iconSearch Engine Land

Search Markeet Share: Yahoo Hits New Low About To Slip Into Single-Digits
On the heels of Yahoo’s Q1 2014 earnings in which its search business showed signs of life comScore released new monthly search market share figures for the US market. They show Yahoo with 10.1 percent of the market — a
SearchCap: Q1 US Paid Search Up 17 Percent, Fueled By PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent
RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend
RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product
5 SEO Tips To Boost Page Speed
Got 10 seconds? Probably. But I bet you won’t spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast,
Google Teases April 22 AdWords News, More Than 10 Announcements Coming
On April 22, Jerry Dischler, VP of Product Management for AdWords will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land
SearchCap: SSL Ranking Boost, Cortana Compared & Google’s Lobbying Efforts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Explains How Google Search Handles 404 & 410 Status Codes Google’s head of
Google’s Matt Cutts Explains The Differences Between 404 & 410 Status Codes
Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes. Both 404 and 410s are errors for a web page or document not being available, however
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iconAaron Wall's SEO Book.com

Google's Effective 'White Hat' Marketing Case Study
Theres the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search
The Positive Negative SEO Strategy
There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty.
Bing Lists 'Alternatives' In Search Results
Bing recently stated testing listing alternatives near their local search results. I wasnt able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the format
Flip Guest Blogging on its Head, With Steroids
Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a fork in it. Torch it. Etc.It looks like MyBlogGuest was the winner - not appearing on
Handling Objections From SEO Clients
If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t
Keep Visitors Coming Back
Facebook. A mobile phone. Email. How often do you check them? Many of us have developed habits around these services. The triggers that help create these habits can be baked in to the design
Optmizing Against Competitors
You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and
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iconSEOmoz

10 Smart Tips to Leverage Google+ for Increased Web Traffic
Posted by Cyrus-ShepardThis time, its about engaged traffic.While checking our stats here at Moz, we noticed that while visits sent to us from Facebook keep decreasing, traffic from Google+ has started to appear significant by comparison.While not everyone
Getting hreflang Right: Examples and Insights for International SEO
Posted by DaveSottimanoMost of us will remember the days in SEO where geotargeting was nearly impossible, and we all crawled to the shining example of Apple.com as our means of showcasing what the correct search display behaviour should be. Well,
Getting Branded Searches Right - Whiteboard Friday
Posted by randfishRanking for branded keywords is obviously quite a bit easier than for unbranded terms, but it takes some thought. We dont just want to send everyone through our homepages; its far better to send them to the page that
Content-Gap SEO: A Potentially Untapped Opportunity
Posted by randfishNOTE: This post is mostly theoretical, but I hope potentially helpful and worthy of discussion.Over the last few years, and particularly since the advent of Hummingbird, Ive noticed Google becoming more nuanced about the content it ranks, even for queries where
The Art of Thinking Sideways: Content Marketing for "Boring" Businesses
Posted by robinparallaxThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
Starting Over, Part 1: A Pre-Launch Checklist
Posted by Dr-Pete Writing about marketing can be a full-time job, and there comes a point when you risk losing touch with the day-to-day challenges of actually being a marketer. A while back, I had an idea – what if
Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable
Posted by shannonskinnerI recently found myself trying to give a client a rough estimate of the value organic traffic brought them. In the process of doing so, I stumbled upon the world of paid promotion. Considering Rands Whiteboard Friday about
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iconMatt Cutts

What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster
On vacation the rest of November 2013
For the folks that don’t know, I’ve been out for a couple weeks and I’ll be on vacation the rest of November. If you’ve tried to contact me recently and haven’t heard back, that’s probably the reason. Added: if you
Please help me run the Boston Marathon
On April 21st, 2014, I’m going to run the Boston Marathon. If you want to show your support, please donate to a good cause for cancer research. Anyone who wants to give is welcome. So many people have been affected
Halloween costume for 2013: Silk Road Dread Pirate Roberts
For Halloween 2013 I decided to be the Dread Pirate Roberts from the movie The Princess Bride: I even grew a slight moustache to help make the character believable: But to be clear, I wasn’t just any old Dread Pirate
Getting things done with Google Tasks
Someone recently asked me how I manage my to-do list, so I thought I’d write up the software that I use. Fundamentally I use Google Tasks as the backend, but with extensions and apps that improve on the basic functionality
30 day challenge for March: no external email
In January, my 30 day challenge was to limit my social media. That was a productive month. In February, my 30 day challenge was to eat more slowly. I did that by counting to ten between chewing bites of my
The decay and fall of guest blogging
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of
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iconSearch Engine Watch

Google Testing In-Store Conversions Tied to AdWords Ads
Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed In-Store Attribution Transaction Reporting in AdWords.
Google & Bing Now Showing LinkedIn Rich Snippets
When you search Google or Bing for a well-known person combined with the word LinkedIn, that persons LinkedIn result will also feature rich snippet data containing their job title, where they work, and their location.
Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan
Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live.
Google Analytics Starts Diagnosing Your Tracking Code For Errors
To help you determine which pages have botched tracking code or conflicts in filters, Googles Analytics Diagnostics will frequently scan your site to identify issues with tagging, account configurations, tracking code, and reporting data.
What is SEM? Depends on Who You Ask
Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, search engine marketing has come to mean different things, depending on who you ask.
4 Keyword Strategies for Squeezing Performance From Broad Match
Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent click bleed between ad groups; and find new
You Can Now Link Your Google AdWords & Analytics Properties in Bulk
Google Analytics announced new bulk linking process to allow users to link multiple Analytics and AdWords account using a simplified interface. You merely need to check a box next the accounts you want to link and go.
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iconPronet Advertising

Matt Cutts Explains How Google Treats 404 and 410 Status Codes
Matt Cutts, Google’s head of search spam, answers a question about website status codes in his latest Webmaster Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional.
Twitter Acquires Gnip, The World’s Largest Provider of Twitter Data
Twitter’s VP of Global Business Development, Jana Messerschmidt, announced today the company has agreed to acquire Gnip, a leading provider of Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional.
Search Query Data in AdWords Isn’t Dead: Here’s What Actually Changed
If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may Author informationLarry KimLarry Kim is the Founder/CTO of WordStream, a provider of
The Beginner’s Guide to Putting the Internet to Work for You: How to Easily Save 60 Minutes E(...)
One of the most fun and useful things I’ve been doing lately is automating small processes I do Author informationBelle Beth CooperContent Crafter at Buffer. Co-founder of Hello Code.
Content Promotion: The Difference Between Brands with Fans & Anonymous Content
Google has been using some pretty effective scare tactics to warn marketers off link building lately. Scalable link building – Author informationLarry KimLarry Kim is the Founder/CTO of WordStream, a provider of
Pinterest Launches ‘Pin It’ Button For WordPress, Blogger, Tumblr and More.
Pinterest recently announced on their Pinterest For Business Blog they will be bringing the Pin It button to more Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional.
Business Owners Complain Of Positive Reviews Disappearing After Yahoo’s Deal With Yelp
The Wall Street Journal reports many business owners are upset after years of positive reviews have vanished from Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional.
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

Daily Search Forum Recap: April 15, 2014
Here is a recap of what happened in the search forums today...
Google: Test Us How You're Using The Webmaster Tools API
Googles John Mueller posted on Google+ a question on how users, webmasters and developers are using the Google Webmaster Tools API.John wrote:Id love to see more of how the Webmaster Tools API is being used...
Poll: Only 10% Of Webmasters/SEOs Feel Google Doesn't Lie To Them
Late last year, we ran a poll asking Webmaster and SEOs if they think Google lies to them and now we have over 735 responses. I figured I share the results with you now.Truth is...
Google: 410s Are Immediate & 404s Are Delayed For 24 Hours
We always knew 410s were more immediate and I thought they were also more permanent but I didnt know 410s worked immediately. In a video released by Googles Matt Cutts yesterday...
65% Prefer Google Manual Actions Over Algorithmic Demotions
A while back, we polled our audience asking if they prefer manual or algorithmic penalties by Google - that is, if you had to pick one or the other.Imagine Matt Cutts coming over to you and saying, youre a bad
Google's Matt Cutts: The Shirts Rarely Correlate To The Video
The Google videos Matt Cutts and friends produce are awesome and we analyze every bit of them. But do the shirts, color, type...
Google Passover Matzah Doodle
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iconSEO Chat

Twitter Advertising FAQ
The post Twitter Advertising FAQ appeared first on SEO Chat.
Managing Your Online Reputation On a Higher Level
There are a number of factors that are important to consider when trying to solidify your branding recognition and overall PR. But when it comes to your presence on the internet, nothing is quite as important as managing your online
What Is Google Plus?
Google Plus is an interesting kind of site. The culmination of years of development and failed products, it has finally provided a solid social media platform for Google. One that incorporates many of their other services to give a more
Meet the New SEOchat
We are exciting to launch a new, clean look today. Please browse around and let us know what you think! Basically, here are the main changes you’ll notice: A new calmer color scheme Cleaner way to lay out forums The
What is Twitter Engagement and How to Measure It
Twitter has become one of the most valuable tools on the web today. Twitter has altered the social landscape into a condensed, highly public form that immediately expands your reach, just by its very nature – which is why everyone
Former Googlers on Google Plus
When doing my research of Googlers using Google Plus, I came across quite a few people that were no longer with Google, so I moved them to the new list. You will see they all moved on to something very
How Rich Snippets Work (And Tools to Generate Them)
Google search results are becoming ridiculously competitive. With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the
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iconOnline Marketing Blog

Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix
When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and
Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics O(...)
Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about
Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes
The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter ad to missed opportunities by Poland Spring. Related to newsjacking is
5 Steps to Content Marketing Awesome – You Can Do This!
Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store. Consistently producing content experiences that
The Hashtag Test: Best and Worst Practices for Social Media Marketers
Hashtags are wonderful social media marketing tools. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. The allure of the hashtag is strong, especially for brands that desire a customized platform for their content. Twitter (and, to
10 Mobile Apps, No Make That 49, That Make Our Day
Recently Verizon Wireless asked me to share some of my favorite mobile apps. I sent them a list and 6 of them made the post. But it got me thinking: what mobile apps do other marketing and communications professionals use?
Online Marketing News: Mobile Dominates Search, Google+ Popularity Contest, The Most Engaging S(...)
YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter
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iconSearch Engine Journal

Matt Cutts Explains How Google Treats 404 and 410 Status Codes
Matt Cutts, Google’s head of search spam, answers a question about website status codes in his latest Webmaster Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional.
Twitter Acquires Gnip, The World’s Largest Provider of Twitter Data
Twitter’s VP of Global Business Development, Jana Messerschmidt, announced today the company has agreed to acquire Gnip, a leading provider of Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional.
Search Query Data in AdWords Isn’t Dead: Here’s What Actually Changed
If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may Author informationLarry KimLarry Kim is the Founder/CTO of WordStream, a provider of
The Beginner’s Guide to Putting the Internet to Work for You: How to Easily Save 60 Minutes E(...)
One of the most fun and useful things I’ve been doing lately is automating small processes I do Author informationBelle Beth CooperContent Crafter at Buffer. Co-founder of Hello Code.
Content Promotion: The Difference Between Brands with Fans & Anonymous Content
Google has been using some pretty effective scare tactics to warn marketers off link building lately. Scalable link building – Author informationLarry KimLarry Kim is the Founder/CTO of WordStream, a provider of
Pinterest Launches ‘Pin It’ Button For WordPress, Blogger, Tumblr and More.
Pinterest recently announced on their Pinterest For Business Blog they will be bringing the Pin It button to more Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional.
Business Owners Complain Of Positive Reviews Disappearing After Yahoo’s Deal With Yelp
The Wall Street Journal reports many business owners are upset after years of positive reviews have vanished from Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional.
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iconGraywolf's SEO Blog

Reviews: Author HReview Plugin
Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present
How to Speed Up Your WordPress Website
Right now wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without it’s problems, there’s now denying it’s a popular, easy to set up, and easy to
Why Simple Websites Will Always Lead to Better SEO
Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang
How Google Continues to Kill Organic Results
As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space
Why You Should Blog Less and Update More
While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow
How to Build an Affiliate Website Google Doesn’t Hate
In over a decade of working on websites I’ve see a lot of affiliate websites. Some were good but a lot were very bad. In this post, I’ll share my experiences about what I think Google is looking for and
The Role Social Media Plays In Crawling a Website
There have been many debates about the value social media plays in having content rank. While nothing has been definitively resolved, it has been shown to be beneficial in the short term. In this post I’d like to take a
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on April 15th 2014 23:32 | Contact