iconSearch Engine Land

Funny Microsoft Live Search TV Ads That Should Be Aired
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SearchCap: The Day In Search, May 12, 2008
Below is what happened in search today, as reported onSearch Engine Land and from other places across the webFrom Search Engine Land:Yahoo Displaying Geo Criteria Of Search AdsThe BrandVerity Blog noticed that Yahoo started displaying the businesss location under the
Yahoo Displaying Geo Criteria Of Search Ads
The BrandVerity Blog noticed that Yahoo started displaying the businesss location under the search ads. For example, a search on lawyers in Yahoo returns several ads that display New York under them. Why New York? Because I am based in
Twitter Beats (Wow, By A Minute) The USGS With China Earthquake News
Hey, I like Twitter, but this entire thing Robert Scoble started about how Twitter had news of the Chinese earthquake before the US Geological Survey seemed absurd. Did it really? As it turns out, probably so -- by about a
Small, Local Businesses Taking Economic Downturn in Stride,
The economic downturn is a reality, but the specific ways that it affects businesses run the gamut based on the size and type of business. During these times, small, local businesses often feel the pinch more quickly and sharply, causing
Google Launches "FriendConnect" Social Widgets For Site Owners
Contrary to some earlier reports, Googles new FriendConnect, launching today, is not focused on data portability or a direct answer to MySpace Data Availability or the new Facebook Connect. While theres a data portability dimension, its focused on the flip
Yahoo Search Ambassador Program Closing
The Search Engine Roundtable reports that it seems to be no longer possible to sign up for the Ambassador Program. Although there is no specific confirmation from Yahoo on that on the Ambassador program page, when one tries to sign
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iconAaron Wall's SEO Book.com

Content as Marketing for Link Building (and the Win)
HP can spam the hell out of Google and Google engineers are afraid to do anything about it because they do not want to lose the associated AdWords ad budget. But if you follow HPs strategy it is called spam
Interesting SEO Links...
Roger Montti offers an insightful post on link building for new websites in 2008. If you have no traction you need to find a way to buy/beg/borrow/steal attention. Use that exposure to spread content that turns people on / gets
Why is Google Buying Links From SEMPO?
Google, which has arbitrarily forced its will to use nofollow on the web (and declared link buyers and sellers who do not use the tag as spammers) is buying a PageRank 7 link from SEMPO.org. You would think that if
Microsoft Withdraws Yahoo! Offer
Microsoft decided to walk on the Yahoo! deal. After the sharp Yahoo! stock decline Monday, expect many shareholder lawsuits. The press release contained the following open letter to Jerry Yang. Dear Jerry:After over three months, we have reached the conclusion
Yahoo! May Carry Google Ads
Yahoo! may announce a deal to carry Google ads in the next week, according to the WSJ:While a broad search ad pact would likely attract intense antitrust scrutiny, the options Google and Yahoo are discussing include a nonexclusive arrangement that
How Much is a #1 Google Ranking Worth?
I just wrote a ~15 page article aimed at helping SEOs estimate how much a top rank in Google is worth. I would appreciate any feedback you have on making it better. If you like it please hook me up
PBS MediaShift Covers SEO
Mark Glaser recently queried me about improving the SEO of PBSs MediaShift. The tips and advice I gave him apply to most blogging and media websites. The piece was well balanced, with information from Poynter, and he mentioned Joosts great
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iconSEOmoz

The Beginner’s Guide to Getting Your Foot in the Door
Posted by Danny DoverAbout two weeks ago Rand and Scott posted a Whiteboard Friday explaining how to get a SEO job. I think it is a great resource for SEO’s who already have a lot of experience, but what about
Do I Really Need to Build Web Access to My Service?
Posted by randfishYes, whiny title writer, you most certainly do. Check out this piece from the AP on PapaJohns.com:The nations third-largest pizza delivery chain trumpeted the $1 billion milestone Wednesday, noting that its U.S. online sales have been growing at
Two Conflicting Judicial Opinions on Using A Competitor's Trademark in Metatags
Posted by Sarah Bird, EsquireMay It Please the Mozzers,Today were going to contrast two recent judicial opinions on the use of a competitors trademark in meta-tags. Same issues; Different outcomes. Lets take a very brief look at each case. North
Does "Query Deserves Diversity" Algorithm Exist at Google?
Posted by randfishMost of us in the search space are familiar with the principles of the "query deserves freshness" (QDF) algorithm at Google, but this is almost certainly not the only intent detection process and algo-tweaking area the engine applies.
Digg Has Shout-Blocked Me
Posted by rebeccaIve been shout-neutered, folks, and it aint cool.Let me explain. Yesterday I submitted a story to Digg. I didnt expect it to get on the home page, but I had an "Oh well, what the hell" mentality about
Whiteboard Friday - Sharing Content for Fun & Profit
Posted by great scott!This week Rand fields another reader inspired topic: Why share content that could possibly be used by your competitors?There are several reasons including Attention, Authority, Credibility, Scalability and Marketing. Watch the video to learn the thought behind
Tool of the Week Keeping Visitors With Lijit
Posted by kung_fu_mike5-8%. It doesnt sound like a huge amount of most things. What if I told you it was 5-8% of the visitors to your site? Would you be more interested then? What if I told you it was
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iconMatt Cutts

What Google Knows About Spam
If you didn’t attend Web 2.0, you can watch my keynote about “What Google Knows About Spam” (and several other keynotes) on blip.tv. I’ll embed the keynote below as well.The only thing I don’t like about conference speaking is preparing
Custom Search Engine adds new features
Google Custom Search Engine (CSE) just announced that they now power AdSense for Search. Another nice new change is that if you provide a Sitemap, Google will use that to improve the coverage of the custom search engine.Now let me
Back from Maker Faire
Man, I love Maker Faire. It’s almost as if Burning Man mated with Slashdot. Here are afew of the fun things I saw today.In the Craft area someone showed the credit cards that they accepted, but the credit card sign
Maker Faire!
I’m heading to Maker Faire today. It’s a fun event if you like robots, crafts, art cars, flame throwers, Coke ‘n’ Mentos shows, building your own electronics kits, knitting weird hats, Lego creations, plush monsters, power tool racing, or walking
Review: Google Apps Hacks
Last week at the Web 2.0 Expo I decided to walk the exhibition floor. Niall Kennedy and I checked out the inflatable Google booth, we gave feedback to the WordPress folks, and we came to rest in the Yahoo booth,
New WordPress version 2.5.1 includes security fix
Read about WordPress 2.5.1 and download the new version here. It includes a security fix, so you’re going to want to upgrade. It’s well-known that older versions of WordPress get attacked by malicious bad guys, so I absolutely recommend upgrading
Google Hacks: Pacman graph with Google Charts
This link was cool, but it generates a graph like this:With a little modification, I made this graph:I like my picture a little better. It was quite simple to make this diagram, and Google provides a free graph-drawing tool that
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iconSearch Engine Watch

SearchDay: Google AdWords Editor a Great Tool for Content
Todays search engine marketing news and opinion: Google AdWords Editor a Great Tool for Content; Google Friend Connect to Make Advanced Social Features Easily Available; Google on Spam; and more.
SearchDay: Yahoo Rejects Microsoft: Worst Decision Ever?
Todays search engine marketing news and opinion: Yahoo Rejects Microsoft: Worst Decision Ever?; Optimization by Numbers; Black, White, and Blue All Over; and more.
SearchDay: A Seat at the Table for Web Analytics
Todays search engine marketing news and opinion: A Seat at the Table for Web Analytics; Giving Links Away; SEM/SEO Events to Attend; and more.
SearchDay: Microsoft Feels Out Social Network Acquisition
Todays search engine marketing news and opinion: About Face(book): Microsoft Feels Out Social Network Acquisition; Why PPC Lead Gen Campaigns Miss Volume Targets; 100 Million Theoretical Dollars; and more.
SearchDay: Conducting a Redirect Audit on Your Web Site
Todays search engine marketing news and opinion: Conducting a Redirect Audit on Your Web Site; CEO Tells Wall St. Why He Invests in SEO; Convincing the Executive Team to Invest in SEO; and more.
SearchDay: Microsoft Withdraws Yahoo Offer; Yahoo Responds
Todays search engine marketing news and opinion: Double Conversions in One Month; Microsoft Withdraws Yahoo Offer; Cinco de Mayo; and more.
SearchDay: Search News and Views from May 2, 2008
Todays search engine marketing news and opinion: Top 5 Non-SEO Ways to Increase Your Search Rankings; Avoid the Pitfalls of Mobile Marketing; Training Your Search Marketing Employees; and more.
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iconPronet Advertising

What is a #1 Google Ranking Worth?
Aaron Wall wrote an interesting article the other day about the value of a Google ranking. As we already know being number 1 on Google can drastically affect your business, but the question is, what is it worth? According to
Webmaster-Talk.com and Earners Forum Merge
I am not sure how many of you are into forums, but Webmaster-Talk.com and Earners Forum have just merged to create a better community. Now users have access to an enhanced marketplace, informative articles, blogs, interviews, and valuable tools.I personally
SEO Catchup
There has been a lot of new stuff been going around the SEO industry lately, so I thought I would do a quick blog post talking about the two things that were interesting for me:The first is that Best of
Who's Attending SMX Social Media?
Just out of curiosity, how many of you have attended a marketing conference in the past? Or to take it one step further has anyone attended a conference that purely revolves around social media?Last year was the first time that
Clickbooth Setting the Pace for Affiliate Marketing Companies
As many of you can tell, I havent been blogging as much lately. One of the main reasons for this is because of Clickbooth. I have been spending a lot of time on the Clickbooth network because it pays out
Social Media Marketing - Weekly Wrap Up - 02.27.2008
Every Wednesday Pronet Advertising will be highlighting some of the best posts related to social media news and marketing. As always, please feel free to comment and if you have any recommendations, let us know so we can include them
Social Media Marketing - Weekly Wrap Up - 02.13.2008
Every Wednesday Pronet Advertising will be highlighting some of the best posts related to social media news and marketing. As always, please feel free to comment and if you have any recommendations, let us know so we can include them
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iconSEO Black Hat

Sniffing Yahoo Glue
Yahoo India Glue
Jerry Yang’s $500 Million Big Balls of Steel
Act Now to Pay 79% More For YHOO than GOOG!
YHOO Predictions
YHOO will never trade higher than the (inflation adjusted) $33 per share that Microsoft Offered.
Excellent SEO Training Module
This ones a keeper.
Interview with Google’s Eric Schmidt
Plenty on the future of Google.
Definition of Web Spam
Via this article:“Web spam is when somebody tries to cheat or take shortcuts so that their Web site shows up higher than it deserves to show up,” - Matt CuttsGreat definition. This was good too:“I’m struggling with what exactly to
Bush’s Mission: Accomplished
Oh, you didnt know that was the mission?
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iconSearch Engine Roundtable

Most SEOs Believe Competitors Can Hurt Your Google Rankings
About a week ago I ran a poll that asked Can Someone Hurt A Competitors Google Rankings With Links? I ran the poll because there is a lot of debate around this topic. So I figured, why not ask you...
Yahoo Now Showing Geo-Location Under Search Ads
Try it, a search on plumbers or bowling or lawyers and so on all may return a fourth line to the search ads at Yahoo Search. The fourth line might show a geo-location. Here are some pictures: If the advertiser...
Google Moves "Saved Locations" Feature in Google Maps
Google has moved the location of the Saved Locations feature in Google Maps. Now, you should see an arrow down on the right hand side of the search box, in Google Maps. Clicking on that arrow will show you your...
Google Has More Mass Email Problems With AdSense
Dozens and dozens of Google AdSense publishers have reported receiving an email from Google with the subject line, Important Account Information. The email basically was a reminder to those publishers who have not yet accepted the updated terms and conditions...
Daily Search Forum Recap: May 12, 2008
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....
Is Network-Linking Frowned Upon?
A High Rankings Forum member talks about how he has a variety of sites that are all networked on the same server with the same owner. Theyre not related topically, but there are some subpages where adding links may be...
UK Users Report Google AdSense Phone Verification Not Working
Numerous new Google AdSense publishers are reporting that they are trying to get their phone numbers verified with Google AdSense in the UK, but Google is not calling their phone numbers to complete the verification process. AdSensePro Ashley writes that...
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iconSEO Chat

Trends to Note in the Search Industry
Every so often it helps to take a step back from your industry so you can figure out where it is and where it s going. The search industry is no exception. I ve spotted some interesting issues and trends
Book Review: The Open Brand
Written by Kelly Mooney and Nita Rollins em The Open Brand When Push Comes to Pull in a Web-Made World em takes a look at the evolution of Web 2. and its effect on marketing. It is a wake-up call
Microsoft Gives Up on Yahoo Takeover Bid
In a move that caught many observers by surprise Microsoft CEO Steve Ballmer walked away from his bid to purchase number two search engine Yahoo. The move ended three months of dramatic maneuvering on the part of both companies. Nevertheless
Network Solutions: Unethical SEO
Network Solutions displays a real talent for tripping itself up with unethical behavior. Sometimes it gets caught and called on the conduct quickly as happened when it engaged in domain name tasting. Other times though it can continue for months
Searchme: Most Visual Search Engine Yet?
Visual search engines try to show us that there s a better way to search than by looking at 1 links with snippets on a page and making an educated guess. Most try to say that they re more intuitive.
Basic SEO: What Search Engines Hate
In my last article I went over a few of the things that search engines love. Now I ll finish up the discussion with an article on what they absolutely hate which includes everything from clutter to cookies. So if
Google`s Latest Moves in Information Indexing
Sometimes Google does something with very little fanfare that stirs considerable interest. In this article I m going to discuss several of their recent moves. If you re curious about their attempts to index more of the web or make
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iconOnline Marketing Blog

BIGLIST SEO Blogs Update 050908
What a week! Spring is officially here in Minnesota. Don’t laugh, it snowed just 2 weeks ago. This week’s BIGLIST of SEO and SEM blogs includes a nice mix of search, social and online PR content. When I co-hosted the
Agency + Client = Superhero Link Building Team
Two heads are better than one. How many times have we all heard that in our lives?  When having a brainstorming session, it helps to bounce ideas off of one another to generate the best possible solution. Even when saving
Top 10 Reasons for Monitoring Brands in Social Media
David is VP Marketing at Radian6 in New Brunswick, Canada
Tips on Content Centered Link Building
Yesterday, Junta 42 announced their latest list of top content marketing focused blogs (Online Marketing Blog came in at #2 in between Copyblogger and PR 2.0) and it reminded me yet again of how important content is for SEO. It
Book Review: Achieving The OPEN Brand by Way Of An Open Worldview
TopRanks Mike Yanke reviews the new book, The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney and Dr. Nita Rollins with advice both for marketing agencies and in-house marketers looking to make sense of
Five New Twitter Tools You Should Know
Right along with Facebook, YouTube and blogging, Twitter is one of the most often written about social media communication tools. (Follow me @leeodden) We’ve run polls about how people use Twitter as well as aggregated tips from the Twitter community
BIGLIST Update Search Marketing Blogs 050208
Going by the last month of updates, we’re now updating the BIGLIST of SEO blogs every second Friday. That should give us more time to filter out the better sites for inclusion. Read on at the bottom as there are
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iconSearch Engine Journal

Google Dominates Online Video Market in March
If Google is planning on running video ads, there’s no better time than now. New data from comScore is showing an ever increasing trend in the viewership of its YouTube property. Running ads on YouTube would certainly give them some
Google to Launch New Video Ads on YouTube
During a television interview last week, Google CEO Eric Schmidt revealed that Google will soon be launching a series of new products for YouTube, in an effort to make its video-sharing service profitable.  Up until now, Google hasn’t been successful
Move Over Facebook and MySpace, Here Comes Google Friend Connect
As announced last weekend, Google is launching the mother of all data portability features. After Facebook Connect and MySpace Data Portability announcement, here comes Google beating the two social networks with its Google Friend Connect features.
SEO Is Not Spam : Matt Cutts Google Spam Presentation from Web 2.0 Expo
Google Engineer and spam fighter Matt Cutts has posted his presentation on his blog from the Web 2.0 Expo on What Google Knows About Spam.Not only is Matt a spam fighting machine, but also a crusader for SEO :I’ve always
The Next Frontier for Search Marketing Standards
I believe it is time to introduce an additional topic into the standards dialogue that to date has been largely ignored. Currently there is no recognized standard for assessing the skills and knowledge level of the search marketing professional. This
Black Hat SEO Lessons: Indirect Promotion
I’ve always said that instead of getting angry with black hat SEOs, we should learn from them. Working and often succeeding in really competitive verticals, these people are just forced to be creative.We’ve had a number of discussions recently on
Powerset Launches : A New Dimension in Web Wikipedia Search
Powerset launches today to an overzealous amount of fanfare, as the mysterious new semantic search technology will open its doors for the first time to the public. The public must understand however, that Powerset is not a finished product, as
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iconGraywolf's SEO Blog

SEO Plugins for Wordpress Part II
Ever since my initial SEO plugins for wordpress post almost two years ago, I get asked for an updated list a few times a month. Well since we’re up to wordpress 2.5 I thought the time has come. I’ll also
Google Maps Ads Building Outlines
When you view satellite images in Google Maps you can see the building, however I just noticed you can also see the building outlines in standard view. For example here’s the Long Beach Westin Hotel where SMX local was held.
Yes Shoemoney SEO Does Have a Future
Now Shoemoney is a friend of mine, but regarding his post SEO Has No Future today, I am forced to disagree with him. Not only does SEO have a future but judging by the number of SEO clients I am
Hewlett Packard Giving Away Free Templates With Embedded Links
Seems the giving away free templates with embedded keyword rich links has filtered up to the fortune 500 level as Hewlett Packard released a series of free templates todayHead on over to HP Logoworks and download a free template. Open
When Your Title is Linkbait and Your Post Isn’t
I’ve often written that using a linkbait is like signing a contract with your readers. You’re luring them in with the promise of a reward at the end of the hook. Sometime you can give people what you promise but
Sk-rt Sometimes You are Pathetic
Hard to say which is more embarrassing or pathetic, the fact that their image hosting is over it’s bandwidth or the cheezy dating adsense banner. Sk-rt you make it hard for me to take you seriously. Sponsor:: Is your site
SMX Social Media 2008 Recap
Last week I attended the SMX Social Media Conference in Long Beach California, here are some of my thoughts about the event.The one thing that really stood out about this conference was the “focus” or “intensity” most of the attendees
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