iconSearch Engine Land

SearchCap: Google Health, Google Maps Explore & Our App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google Health, Google Maps Explore & Our App appeared first on Search Engine Land.Please visit Search Engine Land
The Search Engine Land App Now Live For iOS & Android
Download the new Search Engine Land app, plus the Marketing Land sister app for iOS and Android devices now.The post The Search Engine Land App Now Live For iOS & Android appeared first on Search Engine Land.Please visit Search Engine
Google To Double The Number Of Health Conditions In Search Results
Google expands their medical conditions database and enables you to print out these conditions to give to your doctor.The post Google To Double The Number Of Health Conditions In Search Results appeared first on Search Engine Land.Please visit Search Engine
The 8 Most Common But Simple Missed Opportunities In Optimizing Content
These SEO errors can be easily fixed, but not if youre unaware of their existence. Contributor Janet Driscoll Miller shares the most common simple problems shes come across in her 10 years in the business. The post The 8 Most
Competitive Link Building Analysis For Your Industry
Contributor Patrick Stox argues that the death of link building has been greatly exaggerated and shares a process to analyze a given industrys links in advance of performing outreach. The post Competitive Link Building Analysis For Your Industry appeared first
A Step-By-Step Guide To Query-Level Bidding In Google Shopping
Columnist Kirk Williams walks you through how to adopt an increasingly-popular -- though somewhat complicated -- bidding strategy. The post A Step-By-Step Guide To Query-Level Bidding In Google Shopping appeared first on Search Engine Land.Please visit Search Engine Land for
Cookie ‘Black Friday’ Instagram Users With Facebook Custom Audiences
In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion. Facebook delivered mid-August with Website Clicks and Mobile App Install campaigns that are able to
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iconAaron Wall's SEO Book.com

Virtual Real Estate Virtually Disappears
Back in 2009 Google executives were scared of not being able to retain talent with stock options after Googles stock price cratered with the rest of the market & Googles ad revenue growth rate slid to zero. That led them
Yahoo! Search Testing Google Search Results
Search PandaMoniumA couple days ago Microsoft announced a deal with AOL to have AOL sell Microsoft display ads & for Bing to power AOLs organic search results and paid search ads for a decade starting in January.The search landscape is
Web Design Resources for Non-Designers
Most of you are too busy monitoring Googles latest algorithm updates, examining web analytics, and building links and content to stay up to date on the design world.Usually, creative people who excel at design arent very good at the left-brain
But First, A Word From Our Sponsors...
Yesterday Google shared they see greater mobile than desktop search volumes in 10 countries including Japan and the United States.3 years ago RKG shared CTR data which highlighted how mobile search ads were getting over double the CTR as desktop
Google Mobilepocalypse Update
A day after the alleged major update, I thought it would make sense to highlight where we are at in the cycle. Yesterday Google suggested their fear messaging caused 4.7% of webmasters to move over to mobile friendly design since
Consensus Bias
The Truth About Subjective TruthsA few months ago there was an article in New Scientist about Googles research paper on potentially ranking sites based on how factual their content is. The idea is generally and genuinely absurd. You cant copyright
Designing for Privacy
Information is a commodity. Corporations are passing around consumer behavioral profiles like brokers with stocks, and the vast majority of the American public is none the wiser of this market’s scope. Very few people actually check the permissions portion of
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iconSEOmoz

Moz's Acquisition of SERPscape, Russ Jones Joining Our Team, and a Sneak Peek at a New Tool
Posted by randfishToday, its my pleasure to announce some exciting news. First, if you havent already seen it via his blog post, Im thrilled to welcome Russ Jones, a longtime community member and great contributor to the SEO world, to
The SEO Professional's Guide to Waterfall Diagrams
Posted by ZoompfAs we know well by now, the speed of a web page is very important from an SEO and user experience perspective. Faster pages have higher search engine ranks, and users will visit more pages and convert higher
The True Cost of Local Business Directories
Posted by kristihinesIf youre a local business owner, youve likely heard that you should submit your business to local business directories like Yelp, Merchant Circle, Yellow Pages, and similar networks in order to help boost your local search visibility on
User Behaviour Data as a Ranking Signal
Posted by Dan-Petrovic (function($) { // code using $ as alias to jQuery $(function() { // Hide the hypotext content. $(.hypotext-content).hide(); // When a hypotext link is clicked. $(a.hypotext.closed).click(function (e) { // custom handling here e.preventDefault(); // Create the class
How Much Keyword Repetition is Optimal - Whiteboard Friday
Posted by randfishWith all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If Im targeting a particular keyword, where and how often should I use that in
Is Online Marketing Gender-Diverse?
Posted by JackieRaeWhat is your gender?Its a standard demographic question that many of us answered on the Online Marketing Industry Survey. Its a compelling indicator of how our industry is evolving in an area that truly helps us become better
The New Snack Pack: Where Users are Clicking & How You Can Win
Posted by Casey_MerazLast week I wrote a post about the new Snack Pack, where three local results have become the new standard, and explored where users were clicking based on some preliminary data from UsabilityHub tests we ran. In our
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iconSearch Engine Watch

Bing Reveals a Frighteningly Delicious Recipe for PPC Success
Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help marketers polish up omni-device PPC advertising campaigns.
Are Amazon Text Ads a Promising Alternative to Product Ads?
As Amazon Product Ads are soon discontinued, Text Ads will be introduced to take their place. How will the successor compare to the original?
Google Integrates Search and Dictation into Docs
Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more convenient user experience.
Google Gets Tough on Mobile App Interstitials
Google says that sites using intrusive app download interstitials will find it harder to rank in mobile searches from November.
SEO for E-Commerce Websites
Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO for e-commerce websites.
How to Build a Better SEM Audience Profile – for Free!
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM campaigns.
Google Has a New Look and We Really Like It
The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think the company has nailed the logo redesign on several levels.
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iconPronet Advertising

Google Launches a Dedicated Street View App by @mattsouthern
Google has launched a dedicated Street View app, available on iOS and Android.The post Google Launches a Dedicated Street View App by @mattsouthern appeared first on Search Engine Journal.
Google to Provide Instant Information on Over 900 Health Conditions by @mattsouthern
Google has added support for health conditions, now providing instant information on over 900 conditions.The post Google to Provide Instant Information on Over 900 Health Conditions by @mattsouthern appeared first on Search Engine Journal.
5 Steps for Optimizing Paid Search ROI with Calls by @https://twitter.com/eholmen
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.The post 5 Steps for Optimizing Paid Search ROI with Calls by @https://twitter.com/eholmen appeared first on
5 Analytical Techniques to Leverage Your Website by @Ryan1SEO
It takes much more than building a website for your business to see leads, conversions, and growth. You need to strategize.The post 5 Analytical Techniques to Leverage Your Website by @Ryan1SEO appeared first on Search Engine Journal.
This Month in #SocialMedia: 10 Updates from August 2015 by @thebigdebowski
Summer is winding down and, as usual, there were a variety of big social media updates. Instagram made one of its greatest enhancements yet, while Facebook hit a monumental milestone with its first day recording one billion daily active users.The
Supercharge Your Citation Campaigns using CitationTracker by @sejournal
CitationTracker, a BrightLocal tool solves various challenges that SEOs and business owners face when it comes to managing their local directory listings.The post Supercharge Your Citation Campaigns using CitationTracker by @sejournal appeared first on Search Engine Journal.
How to Optimize Your #PPC Campaign for Phone Calls by @adamlundquist
80% of people don’t leave their house without their smartphone. Therefore, its worth trying to optimize your PPC campaigns for inbound phone calls.The post How to Optimize Your #PPC Campaign for Phone Calls by @adamlundquist appeared first on Search Engine
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iconSearch Engine Roundtable

Daily Search Forum Recap: September 3, 2015
Here is a recap of what happened in the search forums today...
Ashley Madison Hack Leads To New Business For SEOs & Online Reputation Management Companies
Ashley Madison has received a lot of attention in the past couple months. If you dont know, not sure how it is possible that you dont know, but on July 15...
NYC AdWords Advertiser Happy Hour On September 17th
Jon Diorio, a Google AdWords Product Manager, announced on Google+ that if you are in New York City and you are an AdWords advertiser, they are hosting a Happy Hour for you to meet with Google AdWords Reporting & Analytics
This Guy Tried To Document 260+ Google Ranking Factors
Google has said time and time again that they have over 200 ranking signals within their search ranking algorithm. But have you ever tried to document them all...
Google TrueView Video Ads Now Managed In AdWords Console With New Reports
Yesterday, Google announced they are folding in the video campaigns, TrueView campaigns, directly into the AdWords advertiser portal, so you can manage your video ads in the same place you manage your search ads, shopping ads and so forth...
Google Search Console Index Status Drop Now Returns But...
A week ago we reported a significant drop in index counts within the Google Search Console Index Status reports...
Google Chrome 7 Year Old Birthday Cake
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iconSEO Chat

Are You Overlooking This Important SEO Factor?
No matter how brilliant an SEO you are, trying to SEO a poorly built website after the fact is a challenge. Wouldn’t it make more sense to make sure the web developer you use understands SEO? The most important SEO
Google Panda 4.2: Recovery Tips
This month sees another Google Panda update – the first in over 10 months. But version 4.2 is no ordinary Panda, because Google has once again changed the way it updates the search algorithm. The first Google Panda update was
How to Aggregate All Your Data into SEO Dashboards
Have you ever missed a client mention or let an SEO project fall through the cracks? We all have, but there are now solutions that make getting organized and staying on top of our complex work lives easier. While we
Will Changing Hosts Affect Search Rankings?
A common question in the SEOChat forums is whether moving your site or changing hosts will affect your SEO rankings and position in the serps. If everything were exactly the same, moving your site between identical servers should not impact
How to Promote Your eBook Using Social Media
Writing a ebook is no easy task, requiring that lots of time, effort and inspiration, but there is no better feeling than wrapping up your own epic story and preparing it for the rest of the world to read and
5 SEO Tips For Boosting Your Local Rankings With Perfect Mentions
This recent online marketing technique is the ultimate solution to almost 90% of local business owners who are seeking ways to brand their businesses in the local market and enhance local SEO results without violating any search engine protocols. Simply
Google Penalties: Strategists and SEO Pros Share Their Insights
Even after these past few years, the phrase, “Google Penalty,” has a way of stopping one in their tracks as if frozen. Not everyone is affected that way, but it is still common enough. It is a similar reaction that
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iconOnline Marketing Blog

Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebookers, Google Pena(...)
United States Of Emoji – The Most Popular Emoji in Each State The post Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebookers, Google Penalizes Annoying Apps appeared first on Online Marketing Blog - TopRank®.
Influencer Marketing: Should You Pursue High Profile or Socially Authoritative Brand Advocates?
We’ve been talking a lot about influencers lately – and with good reason. The right mix of thought leaders and valuable content can catapult any integrated marketing campaign into vast new heights and audiences. Finding and connecting with those ideal
Digital Marketing Spotlight: Jeff Marcoux, CMO Lead at Microsoft
What is predictive marketing and what are the future marketing technologies we should be paying attention to? To answer those questions and more, I am happy to share the next in our series of digital marketer interviews featuring Jeff Marcoux (@jeffmarcoux), CMO Lead,
3 Ways to Measure the Value of Your Social Media Marketing Program
Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique an often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However,
50 Ways to Fail at Influencer Marketing
Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual
Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest
The Big Content Spend: How & Where Are Brands Placing Their Content Budgets The post Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest appeared first on Online Marketing Blog - TopRank®.
Book Review & Interview: Content Inc. by Joe Pulizzi
The Godfather of Content Marketing has struck gold again. Content Marketing Institute founder Joe Pulizzi has a new book that will hit shelves and amazon carts this September. His newest book, Content Inc.: How Entrepreneurs Use Content to Build Massive
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iconSearch Engine Journal

Google Launches a Dedicated Street View App by @mattsouthern
Google has launched a dedicated Street View app, available on iOS and Android.The post Google Launches a Dedicated Street View App by @mattsouthern appeared first on Search Engine Journal.
Google to Provide Instant Information on Over 900 Health Conditions by @mattsouthern
Google has added support for health conditions, now providing instant information on over 900 conditions.The post Google to Provide Instant Information on Over 900 Health Conditions by @mattsouthern appeared first on Search Engine Journal.
5 Steps for Optimizing Paid Search ROI with Calls by @https://twitter.com/eholmen
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.The post 5 Steps for Optimizing Paid Search ROI with Calls by @https://twitter.com/eholmen appeared first on
5 Analytical Techniques to Leverage Your Website by @Ryan1SEO
It takes much more than building a website for your business to see leads, conversions, and growth. You need to strategize.The post 5 Analytical Techniques to Leverage Your Website by @Ryan1SEO appeared first on Search Engine Journal.
This Month in #SocialMedia: 10 Updates from August 2015 by @thebigdebowski
Summer is winding down and, as usual, there were a variety of big social media updates. Instagram made one of its greatest enhancements yet, while Facebook hit a monumental milestone with its first day recording one billion daily active users.The
Supercharge Your Citation Campaigns using CitationTracker by @sejournal
CitationTracker, a BrightLocal tool solves various challenges that SEOs and business owners face when it comes to managing their local directory listings.The post Supercharge Your Citation Campaigns using CitationTracker by @sejournal appeared first on Search Engine Journal.
How to Optimize Your #PPC Campaign for Phone Calls by @adamlundquist
80% of people don’t leave their house without their smartphone. Therefore, its worth trying to optimize your PPC campaigns for inbound phone calls.The post How to Optimize Your #PPC Campaign for Phone Calls by @adamlundquist appeared first on Search Engine
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on September 4th 2015 12:12 | Contact