iconSearch Engine Land

SearchCap: Bing Ads Editor, Client Management & Google Knowledge Graph
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Bing Ads Editor, Client Management & Google Knowledge Graph appeared first on Search Engine Land.Please visit Search Engine
Search In Pics: Android Caveman, Google Ski Trip & Rope Logo
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google
New Bing Ads Editor Version (10.7) Now Available
Changes include some subtle but welcome usability updates and, best of all, the ability to edit the text of keywords that have already been synced.The post New Bing Ads Editor Version (10.7) Now Available appeared first on Search Engine Land.Please
What Can Businesses Do About The Knowledge Graph Dominating Search Results?
The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites. Columnist Nate Dame explains whats changing and what marketers should do about it.The post What Can Businesses Do About The Knowledge Graph Dominating Search
How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight!
Columnist Stoney deGeyter shares the ups and downs of his longest-standing SEO client -- including a rather surprising result to site architecture tweaks. The post How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight! appeared first
SearchCap: Google Mobile Ranking, Search Data & AdWords Quiz
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google Mobile Ranking, Search Data & AdWords Quiz appeared first on Search Engine Land.Please visit Search Engine Land
Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking
Googles mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever.The post Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking appeared first on...Please
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iconAaron Wall's SEO Book.com

Responsive Design for Mobile SEO
Why Is Mobile So Important?If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times
You Can't Copyright Facts
The Facts of LifeWhen Google introduced the knowledge graph one of their underlying messages behind it was you cant copyright facts.Facts are like domain names or links or pictures or anything else in terms of being a layer of information
Mozilla Firefox Dumps Google in Favor of Yahoo! Search
Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement. Google has been the Firefox global search default since 2004. Our
Peak Google? Not Even Close
Search vs Native AdsGoogle owns search, but are they a one trick pony?A couple weeks ago Ben Thompson published an interesting article suggesting Google may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online
How Does Yahoo! Increase Search Ad Clicks?
One wonders how Yahoo Search revenues keep growing even as Yahoos search marketshare is in perpetual decline. Then one looks at a Yahoo SERP and quickly understands what is going on.Heres a Yahoo SERP test I saw this morning
Google SEO Services (BETA)
When Google acquired DoubleClick Larry Page wanted to keep the Performics division offering SEM & SEO services just to see what would happen. Other Google executives realized the absurd conflict of interest and potential anti trust issues, so they overrode
Use Verticals To Increase Reach
In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given
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iconSEOmoz

My Favorite 5 Analytics Dashboards - Whiteboard Friday
Posted by KitsapKingFinding effective ways of organizing your analytics dashboards is quite a bit easier if you can get a sense for what has worked for others. To that end, in todays Whiteboard Friday the founder of Sixth Man Marketing,
Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage
Posted by Martijn_ScheijbelerThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
The Marketing Department of the Future
Posted by SamuelScottMy first marketing job was in porn.After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called Startup Nation.
15 SEO Best Practices for Structuring URLs
Posted by randfishIts been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think its high time to revisit. But, an important caveat before we begin: the
Building Online Marketing Strategies for Small Businesses
Posted by MorganChessmanBuilding marketing strategies for small businesses is one of my favorite things. In my first marketing role, I worked in the marketing department for a small company before moving on to Distilled, where Ive been lucky enough to
Driving Traffic from Facebook - Whiteboard Friday
Posted by randfishFacebook sends a remarkable amount of traffic, but theres a lot of confusion around both just how much and (perhaps more importantly for our work) how we can optimize our work to take advantage of it. In todays
Danger Zones: 4 Things You Need to Know when Testing Emails
Posted by ahpromesRemember back in January, when we asked you to help us run an experiment with the Marketing Experiments Blog testing the effectiveness of different email subject lines? The results are in, and we have a subject line winner! Well
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iconMatt Cutts

On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one
30 day challenge for March: no external email
In January 2014, my 30 day challenge was to limit my social media. That was a productive month. In February 2014, my 30 day challenge was to eat more slowly. I did that by counting to ten between chewing bites
The decay and fall of guest blogging for SEO
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of
Bluetooth garage door opener
Today I made a Bluetooth garage door opener. Now I can open my garage from my Android phone. There’s a short how-to YouTube video from Lou Prado. Lou also made a website btmate.com that has more information, and you can
I’m matching funds for cancer research!
I’ll keep it short: this week when you donate for cancer research, I’ll match your donation (up to a limit of $5000 total for all donations). We’ve already raised almost $8,000 dollars to help stop cancer, but I’d love to
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iconSearch Engine Watch

Google Adds Mobile-Friendliness and Indexed Apps as Ranking Factors
The tech giant will surface mobile-friendly information and content from indexed apps more prominently in its search results.
The Formula for Successful Newsjacking
Capitalizing on news thats already out there can help you earn links back to your website - if you know how to do it effectively.
Mobile Search Spend Share Continues to Climb
Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported.
Does Yelp Really Matter?
In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?
Brands Look to Boost Conversions With Google Shopping Campaigns
Googles local inventory ads, which recently opened up to all advertisers, allow brands like Macys and PetSmart to make in-stores sales from their search ads on both desktop and mobile.
SMBs Benefit From New YP Local Search Feature
ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.
Optimizing Local SEO Strategy for Multi-Location Businesses
There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have businesses in various places?
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iconPronet Advertising

#SMM 101: How to Leverage Twitter For Your Clients by @esornoso
Although many online marketers see Facebook as the be-all and end-all of social media marketing, it is important to remember that Twitter is considered a more dynamic and flexible platform for brand promotion. Businesses and brands haven’t even scraped the
This Month in #ContentMarketing: February 2015 by @dantosz
What happened in #ContentMarketing world during the month of February? Lets take a look.The post This Month in #ContentMarketing: February 2015 by @dantosz appeared first on Search Engine Journal.
5 Steps to Ace #Mobile App Marketing by @DholakiyaPratik
Apps have been around for much longer than most of us realize. The first apps made their appearance in the 1990’s via PDAs like the Psion and the Palm Pilot. The years that followed saw apps that ran on Java,
How to Optimize Images For SEO by @michielheijmans
If you are a blogger or write articles for an online magazine or newspaper, you likely encounter this question on a daily basis: Should I add an image to my article? The answer is “Yes”. Images make an article more vivid
5 Ways to Increase Organic Reach on Facebook by @beymour
Facebook isnt the gravy train it used to be, and heres why.The post 5 Ways to Increase Organic Reach on Facebook by @beymour appeared first on Search Engine Journal.
Social Media and Search With Two Generation Z’ers #MarketingNerds by @wonderwall7
A high schooler and a college student sit down with Search Engine Journal to talk about all things digital.The post Social Media and Search With Two Generation Z’ers #MarketingNerds by @wonderwall7 appeared first on Search Engine Journal.
Is This The Peak of Podcasting? by @lauracruzspeaks
This is a sponsored post, the data mining of which was done by the SimilarWeb team, using the SimilarWeb PRO platform. I mentioned to someone in conversation last week that I was interested in starting a podcast. Their reaction was,
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

Daily Search Forum Recap: February 27, 2015
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Video Recap of Weekly Search Buzz :: February 27, 2015
Very busy week in search with Google...
Google Search Testing Updated Search Quality Algorithms?
Some of the more focused and obsessive SEO/Webmaster forums are taking notice of Googles search results shifting around a bit too much. Some are saying that over the past couple days, the Google results for some of their web sites
Google Play To Get Search Ads For Apps
Google announced they are going to be testing search ads in the Google Play Store search results.So when you search for specific apps by keyword, Google can now buy ads to get your app to be listed at the top
Google Now Offering One-On-One Support For Webmasters With Hacked Sites
I spotted a thread at the Google Webmaster Help forums where a webmaster was a bit skeptical about getting an email from Google offering one-on-one help to fix his hacked site. So he posted it in the forums and Googles
Bing Ads Enables AdWords Import Globally
Bing announced on Twitter that the Google AdWords import feature is now available for all Bing Ads customers globally.Bing said this is big news that anyone...
Google To Bring Mobile-Friendly Factors To Search Ranking On April 21st
To no ones surprise, Google announced mobile-friendly is becoming a ranking factor in the mobile search results in the near future. Google said it will happen on April 21...
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iconSEO Chat

B2B Social Media Measurement Proves ROI
In the B2B space, there persists a belief that social media only works for B2C. This is because to date most have no proof it works for B2B. According to MarketingProfs and The Content Marketing Institute B2B Content Marketing 2015
Online Marketing Services: Why You Should Consider Charging by Task
I am sure a lot of our readers and members provide some sorts of online marketing services and thus they are facing with the well-known dilemma: How to measure and charge for the service? How to make your pricing competitive
New Marketing Tactics to Try in 2015: What’s Yours?
Welcome to 2015! A new year is a good time to try something new (especially given that Q1 is usually a slower quieter time for many marketers!) Is there any tactic you are planning to try this year? Here’s some
4 Aspects to SEO Basics for Websites, Blogs and eCommerce
What do you do about SEO if the site you built doesn’t seem to have SEO features built in? First, you need to know there is more than one aspect to SEO. There are actually at least four: Meta fields
Why Google Thinks You’re A Sly Dog And How To Make It Trust You
Trust is everything in a relationship and without it a connection is meaningless and a bond throwaway. So, how do you build this trust? Openness…… respect…… offering a quality experience. The funny thing is that it’s not just your girlfriend
Link Building: Where Should You Even Begin? Basic Guidelines to Link Building
The world of SEO seems to be constantly in flux. With each Google algorithm change comes an existential crisis for the industry, although hopefully we are over the worst excess of that era and the present zeitgeist is one which
How to Build More Targeted Traffic to Your Blog
Admit it, at least part of the reason you choose to write for a blog is to increase your traffic. Maybe you are a business trying to push your brand, or you might just rely on your content itself to
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iconOnline Marketing Blog

Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tigh(...)
New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting
B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience
The biggest mistake B2B marketers make with content: It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that don’t solve a customer information problem. That along
All New Sophisticated B2B Marketing Guide for LinkedIn
Disclosure: While this is an unpaid post, LinkedIn is a client of my agency, TopRank Online Marketing. It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today,
How to Make a Marketing Impact with Instagram
From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the
Using Emerging Social Networks to Increase B2B Productivity
From James: Today’s post is the third in a series of four articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for the next post in the series on how
Online Marketing News: LinkedIn Launches Lead Accelerator, 5 Apps Make Up Most Mobile, Twitter (...)
LinkedIn Launches Lead Accelerator, Expands Marketing Solutions Portfolio - Talk to any B2B marketer and you’ll know – the purchase process can be very long and complex. As a marketer and business leader with years of experience in this space, I
Wrap Up: Stories and Influencer Marketing Lead the B2B Content Marketing Bonanza at #C2C15
More than 7,000 Twitter posts by 1,600+ different users generated almost 28 million impressions during this week’s Content2Conversion Conference in Scottsdale, Arizona. For three days, the resort at Gainey Ranch became a genuine B2B content marketing bonanza. From opening night
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iconSearch Engine Journal

#SMM 101: How to Leverage Twitter For Your Clients by @esornoso
Although many online marketers see Facebook as the be-all and end-all of social media marketing, it is important to remember that Twitter is considered a more dynamic and flexible platform for brand promotion. Businesses and brands haven’t even scraped the
This Month in #ContentMarketing: February 2015 by @dantosz
What happened in #ContentMarketing world during the month of February? Lets take a look.The post This Month in #ContentMarketing: February 2015 by @dantosz appeared first on Search Engine Journal.
5 Steps to Ace #Mobile App Marketing by @DholakiyaPratik
Apps have been around for much longer than most of us realize. The first apps made their appearance in the 1990’s via PDAs like the Psion and the Palm Pilot. The years that followed saw apps that ran on Java,
How to Optimize Images For SEO by @michielheijmans
If you are a blogger or write articles for an online magazine or newspaper, you likely encounter this question on a daily basis: Should I add an image to my article? The answer is “Yes”. Images make an article more vivid
5 Ways to Increase Organic Reach on Facebook by @beymour
Facebook isnt the gravy train it used to be, and heres why.The post 5 Ways to Increase Organic Reach on Facebook by @beymour appeared first on Search Engine Journal.
Social Media and Search With Two Generation Z’ers #MarketingNerds by @wonderwall7
A high schooler and a college student sit down with Search Engine Journal to talk about all things digital.The post Social Media and Search With Two Generation Z’ers #MarketingNerds by @wonderwall7 appeared first on Search Engine Journal.
Is This The Peak of Podcasting? by @lauracruzspeaks
This is a sponsored post, the data mining of which was done by the SimilarWeb team, using the SimilarWeb PRO platform. I mentioned to someone in conversation last week that I was interested in starting a podcast. Their reaction was,
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on February 28th 2015 17:12 | Contact