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Search Engine Land

Consumer Watchdog Airs Anti-Google Cartoon At Times Square: A Consumer Watchdog group is airing a cartoon that is named “do not track me.” The video depicts Google’s CEO, Eric Schmidt has seducing children to come get their “free ice cream.” Then the cartoon version of Eric Schmidt talks

SMX East: Possibly Our Best Yet: Still wondering whether to attend SMX East in New York on October 4-6? You can get a great overview of what to expect from the show from SMX East: A Personal Tour By Danny Sullivan, where Danny talks about the

How To Use Social Media Monitoring Tools For Outreach Marketing: Social media is all about engagement. Because of this, it is the perfect tool for outreach marketing efforts. Outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company

Your Daily, Weekly & Monthly Paid Search Routine: Now that you have your paid search account up, running, and are able to pull basic reports, it’s time to start setting up your schedule for handling all of the various tasks required to truly steward a successful SEM program.

Google Opens Local Shopping Merchant Details: The Google Merchant Blog announced they have opened up the help documents for how merchants can submit content, such as local stock inventory levels, for their products.Google said this is still a limited beta program, which was first announced in

AOL Extends Google Search Deal: 5 More Years: AOL announced they have extended their search deal with Google for an additional five-years. This includes Google powering AOL’s organic and paid search results. The deal also added in that Google will power search on mobile search, in mobile apps

Apple vs. Google Part Deux: Social Networks And The “Battle For The Living Room”: Most of Apple’s announcements yesterday were anticipated. Still there were a few surprises; for example the specifics of the iTunes-based social network Ping, as well as the pricing of Apple TV 2.0 ($99). Apple pre-empted Google to some degree with

SearchCap: The Day In Search, September 1, 2010: Below is what happened in search today, as reported on Search Engine Land and from other places across the web.From Search Engine Land:Google Maps “Sponsored Map Icons” Test Comes To U.S.Google Maps is now testing “sponsored map icons” in the

Google Maps “Sponsored Map Icons” Test Comes To U.S.: Google Maps is now testing “sponsored map icons” in the United States. This was first tested back in March in the Australian version of Google Maps. The sponsored map icons are basically company logo enhanced points of interest icons. For

Case Study: Which Online Grocer Has The Best Conversion Process: Some of you may remember my debut Search Engine Land post which looked at the process for buying an iPhone 4 on various UK retailers. The article went down quite well so I’d like to repeat this process for another

How To Identify Industry Specific & Mainstream Media On Twitter: Need authority links? Twitter is one of the best ways I’ve found to get your site (or yourself as the case may be) on the radar of the journalists who decide what topics and websites are discussed (and linked to)

How To Identify Industry Specifc & Mainstream Media On Twitter: Need authority links? Twitter is one of the best ways I’ve found to get your site (or yourself as the case may be) on the radar of the journalists who decide what topics and websites are discussed (and linked to)

Google Search Now Indexes & Crawls SVG Files: The Google Webmaster Help blog announced they are now indexing SVG files and documents. SVG is a royalty-free graphics format typically used on the web for fancy font usage.Google said:We index SVG content whether it is in a standalone file

SearchCap: The Day In Search, August 31, 2010: Below is what happened in search today, as reported on Search Engine Land and from other places across the web.From Search Engine Land:Is SEO Integrated Into Your Localization Process?For many, the question posed in the title of this post seems

Is SEO Integrated Into Your Localization Process?: For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that question” look from localization managers. Yet over the past few weeks I have

A Letter To Facebook From The Rest Of The World: Dear Facebook,A couple of weeks ago you launched your new location service, Places. We all think it’s great and are really excited that you’re opening up the world of location to a whole new audience. We can’t wait to start

How To Use Your Bounce Rate For Link Building Purposes: The bounce rate of a site is the percentage of users who leave without going to another page on your site before the analytics session times out, with the length of a session being dependent upon your specific analytics package

Yahoo Search Advertisers Can Now Begin To Migrate Accounts To Microsoft adCenter: Yahoo announced their Yahoo Search Marketing advertisers can now begin the transition process from Yahoo Search Marketing to Microsoft adCenter. This is the first step of the paid search transition from Yahoo Search ads to Microsoft Bing search ads.Last week,

Gmail Priority Inbox: The Un-Spam Filter: Google this evening has launched what it calls “priority inbox” for Gmail. It uses a variety of algorithmic and machine learning techniques to automatically capture and organize “important” emails and de-emphasize other email. It’s like a spam filter in reverse:

Hot On Sphinn: SEO & Pagination, Securing Wordpress, Search Spam & More: If you’re running a large site that sells a lot of products, you’ve probably had to come up with a plan to deal with pagination: showing products over several pages of otherwise similar content. That was the topic of an

Aaron Wall's SEO Book.com

An Interview with Johns Wu: Internet success stories rarely get any sexier than the story of Johns Wu. In 2006, while still an undergraduate research student in neuroscience, Johns started a Wordpress blog he named Bankaholic.com. A one-man-show, Johns used an SEO/SEM-focused approach to build

How To Write Good: Yes, deliberate mistake :) It grates when people write poorly, huh. When writers write well, the words almost become invisible. The focus shifts away from technical details, and onto the message. Is there an easy way to write

Demand Media's eHow.com Using Interesting Expired Domain Redirect SEO Strategy: Perhaps part of the interesting data Richard Rosenblatt was talking about was link anchor text on expired domains & cybersquatting efforts that he could redirect in bulk at high earning eHow pages. Not to fear, Demand Media is a trusted

SEO Competitive Intelligence Strategy: Its bad enough having to compete with Googles engineers. But to win the search game, you need to out-compete your competition, too! Back in the dark, distant past - around the turn of the century - there was

Portrait of an SEO: The following is a guest post by Kpaul. :)A long time ago, on an Internet far, far away (when I wrote for fun - and for free), I did a piece called Portrait of a Blogger.

Selling SEO Services: A Consultative Approach: Does the thought of selling fill you with dread? If you see yourself as a technologist, or marketer, then selling may not come easy to you. But we all need to sell something, even if it is just

Yahoo! Tests Microsoft Search Results: Straight from the horses mouth:We’ve started testing organic (also referred to as algorithmic) and paid search listings from Microsoft for up to 25 percent of Yahoo! Search traffic in the U.S. The primary change for these tests is that the

How Many Companies Has Google Bought?: One of the best ways to track Googles strategies is through visualizing & analyzing their acquisitions. Which is what the following image helps you do. Click on it for the full enlarged version :)via Scores

Blekko Cozy Up to Webmasters, Offers Killer SEO Data Free: Both Yahoo! and Microsoft have confirmed that they will start testing the Bing algorithm live on some Yahoo! traffic this month. One of the big questions from the SEO perspective is what happens to Yahoo! Site Explorer? If it goes

What Creates Digital Ghettos?: Open source software is awesome, and I am much richer for it existing. But the concepts that work in widely downloaded free software may not apply as well elsewhere. One of the best books on this topic is Jason Laniers

Multi-Level Marketing BS: Excellent Penn & Teller program on multi-level marketing. BTW, NSFW. Those who are easily offended, shouldnt watch it. Any of it. Not one minute..... As Penn & Teller rightly point out....Easy Money Is BSThese multi-level marketing schemes arent limited to

Alexa Site Audit Review: Alexa, a free and well-known website information tool, recently released a paid service. For $199 per site Alexa will audit your site (up to 10,000 pages) and return a variety of different on-page reports

Your Favorite Eric Schmidt Quotes?: Do you want Google to tell you what you should be doing? Mr. Schmidt thinks so:More and more searches are done on your behalf without you needing to type. I actually think most people dont want Google to answer their

Raven SEO Tools Review: Everyday it seems like a new SEO tool or toolset is launching.Ive been quite impressed with the improvements and enhancements to Ravens SEO Tools since they launched. There are so many features in

Yahoo! Search Now Powered by Bing: Pretty exciting day in search seeing Bing results live on Yahoo! Search results.There were some questions as to what might transfer and what might stay. It seems that generally algorithmically there was

BlueGlass LA: I spoke to Loren from Search Engine Journal today and he mentioned a conference he is helping put together in Los Angeles.The conference is BlueGlass LA.Its on July 19/20 in LA. The speaker line up is pretty awesome and takes

Google Maps Devours Second Click: In the past when I claimed that the Google Maps insertion in organic search results wasnt more organic search but rather a Google promotion, I was met with skepticism by some, who argued that Google Maps was just another flavor

Google's Brand Debacle Backfires: As Google reached the limits of returns in direct marketing they started pushing the value of branding (because, hey, if you can chalk it up to latent branding value there is no cap on your max bid). Surprisingly, they even

Why 'Spam' is Everywhere & Why That Means Nothing!: Sigh, not this again. ;)Recently Rand highlighted his surprise at how prevalent search spam is. But the big issue with search today is not the existence of spam, but how it is dealt with. For a long period of time

Content Farming - SEOs Get It, Journalists Don't: Recently, there have been a series of negative articles about content farms. Content farms, such as Demand Medias eHow and similar low-cost content publication sites, are now deemed an industry concern. Industry being the traditional publishing idustry, and

SEOmoz

A New Day, A New SEOmoz: Posted by randfishIts been a wild few weeks at the mozplex. Today wrapped up the amazing mozinar with our half-day tools training just in time to launch the new version of SEOmoz. Should we slow down this crazy pace? Nah.

Day 1 at the SEOmoz Training Raceway: Posted by Dana LookadooThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the

From Clicks to Conversions at the SEOmoz Training Raceway: Posted by Dana LookadooThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the

Mobile SERPS & Usability: Posted by SuzzicksSo here is the deal: Traditional websites frequently rank in mobile search results – especially if you are searching from a SmartPhone. What you may not realize is that the converse is also true – mobile pages can

7 Different Visualisations of Link Profiles: Posted by Tom_CWe all love backlinks. We all love visualisation. Boom! Lets mash those two things together. In this post Ive collected a bunch of different techniques for visualising your link data. Some of these are useful for analysis, some

Linkscape's August Update: Better Domain Authority Numbers, New Partners and More: Posted by randfishToday Im happy to announce that weve just updated Linkscapes web index (which also powers Open Site Explorer and the metrics via the mozBar) with fresh link data. You should see some bright shiny links weve found from

E-Commerce SEO: Making Product Pages into Great Content - Whiteboard Friday: Posted by Danny Dover In this weeks Whiteboard Friday, Rand Fishkin explains how to turn boring product pages into conversion-worthy product selling machines. These tips are topical (with the holiday season coming up), useful and in most cases, reletively easy to

Dear Google: Big Brands Aren't Enough: Posted by Dr. PeteGoogles recent brand update has gotten a lot of buzz this past week. Previously, the best a single domain could hope for was one listing in the SERPs with possibly 1-2 indented listings. Now, a large brand

5 Actionable Takeaways from SES San Francisco 2010: Posted by jennitaLast week I covered SES San Francisco for SEOmoz. Every time I attend a conference, I try to go to sessions that will have information I can bring back to the community. Sometimes I look for sessions that

6 Ways to Replace Yahoo's Link & Linkdomain Search Commands: Posted by randfishtweetmeme_source = SEOmoz;tweetmeme_service = seomz.me;service_api = R_a54dac6e133b9d60a6371e8a476d9880; Today, Yahoo! formally announced that its fully transitioning its search engine backend to Microsofts Bing. While this is good news on many fronts for marketers (simplification of advertising platforms, a bigger competitor

The Muddled World of Mobile Carrier Search Results: Posted by SuzzicksWhen I am thinking about mobile SEO, I pay specific attention to the order of the results and the inclusion of Universal Results. In their nature, Universal results are infinitely more clickable, as we know from traditional SEO.

A Sneak Preview of the London Pro SEO Seminar 2010: Posted by willcritchlowId like to invite you to the London Pro SEO seminar we are running on the 25th and 26th October.With a 98% satisfaction rating and 95% of attendees recommending it to others, we were blown away by the

Answering Hard SEO Questions - Whiteboard Friday: Posted by Danny Dover In this weeks Whiteboard Friday, Danny Dover tries to answer some of the hard questions in SEO. These include; "If you are such a good SEO, why dont you rank number one for the keyword, SEO?" and

Investing in Link Building: Posted by MikeCPTheres no such thing as a free link. Whether it was the time taken to craft that blog post, the cash used to film that viral video, or even just the opportunity cost of thinking about how to

A Comprehensive, Intro to SEO Powerpoint Slide Deck: Posted by randfishFor the past few years, Ive given numerous presentations introducing SEO to new audiences of marketers, engineers and executives. With the end of SEOmozs consulting business this past January and the completion of our final contract obligations this

10-Minute Missing Page Audit: Posted by Dr. PeteSome of you know that I spend a lot of time behind the scenes here on Pro Q&A. One of the challenges of Q&A is that we often have to tackle complex problems in a very short

I'm Getting More Worried about the Effectiveness of Webspam: Posted by randfishFor a long time, if you asked me about spamming the search engines, whether with hardcore black hat tactics or merely gray hat link acquisition, Id say that in the long run, neither was the right move. Building

Vote & Decide What's Next for the SEOmoz Web App?: Posted by randfishThe team at SEOmoz has been hard at work this week, smoothing out a lot of the initial bumps weve seen with our beta launch of the new web app. We anticipated the app would be popular, but

Market Research for Link Building - Who You Can Get Links From: Posted by Paddy_MooganFollowing on from my debut SEOmoz blog post on How to Get Links in Tough Industries, I wanted to go into a bit more detail about the processes you can use to find people who are likely to

How to Pitch SEO to Potential Clients and Employers - Whiteboard Friday: Posted by Danny DoverUpdate: Thank you everyone for your patience with the video issues. It looks like our video hosts CDN accidentally cached a bad request. Everything should be working now! Party on! In this weeks Whiteboard Friday I talk

Matt Cutts

30 day challenge update: meditation!: It’s time for an update on my 30 day challenges. Here’s what I’ve done the last few months:June: I didn’t respond to email after 10 p.m. and I read the New Testament of the Bible. Both were interesting in different

Climbing Kilimanjaro: “Don’t think. Just walk.” — a fellow hiker.Last week I returned from climbing Mt. Kilimanjaro in Tanzania, Africa. I’ll start with the bottom line: I made it to the top! That’s three of us at sunrise on the sixth day.

Switching between dev and beta Chrome channels on Linux: If you’re on Linux (say Ubuntu 10.04, also known as Lucid Lynx), you can switch between the developer (dev) and beta channels of Chrome like this:Switch from Beta to Dev:sudo apt-get install google-chrome-unstableSwitch from Dev to Beta:sudo apt-get install google-chrome-betaThat’s

Climbing Mt. Kilimanjaro: I’m leaving Tuesday to try to climb Mount Kilimanjaro. If you want to show your support, please donate at charity:water. Anyone who wants to give is welcome. Mt. Kilimanjaro is the highest mountain in Africa, at 19,340 feet (5895 meters).

How to find start-up ideas: Chris Dixon had an interesting post a while ago about how to find start-up ideas. The advice boiled down to keeping a spreadsheet of ideas and talking to lots of smart people (entrepreneurs, potential customers, VCs, people at big companies).

A few thoughts on SSL Search: I’m incredibly happy that Google has added the option to search over SSL by going to https://www.google.com/ — note the “s” in “https.” I’m writing this blog post in a hotel right now because I’m in Europe for a week

Live-buzzing Day 2 of the Google I/O keynote: Okay, today I’m going to try something different again. I’m going to try live-buzzing the keynote of Day 2 of Google I/O. You can follow the live-buzz right here.I’m going to update the buzz as news comes out; if you’re

Live-blogging (okay live-waving) Day 1 of Google I/O Keynote: Okay, I’m going to try live-blogging the keynote of Google I/O, but I’m doing it with a twist. I’m going to try live-blogging in Google Wave with some other folks. Watch the live-stream video at http://www.youtube.com/user/GoogleDevelopers by the way.Lots of

Submit video questions for May 2010: It’s that time! On Monday morning I’ll record some new videos. I created a Google Moderator page where you can post questions or suggestions and vote topics up and down. I won’t be able to answer every single question, but

Webspam projects in 2010?: About a year and a half ago, I asked for suggestions for webspam projects for 2009. The feedback that we got was extremely helpful. It’s almost exactly the middle of 2010, so it seemed like a good time to ask

Help me pick my next 30-day challenge!: This month I made my 30 day challenge be “Don’t respond to email after 10 p.m.” I’ve done very well overall on this challenge, and I like the results a lot. I’ll probably try to keep up this behavior.Now I

Give Buzz another look: Have you given Buzz a try recently? Robert Scoble just asked if it was time to reconsider Buzz. Coincidentally I said almost the same thing in a question and answer session with Danny Sullivan last week at the SMX Advanced

SEO site review session from Google I/O 2010: A couple weeks or so ago, we did an SEO site review session at Google I/O 2010. The video from that session is now live:The video is about an hour long, but I hope it’s a pretty good use of

SEO Advice: Make a web page for each store location: If your company has a bunch of store locations, please don’t hide that information behind a search form or a POST. If you want your store pages to be found, it’s best to have a unique, easily crawlable url for

Help me pick my new 30 day challenge: Okay, I’ve finished roughly a year of 30 day challenges, and now I’d like your help picking new ideas. So far, I’ve done:- 30 days with no TV (May)- 30 days of 10,000 steps each day (June)- 30 days biking

Search Engine Watch

Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying: These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. ...

PPC August Roundup: 3 New Features Every PPC Manager Should Try Now: Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebooks Broad Match Targeting. ...

How Small Businesses Can Improve Their Relations With Customers Through Social Media: Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about your SMB. ...

43 Paid Search Marketing Tools (And When To Use Them): Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isnt just which tool? but which tool when? ...

6 Metrics You Need to Manage Link Building: You cant manage what you dont measure. When it comes to building a sustainable link building process, measurement is everything. ...

Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs: Real-time search has introduced new experiences to standard search. Are these new result types causing a shift in user behavior? This Explido/Search Engine Watch eye-tracking study analyzes the SERPs and search engines by the numbers. ...

How Do You Find High-quality SEO Services?: A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of bad SEOs. ...

Re-Thinking Relevance in Link Building: What is relevant isnt always instantly apparent. Sometimes we need to expand our definition of what relevance means. Heres how you can stretch it, and even is some cases, create link building relevance. ...

SEO, Meet Server. Server, Meet SEO.: Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects. ...

Yahoo's Split Personality: Let's Help Them Out: Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis? ...

Online Marketing Fundamentals For New Professionals, Part 2: A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Todays lesson: organic and paid search for newbies. ...

Become A Success Tracker: Advanced Conversion Analytics: Drilling deeper: how to get the most out of your data with segmentation, virtual pageviews, and event tracking. ...

Research into Search and Branding: A Recap: If your brand isnt prominent in search results, youre missing out on impressions, traffic, and sales. Heres how paid search can help improve brand awareness. ...

Online Marketing Fundamentals For New Professionals, Part 1: SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry. Class is in session. Heres a rundown of some basics and vocabulary for newbies. ...

Designing the Website of Your Dreams: You can have a beautiful, functional, successful web site. Heres how to create a site that will convert, rank competitively, and users will love. ...

Why Google is Never the 'Only Customer': Four reasons why its so important to write for people -- not just Googlebots. ...

SEO for Global Websites: Targeting the Right Search Engine for Your Market: Developing search engine optimization tactics that are specific to each countrys dominant search engine is just as important as creating language- and culture-specific websites. ...

Don't be Afraid of URL Links: Monitor and manage the spread of URL vs. keyword rich links across your clients profile. And dont worry if you get really high quality links that only use your clients URL. ...

Why You Shouldn't Pursue the Long Tail: Dont optimize only for the long tail. Instead, build a site that search engines will view as trusted to capitalize and grow traffic over time. ...

Social Search Optimization: Social objects are the new low-hanging fruit of search engine optimization. Apply some of the same SEO strategies youve used on traditional web pages to applicable social objects. ...

Pronet Advertising

Social Media Press Release Tips: A comprehensive and effectively written social media release can do phenomenal wonders for any online business. They bring exposure, traffic, and heightened awareness, as well as encourage calls to action and energize various sectors of the online community in many

Picking the Right Affiliate Marketing Software: When working with affiliate marketing, you need to be able to understand and pick the right software to fit your needs. There are tons out there (believe me, Ive started looking and informing myself already) but sometimes its just overwhelming.

Social Productivity Tools for the Social Entrepreneur: Effective time management is one of my daily pursuits as the more I get involved in, the more important optimizing my time online allows me to do more things in less time. There are tools that are useful to both

BlueGlass LA : Super Online Marketing Conference: BlueGlass LA, on July 19th & 20th, will be kicking off the new premier BlueGlass conference series by the teams of Search Engine Journal, Search & Social and 10e20. Moderated by Chris Winflield, Dave Snyder, Jordan Kasteler, Brent Csutoras &

4 Key Strategies for Pimping Your Facebook Page: Having a Facebook page can be an enormous business asset. By simply applying 4 key strategies to your Facebook page, you can set yourself apart from the Me too! marketers. Big companies have started turning towards Facebook pages as a

10e20 Adds Brent Csutoras as New SVP of Viral Marketing: 10e20 announced today the acquisition of Brent Csutoras, Inc. (BCI), the social media arm of Brent Csutoras, which means that Csutoras will now join Chris Winfield at 10e20 in the role of SVP of Viral Marketing.At the end of the

5 Ways to Connect Facebook with Your Business Life: Im a big fan of Facebook and as a matter of fact, I spend more time on Facebook than LinkedIn, Twitter or even GMail. One reason is that fundamentally, Facebook Apps make the social network the dashboard for my life

Salesforce Launches Wordpress to Lead Plugin: One of the major features of the Wordpress blogging platform that makes it as a widely used and very popular CMS is its simplicity and functionality. Even sweeter is the fact that Wordpress has a very distinct feature that extends

The Conference You Have to Attend: SearchFest: On Tuesday March 9, SearchFest is going to take place in Portland. If you own a business, here are the top 5 reasons you should attend and if you dont own one... well there are still some good reasons for

My Home at Olive 8: Its been a while since I posted and updated you about my life. For the past year or so I have been living in Seattle and most recently, I just bought a place at Olive 8 by Hyatt. I know

The Micropreneur Academy: My friend Rob, just luanched the The Micropreneur Academy. Here is a bit more information on it.The Micropreneur Academy, an online learning environment for solo software entrepreneurs, is opening its doors to new enrollments soon. Launched in April by noted

Want to be a winner? Join the Winners Circle!: Gyutae Park from Winning the Webjust launched a new membership site called Winners Circle. I dont normally post about stuff like this but I wanted to mention it because I think it has a lot to offer marketers of all

Top 10 Online Design Tools: As a graphic designer, you are always searching for new inspirations and tools to improve your skills and speed up the design process. The online world now provides an array of design tools to improve your workflow and efficiency -

Five Crowdsourcing Sites that Give Small Businesses Quality Designs on a Budget: The recession had a strong impact on how small business spend money on online marketing and advertising, and pretty much on everything else that has anything to do with online visibility. Many businesses resort to DIY tools in an attempt

Bringing Products to Life with Clever Ads: Marketing and advertising are interesting avenues when it comes to products that may initially be considered bland or not exciting. Creative professionals have such an uncanny and amazing ability to bring these ordinary products to life through commercials, motion graphics,

SEO Black Hat

It’s Google Reads My Mind!: Scary how they just know what youre gonna search for.

Dark Patterns: dirty tricks designers use to make people do stuff: Dark Patterns: dirty tricks designers use to make people do stuff.

SEOktoberfest 2010: Take a look!

Facebook: Please update your email address.: What the fuck is wrong with facebook and their?:Our systems have detected that is no longer a valid email. Facebook requires all users to maintain an active contact email. Please enter and confirm a new contact email below:I fucking validated

The Hypocrisy is Truly Amazing: Yes. The hypocrisy is truly amazing. But its no longer even remotely surprising.

Tab Phishing: Be careful: This is one clever attack vector.As Mozilla Firefox creative lead Aza Raskin describes it, the attack is as elegant as it is simple: A user has multiple tabs open, and surfs to a site that uses special javacript

Hear That? It’s the Sound of Socialist Heads Assploding.: But . . . but . . . Canada has teh best health cares system evah!

Search Engine Roundtable

Bing Web Search Update?: This is very very early and I dont have evidence of this myself, since I dont monitor rankings, but a single post at WebmasterWorld suggested there is a Bing update taking place. textex, someone I trust at the forum, who...

How Does Google Maps Decide To Show Labels (Points of Interest)?: Yesterday I reported Google is testing sponsored map icons in the US. They are basically enhanced point of interest icons using the companys logo, instead of the basic POI (point of interest) icon Google uses on the map views. Here...

Sphinn Drops Voting & SEO Community Revolts: I doubt you missed the big SEO community news from yesterday. Danny Sullivan announced in a Sphinn thread that Sphinn will be going the editorial route and be removing voting. Instead, editors will decide what should be on the front...

Google Webmaster Tools Bug Prevented Unverifying Users: Some users have recently been having difficultly removing verified users in Google Webmaster Tools. Google allows you to give multiple users access to view your Google Webmaster Tools reports and data. Sometimes you want to revoke access to some of...

GoogleBot Crawling Less or More Efficiently?: The obsessed (in a cool geeky way) webmasters at WebmasterWorld are discussing recent patterns they noticed with how Googles spider, GoogleBot has been accessing their site recently. One said GoogleBot is crawling 50% less than it normally does. Others are...

Logged In/Out: Google Keyword Tool Gives Different Results: Sheara Goldenthal pinged me with a question yesterday about why the Google Keyword Tool shows different search volume data for the same keyword phrase, when she is logged in versus not logged into her AdWords account. It is a great...

Daily Search Forum Recap: September 1, 2010: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

The Big Paid Search Merge Begins: Yahoo to Microsoft adCenter: So Yahoo web search, the organic results, are now powered by Bing, Microsoft search. The next to fall is the paid search side of things. Yahoo announced yesterday that the beginning of the end for Panama, Yahoos Search Marketing platform....

Google Map In Web Search Can Drop Your CTR Up to 65%: Google showing maps and local listings in the pure organic web search results is nothing new. For example, the image below shows a search for , NYC plumbers. Now, if you are not in that local listing and you...

Setting Google Geographic Target To "Unlisted": Honestly, this is one topic I really dont know too much about. Google lets your Geographic target for your web site in Google Webmaster Tools. But what if you have a ccTLD, a country specific top level domain such as...

Google Cache Broken For Home Pages: There is a weird Google bug with the cache feature. It seems to only impact home pages. For example, a search for this site in Google returns a Google search result of the home page (we arent penalized yet): But...

Taking Over a Business With Bad Google Maps Reviews?: A Google Places Help thread has a story of a person who bought a business from someone else. The issue is, that business has pretty bad reviews in Google Maps and since there will be new management, he wants to...

Daily Search Forum Recap: August 31, 2010: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

SEO Is Deeper Than What You Read: There is an outstanding thread by Tedster, Ted Ulle, at WebmasterWorld. The topic is on too many newbie SEOs taking the SEO advice given on forums, blogs, news sites and here at face value. He is concerned that a new...

Google Adds Blog Filter To Help Find Blogs On Subjects: Google announced they added a new filter that helps you find specialized blogs on any topic you can imagine. Here is how it works. Go to Google, search for a topic, then click on the blogs filter on the left...

Google Cost A Business $4 Million or Was It a Link Curator?: Inc.com posted a really great article with a very catchy title. The title is a bit misleading, it reads How Google Cost Me $4 Million. In short, it goes through a story of how a site was doing great on...

Google Merchant Center Scheduled Uploads Not Working: Figured Id cover a third Google bug this morning. Yea, three, first was a Google Social Search bug, then a Google Places bug and now a bug with Google Merchant Center. Ronald from the Google Merchant Center team posted a...

Adding Businesses To Google Maps / Places Fails In Internet Explorer: A new bug with Google Places seems to be preventing some Internet Explorer users from adding a new business to Google Places / Maps. This was first reported a few days ago at the Google Places Help forum and Google...

Google Social Search Mixing Up Twitter Usernames & Twitter IDs?: Google Social Search launched about 11 months ago and it has been popping into the normal search results for those who are socially active online. Recently, I spotted a bug with how Google Social Search works. A Google Web Search...

Daily Search Forum Recap: August 30, 2010: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

SEO Chat

More Viral Marketing Ideas: Yesterday we took a look at some marketing ideas that went viral to a greater or lesser degree. We considered some of the factors that encouraged any particular viral marketing campaign to grow as we looked at approaches from Dropbox

Viral Marketing Ideas: The right idea paired with the right execution carry incredible power. Get enough people interested and they ll start spreading it themselves. That is the essence of viral marketing. So how can you put that to work for you In

Increase Google Traffic: Long Tail Content Techniques: Long tail keywords when grouped together can often bring in more traffic than shorter keywords with a lot more competition in the search engines. But how do you attract those visitors You will need to write long tail content geared

Yahoo Search is Now Powered by Bing: With Google being the current champ in the search engine kingdom other companies face a huge mountain to climb if they want to level the playing field. Research firm comScore reported that in July Google claimed a whopping 66 percent

Internet Technology Lessons for SEO: This is an introductory lesson for new SEOs that are not familiar with how the Internet and websites work. An SEO with a clear understanding of Internet technology will be able to understand a lot of technical processes that can

Google: Why Websites Rank High: If you ve ever wondered why certain websites rank high in Google -- or more specifically why certain website are ranking higher in Google than yours -- wonder no more. This article will show you how to find out and

Baidu Wants Android Deal, and More: Google may insist they were standing on principle when they left China but they also had some heavy competition to deal with Baidu a search engine that now holds a 7 percent market share in that country. But Baidu CEO

Google Market Share Hits Turning Point?: Something strange happened in the sunny days of July Google appeared to lose market share to Yahoo and Bing. At least that s what the numbers reported by ComScore said. After the Internet ratings company adjusted its reporting methodology something

Facebook Becomes a Major Video Site: When we think of major video sites Youtube owned by Google comes to mind. It may be the leading site for video but what other sites do web users hit up a lot to view videos Would you believe...Facebook ...GoGrid

Using Expired Domains for Search Engine Optimization: Sometimes if you are looking for a domain one piece of sound SEO advice is to not get a brand new domain name. Instead you re advised to get an expired deleted domain name with a reputable or clean history

Business Promotion Outside the Box: p Promoting your business to my way of thinking involves several factors. Perhaps the biggest is being in the right place at the right time with exactly what your potential customer wants. Does that sound a lot like selling Of

Duplicate Content in SEO: Detection and Prevention Techniques: Duplicate content in SEO is an old issue. Yet you can still find a lot of websites that experience problems with duplicate content issues. These issues have implications for your Google ranking. This article will show you how to discover

Study Releases Trends on Search Engine Malware and Twitter Usage: Barracuda Labs a company that deals with Internet security and the like has released its 2 1 Midyear Security Report. The report was presented last week in Las Vegas at the DefCON 18 and Security Bsides shows. The report focuses

Google Slides into Social Apps: Google has made a number of attempts to break into the online social networking and social media arena. Its latest move was the acquisition of Slide a social media application developer. Should Twitter and Facebook be concerned ...GoGrid Cloud Center

Proper Domain, Sub-domain and Folder URL Structure Management in SEO: One of the important planning decisions any developer should make is to ensure that the website has the proper domain sub-domain and folder structure for search engine optimization. Failing to do this could adversely affect a website s ability to

Yahoo`s Popularity Underreported: Yahoo may be a distant second to Google in popularity as a search engine but those numbers aren t quite as bad as we may have been led to believe. The venerable site claims that comScore seriously under-reported the number

Bit.Ly URL Shortener for SEO: URL shortening services such as Bit.ly make a lot more sense for search engine optimization and website promotion purposes than you might think. Keep reading to find out how you can make effective use of such services when you want

Google Analytics: Benchmarking Analysis and Visitor Profiling Methods: Google Analytics is not only useful for tracking the unique visitors to a website you can also use it for setting goals and even tracking your most popular content. In fact one of the least common but more important uses

AOL Search Deal May Include Multiple Partners: AOL s current deal with Google to provide search throughout its sites expires on December 19. Will the company continue to use Google That s not a foregone conclusion. In fact it s not even certain that AOL will use

Fight Negative Reviews with Positive Action: Social media comes in many shapes and sizes. Few worry small businesses more than sites like Yelp and Google Places where clients and customers can leave reviews and not all of them are glowing. Sooner or later you may find

Online Marketing Blog

Win a Free Pass to MN Blogger Conference: TopRank Online Marketing is proud to be a founding sponsor of the first Minnesota Blogger Conference. Tickets for this event “sold out” within a few hours and there are over 100 people on the waiting list. Thanks to conference founders

Everything I Know About Marketing I Learned from Google: Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like

The Real Cost of Buying Links for SEO: -$4 Million: I was reading a copy of the Inc 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was “penalized” right before the Holidays for paid links and estimated

Social Media SEO Success with Blogging: My presentation on how to leverage Social Media SEO to improve the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend ended up being a lot of information in a very short period of time. The

Brian Clark Interview: Copyblogger on Content Marketing with Blogs: OpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the

Chris Pirillo on SEO & Social Media @ OpenCa.mp: At the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army

OpenCamp Blackhat SEO with Social Media: The first content session I’m attending at OpenCamp is by Gio, aka Giovanni Gallucci, a longtime search and social media marketer based in Dallas. The topic is “Blackhat SEO” and the room is packed! The session was cut a bit

Jumping Army Strong on Social Media & the Golden Knights: Army Strong Stories is a program to draw attention to the real life and experience of being in the Army through soldier stories communicated via media socially. Recently Greg Swan of the Minneapolis Public Relations firm, Weber Shandwick, that is behind

Video Interview: Dave Roth of Yahoo: Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch

SES San Francisco 2010 Wrap-Up: Last week the West Coast Search Engine Strategies conference moved from San Jose back to its roots in San Francisco. It was a well attended show (5,000+ in 2009 vs. 6,000 in 2010 registrations), despite the illusion created by the voluminous

Solving Duplicate Content And Multiple Site Issues: More and more website owners are concerned that they might get penalized accidentally or overtly because of duplicate content. For example, if you run mirror sites, will search engines ban you? If you have listings that are similar in nature,

Enterprise Level SEO Is Not For The Weak: Thanks to Ray ‘Catfish’ Comstock for providing the title of this post with his opening remarks during the session. Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.: Crispin Sheridan, SES Advisory Board & Sr Director of

The Four Pillars of Building Instant Trust Online – SES SF: Websites and landing pages face very real trust issues – for consumers they can be a scary and uncertain place. Before people will take a desired action, their concerns and anxieties must be addresses. But how can you do this

B2B Marketing Tips From SES SF: What’s the quickest way to catch a fish? Offer the right bait. What’s the quickest way to get a B2B marketer to an SES session? Title it ‘B2B Marketing Tips.’ What’s the quickest way to get you to read this

Real Time Storytelling – SES SF: For mainstream media to survive, if not thrive, it must integrate with the social web and create engagement surrounding content. For social media to remain relevant and compelling, it must work in tandem with news organizations to create a symbiotic

Is It The SEO Metrics Or The Connections Between?: Ultimately, to measure Search Engine Optimization (SEO) success, you aren’t necessarily looking at individual metrics – you are looking for a connection between the metrics – and the resulting affect on revenue. If my lead seems to negate the name

Website Analytics vs. The Myth of 100% Accuracy: Let’s get this out of the way. 100% accuracy does not exist in website analytics. Repeat. 100% accuracy does not exist in analytics. What does exist in analytics is data – lots of it – and with this comes fear.

Mobile SEO: It’s About The Value, Not The Viral: Take a deep breath if you feel one step behind in terms of mobile Search Engine Optimization (SEO). If the crowd size for the session Getting Mobilized! Mobile Marketing Strategies at SES San Francisco is any indication, you are in

Blog Marketing & SEO: A Recipe For SEO Success At SES SF: It’s been several years since I have seen TopRank CEO Lee Odden contribute to the panel ‘SEO Through Blogs & Feeds,’ so I was eager to sit in on this session to close out my first day at this year’s

SES San Francisco Keynote: BJ Fogg On The Power to Change Behavior: BJ Fogg, Director, Persuasive Technology Lab at Stanford University gave the opening keynote on day 2 of Search Engine Strategies San Francisco. BJ is perhaps best known for promoting the concept of “captology,” a word he coined to describe the

Search Engine Journal

SVG Files and Documents Are Now Indexed by Google: Google has announced that they are now going to be indexing SVG documents and files. SVG (Scalable Vector Graphics) is an XML-based graphics format specifically for vector graphic, both dynamic and static and graphics can be made and edited in

Happy 2nd Birthday, Google Chrome!: Two years ago, Google launched Google Chrome – a browser based around the open-source program Chromium. Today, the latest version of the browser was released making it the sixth version to date. Google reports that today Chrome is now three

Google and AOL Renew and Expand Long-Time Search Partnership: After almost a decade of being in a search partnership, Google and AOL have announced this morning that they have come to a five-year contract renewal and expansion agreement. With this partnership, Google will continue to power AOL’s searches in

Why Small Advertisers Can’t Use Adwords Anymore!: Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the advertiser? Back when niche

How to Easily Install Twitter Testimonials on Your Blog: A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback – which has a positive effect: This creates favorable social media context around the brand (and thus makes it “friendlier”);

The Four P’s of (Search) Marketing: Search Marketing isn’t all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose. Optimizing your efforts can get a little confusing, so look to the traditional Marketing Mix

Testing of Google Maps’ “Sponsored Icons” Comes to the U.S.: Google is in the beta testing stages of what they are calling “sponsored map icons” which will appear on Google Maps. These icons will show specific brand icons on the maps instead of just the generic ones and as of

Digg Names Long-time Amazon Exec, Matt Williams as New CEO: Back in April Digg CEO Jay Adelson announced he was stepping down and leaving the company. Today, Tech Crunch confirmed that they have hired Matt Williams, long time Amazon executive, has his replacement. Williams has worn many hats at his

Search Recipe for Success: I love to cook and I love to eat. Whether it’s on the grill or in the kitchen, I love to make and eat good food. One thing I know about cooking is that every ingredient used properly together makes

Title: Back in the Olden Days of PPC: When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding. You had

How Getting Overly Obsessed with Search Engine Optimization Can Kill Your Online Business: How’s that for an advice coming from a guy who eats, sleeps and breathes Search Engine Optimization? If the truth be told, I should be aiming to convince people that SEO is the holy grail of internet success rather than

Introducing Greplin: the Search Engine for Your Personal Online Life: Searching through the entire online world is already something we do, everyday. How about searching through your own personal online world? Y Combinator has just just come out with something very cool that will allow you to do just that.

Google Puts a Little Bit of Wave into Docs: This morning I posted about Google deciding that it was going to be keeping Google Wave available at least through the end of this year and that it was going to be looking for ways to use the technology it

Weekly Search & Social News: 08/31/2010: Hey there my friends… welcome to this week’s edition;’7 Days of Search and Social‘ . Well, the summer is definately drawing to a close here. August if almost over, bloggers are springing back to life and the conference/seminar world is

Yahoo Advertisers Can Now Begin Transition to Microsoft adCenter: As of this morning, Yahoo Search Marketing advertisers can now begin transitioning their accounts to Microsoft Advertising adCenter. Last week the transition of their organic search results’ back-end technology to Bing was completed and now this is the first step

Users Still Able to Catch the Google Wave until 2011: Earlier this month Google announced that their real-time communication feature, Wave was no longer going to be developed by them. The communications and collaborations application was first launched last year at Google I/O and was met with a lot of

Gmail Launches Email Overload-Fighting Feature: Starting yesterday, Google has begun rolling out its newest feature in Gmail – Priority Inbox. With this handy new tool, users now get a little help when it comes to sorting their inboxes. Using algorithms and additional information that it

Pay Per Fan: What Big Brands Are Paying For Facebook Fans: Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan Is No Big Surprise When you step back, it makes

Testing the Water with Link Bait: In the SEM world, “link bait” is a common tactic designed to capture a large audience in the hopes that a given piece of content will become “viral” and in turn, acquire a significant amount of links. Link bait has

Gmailing is Much More Social with Rapportive: If you do business online and participate in social media networks, the number of contacts you have is overwhelming. Networking is the most important step to succeeding online. Contacts are gold. Therefore finding the way to value each contact you

Graywolf's SEO Blog

How To Silo Your Website:The Sidebar: The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this

Natural Link Building: Past, Present and (Predicting) The Future: A while ago I wrote my case study on how I listened to Google and failed. The post got a lot of attention from the SEO community. Many people wondered whether natural link building was really dead and what was

How To Make Your Homepage More Dynamic: One of the problems I encounter on large client websites–or with clients who constantly add or update existing content–is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage. I

Thanks to This Month’s Sponsors August 2010: I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here. Text Link Ads – New customers can get $100 in free text links. CrazyEgg.com – Supplement your analytics

Natural Link Building: Past, Present and (Predicting) The Future: A while ago I wrote my case study on how I listened to Google and failed. The post got a lot of attention from the SEO community. Many people wondered whether natural link building was really dead and what was

The SEO Community – A Tale of Friends and Scorpions: This is a post that may anger you and piss you off, but hopefully it makes you think a little. But I think a lot of the people in the SEO community are short sighted and are willing to sacrifice

Repeat Business: There’s More of You to Love: Are you familiar with the following concept? It is much easier and more cost effective to sell to existing customers than it is to acquirer a new one. Which one would you rather have? Sell 50 items to 5 people

How to Silo Your Website: The Content: The following is part of the series How To Silo Your Website. Be sure you have read parts one and two: How To Silo Your Website: The Masthead and How to Silo Your Website: The Breeadcrumb. In this part, we

Keep Your Articles Narrowly Focused and Keyword Centric: One of the mistakes I feel many people make is that they write articles or posts chasing very broad topics. IMHO it’s much better to write narrowly focused posts, pages, or articles and tie it together later on. This is

How David Hotels Can SEO Vs Goliath Hotels: In my first post on hotel SEO, I explained how big hotels with conference facilities have an advantage over small hotels. But small hotels need not despair, because they have ample link building opportunities too. In the interest of keeping

How To Silo Your Website: The Breadcrumb Trail: In Part 1 we looked at How To Silo Your Website: The Masthead. In this article, we’ll be taking the next step and looking at the breadcrumb. For those of you who don’t know, the breadcrumb is the small text

Is Matt Mullenweg of WordPress Playing Favorites with Commercial Themes: A few weeks ago Matt Mullenweg of WordPress threatened to take Thesis Developer Chris Pearson to court over his not supporting the GPL Licence. Fortunately they were able to works things out a lawsuit was averted and everything got back

How To Silo Your Website: The Masthead: One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing or themeing. However, when I mention this to beginner or intermediate SEO’s, they are often confused about how and where

Vzaar Video Hosting Service Review: The following is a sponsored post. For this post I’m going to be taking a look a third party video player from Vzaar.com. As Google continues to emphasize videos with universal search, not including them part of your overall search

Interview with Loren Feldman of 1938 Media: For today’s post were going to be talking to Loren Feldman of 1938 Media. Hi Loren for my readers who might not know you can you tell us a little about yourself, your company, and what you do. I make

Book Review – You Are Not a Gadget by Jaron Lanier: I recently came across an article in paper magazine by Jaron Lanier which helped me discover his new book “You are Not a Gadget.” While I do read a lot of good books, this is really one of the few

Thanks to This Month’s Sponsors July 2010: I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here. Text Link Ads – New customers can get $100 in free text links. CrazyEgg.com – Supplement your analytics

Badges & Widgets Can Take Your Rankings to the Top!: SEOmoz has mentioned it before in their link building videos that badges and widgets are a great way to get links, but can they really help you get to the top for very competitive terms? I believe so and have

How To Get Customer Reviews on Your Website: While UGC and Reviews can often be a mixed blessing, as long as Google continues to reward rich snippets with enhanced visual listings, it’s probably a good idea to try to make reviews part of your website strategy.For those of

Interview with Steven Wyer of ReputationAdvocate.com: The following is a sponsored post. For this post we’re going to be talking with Steven Wyer of Reputation Advocate. Steve, for my readers who aren’t familiar with your firm, can you tell me a little bit about yourself? Reputation Advocate

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