iconSearch Engine Land

SearchCap: The Day In Search, May 18, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: LinkedIn Bike, Chrome Watch & Facebook @ Google In this week’s Search In
Search In Pics: LinkedIn Bike, Chrome Watch & Facebook @ Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. LinkedIn
adCenter Updates Microsoft Advertiser Intelligence With Templates & Mobile Data
Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps Advertisers find related keywords and their historical and projected traffic and performance data from the available adCenter traffic. As an
Dylan Hoffman’s Pirate Times Doodle 4 Google Wins Pirate Booty
Google announced the winner of the Doodle 4 Google competition and today that winner’s logo is on Google home pages around the world. The Winner is Dylan Hoffman of Caledonia, Wisconsin for his Doodle named “Pirate Times.” The Doodle won
Google Improves AdSense Reporting And Bolsters Smart Pricing With New Research
Google has introduced several new reporting improvements for AdSense publishers, and it has released new research that shows publishers make more money with “smart pricing” — even though their revenue-per-click is discounted as compared with search ads — than they
SearchCap: The Day In Search, May 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Search API Now On Paid Platform About a month ago, Microsoft informed us the Bing
SPONSOR MESSAGE : Cross Channel Marketing: A Primer for Search Agencies
With so many marketing channels now available to reach consumers, what’s a marketer to do? Whether it’s juggling across the new channels like mobile and social, or just trying to incorporate the more ‘traditional’ marketing channels like display and search
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iconAaron Wall's SEO Book.com

GWT notice of detected unnatural links to http://www.seobook.com/
I am already getting fake webmaster tool notification messages using the above subject line & the following message:Hello dear managers of http://www.seobook.com/! My name is Olivia, and the issue I’m gonna to discuss is for
Ha! Bullets Can't Hurt ME
Negative SEO vs SabotageJust about any independent SEO worth their weight who publishes a number of websites has at least once hit a snag & been filtered or penalized. A person can say not me but how do they operate
Google AdWords Ads Add Album Cover & Song Preview
Before I get any drops of jupiter hate on the following...I was typing in training.seobook.com & somehow accidentally hit enter after typing train & when the URL completion didnt work I got the following SERP.If you click the feature video
The Google Penguin Update: Over-Optimization, Webspam, & High Quality Empty Content Pages
Huge UpdateGoogle recently launched their webspam Penguin update. While they claim it only impacted about 3.1% of search queries, the 3.1% it impacted were largely in the commercial transactional keywords worth a lot of money category. Based on the number
GoogleBowling, Negative SEO & Outing
Excessive Complexity & Unintended ConsequencesSergey Brin recently said:You have to play by their rules, which are really restrictive. The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the
Consumer Ad Awareness in Search Results
For the following study, we asked Does this search result have ads on it? to 1,000 searchers, per search results. Due to these surveys requiring a smaller image (to fit the
Which Source Do You Trust Most?
Which do you trust most as a source of advice on important issues?People tend to trust friends & family and the mainstream media far more than they trust websites & search engines.Vote All (1204) 
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iconSEOmoz

Ways to Win Customers and Influence Rankings - Whiteboard Friday
Posted by randfishStarting up your own consulting agency can be quite a difficult process and often times the most challenging step to your endeavour will be finding new customers or clients.In this week's Whiteboard Friday we will be covering some
In-depth Guide To Content Creation
Posted by Designbysoap LtdThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the
9 Lessons from 1,000 SEO Questions
Posted by Dr. PeteI spend a lot of quality time in Private Q&A here on SEOmoz, and I recently passed a milestone – 1,000 private
17 Types of Link Spam to Avoid
Posted by Carson WardIf the last few months of ranking changes have shown me anything, it's that poorly executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links. As
Response Codes Explained with Pictures
Posted by Lindsay
Project Management for SEO (2012 Edition!)
Posted by Tom CritchlowSo here's the truth - I used to suck at project management. But over the years I've determinedly turned myself into a half-decent project manager. Why? What was the driving force?Project Management Is A Tool For Effecting
Colossal Day of Craziness!
Posted by MozCTOHello, I am Anthony Skinner, the CTO of MozLand!Many of you were affected by several SEOmoz tool issues that happened last week, unfortunately all colliding into one colossal day of craziness on May 3rd. We want to first
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iconMatt Cutts

Example email to a hacked site
Beyond clear-cut blackhat webspam, the second-biggest category of spam that Google deals with is hacked sites. The most common reaction we hear from webmasters is “The problem is with the Google search. There is nothing wrong with our website.” That’s
New 30 day challenge: No news
I haven’t given an update on my 30 day challenges in, like, forever. So here goes: - In 2011, I paused my 30 day challenges to do a “six month challenge”: training to run a marathon. I ended up running
Eventful Events
Every so often real life catches up with you in ways you didn’t expect. My wife broke her foot a few days ago. She took a unfortunate spill off a stepstool, but she’s telling everyone it was a ninja fight.
It’s time to stop PROTECT IP
A couple months ago, I wrote this about SOPA: SOPA galvanized the tech community, from start-ups to venture capitalists to the largest web companies. SOPA was an unexpected shock and a wake-up call. Well, guess what? Now the internet is
Sharing a search story
I’ve been reading a lot of the coverage of the Search plus Your World launch and I wanted to share my story and then clarify something. I love to stay up until early in the morning playing Werewolf. In early
Larry Lessig on the corrupting influence of money
Larry Lessig has a new book called Republic, Lost which discusses the corrupting influence of money on politics. I would highly recommend the book, because it gets to the heart of why things so many things in Washington, D.C. seem
Beware of fake Matts leaving comments
A lot of the time, I dispel misconceptions by leaving comments on blogs. That works great, except for the rare occasion when someone pretends to be me and leaves a rude, fake, or otherwise untrue blog comment. Over the previous
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iconSearch Engine Watch

6 Tools to Manage Your Twitter Followers
Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you
4 Ways to Rethink a Facebook Advertising Campaign
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and track results and ROI on Facebook.
For Better Facebook Engagement, Post on Topics Related To, But Not About, Your Brand
Facebook shares tips for Page managers looking to increase fan engagement with specific types of content posted to drive different types of engagement. Find out what they learned in an internal brand pages study of 23 brands across six industries.
Google Launches Knowledge Graph, 'First Step in Next Generation Search'
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries negate the need to even click off the SERP for info.
Mobile Sites: Choosing an Implementation Process & Strategies
No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you
Why Your SEO & Social Strategy Should Include Pinterest
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.
Google NSA Relationship Secrecy Continues Despite Courts Efforts
Google and the National Security Agencys possibly secret relationship will remain secret. The Federal Appeals Court has upheld the NSAs decision not to release information confirming or denying if they have a relationship with Google.
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iconPronet Advertising

Bing’s New Social Search Engine Goes Live to Select Users
After announcing that they will launch a social-friendly search engine last week, Bing’s new feature goes live last Tuesday. Users can now access the new Bing search engine, and the page will show a new message saying “The best search,
Online Marketing: A Beginner’s Guide
The Internet is used by billions of people worldwide to connect with each other. That’s why a lot of businesses are taking advantage of the World Wide Web to reach millions of their target market. However, online marketing is not
Using Comments to Boost Your Website’s SEO
Websites would always want to generate more leads in order to improve their page rank in search engines. This is the web master’s way of making sure that their content will have the exposure that it deserves. Good thing, posting
Using the Power of Social Media for Your Customer Service
Using social media to complain about your brand can easily tarnish your identity to a wider audience. But it also goes the same for reaping compliments for your customers. In order to take advantage of social media for your business,
How To Market Your Infographics
Tom is the online marketing blogger for Quantum SEO Labs, the link building service company. It is no secret that infographics have become the new ‘it’ thing. Well established as a fantastic way of marketing your content, it is easy
Mobile Marketing: What You Need to Know
Mobile marketing is gaining traction when it comes to online marketing. But despite the advantages that it poses, there are still a lot of businesses that don’t make use of its power to leverage their brand. On the other hand,
AdWords Bid Simulator, Now Available at Campaign Level
It’s difficult whether a marketer needs to increase or decrease his or her bids without any idea of how it could affect an ad performance. Although it has nothing to do with magic, the bid simulator can give insight on
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

Daily Search Forum Recap: May 18, 2012
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Video Recap of Weekly Search Buzz :: May 18, 2012
Some savvy SEOs noticed a weird hack that lets you see search results in a state of before the Penguin update. It is pretty wild and no idea if it is legit but it is convincing...
NASDAQ:FB (Facebook) Now On NASDAQ At $38
Facebook is now officially listed on the NASDAQ as FB and the shares are currently set at $38.Reminds me of the day GOOG was on NASDAQ and I did not invest. Google was set at $85 and now it is
GoogleBot Can Execute JavaScript? Really - Yes, Really!
I love it when old news makes it to larger publications as breaking topics that no one covered before.Ars Technica reports GoogleBot can now index and execute JavaScript and more content behind AJAX. This came from a post by the
Guggenheim Museum's Phone Number Wrong On Google
The famous and prestigious Guggenheim Museum in New York City is having problems with Google. Despite several weeks of trying to update their phone number in Google Maps...
Dylan Gets Google 4 Doodle Treasure
Today on Google you will see a special pirate looking logo on most properties. That is because the Doodle 4 Google winner was announced last night and that logo is featured on Google globally...
Robots Invade Google
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iconSEO Chat

Facebook IPO By the Numbers
Facebook made a change in the price of the stock for its initial public offering that had an interesting effect on the number of shares that stakeholders decided to put up for sale. The biggest IPO ever for a tech
Using Semantics for Keyword Research
Semantics concerns the meaning of words – historically a weak area for search engines. Over the years weve seen vast improvement in Googles ability to understand what searchers mean when they enter keywords. You can capitalize on this fact by
Yahoo CEO Scott Thompson Resigns
Just ten days after the revelation that Scott Thompson did not, in fact, hold the computer science degree he claimed on his resume, the new Yahoo CEO is resigning his position. Thompson, who replaced Carol Bartz, held the position barely
Bing Launches Social Sidebar
When Microsoft cleaned up Bings results pages earlier this month, a number of observers wondered if it was trying to imitate an earlier, less cluttered version of Google. In actuality, the software giant was clearing the decks for a new
Write Content For the Four Buying Personalities
In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same
Write SEO Content for Your Visitor`s Goals
How do your websites visitors spend their time online? That can vary not only from person to person, but at different times with the same person. Why? Users pursue a variety of different goals. If you keep this in mind,
Guest Posting: How to Find and Seduce Your Editor
You know all the benefits that writing a guest post for a well-read blog in your niche can offer. You know you can write great content because youre an expert in your field. But how do you get into guest
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iconOnline Marketing Blog

Online Marketing News: Top Internet Retailers, Google Penguin & Panda Party Crash, Users Distru(...)
Top 250 Internet Retailers Social networking for retailers makes sense right? Make your brand visible where your consumers are spending the most time. This infographic from Campalyst shares information on one of the things that helps makes retailers successful online,
All Marketing Should Be Optimized – Geoff Livingston & Gini Dietrich
No description.
Interview: The Future of Cloud Marketing Software with Vocus CMO Jason Jue
At TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both long standing clients. In late 2011 Vocus welcomed
Channel Your Internal Marketing Warrior: 4 Tips for Strengthening Your Marketing Plan
In March of this year I made a decision: I wanted to get healthier.  The problem I have always faced is that I didn’t see the point of exercise, just for the sake of exercise.  Treadmills and stationary bicycles never
5 Ways to Optimize the Business Value of Attending Conferences
TopRank receives a lot of value from having me speak at conferences but you don’t have to be a speaker to realize a positive return from events. Small, large online or offline, there are numerous ways to optimize and maximize your
Online Marketing News: Take Action on Social Data, LinkedIn Gets the Scoop, Google Reigns Supre(...)
Actionable Social Analytics This recent infographic by awareness takes a dive into social analytics.  In an era where virtually every brand is online, it is essential that action is being taken off of the data we are collecting from social networks.
Holistic Optimization Across the Sales Cycle: Optimize Speaking Events May & June
When you have a business that relies on attracting new business online the sheer volume of options can be confusing. Should offline advertising efforts transfer to online? Maybe email marketing? What about SEO or the hot topic, social media? So
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iconSearch Engine Journal

Interview with Lynsey Little from Distilled
Our industry’s conferences are a lot of fun, and of course educational. In the past few years several companies, like Distilled, have been offering smaller conferences which allow attendees to get to know each other better and have more contact
Friday Humor: Game of Thrones
Since HBO took the Game of Thrones books and created a fantastic show the books and the series have taken off. The show is great and the books are fantastic! I have collected some funny Game of Thrones items for
Where Our Social Media Efforts Are Best Served
For many small businesses, their ability to make a profit or keep their heads just above water hinges on being able to successfully promote their companies. In today’s day and age, part of those promotional efforts revolve around social media
Twitter Supports Do Not Track Privacy Feature
Ed Felten, the Federal Trade Commission’s chief technology officer, recently announced that Twitter is now providing support for the Do Not Track feature. The feature, which was initially proposed by researchers in 2009, was first implemented by Mozilla Firefox in
A Broader View of Link Building
I once read a provocative question by Eric Ward (that I will paraphrase): “If the search engines went away tomorrow, how would anyone find your website?” Now, you might say, “That is a big ‘IF’- Google isn’t going anywhere anytime
Penguin or Panda? How To Determine Which Google Algorithm Update Impacted Your Website
Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close to 75 websites hit by Penguin).  Based on my analysis, I have written several posts
SEO in 2012: The Best of Times or the Worst of Times?
I don’t like trying to package everything that’s happening in our industry into a neat little box, because it’s like trying to describe the cause of the Civil War in two sentences. I’m likely to leave some things out, overstate
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iconGraywolf's SEO Blog

Shoeboxed.com Review – Receipt Scanning & Business Card Scanning Software
The following is a review of Shoeboxed.com, a receipt scanning and business card scanning service. To be honest keeping receipts, accounting, or any book keeping work is pretty much something I hate. I can’t tell you how many times I’d
Why Offline Stores and Small Businesses Need to Embrace Online Shopping and Build Better Websites
I recently wrote a story How Brick and Mortar Stores Can Use eCommerce to Drive Sales about tips that eCommerce stores can use to drive traffic to their brick and mortar locations. However, what really needs to happen is offline
Does Your Small Business Need a Facebook and Twitter Social Media Account
It’s 2012 and social media and social networking sites like Twitter and Facebook are constantly mentioned on mainstream media, news and entertainment websites, and broadcast programs. Print ads for everything from movies to toothpaste have those ubiquitous little Facebook and
Why Website Owners Should Be Using Pinterest
A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can use use it to drive traffic to how affiliate spammers are using it to generate income. However, I’m going to
Why You Need Different Templates for Your Website
Recently I’ve been talking with some friends who don’t fit into the traditional SEO, publisher, or writer-with-delusional-dreams-of-becoming-a-famous-blogging-rock-star categories. They want to build and run websites in their spare time about subjects they are interested in. But they don’t want them
Why You Need Different Types of Web Pages
Received exception: HTTP-Error: 301 Moved Permanently RuntimeError: HTTP-Error: 301 Moved Permanently At line 549 in ‘client.rb’ (inside method ‘do_rpc’) At line 420 in ‘client.rb’ (inside method ‘call2’) At line 410 in ‘client.rb’ (inside method ‘call’) At line 34 in ‘metaweblog.rb’
SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Your Time
Whenever I go to conference, or at least a dozen times a week by email, I get asked what are some “SEO secrets” or hey what keywords do you rank for, and can you show me some of your websites.
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on May 19th 2012 09:50 | Contact