iconSearch Engine Land

SearchCap: Bing Ads Insertion Orders, Google Top In Satisfaction & Google Maps Nearby
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Generate Customer Experience Reviews For SEO Profit – Part I Here’s a question for
How To Generate Customer Experience Reviews For SEO Profit – Part I
Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their
Reach & Frequency: The Forgotten Dimension Of GDN On AdWords
The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very
Bing Ads Puts Insertion Order Management Online
Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax. This has been a top request among agencies, in particular.
It’s Not Just Links: Why Nothing Is Safe In Online Marketing
Links have been under fire for years. And while I’m someone who provides link development services, I’ve never thought that links are all you need. In fact, if all of my clients would let me become more involved in other
Google Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions
Google is pushing out an update for their Android Google Maps app and with that, Google announced three new changes: (1) View search results on the map or in a list and easily switch between them (2) Search for places
Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”
Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers ‘internet portals and search engines.” With
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iconAaron Wall's SEO Book.com

Guide To Optimizing Client Sites 2014
For those new to optimizing clients sites, or those seeking a refresher, we thought wed put together a guide to step you through it, along with some selected deeper reading on each topic area. Every
Google Search Censorship for Fun and Profit
Growing Up vs Breaking ThingsFacebooks early motto was move fast and break things, but as they wanted to become more of a platform play they changed it to move fast with stability. Anything which is central to the web needs
{This | The Indicated} {Just | True} {In | Newfangled}
A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by
Building a Legal Moat for Your SEO Castle
About a month ago a year old case of an SEO firm being sued by its client resurfaced via a tweet from Matt Cutts.Id like to add something to this conversation that will be helpful for you
Have We Reached Peak Advertising?
The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013, an increase of
The Rigged Search Game
SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them. It was such an
What’s In A Name?
Many SEO love keyword-loaded domain names. The theory is that domains that feature a keyword will result in a boost in ranking. It’s still a contentious topic: Ive seen bloggers, webmasters and search aficionados argue the
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iconSEOmoz

The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)
Posted by evolvingSEOThe perception of successThe following screenshot is from an actual blog post. Based upon what you see here, would you call it successful?I think it depends on perception.The optimist might see this:590 LinkedIn Shares (This also might be what
Calculating Estimated ROI for a Specific Site & Body of Keywords
Posted by shannonskinnerOne of the biggest challenges for SEO is proving its worth. We all know its valuable, but its important to convey its value in terms that key stakeholders (up to and including CEOs) understand. To do that, I
How to Prove ROI Potential of Content Campaigns - Whiteboard Friday
Posted by iPullRankWe all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether itll be worth it? In todays Whiteboard Friday, MozCon 2014 speaker Mike King shows you several
Building Better Content By Improving Upon Your Competitors
Posted by Bill.SebaldIn rock n roll music, stealing is expected. Led Zepplin allegedly lifted from lots of earlier blues and folk artists. The famous I-IV-V chord progression of The Wild Ones song Wild Thing was used only a couple years
Demystifying Data Visualization for Marketers
Posted by Annie CushingI presented on wrangling and demystifying the data visualization process for marketers at MozCon this year, and it turns out there was far more to talk about than could fit into that half-hour. For the sake
The New Link Building Survey 2014 - Results
Posted by JamesAgateMany of you may have seen our Link Building Survey results published here on Moz around this same time last year. The reception was fantastic, so we decided to push ahead with turning this into an annual series
Get Ahead of Google with Insight into Semiotics
Posted by Isla_McKettaWrite it and they will come. Thats the drum weve been beating for a long time now. We optimize our pages and our content to please search engines and cross our fingers and hope that customers will convert.We
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iconMatt Cutts

On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one
What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster
On vacation the rest of November 2013
For the folks that don’t know, I’ve been out for a couple weeks and I’ll be on vacation the rest of November. If you’ve tried to contact me recently and haven’t heard back, that’s probably the reason. Added: if you
Please help me run the Boston Marathon
On April 21st, 2014, I’m going to run the Boston Marathon. If you want to show your support, please donate to a good cause for cancer research. Anyone who wants to give is welcome. So many people have been affected
Halloween costume for 2013: Silk Road Dread Pirate Roberts
For Halloween 2013 I decided to be the Dread Pirate Roberts from the movie The Princess Bride: I even grew a slight moustache to help make the character believable: But to be clear, I wasn’t just any old Dread Pirate
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iconSearch Engine Watch

Apparel PPC: Zappos Dominates the Competition
When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.
3 New Bing Ads Geotargeting Features Now Available
Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.
New App-Based Search Engine Startup Relcy Tries to Reset SEO
The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, cant access. What could it
Managing Your Robots.txt File Effectively
Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Heres how to use robots.txt, and some tools you can use to check for mistakes.
4 Amazing Things You Simply Must Know About Sensational Headlines
If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.
Google Love Grows, Bing Satisfaction Drops Among U.S. Customers
Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. Thats according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index (ACSI)E-Business
Blogger Fined for Top-Ranked Restaurant Review
French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently in Google search was found to be unfairly hurting the business.
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iconPronet Advertising

LinkedIn Experiments With Location-Based Features To Connect Nearby Professionals by @mattsouthern
VentureBeat reports that LinkedIn is experimenting with location-based features similar to those offered Foursquare. This information comes courtesy of LinkedIn designers Mauroof Ahmed and Moses Ting and first reported by VentureBeat. LinkedIn’s latest experiment comes at a time when the
Google Glass: Segway for Your Face? by @albertcostill
Do you remember when the Segway was first released way back in 2001? It generated a lot of buzz from heavyweights like Steve Jobs and Jeff Bezos, the media, and the general public. And why not? It is an easy to
5 Data-Driven Ways to Get Your Facebook Post Seen by Your Audience
If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone. Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what’s coming next.
How to Do Link Building at Offline Events by @linkbuildingjon
As link builders, we can get a bit “stuck in our ways”. Sometimes we focus too much on the technical aspects of building links and forget that link building should be a creative endeavor. By allowing ourselves to be creative we
Twitter Is Making Direct Messaging More Private And User Friendly by @mattsouthern
Twitter announced on Friday that changes are coming to their direct messages are sent and stored across the network. Twitter’s support account made the announcement via a Tweet that emphasized the upgrade would make deleting DMs more consistent: Over the next
Save Facebook Posts, Read Them Later: New Feature Announced by @mattsouthern
Today, Facebook announced the addition of a new feature that will allow users to save items found while browsing Facebook for later viewing. Every day, people find all sorts of interesting items on Facebook that they don’t have time to
88% of Organizations Are Undergoing a ‘Digital Transformation,’ According to Study by Brian(...)
A new report, The State of Digital Transformation, released today by Brian Solis of Altimeter Group, discusses the phenomenon of “digital transformation” and what it means to the online business and marketing industry now and beyond. Among its findings, the report stated that
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

Daily Search Forum Recap: July 22, 2014
Here is a recap of what happened in the search forums today...
With Matt Cutts On Leave; Who Will Be Google's Punching Bag?
With Googles Matt Cutts taking an extended vacation, I wanted to know, who at Google will take the blame for new algorithms being released.Typically when big updates are announced...
Don't Toy With Google In Google Webmaster Support
Weve covered this before, dont lie to Google in their Google forums. But it happens all the time...
A French Court Fined A Blogger For His Negative Review Ranking Too Well In Google
This is news from last week, but it still makes me shiver. Via the BBC French blogger fined over reviews Google search placing...
Google Maps Android Adds Elevations In Bike Directions
Google quietly announced on Google+ that the new Android version of the Google Maps app added elevation to biking directions...
Google 3D Molecules Knowledge Graph
Spotted by Enrico Altavilla, it seems Google added a 3D button to the knowledge graph results for molecules answers. Search for and youll see one of many examples:
Hillary Clinton Interviewed By Google's Eric Schmidt
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iconSEO Chat

How Panda and Penguin Algorithms Negatively Affect Your Website
The post How Panda and Penguin Algorithms Negatively Affect Your Website appeared first on SEO Chat.
BEST Social Media Tools: Are You Using Them? (Collective Mastermind)
We are talking social media tools today! In our panel today: Shannon Hutcheson, @ldylarke, an independent SEO consultant with huge experience in copy editing, social media marketing and link building Barbara Boser, @BarbaraBoser, Presidential Diamond Distributor at It Works Global
5 Advanced Conversion Rate Optimization Methods To Increase Sales Online
In the past few years, Conversion Rate Optimization has become as essential to a business as SEO. If you’re not optimizing – and your competitors are – you’re missing opportunities to gain new customers. While A/B testing is one piece
Long-term SEO in Competitive Niches: How We Survived all Google Updates
The post Long-term SEO in Competitive Niches: How We Survived all Google Updates appeared first on SEO Chat.
Simplify: Email Marketing Using Autoresponders 101
Are you depending on Google to keep sending you traffic? What if you stop ranking so well? Or your site gets a penalty? Maybe you are paying for traffic over and over. Why would you want to do that? You
Google removing author pictures from search: Your input?
Last week Google announced removing author pictures from search results while keeping the author name. Seeing author pictures within search results was a huge competitive advantage, so no wonder this step was criticized by many authors who were participating in
5 Useful Facts About StumbleUpon Traffic
StumbleUpon may have been around for awhile, but marketers have been mixed in their advice about using it. As far as social media tools go, it is much different than most. Rather than allowing for interaction, it is used as
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iconOnline Marketing Blog

Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014
Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network.
Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical
Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search
Digital Marketing – What Does It Really Mean? Insights from 9 Brand Practitioners
Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing
Two Marketing Tips for Creating More Meaningful and Profitable Content
Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for well known video hosting platform. Working with professionals from so many different countries, cultures and customs requires
Online Marketing News: #NewTweetRecord, B2B Wants To Go Automatic, Tweeting Is Bad For The Bedroom
With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record
10 Real Time Content Discovery Tools for Curation, Engagement and Sharing
The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines. Another category of online tool that relies on
Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance
The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From strategy to tactics and especially measurement, change is often seen as interruptive
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iconSearch Engine Journal

LinkedIn Experiments With Location-Based Features To Connect Nearby Professionals by @mattsouthern
VentureBeat reports that LinkedIn is experimenting with location-based features similar to those offered Foursquare. This information comes courtesy of LinkedIn designers Mauroof Ahmed and Moses Ting and first reported by VentureBeat. LinkedIn’s latest experiment comes at a time when the
Google Glass: Segway for Your Face? by @albertcostill
Do you remember when the Segway was first released way back in 2001? It generated a lot of buzz from heavyweights like Steve Jobs and Jeff Bezos, the media, and the general public. And why not? It is an easy to
5 Data-Driven Ways to Get Your Facebook Post Seen by Your Audience
If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone. Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what’s coming next.
How to Do Link Building at Offline Events by @linkbuildingjon
As link builders, we can get a bit “stuck in our ways”. Sometimes we focus too much on the technical aspects of building links and forget that link building should be a creative endeavor. By allowing ourselves to be creative we
Twitter Is Making Direct Messaging More Private And User Friendly by @mattsouthern
Twitter announced on Friday that changes are coming to their direct messages are sent and stored across the network. Twitter’s support account made the announcement via a Tweet that emphasized the upgrade would make deleting DMs more consistent: Over the next
Save Facebook Posts, Read Them Later: New Feature Announced by @mattsouthern
Today, Facebook announced the addition of a new feature that will allow users to save items found while browsing Facebook for later viewing. Every day, people find all sorts of interesting items on Facebook that they don’t have time to
88% of Organizations Are Undergoing a ‘Digital Transformation,’ According to Study by Brian(...)
A new report, The State of Digital Transformation, released today by Brian Solis of Altimeter Group, discusses the phenomenon of “digital transformation” and what it means to the online business and marketing industry now and beyond. Among its findings, the report stated that
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iconGraywolf's SEO Blog

testing shortner ignore
The post testing shortner ignore appeared first on Graywolf's SEO Blog.
testing bitly II ignore
The post testing bitly II ignore appeared first on Graywolf's SEO Blog.
testing Bitly ignore
The post testing Bitly ignore appeared first on Graywolf's SEO Blog.
How Google Plans to Steal More of Your Traffic
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the
Reviews: Author HReview Plugin
Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present
How to Speed Up Your WordPress Website
Right now wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without it’s problems, there’s now denying it’s a popular, easy to set up, and easy to
Why Simple Websites Will Always Lead to Better SEO
Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on July 22nd 2014 23:12 | Contact