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Search Engine Land

Twitter Helps You Find New People To Follow: Twitter is launching a new tool called “Suggestions for You” in the hopes of making it easier for users to find the right accounts to follow. The tool is rolling out today; I don’t have it on my main @mattmcgee

SearchCap: The Day In Search, July 30, 2010: Below is what happened in search today, as reported on Search Engine Land and from other places across the web.From Search Engine Land:Study Calls Google ‘King Of Malware’Google has twice as much malware in its search results as Yahoo, Bing,

Study Calls Google ‘King Of Malware’: Google has twice as much malware in its search results as Yahoo, Bing, and Twitter combined. That’s one of the findings in the Barracuda Labs 2010 Midyear Security Report, which will be presented tomorrow at the DEFCON 18 hacking conference

MSFT Will Challenge Google-Yahoo Japan Deal: In a move that should surprise no one, Microsoft says it will try to block the recently announced Google-Yahoo Japan partnership. In our story from Tuesday, a Microsoft senior VP spoke out strongly against the partnership. Now, Silican Alley Insider

SMN Webcast Aug 3 – New research on consumer retail buying: Search Marketing Now hosts a free webcast on Tuesday that will include results from a new comScore research study on how consumers shop online. The study focused on consumer behavior in search and buying, with a specific look at what

Google Advertising Google Image Ads With Image Ad: As we know with the new Google Image redesign that Google would be pushing image ad formats for image search.Yesterday, I was doing a search for and I spotted an image ad from Google encouraging advertisers to try out Google

Google Places API Offers Local Data To ‘Check-in’ Developers: Google previously announced (at its I/O developer conference) the creation of a Places API as part of the Google Maps API. That Places API is now open for business and being made available to third party developers. Booyah’s MyTown “check-in”

When Good SEO Becomes Bad Information Architecture: Have you ever heard the phrase search engine optimization (SEO) architecture? At first glance, it might seem like a good idea...but maybe not. Learn about 2 critical usability tests that help SEO professionals not make critical architecture errors.*** Read the

SPONSOR MESSAGE: Get More Traffic and Sales with VeriSign Trust™ Seal: The world’s most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents

Facebook: No Plans To Give Search Engines Access To Facebook Questions: That’s one of the big questions people are asking after yesterday’s launch of Facebook Questions. While many have assumed the answer would be “yes,” a Facebook spokesperson tells us that assumption is wrong.Currently, search engines cannot access questions and answers

SearchCap: The Day In Search, July 29, 2010: Below is what happened in search today, as reported on Search Engine Land and from other places across the web.From Search Engine Land:Street Slide: Microsoft’s Next Killer Maps App?At the SIGGRAPH 2010 event this week in Los Angeles, Microsoft researchers

Street Slide: Microsoft’s Next Killer Maps App?: At the SIGGRAPH 2010 event this week in Los Angeles, Microsoft researchers showed off a next-generation tool for browsing street-level imagery. It’s called Street Slide, and it combines the up close realism of, say, Google Street View or Bing’s similarly

A Market Without Google? The Fallacy Of Security: Returns for online investments are still so much greater than the offline world that it is easy to think that the money is somehow less real, or that there is greater risk to it. That perhaps we should diversify out

Diller: Ask.com Was The Little Search Engine That Couldn’t: At one time, IAC’s CEO Barry Diller thought his Ask.com search engine could take on Google. But Diller effectively threw in the towel yesterday on an investors call. Diller downplayed Ask.com’s role in the over IAC company but said he

Google Introduces Expandable Map Ads For Mobile: At Google I/O Google VP Vic Gundotra and his co-presenters showcased a dizzying array of announcements and products to come. Included among them was Google’s iTunes competitor, soon to come to market, and well as a range of new richer

Estimate: Google Mobile Search Market Share Near 100%: Let’s be cautious about running too far with these numbers, but Royal Pingdom (using data from StatCounter) has reported/estimated Google’s global mobile search market share to be almost 100%Google is clearly dominant in mobile search across smartphones (and feature phones).

Google, US Gov’t Back Same Data Mining Startup: Their objectives may be different but both Google and the “investment arm of the CIA” are funding the same startup: Recorded Future. According to a piece in Wired both In-Q-Tel (the CIA investment firm) and Google will have a seat

See An Offensive Image On Google? Stay Tuned.: Before the revamped Google Image Search design went live 9 days ago, there was a clear and quick way to report offensive images to Google. In fact, Google released the report offensive image feature just about a year ago, due

More People Go Mobile For Local: Since the beginning of the year, many of us have predicted that mobile will be the top driving force behind local search growth in 2010. A rapidly-increasing number of smartphone users — combined with faster mobile technology, better search offerings,

What Keywords Am I Missing?: The typical process that an SMB will go through when building an online marketing campaign usually begins with defining their target audience, performing keyword research, analyzing which words bring the most traffic and conversions, and utilizing keyword research tools such

Aaron Wall's SEO Book.com

Wordstream PPC and SEO Tool Review: Wordstream ReviewWordstream is a suite of online marketing tools which cover Keyword Research and Management for PPC and SEO Campaigns. They also offer a Firefox plug-in which well cover in a bit. Wordstream

An Interview with Johns Wu: Internet success stories rarely get any sexier than the story of Johns Wu. In 2006, while still an undergraduate research student in neuroscience, Johns started a Wordpress blog he named Bankaholic.com. A one-man-show, Johns used an SEO/SEM-focused approach to build

SEO Competitive Intelligence Strategy: Its bad enough having to compete with Googles engineers. But to win the search game, you need to out-compete your competition, too! Back in the dark, distant past - around the turn of the century - there was

Demand Media's eHow.com Using Interesting Expired Domain Redirect SEO Strategy: Perhaps part of the interesting data Richard Rosenblatt was talking about was link anchor text on expired domains & cybersquatting efforts that he could redirect in bulk at high earning eHow pages. Not to fear, Demand Media is a trusted

Portrait of an SEO: The following is a guest post by Kpaul. :)A long time ago, on an Internet far, far away (when I wrote for fun - and for free), I did a piece called Portrait of a Blogger.

How To Combine Brand & SEO: In 2008, Eric Schmidt let slip that Google would use brands as a signal to clean up the internet cesspool. SEOs ears twitched. Quoted by CNET at the time: Web crawlers arent particularly good at making judgments about

Yahoo! Tests Microsoft Search Results: Straight from the horses mouth:We’ve started testing organic (also referred to as algorithmic) and paid search listings from Microsoft for up to 25 percent of Yahoo! Search traffic in the U.S. The primary change for these tests is that the

Blekko Cozy Up to Webmasters, Offers Killer SEO Data Free: Both Yahoo! and Microsoft have confirmed that they will start testing the Bing algorithm live on some Yahoo! traffic this month. One of the big questions from the SEO perspective is what happens to Yahoo! Site Explorer? If it goes

What Creates Digital Ghettos?: Open source software is awesome, and I am much richer for it existing. But the concepts that work in widely downloaded free software may not apply as well elsewhere. One of the best books on this topic is Jason Laniers

Multi-Level Marketing BS: Excellent Penn & Teller program on multi-level marketing. BTW, NSFW. Those who are easily offended, shouldnt watch it. Any of it. Not one minute..... As Penn & Teller rightly point out....Easy Money Is BSThese multi-level marketing schemes arent limited to

Text Link Ads in 2010: Originally Link Diagnosis was a fairly well received free link analysis tool. But since its launch its role in the SEO game may have quietly changed.While surfing around the SEO space I checked out the iAcquire white paper, which explained

BlueGlass LA: I spoke to Loren from Search Engine Journal today and he mentioned a conference he is helping put together in Los Angeles.The conference is BlueGlass LA.Its on July 19/20 in LA. The speaker line up is pretty awesome and takes

Google Maps Devours Second Click: In the past when I claimed that the Google Maps insertion in organic search results wasnt more organic search but rather a Google promotion, I was met with skepticism by some, who argued that Google Maps was just another flavor

Google's Brand Debacle Backfires: As Google reached the limits of returns in direct marketing they started pushing the value of branding (because, hey, if you can chalk it up to latent branding value there is no cap on your max bid). Surprisingly, they even

New Google AdWords Training Course: Back when I got into SEO part of the reason I wasnt too into PPC back then was because I had limited cash, but another big reason I wasnt big on it was because it seemed so simple and boring.

Bulk Register.com & eNom Customers: Demand Media CEO Richard Rosenblatt Reveals Hidden Cost: The third reason we really like is because the data, right. Almost 10% of the entire web hits our servers. At least 10 million domains. In a world like the web, where everybody is everywhere, trying to figure out what

Content Farming - SEOs Get It, Journalists Don't: Recently, there have been a series of negative articles about content farms. Content farms, such as Demand Medias eHow and similar low-cost content publication sites, are now deemed an industry concern. Industry being the traditional publishing idustry, and

Keyword List Comparison Tool: This video is a review of one of our online SEO tools - the keyword list comparison tool, which makes it easy to compare up to 10 keyword lists against each other. This can be used to help determine the

LiveStrong OR SpamStrong? You Decide!: Want to Live Strong? You have to look strong. Start with a nice manly high & tight haircut livestrong.com/business_barber/ You have to be strong. Drink propane. 3 times daily. livestrong.com/propane/ You have to bulk up. Not steroids! Feed the search

Google As Publisher...: WidgetsVideo contentVideo gamesProduct comparisonTraveleBooksThey might prefer to use different labels (so as to minimize fear in the marketplace & slow down regulators), and they might claim that aggregate statistics control the investments & thus they are not really publishers, but

SEOmoz

Whiteboard Friday - Outsourcing Content Creation: Posted by Danny Dover This week on Whiteboard Friday, Rand Fishkin describes the methods he recommends for outsourcing content creation. Content is extremely important for SEO and users alike so these best practices are important for those of us without the

7 Cutting Edge Web Design Trends (that Can Actually Improve SEO): Posted by randfishAs the worlds of web design and SEO merge ever closer, weve been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. Its terrific news for SEOs who love design and are

How to Benchmark in Analytics: Posted by JoannaLord We have a lot of changes going on at SEOmoz (feel free to get excited, we sure are!) and with all of these changes to the site comes the need to focus on tracking. Internally we have

SEO Chrome Toolbar is Here! Download the Mozbar for Chrome Today: Posted by Danny Dovertweetmeme_source = SEOmoz;tweetmeme_service = bit.ly;tweetmeme_style = compact;tweetmeme_url = http://www.seomoz.org/blog/seo-chrome-toolbar-download-the-mozbar;Well folks, this may be the biggest tool introduction since Ryan Seacrest started hosting American Idol. ;-) Today we are launching our SEO toolbar for Googles Chrome browser. This

The 12-Step Landing Page Rehab Program: Posted by Oli GardnerThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the

Create a Link Building Team Within Your Organization: Posted by RobOusbeyAt a small or medium sized company, you might be part of a very small team with responsibility for SEO, or you may the only person - and it might not even be your full time job. In

It's Gonna Be Good: August PRO Training Seminar Finalized: Posted by randfishToday, instead of playing in the uber-rare Seattle sunshine, I spent the day polishing off the PRO Training seminar schedule and it looks amazing. Im excited to see these sessions myself (and I rarely sit through presentations). Check it

Whiteboard Friday - How to Get an SEO Job: Posted by Danny Dover Guess whos back. Back again. Dannys back. Tell a friend. (My co-workers hate me ;-p) This weeks Whiteboard Friday is about how to get an SEO job. In it, I divulge the secret of how I suckered my

Working with Navigation in SEO: Posted by richardbaxterseoBuilding a solid foundation in your site architecture using search engine friendly navigation is a founding principle in good search engine optimization, but what does that actually mean, and what recommendations can you make to enhance your clients

Yup, SEO Can Be A Competitive Advantage: Posted by randfishAnother great post from Jason Cohen popped onto my radar yesterday entitled "Startup Competitive Advantages the Work." Its definitely worth a read, even if youre not at a startup. As a passionate (OK, maybe obsessed is the right

July 2010 Linkscape Update - A Pie Graph of the Web, New API Calls + More: Posted by randfishIts that wonderful time of the month again! Linkscape, SEOmozs web index powering our mozbar, API, Open Site Explorer, the classic Linkscape tool and many features in Labs and elsewhere pushed out new data (over the weekend) from a

New Insights into Googlebot: Posted by rolfbroerThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views

Conversion Rate Lessons for Newspaper Paywalls: Posted by Tom_CPaywalls are a hot topic online at the moment. In the UK The Times has recently put their whole site behind a pay wall and in early 2011 the New York Times is set to also go behind

Whiteboard Friday - The Biggest SEO Mistakes SEOmoz Has Ever Made: Posted by Danny Dover This weeks Whiteboard Friday features the return of Rand (woo hoo!) and his self declared biggest SEO mistakes. We screw up a lot here at SEOmoz (hell, they hired me), so we feel it is only appropriate

Facebook Marketing: Ultimate Guide: Posted by timsouloThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views

An Inside Look at Competitors Backlinks with Open Site Explorer: Posted by fabioricottaThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views

6 Ways to Learn SEO: Posted by randfishOne of the most common questions we receive here at SEOmoz is "Whats the best way to learn SEO?" There are many ways to answer, but in this post, Im going to cover the responses I give most often

Mark-up Your Events Online with Microformats: Posted by richardbaxterseoToday, were going to talk about Microformats, a simple set of extensions to HTML, allowing us to add meaning to certain types of data found in our web pages. As SEOs, Microformats provide us with a wonderful toolbox to

International CRO - Choosing the Wrong Colors and Other Mishaps: Posted by Sam CrockerGood morning Mozzers! Today were going to walk you through some rather basic but far-too-oft overlooked conversion factors specifically for international SEO. Anyone who has had the pleasure of using ecommerce sites in multiple countries may have

The History of SEOmoz (1981-2010) + Open Q&A: Posted by randfishLast week, Mixergys Andrew Warner interviewed me about the founding of SEOmoz and our trajectory to date. It was a very personal interview about the background of the company, but turned out to be a great experience. Ive

Matt Cutts

How to find start-up ideas: Chris Dixon had an interesting post a while ago about how to find start-up ideas. The advice boiled down to keeping a spreadsheet of ideas and talking to lots of smart people (entrepreneurs, potential customers, VCs, people at big companies).

A few thoughts on SSL Search: I’m incredibly happy that Google has added the option to search over SSL by going to https://www.google.com/ — note the “s” in “https.” I’m writing this blog post in a hotel right now because I’m in Europe for a week

Live-buzzing Day 2 of the Google I/O keynote: Okay, today I’m going to try something different again. I’m going to try live-buzzing the keynote of Day 2 of Google I/O. You can follow the live-buzz right here.I’m going to update the buzz as news comes out; if you’re

Live-blogging (okay live-waving) Day 1 of Google I/O Keynote: Okay, I’m going to try live-blogging the keynote of Google I/O, but I’m doing it with a twist. I’m going to try live-blogging in Google Wave with some other folks. Watch the live-stream video at http://www.youtube.com/user/GoogleDevelopers by the way.Lots of

Submit video questions for May 2010: It’s that time! On Monday morning I’ll record some new videos. I created a Google Moderator page where you can post questions or suggestions and vote topics up and down. I won’t be able to answer every single question, but

Webspam projects in 2010?: About a year and a half ago, I asked for suggestions for webspam projects for 2009. The feedback that we got was extremely helpful. It’s almost exactly the middle of 2010, so it seemed like a good time to ask

Help me pick my next 30-day challenge!: This month I made my 30 day challenge be “Don’t respond to email after 10 p.m.” I’ve done very well overall on this challenge, and I like the results a lot. I’ll probably try to keep up this behavior.Now I

Search Engine Watch

Will the Bing & Yahoo Search Alliance Succeed?: What does a win look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. ...

Impact of Legal U.S. Online Gambling on Search and the Web: The search industry may profit from increased PPC advertising cash. However, forum and blog comment spam will no doubt increase and endless new content will hit the web, taxing search engine crawlers. ...

Don't Let Your Web Site Design Become a Nightmare: Avoid losing money, time, customers, and conversions. Why hiring a graphic designer or marketing firm to design your site is a rotten idea. ...

Hiring an In-House Link Marketer? 2 Essential Skills for the Job: When hiring a link marketer, ask these important questions during the hiring process to make sure they have the right stuff to help your company. ...

7 Golden Rules for Paid Search Copy: Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks. ...

Defining Search Engine Optimization in 2010: Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on outdated tactics. ...

Localizing Websites: Why it Pays to Target Countries and Not Languages: For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Heres why. ...

Playing Brand DE-FENSE With Search Reputation Management: Search reputation management isnt easy work. Heres how B2B brands and organizations can protect their first impressions in the SERPs. ...

12 Ways Your SEO Mileage May Vary: If youve spent time analyzing search results for a variety of queries, youve likely seen results you cant easily explain. Heres why this happens. ...

6 Key Metrics for a Social Media Measurement Dashboard: Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available.

Back to SEM Basics: Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course. ...

Real-time Bidding: The SEM Perspective: Get ready people. Real-time bidding works a great deal better than old school display. ...

Claim Your SERP Real Estate With Google's Product Extension Ads: A quick guide on how advertisers can leverage Googles Product Extension feature within AdWords and display product images and details in line with your PPC ads. ...

Searching For the Perfect Purchase Process in Social Media, Real-Time Search: How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process. ...

After the Click: What Products Do Your Users Actually Buy?: Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in PPC and beyond. ...

Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign: Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts. ...

10 Missed Opportunities in Search Engine Marketing in Japan: Why Japan is the most difficult country to provide both natural search engine optimization and paid search marketing service for. Part one of two. ...

SMART Social Media ROI: Show me the Money!: Sorry to break everyones Utopian social media bubble, but measuring ROI for social media efforts isnt terribly difficult. And despite what anyone says, its all about the money. ...

Paid Search Keyword Building the Smart Way!: This six-step process for building a keyword list will help you craft effective ad groups and landing pages for PPC success. ...

What's the 'A' In CPA For Display?: With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an action is in display. ...

Pronet Advertising

Five Crowdsourcing Sites that Give Small Businesses Quality Designs on a Budget: The recession had a strong impact on how small business spend money on online marketing and advertising, and pretty much on everything else that has anything to do with online visibility. Many businesses resort to DIY tools in an attempt

Bringing Products to Life with Clever Ads: Marketing and advertising are interesting avenues when it comes to products that may initially be considered bland or not exciting. Creative professionals have such an uncanny and amazing ability to bring these ordinary products to life through commercials, motion graphics,

Social Media Press Release Tips: A comprehensive and effectively written social media release can do phenomenal wonders for any online business. They bring exposure, traffic, and heightened awareness, as well as encourage calls to action and energize various sectors of the online community in many

Picking the Right Affiliate Marketing Software: When working with affiliate marketing, you need to be able to understand and pick the right software to fit your needs. There are tons out there (believe me, Ive started looking and informing myself already) but sometimes its just overwhelming.

Social Productivity Tools for the Social Entrepreneur: Effective time management is one of my daily pursuits as the more I get involved in, the more important optimizing my time online allows me to do more things in less time. There are tools that are useful to both

The Conference You Have to Attend: SearchFest: On Tuesday March 9, SearchFest is going to take place in Portland. If you own a business, here are the top 5 reasons you should attend and if you dont own one... well there are still some good reasons for

My Home at Olive 8: Its been a while since I posted and updated you about my life. For the past year or so I have been living in Seattle and most recently, I just bought a place at Olive 8 by Hyatt. I know

The Micropreneur Academy: My friend Rob, just luanched the The Micropreneur Academy. Here is a bit more information on it.The Micropreneur Academy, an online learning environment for solo software entrepreneurs, is opening its doors to new enrollments soon. Launched in April by noted

Want to be a winner? Join the Winners Circle!: Gyutae Park from Winning the Webjust launched a new membership site called Winners Circle. I dont normally post about stuff like this but I wanted to mention it because I think it has a lot to offer marketers of all

DocStoc Charges Out Of Beta With DocCash: If you are looking to make money on the web, but arent too technically savvy, DocStoc has just released a cool new product that lets you easily make money. Through their new program, DocCash, every time you upload a document

How To Dominate Your Market One Tweet at a Time: Over the past few weeks I have been reading a book called Twitter Power by Joel Comm. As many of you know I am not a big fan of books, but I have to say it is one of my

You Have to Talk to People to be Successful! Who Knew?: Almost everyone on this planet wants to become successful, there is no doubt about it. You cant blame people for wanting this. Success in wealth can take you places youve always dreamed of going and buy you things you always

Tip'd Turns 2.0: Financial social media site, Tipd, just went 2.0.

iNetMania Now Available for Download on the Apple App Store!: Do you love Monopoly? Then you have to check out iNetMania, which is kind of like a Monopoly type of game for Internet companies.If you have an iPhone, you can download the game here.

BlueGlass LA : Super Online Marketing Conference: BlueGlass LA, on July 19th & 20th, will be kicking off the new premier BlueGlass conference series by the teams of Search Engine Journal, Search & Social and 10e20. Moderated by Chris Winflield, Dave Snyder, Jordan Kasteler, Brent Csutoras &

4 Key Strategies for Pimping Your Facebook Page: Having a Facebook page can be an enormous business asset. By simply applying 4 key strategies to your Facebook page, you can set yourself apart from the Me too! marketers. Big companies have started turning towards Facebook pages as a

10e20 Adds Brent Csutoras as New SVP of Viral Marketing: 10e20 announced today the acquisition of Brent Csutoras, Inc. (BCI), the social media arm of Brent Csutoras, which means that Csutoras will now join Chris Winfield at 10e20 in the role of SVP of Viral Marketing.At the end of the

5 Ways to Connect Facebook with Your Business Life: Im a big fan of Facebook and as a matter of fact, I spend more time on Facebook than LinkedIn, Twitter or even GMail. One reason is that fundamentally, Facebook Apps make the social network the dashboard for my life

Salesforce Launches Wordpress to Lead Plugin: One of the major features of the Wordpress blogging platform that makes it as a widely used and very popular CMS is its simplicity and functionality. Even sweeter is the fact that Wordpress has a very distinct feature that extends

SEO Black Hat

It’s Google Reads My Mind!: Scary how they just know what youre gonna search for.

Dark Patterns: dirty tricks designers use to make people do stuff: Dark Patterns: dirty tricks designers use to make people do stuff.

SEOktoberfest 2010: Take a look!

Facebook: Please update your email address.: What the fuck is wrong with facebook and their?:Our systems have detected that is no longer a valid email. Facebook requires all users to maintain an active contact email. Please enter and confirm a new contact email below:I fucking validated

The Hypocrisy is Truly Amazing: Yes. The hypocrisy is truly amazing. But its no longer even remotely surprising.

Tab Phishing: Be careful: This is one clever attack vector.As Mozilla Firefox creative lead Aza Raskin describes it, the attack is as elegant as it is simple: A user has multiple tabs open, and surfs to a site that uses special javacript

Hear That? It’s the Sound of Socialist Heads Assploding.: But . . . but . . . Canada has teh best health cares system evah!

Search Engine Roundtable

Video Recap of Weekly Search Buzz :: July 30, 2010: This week we covered how those pink ads are really pale purple and are here to stay by replacing the yellow background color on AdWords. Google revamped their dictionary results. Googles Matt Cutts talked about his first spam experience. Google...

Daily Search Forum Recap: July 30, 2010: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

Google: The "Last Thing We Want" Is The "Best SEO To Win": Jeremy Sussman, a Google Local Product Manager has been pretty frank and clear with people in the Google Places forum. In one Google Places Help thread, he said, and I quote: I can assure you that the last thing we...

Google Site Speed: Two Factors, GoogleBot & Users: Tedster started an outstanding thread at WebmasterWorld, something I personally never thought about but is all so valid. All this stuff around having fast sites, cause Google is now looking at site performance and speed is important. It is not...

Google News Sitemaps: One Language Per Sitemap File: This week we covered the Google one language per page rule and today I spotted a thread specific to how this works with Google News. A Google News Help thread has Googler Inbal saying you should submit a News Sitemap...

Google Ordered To Remove Search Results On Sex Charges But Document Still Shows: Google will remove search results when a court orders them to do so or when the search result can infect a computer with viruses and malware. We know that. I spotted an interesting and unique thread at Google Webmaster Help...

Google: The Robots Meta Tag Is Cumulative (First Come First Serve): Here is a little SEO bit that some of the even more experienced SEOs may not have heard of. The order of the meta robots tag is incredibly important. Did you know that the effects are cumulative when it comes...

Microsoft's Street Slide, A Preview: The online mapping products get cooler almost every day. The latest buzz is around Microsoft Street Slide, which is not live yet, but is currently being developed. Here is a video that explains it better than I can in words:...

Daily Search Forum Recap: July 29, 2010: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

Deja Vu: First Time Matt Cutts of Google Saw Web Spam: Aaron Wall posted an example of a large brand manipulating Google through an old spam technique. In short, they were buying expired domains to piggy back off of the link popularity and anchor text of those old domains. Aaron wall...

Yahoo Search Marketing Reporting Goes Down For Many: There are several complaints at both WebmasterWorld and DigitalPoint Forums that the Yahoo Search Marketing campaigns are missing all their data. One person received a response from Yahoo, where Yahoo presumingly said: Upon researching your account we found there is...

Searcher Concerned After Wired's Google / CIA Article: Wired published an article last night named Exclusive: Google, CIA Invest in Future of Web Monitoring. Here is a snippet of that article: The investment arms of the CIA and Google are both backing a company that monitors the web...

More On Google Alerts Quality Control: A couple months ago, we wrote on how Google Alerts tweaked their algorithm to be more more quality focused and send out less alerts. A recent Google Web Search Help thread has more on how Google Alerts works from Google...

Image SEO Expert Knocks On Bing Image Search: A WebmasterWorld thread has Zeus, someone well known in the SEO forum space as tracking the image search engines, as not speaking positively about Bing Image Search. The thread talks how Bing is slower than Google to index new content....

SEO Is Not All About Technical Changes: A WebmasterWorld thread makes a basic and obvious point that many newbies miss. SEO is not just about technical implementation. You can place your title tags in the right place, have a nice site architecture, get links and so on...

Daily Search Forum Recap: July 28, 2010: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

Google Drops Report Offensive Images From New Image Search: A week or so ago, Google launched the Google Image Search redesign. With that, they left out an important feature, the ability to report offensive images. Yesterday, I spotted a thread at Google Web Search Help with someone who complained...

Sliced Images? Can You Optimize Them For Image Search?: Sometimes web designers break up a single image into slices of images. They do this for many reasons, but the question is - can you optimize that image for image search? John from Google chimed in about that in a...

Official: Google Changes AdWords Color to Pale Purple: The RKG Blog got official word from Google, which I confirmed, that the pink ads we have been seeing for months now are now official. I personally have been seeing them since last night, and everyone will ultimately see them...

Google Checkout Fraud (Mostly Auto): Just Be Careful: Online scams is nothing new, we have all seen those emails from people offering us money or selling us stuff or buying stuff from us. In fact, I personally was contacted by someone who sent a fraudulent check to buy...

SEO Chat

Google Analytics: Benchmarking Analysis and Visitor Profiling Methods: Google Analytics is not only useful for tracking the unique visitors to a website you can also use it for setting goals and even tracking your most popular content. In fact one of the least common but more important uses

AOL Search Deal May Include Multiple Partners: AOL s current deal with Google to provide search throughout its sites expires on December 19. Will the company continue to use Google That s not a foregone conclusion. In fact it s not even certain that AOL will use

Fight Negative Reviews with Positive Action: Social media comes in many shapes and sizes. Few worry small businesses more than sites like Yelp and Google Places where clients and customers can leave reviews and not all of them are glowing. Sooner or later you may find

Website Security Tips for SEO: A hacked website can seriously affect your search engine optimization efforts. This article will explain the three ways it can hurt you the major forms of attack what makes a site vulnerable to them and what you can do to

Yahoo SEO Analysis in Comparison to Google Search Ranking Results: Yahoo s search engine market share as of 2 1 is second only to Google s it is 6.24 percent globally. Therefore if you want to increase your site s organic search engine traffic you might as well consider optimizing

Baidu Profits From Google`s China Exit: Many applauded Google s decision to stand on principle and stop censoring itself in China at the beginning of this year. Actions have consequences however and in this case Google s righteousness seems to have strengthened its biggest rival in

Is Google Slipping?: Google may be king of search but that crown appears to be developing some tarnish as of late -- if recent reports on its market share can be trusted. Could Microsoft and Yahoo finally be in a position to unseat

Bing SEO Analysis: A Comparison with Google Ranking Factors: If you are not currently ranking well in the Bing search engine owned by Microsoft and you would like to then this article can help you to choose the important factors on which you will focus your campaign....$2.95/mo Best Developer

Bing Trending Upward in Popularity: Google is currently king of the hill by a large margin when it comes to the search engine market but Microsoft s Bing search engine and Twitter have seen some positive numbers lately that are promising....The Planet Windows Hosting Chat

Link Google AdSense to Analytics to Increase AdSense Revenue: If you have not linked your Google AdSense account to your Google Analytics account you are missing a lot of opportunities to increase your own Google AdSense revenue. This article will show you how to do this and stop leaving

MySpace Looking to Fill its Advertising Space: MySpace the website that used to reign as king of the social networking world is looking for suitors to fill up its ad space. News Corp. the media conglomerate that owns MySpace as well as other popular entities such as

Improving Onsite SEO: Tips from Google: This is the third and last part of our summary article on the SEO site review session panel held by Matt Cutts and other important Google representatives. Keep reading for important tips and suggestions from that panel for improving your

Google SEO: Keyword Research, Link Building, Marketing: We ll continue our summary of the SEO Site Review 2 1 . In this part you will learn tips covering keyword research link building and marketing as provided by the panel of experts in the SEO site review session

Google Search Engine Optimization Tips: SEO Site Review Session: Do you ever wish you could get an SEO checklist from Google on what you should and should not be doing with your website You re about to get the next best thing. This three-part series covers the SEO Site

Music Store in Google`s Future?: Rumors are circulating that search engine Google is looking to get into music in a big way. Sources close to the company have indicated that Google is planning both a music download service and an online subscription service. Just how

DotNetNuke Onsite SEO Tips: This tutorial will help you to optimize the default installation and configuration of a DotNetNuke website in such a way that it will become friendlier to both users and search engines....Managed Hosting at the Planet Chat with an Expert About

YouTube Video Search Ranking Factors: A Closer Look: You might be wondering what factors affect a video s ranking in YouTube search. This is very important because first page videos in the YouTube search results will get higher click through rates than the rest of the search result

Google`s Mayday Update Making You Scream for Help?: If you own a fairly large ecommerce site with lots of product pages you may have noticed a drop in site visitors and income starting in May. If you track these things you might even be able to trace it

Making Money With Fortitude: Is there a way to build a site that offers very good interesting unique content without a paid full-time editor And if you write for such a site can you make any money from it These and other questions will

Dealing with Google Blogger Duplicate Content and Canonical Issues: Duplicate content and canonical issues can have a serious negative impact on your position in the search engine results pages. Google Blogger s Blogspot s templates in their default setups can lead to these issues. Keep reading to learn how

Online Marketing Blog

How to Cultivate Social Media Success: Sponsored by JenKaneCo, well known social media evangelist Brian Solis recently gave a presentation to an enthusiastic group of marketers in downtown Minneapolis to introduce the concepts behind his new book: Engage! The Complete Guide for Brands and Businesses to Build,

4 Steps to Social SEO Success: The sheer volume of social media marketing and search engine optimization advice posted online can make it difficult for companies to make sense out what direction they should take. There are many models and approaches to leveraging optimized content for

10 Social Media Marketing Questions Answered by Engage!: I’ve been familiar with Brian Solis as many have, for several years. We’ve done a few video interviews with Brian and he’s contributed to popular posts here like this one on social media marketing and this one on content curation.

Getting Connected at SES San Francisco: The Search Engine Strategies conference from Incisive Media has really taken an amazing turn this year for the West Coast event. Not only have organizers move the conference from San Jose to San Francisco, but SES is now a part

5 Tips on Twitter Chats Plus 8 Marketing & PR Chats to Follow: There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important as is providing the budding community you’re building with something of value to keep coming back and to spread

Is Your Online Marketing Agency a Dud? 23 Signals of Credibility: Hiring outside expertise to grow thought leadership, sales and market share is essential for companies that do not have the internal resources to do so. At TopRank Online Marketing, we have conversations with companies every day that have deep expertise

Video: Marketing Lessons From the Greatful Dead: Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest

SEO Tops Digital Marketing Tactics for 2011: Here we are just past the halfway mark in 2010 and we’ve tapped into the stream of future marketing planning with our readers for 2011 with a poll. Our question? What 3 online marketing channels & tactics will you emphasize

6 Tools For Better Blogging With An iPad: Like many others, I recently purchased an iPad out of curiosity. While my intentions were of discovery, I quickly found some productivity gains with blogging.The upside to blogging with an iPad is that it’s portable and you can easily log

3 Things You Should Know About the New PRWeb: As a longtime customer of PRWeb, I’ve seen many changes over the years. The oldest optimized press release I could find of mine that’s still online dates back to mid 2001 and in the years since, it’s been an evolving

SEO Basics: Telephone Game & the Fresh vs. New Content Debate: There’s a game of telephone going on about a hundred different theories of Search Engine Optimization and the influences or signals that affect search visibility. One that I continue to hear revolves around the notion that search engines like fresh

Smarter Ways to Get Content Ideas for B2B Blogs: One of the most common challenges of business blogging is sourcing content. The range of things that can interrupt content creation are important obstacles to overcome because without content there is little reason for readers to return. Blogs are fairly

Moving from Fragmented to Segmented Online Marketing: Companies today have a virtual smörgåsbord of options when it comes to marketing their products and services online. Lack of expertise, numerous tactical options, pressure for sales in a down economy and the tendency to chase shiny objects cause many online marketing

3 Essential Small Business Search Marketing Trends: “Qualified”, “showing intent to buy”, “high conversion rate” and many other phrases are used to describe search engine marketing. As a $16 billion industry, Search Marketing including SEO (search engine optimization) and PPC ads (pay per click) represent a substantial

10 Reasons Why Your Analytics Are Failing & 13 Tools To Help: Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why.Analytics can provide a wealth of information but

Lee Odden On SEO And The Social Web – OMS Minneapolis Keynote: Lee Odden, TopRank Online Marketing CEO gave the opening keynote of Online Marketing Summit Minneapolis. Lee spoke on the intersection of SEO and social media and provided key takeaways for companies on achieving success.As the social web and search engines

Thank You To Our Web Hosting Sponsor VISI: For the past 3 plus years, TopRank’s Online Marketing Blog has been hosted by Minneapolis based website hosting provider, VISI. When our past host shut us down without warning for getting too much traffic, VISI and Online Marketing Blog connected

Win a Free Pass to Online Marketing Summit Minneapolis: It’s that time of year again and the ClickZ Online Marketing Summit will arrive shortly to the Minneapple, Friday June 25th. The conference organizer has generously donated a free pass to the 1 day workshop for us to give away

Content Marketing: Definitions of Curation & Context: Companies are realizing the value in “brands as publishers” and are making real commitments to the creation of content in their online marketing mix. It’s no longer enough to provide fundamental features and benefits information about products and services to

Thinking Critically About Web Video: Web video is hot. Some say your chance to be a pioneer.How hot, and how much of an opportunity? Recent reports from comScore, consistently say more than 80% of the total U.S. Internet audience views online video in a given

Search Engine Journal

#1 Guest Blogging Incentive: Backlinks (Guidelines and Ethics): Accepting guest posts is an effective way to freshen up your blog, share various perspectives and build a stronger community (especially if you manage such a multi-author, multi-topic resource as SEJ). Naturally, if you want to get the maximum benefit

Is Google AdWords Advertising Itself Honestly?: I’ve been working on PPC for my dad’s dental seminars business, and I have to admit that while I like a challenge, the system is really overwhelming. It makes me wonder whether Google AdWords – the PPC traffic/platform we’re buying/using

Making the Process Clear: Improve Your Search Engine Rankings in 6 Steps: Ranking higher in search engines is something that every business is trying to do (or at least they should be). If you search the web, there will be no end of advice on how this or that will get you

Google dynamic linking: One strange and creepy patent Imagine if you had a program that would automatically go through the posts on your site/blog and automatically find concepts and dynamically add links to related documents from the web. Now let’s go further and have

How to Automate and Scale Your Guest Blogging: One of the things we do to help our SEO efforts is to write professional articles about our niche. We believe this is a great way to get links, and anyone can do this in their own niche. Let’s say

Algorithms: The Cure for Copywriter’s Block: Writer’s block, or perhaps more accurate these days, blogger’s block, is a common occurrence. Great bloggers try to pump out insightful and engaging content daily, but eventually the question becomes, what more can you write about? It’s at times like

How to Re-Purpose Your Content to Optimize it for Traveling Season: I feel lucky enough to work from home for about 3 years now and to be able to travel wherever I want with my family. This is what I have actually been doing for the past month – traveling (and

5 Things You Need to Know to Succeed With Bing: With the impending implosion of Yahoo’s disappointing Panama project and seeming overnight surrender of search to the big boys of Google and Microsoft it’s time we all started paying a little more attention to Bing and particularly Microsoft adCenter. Just

Yahoo Japan Switching to Google as Search Provider: In a surprising development, Yahoo Japan just announced that it would be switching to Google as its search technology and paid search provider. Now, before we all think and ask how could this be possible especially since Yahoo and Microsoft

Weekly Search & Social News: 07/27/2010: Hello ladies and gentleman, geeks and phreaks alike, it’s time for another edition of ‘7 Days of Search and Social‘ ? It was a damned busy week out in the trenches last week and it was again tough to decide

Breaking It Down – Why Site Navigation Matters: In my latest Search Engine Journal article, Information Architecture – Rocket Science Simplified, I break down the concepts of site navigation as it relates to SEO for the purpose of strengthening sectional and page level focus. But it’s more than

The Thinning Line Between SEO and Social Media: I’ve been doing SEO for as long as I can remember. I rarely stop to look at the distance I’ve made since I started; more notably, the change in the SEO space and the change in my own philosophies. But

Branded vs Keyword-Rich Domain Names: Whenever I am working with a client that is looking to start a new business and website, I am almost always asked the question…should I purchase a domain name with keywords in it for SEO? Unfortunately there is not a

Google Places Police: Google has plans to dominate the search world but you are only welcome if you start paying for your local search traffic!Check out the SEO Tools guide at Search Engine Journal.Google Places Police

Primal: Semantically Driven Keyword Research and Brainstorming Assistant: Primal is a new interesting semantic search assistant that has drawn my attention due to keyword-research potential. It is being promoted as the tool that builds customized pages around your search term (which is not the reason I am sharing

Why Guest Blogging Works Better Than Article Marketing: A week ago, while I was perusing some marketing forums, I found a thread about the effectiveness of article marketing today. Halfway through the thread, there was a post about which one was better – article marketing or guest blogging.

Mobile Search Battle: Mobile search is as big as it has ever been. Nearly 83% of American Adults have cell phones, with 20% of those being smart devices, one can see marketers urgency to grab their piece of the pie. Towards the end

How to Setup a Publisher Account on New Digg: Digg will lift bans on all domains in version 4. A big change in their v4 interface is that Digg is allowing publishers to open official publisher accounts for their websites. More topics will be covered on Digg. Users will

LinkedIn Group versus Facebook Group: I have already reviewed how Facebook Group is different from Facebook Fan Page: a group is better to use for (two-way) discussion while a page is easier to brand and promote. A LinkedIn group is definitely closer to a Facebook

Why Internet Marketers Should Support Android: Mobile is becoming more & more a part of an Internet Marketers life as Android is at the heart of that acceleration. Symbian dominates mobile devices worldwide while Blackberry leads here in North America, albeit both are losing share at an

Graywolf's SEO Blog

Thanks to This Month’s Sponsors July 2010: I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here. Text Link Ads – New customers can get $100 in free text links. CrazyEgg.com – Supplement your analytics

Badges & Widgets Can Take Your Rankings to the Top!: SEOmoz has mentioned it before in their link building videos that badges and widgets are a great way to get links, but can they really help you get to the top for very competitive terms? I believe so and have

How To Get Customer Reviews on Your Website: While UGC and Reviews can often be a mixed blessing, as long as Google continues to reward rich snippets with enhanced visual listings, it’s probably a good idea to try to make reviews part of your website strategy.For those of

Interview with Steven Wyer of ReputationAdvocate.com: The following is a sponsored post. For this post we’re going to be talking with Steven Wyer of Reputation Advocate. Steve, for my readers who aren’t familiar with your firm, can you tell me a little bit about yourself? Reputation Advocate

You’re All Wrong! Paid Links From Offtopic Sites Do Count: “Paid links from off topic sites get devalued and flagged.” A common claim by otherwise savvy SEOs such as Ross Hudgens. Ross, would you take three links from the Wall Street Journal if its reporters write about internet marketing? Would

Use Your iPad For Your Next Presentation And Make Life Easier: As I continue to be amazed at the way people are making use of their iPad, it occurred to me that the potential far outweighs the limitations. For example, let’s say you have a presentation or speaking engagement coming up

Clarus Glass Whiteboard Review: About a month ago I went to a client meeting where they had a glass whiteboard in the conference room. This was the first one I had ever seen and I remarked how cool it was. The folks at Clarus

Advertising and Usability: As the web matures and begins to displace, replace, or work with established news, information, and entertainment sources, the advertising that pays for this content to get created is going to change as well. When you combine this with the growth of

How to Write Keyword Focused Articles and Posts About Timely Topics: One of the things I often say that most bloggers get wrong is they sacrifice keyword focus for being clever, cute, or entertaining. Yes, it is important that you make your blog posts as interesting as possible; but you should

Personalized Google News – Will That be on the Test: For a moment, I’d like you to think back to high school. Remember how there was always that one kid who would raise their hand and ask the question “Will that be on the test?” Now, thanks to Personalized Google

The Loss of Privacy in An Opt-Out World: Anyone over the age of 30 who spends any amount of time online has to be aware of the gradual erosion of online privacy and how we are slowly moving to a point where our online life has become opted-in

Buying Links to Third Party Websites: Last week I was having a discussion on Twitter about whether or not some links were bought. Quite a few people were confused about how you can use link buying to your advantage when you buy links to a website

Case Study: I Listened to Google and I Failed: This is a post of why natural link building seems to be no longer working, despite Google not admitting that. I don’t know how many times Google have said: “Produce great content and if users find it useful, they’ll recommend

Thanks to This Month’s Sponsors June 2010: I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here. Text Link Ads – New customers can get $100 in free text links. CrazyEgg.com – Supplement your analytics

The Webmaster, Programmer, Developer and Blogger’s Guide to Getting Things Done on an iPad: When I got my iPad, some of the things I wanted to know were how much could I actually get done on an iPad and in what situations could it replace my laptop. Here are the programs and apps that

Book Review – Clay Shirky’s Cognitive Surplus: Clay Shirky has a new book out called “Cognitive Surplus” in which he examines how the internet is changing us as a society from consumers and how we are using our newly found surplus of time, energy, and brain power

Why You Should Care About AT&T’s iPhone Data Plans Even If You Don’t Own an iPhone: While a lot of the attention on AT&T and Apple in the past few weeks has been focused on the release of the iPad and new iPhone, the elimination of unlimited data plans is an equally important development, especially for

$5 million spent on a domain? Here’s why.: Recently Slots.com sold for 5.5 million dollars, when the general public looks at a domain sale of six to seven figures it erupts feelings of envy, mysticism, curiosity and plain head scratching disbelief. Much to the delight of companies such

test ignore: This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. test ignoreRelated posts:Making a Case for the Ignore Parameter I know you search engine folks got together a

A Look at Full and Partial Feeds in an Increasingly Mobile World: I’ve long stated that I prefer full feeds over partial feeds. Now that I’ve spent the past few weeks using an iPad, I feel even more strongly that full feeds are the way to go and that offering partial feeds

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