strategy for 2015 by @Jus10McGill
It’s that time of year again, the time when you need to do your research and prepare your digital marketing strategy for the upcoming year. Getting your digital marketing strategy ready is vital to your success next year. From new
Google Blocks Thousands Of WordPress Sites Following Malware Attack by @mattsouthern
Security firm Sucuri reports that Google has blacklisted over 11,000 malware-infected WordPress domains, and over 100,000 sites in total have been affected by a new malware campaign from SoakSoak.ru. By using a vulnerability found in the WordPress plugin RevSlider, SoakSoak
Traffic To News Sites Down After Being Forced Out Of Google News in Spain by @mattsouthern
If you’ve ever wondered how important Google News is when it comes to driving traffic, I’d like to draw your attention to what’s going on in Spain right now. Google was recently forced to drop Spanish news websites from its
Anatomy of a Perfect Facebook Post: Exactly What to Post to Get Better Results by @kevanlee
You post to your Facebook page, hoping you’ve hit upon something that works. How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments. Facebook posts especially—given the dramatic dip in reach—can
10 Fixes to Keep You Popping Up in Competitive Local Queries by @DholakiyaPratik
Anyone who owns a business today knows the importance of search engines to their bottom line. This importance gets magnified exponentially when you start looking at local businesses. Consider this statistic: Not only do consumers search for local information, they
Google Adds New Features To Keep Up With What’s Trending In Search and On YouTube by @mattsouthern
Want to know what’s trending in Google search? What about the hottest videos on YouTube at this moment? Now it’s easier than ever to find out. Google announced that as of today you can search for “2014 trends”, or an
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

GoogleBot Does Not Use SPDY For Crawling
Googles John Mueller answered a question in Stack Exchange about if GoogleBot uses SPDY for crawling the web.The question:When SPDY is available for a site, does Googlebot use it...
Google Local Pin Verification Scams Via Postal Mail?
There is an interesting response from Googles Jade Wang in a Google Business Help thread.The issue was, a person received a verification code via snail mail from Google Business Local, in order to verify a business on Google Maps...
Google Tests Images In Mobile Search Result Snippets
Yesterday on Search Engine Land I reported how some users were seeing image thumbnails in the mobile friendly Google results, within the search results snippets. I received a screen shot from an iOS user. This morning...
Google Breadcrumb Snippets Remove Clickable Hyperlink
Google seems to have dropped the feature to click on the breadcrumb links within the search results snippet. For example, here is an image of a snippet in the search results that displays the breadcrumb:Back at some point in time...
Google AdWords Editor v11.0.1 Fixes CTR Reporting
Google quietly announced on Google+ that they issued a new version of the AdWords Editor...
Google Campus TLV Hanukkah Menorah
Daily Search Forum Recap: December 17, 2014
Here is a recap of what happened in the search forums today...
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iconSEO Chat

4 Aspects to SEO Basics for Websites, Blogs and eCommerce
What do you do about SEO if the site you built doesn’t seem to have SEO features built in? First, you need to know there is more than one aspect to SEO. There are actually at least four: Meta fields
Why Google Thinks You’re A Sly Dog And How To Make It Trust You
Trust is everything in a relationship and without it a connection is meaningless and a bond throwaway. So, how do you build this trust? Openness…… respect…… offering a quality experience. The funny thing is that it’s not just your girlfriend
Link Building: Where Should You Even Begin? Basic Guidelines to Link Building
The world of SEO seems to be constantly in flux. With each Google algorithm change comes an existential crisis for the industry, although hopefully we are over the worst excess of that era and the present zeitgeist is one which
How to Build More Targeted Traffic to Your Blog
Admit it, at least part of the reason you choose to write for a blog is to increase your traffic. Maybe you are a business trying to push your brand, or you might just rely on your content itself to
The Easiest On Page Optimisation in the World
All the basics are covered. SEO tactics come and go, but the bed rock of all good SEO is right here. Make every page this clean and clear and the battle for Google search engine results is already half won. 
5 Ways to Go beyond Links and Shares and Actually Generate Profits for Your Clients and Yourself
Wouldn’t it be wonderful if you could charge your SEO clients 100% or 200% more than you’re charging now while at the same time making them 100% or 200% happier? Well… It is very possible! And today you are going
How to Make Your Content Discoverable to Earn Editorial Links
I’ve already done a very useful round-up of how one can still build / attract solid backlinks to your site. Today I’ll follow up with a few more general, yet resourceful tips on how bloggers can still earn backlinks to
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iconOnline Marketing Blog

Global Content Marketing – Book Review
The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many
Social Media Content: Pros, Cons, Examples and Best Practices
Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most
A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism
So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go
25 Women Who Rock Social Media – 2014
Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has
Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing
SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to
Influencer Outreach – 5 Ways to Fail
Content Marketing has dominated much of the conversation about marketing in the past 2 years and the popularity of influencer marketing is also on the rise. What could be better than a combination of both? The intersection of influencer marketing and
Content is not just a platform: Why I left journalism and joined TopRank Marketing
No description.
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iconSearch Engine Journal

14 Brands Who Owned Tumblr This Year by @albertcostill
If you’ve been paying attention to Tumblr, you may have noticed the micro-blogging platform and social networking website has been making some tech headlines recently. On November 25, the Global Web Index announced Tumblr surpassed Instagram as the fastest growing social
How to Prepare Your Digital Marketing Strategy for 2015 by @Jus10McGill
It’s that time of year again, the time when you need to do your research and prepare your digital marketing strategy for the upcoming year. Getting your digital marketing strategy ready is vital to your success next year. From new
Google Blocks Thousands Of WordPress Sites Following Malware Attack by @mattsouthern
Security firm Sucuri reports that Google has blacklisted over 11,000 malware-infected WordPress domains, and over 100,000 sites in total have been affected by a new malware campaign from SoakSoak.ru. By using a vulnerability found in the WordPress plugin RevSlider, SoakSoak
Traffic To News Sites Down After Being Forced Out Of Google News in Spain by @mattsouthern
If you’ve ever wondered how important Google News is when it comes to driving traffic, I’d like to draw your attention to what’s going on in Spain right now. Google was recently forced to drop Spanish news websites from its
Anatomy of a Perfect Facebook Post: Exactly What to Post to Get Better Results by @kevanlee
You post to your Facebook page, hoping you’ve hit upon something that works. How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments. Facebook posts especially—given the dramatic dip in reach—can
10 Fixes to Keep You Popping Up in Competitive Local Queries by @DholakiyaPratik
Anyone who owns a business today knows the importance of search engines to their bottom line. This importance gets magnified exponentially when you start looking at local businesses. Consider this statistic: Not only do consumers search for local information, they
Google Adds New Features To Keep Up With What’s Trending In Search and On YouTube by @mattsouthern
Want to know what’s trending in Google search? What about the hottest videos on YouTube at this moment? Now it’s easier than ever to find out. Google announced that as of today you can search for “2014 trends”, or an
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iconGraywolf's SEO Blog

Why You Should Avoid Numbers in Your URL
While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have
How Google Plans to Steal More of Your Traffic
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the
Reviews: Author HReview Plugin
Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present
How to Speed Up Your WordPress Website
Right now, wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without its problems, there’s no denying it’s a popular, easy to set up, and easy to
Why Simple Websites Will Always Lead to Better SEO
Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang
How Google Continues to Kill Organic Results
As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space
Why You Should Blog Less and Update More
While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow
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