iconSearch Engine Land

Google To Remove Right-To-Be-Forgotten Links From All European Domains, Including Google.com
Company sought compromise approach to prevent content removal in jurisdictions outside Europe. The post Google To Remove Right-To-Be-Forgotten Links From All European Domains, Including Google.com appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
SearchCap: Conversions, PPC Optimization & Wikidata
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Conversions, PPC Optimization & Wikidata appeared first on Search Engine Land.Please visit Search Engine Land for the full
What To Expect When You Attend Our @SMX Search Marketing Event
Search Marketing Expo returns to San Jose, California March 1-3, 2016 - heres a preview of what to expect if you attend the next SMX West event! The post What To Expect When You Attend Our @SMX Search Marketing Event
Wikidata 101
Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage it.The post Wikidata 101 appeared first on Search Engine Land.Please visit Search Engine Land for
Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.The post Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8) appeared first on
Content Marketing That Drives Conversions
Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketer’s produce, distribute, and optimize well-defined content assets – including blogs, email, infographics, landing pages, and videos – to create
SearchCap: Bing Ads Reporting Glitch, Google Knowledge Graph Edit & Starting SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Bing Ads Reporting Glitch, Google Knowledge Graph Edit & Starting SEO appeared first on Search Engine Land.Please visit
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iconAaron Wall's SEO Book.com

How Google Search Works in 2016
Sharing is caring!Please share :)Embed code is here.The below image has a somewhat small font size on it. You can see the full sized version by clicking here.Many years ago we created an infographic about how search works, from the
The 4 Fundamental Steps of Conversion Optimization
Once upon a time, I was sitting in my office looking over data for one our new clients and reviewing the conversion project roadmap. The phone rang and on the other end was the
Restoring Firefox Extensions After The Firefox 43 Update
Firefox recently updated to version 43 & with that, they automatically disabled all extensions which are not signed, even if they were previously installed by a user and used for years.If you go to the add ons screen after the
Publisher Blocking: How the Web Was Lost
Streaming AppsGoogle recently announced app streaming, where they can showcase & deep link into apps in the search results even if users do not have those apps installed. How it works is rather than users installing
Larry Page's Ex-Girlfriend Marissa Mayer Delivers Yahoo! Search to Google
Yahoo! Tests Google AgainBack in July we noticed Yahoo! was testing Google-powered search results. From that post...When Yahoo! recently renewed their search deal with Microsoft, Yahoo! was once again allowed to sell their own desktop search ads & they are
Virtual Real Estate Virtually Disappears
Back in 2009 Google executives were scared of not being able to retain talent with stock options after Googles stock price cratered with the rest of the market & Googles ad revenue growth rate slid to zero. That led them
Yahoo! Search Testing Google Search Results
Search PandaMoniumA couple days ago Microsoft announced a deal with AOL to have AOL sell Microsoft display ads & for Bing to power AOLs organic search results and paid search ads for a decade starting in January.The search landscape is
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iconSEOmoz

The 2015 Moz Annual Report: All the Facts and Then Some
Posted by SarahBirdLongstanding insomnia sufferers, rejoice! My Moz 2015 Annual Report is here. Check out 2012, 2013, and 2014 if you’re a glutton for punishment.So much happens in a year — fantastic and terrible things — distilling it into one
Moz Pro: The Rear View and the Road Ahead
Posted by adamf2015 was very much a rebuilding year for Moz Pro. We entered last year with some core infrastructure problems, and so worked heavily on less visible projects to make our SEO software faster, more reliable, and more polished.
What Can Twitter Teach You about the Top 6 US Presidential Candidates?
Posted by annboylesAs many of you — particularly our friends in Iowa and New Hampshire — are keenly aware, the height of the US presidential election season is upon us. In recent years, social media has had an increasingly profound
We're Thrilled to Announce... Moz Local Insights Released from Beta!
Posted by dudleycarrToday we’re excited to remove the Beta label on Moz Local Insights! This feature has been in beta since November when David first announced it. This release of Insights continues the push to provide our customers with a
What Really Earns Loyalty in the Local Business World?
Posted by MiriamEllis St. Valentine’s Day is on the way, and I’ve been thinking about love and loyalty as they apply in the local business world. It’s been estimated that it costs 7x more to acquire a customer than to
A Checklist for Native Advertising: How to Comply with the FTC’s New Rules
Posted by willcritchlowThe FTC recently published their updated rules (and more accessible “guidance”) on what constitutes a “misleading” native advert . I’ve read them. I only fell asleep twice. Then, near the end, a couple of bombshells.But first, the background.Native
Can SEOs Stop Worrying About Keywords and Just Focus on Topics? - Whiteboard Friday
Posted by randfishShould you ditch keyword targeting entirely? Theres been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but its a big step to take and could potentially hurt your
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iconSearch Engine Watch

How LEGO’s #Kronkiwongi campaign drove customer engagement
Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete, covering how LEGO used the power of social, search and old-school PR to make a success of its
Voice search: the death of the keyboard?
As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistants like Siri, Alexa and voice recognition technology from Shazam and SoundHound, the number of users adopting voice
29 super useful PPC tools you need to try this year
The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If youre ready to take an evolutionary leap of your own, check out this list of
Ad viewability “should not be a KPI”, according to study
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI.
AdWords Smart Goals: not a smart move for advertisers
Let’s look a little closer at what I believe the issues to be with AdWords new offering, and I’ll end on a positive note by highlighting something interesting that Smart Goals is doing.
Who really won the Super Bowl? A consumer search investigation
Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year. When consumers have ... read more
50 most insightful takeaways from #ConnectSEW 2016
We’re back from Miami now, filled to the brim with ideas, enthusiasm and inspiration. Connect was the first of our brand new ... read more
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iconPronet Advertising

5 Tips to Boost Your Content Team’s Time and Productivity by @JuliaEMcCoy
If youre a business delegating your content creation, this is for you. Learn how to keep a content team managed and productive, in a post by Julia McCoy.The post 5 Tips to Boost Your Content Team’s Time and Productivity by
What is HTTP2 and How Will it Affect Your SEO? by @patrickstox
HTTP/2 is a much needed refresh of the HTTP protocol that was based largely on Google’s own SPDY protocol. Find out what it means to your SEO.The post What is HTTP2 and How Will it Affect Your SEO? by @patrickstox
Twitter Introduces a Non-Reverse-Chronological Timeline
Twitter launched what it is calling an “improved timeline”. Twitter is calling it an improvement due to the fact it will surface “important” tweets at the top of the timeline from people you follow.The post Twitter Introduces a Non-Reverse-Chronological Timeline
Next #SEJThinkTank Webinar: How to Use a Podcast to Build Your Email List by @megcabrera
Join Jerod Morris and Brent Csutoras on Feb. 17 for an SEJ Marketing Think Tank webinar about using your podcast to build your email list.The post Next #SEJThinkTank Webinar: How to Use a Podcast to Build Your Email List by
5 Steps to Creating Your Most Successful Udemy Course by @ProvenData
Creating a Udemy course takes a lot of work, so you want to make sure you do it right. Learn steps to success here.The post 5 Steps to Creating Your Most Successful Udemy Course by @ProvenData appeared first on Search
Google to Drop Flash for HTML5 Ads in January 2017
Google intends to drop support for Flash-based ads in favor of ads coded in HTML5 in January 2017. That’s a long way off, but it gives advertisers plenty of time to prepare for the transition. Another date you should mark
7 Ways to Increase Organic Reach on Social Media by @texasgirlerin
In this article we’ll go over some insights you can gather from search and content efforts that will amp up your organic reach on social.The post 7 Ways to Increase Organic Reach on Social Media by @texasgirlerin appeared first on
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iconSearch Engine Roundtable

Google Spam Squad On Polish Hacker's Trail
Last week we covered that Google Investigating Polish Hacker Who Is Stealing Webmaster Rankings. It was a case of a hacker using iframes and hacking into other sites...
Google UK's Matt Brittin Asked What He Is Paid
Matt Brittin, Googles President, EMEA Business & Operations is now all over social media buzzing about he refused to answer how much he is paid by Google...
Google: Crawl Rate Increases Are Not Related To Algorithm Updates
Often Ill see webmasters and SEOs say that they see a huge spike in GoogleBot crawl activity on their web sites and thus, they are expecting to see an update in the upcoming days...
Google Knowledge Graph Edits By Owner Happen Quickly
A couple weeks ago we mentioned at the bottom that you can edit your knowledge graph via a tip from @ChrisGDunn. Well, it has been showing up more...
Google Aerial Silks
Daily Search Forum Recap: February 10, 2016
Here is a recap of what happened in the search forums today...
Bing Ads Reporting Data Outage Begins Restoration
Bing Ads has suffered a major data outage for their reporting tools that is ongoing day-three now. It issued an apology yesterday on Twitter saying Our sincere apologies for the ongoing issues with reporting data...
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iconSEO Chat

5 Actionable Instagram Marketing Ideas
Instagram has been around for a while but most businesses haven’t yet figured out how to best utilize the platform. Here 5 actionable Instagram marketing ideas for you to start with! 1. Invest in Instagram Ads This tip is contributed
How to Rank Twitter Bios for More Leads
Your Twitter Bio is just like any other page: the number and quality of the incoming links affects the PA (Page Authority). Although outgoing links from Twitter are nofollowed, increasing your PA and influence is valuable for making your tweets
Expert Interview with SEO and SEJ Contributor Ben Oren
With over 10 years of experience handling SEO at the highest levels, Ben Oren has seen it all and done it all, twice. He has worked in medium and large agencies managing the internet marketing strategy for super brands like
Choices in How to SEO a Multilingual Site
While growing businesses by expanding to additional countries or languages is a great way to increase your income, it is more complicated than you may realize – especially when it comes to SEO. This site for a southern California criminal
Is 2016 The Year Bing Takes On Google?
Bing Gains Ground As Google Loses Browser Contracts Bing has reached a record-breaking 21% share of the search engine market. Find out what this means in relation to the current market leaders, Google. Imagine a world where we ‘Bing it’
Google’s Quality Rating Guidelines: What Stood Out for You?
A few weeks ago, Google has published their official Search Result Quality Rating Guidelines instructing their human raters on how to evaluate Google SERPs. The guidelines provide lots of insight into how Google defines quality and what they mean their
How to Use Social Media to Boost SEO
In his Entrepreneur post “Good Social Media Boosts SEO,” Larry Alton admits that we do not know how social media affects SEO because we don’t know how much emphasis Google places on social interactions and signals. Alton writes, “Here’s what
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iconOnline Marketing Blog

5 Tools to Help You Be a More Effective Communicator
Words. We like them. Words are good things. Words can make people buy our products through changing of their minds, which for revenue is also good. But this is depending on the just right perfect word to use for effectiveness.
Why Your Approach to Digital Marketing Should be Crafted Like a Well-Balanced Breakfast
I start each morning the same way: After feeding my spoiled dog his morning delicacy of premium dog food, hamburger, rice and veggies, I go about making my morning meal. I know that this is a luxury that many people
Data-Driven Marketing from Mad Men to Rabbit Holes
Last week, the Business Marketing Association of Minnesota hosted an educational panel event: From Mad Men Advertising to Rabbit Hole Marketing. The panel consisted of four B2B marketing and data experts and was moderated by the brilliant Rebecca Ramsden of
Ignite Your B2B Content Marketing Effectiveness at #C2C16
The opportunity to surround yourself with top content thought leaders and practitioners is one that you should
Online Marketing News: Facebook Algorithm Changes, Samsung Ad Blockers, and Snapchat Statistics
How are People Really Using Snapchat? The post Online Marketing News: Facebook Algorithm Changes, Samsung Ad Blockers, and Snapchat Statistics appeared first on Online Marketing Blog - TopRank®.
Is Content Marketing a Viable Lead Generation Tactic?
Hi, I’m Josh. I’m a content marketer and proud to be one. Content marketing is unique among marketing tactics. It aims to accomplish business goals by offering people something of real value that can make their lives better. It’s not,
Influencer Content Marketing: The Art of Relationships and the Science of Software
Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message distribution. Or at least as chatty dinner guests like the
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iconSearch Engine Journal

101 Tools to Grow Your Business in 2016 by @ChristinaBaldas
More often than not what tools you use can make a significant difference to the bottom line. Here is a list of tools to grow your business in 2016.The post 101 Tools to Grow Your Business in 2016 by @ChristinaBaldas
Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates (...)
Linguistics and language explains all the whys behind the social media updates we love. Heres how to incorporate it into your marketing messages.The post Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates by @kevanlee
Why Content Marketers Need to Use Rich-Media by @RealJonLister
Riche media is an essential part of any content marketing campaign, and here’s why everyone should be taking advantage.The post Why Content Marketers Need to Use Rich-Media by @RealJonLister appeared first on Search Engine Journal.
How to Add AdWords Location Bid Adjustments by @ChristinaBaldas
Location bid adjustments are a Google AdWords feature that lets advertisers show ads frequently to potential customers in certain geographic areas. Heres how you can set up one for your business.The post How to Add AdWords Location Bid Adjustments by
Rehashing 2015: A #MarketingNerds Christmas Spectacular by @AkiLiboon
In todays Christmas special of #MarketingNerds, Kelsey, Loren, and Brent talked about what shook the digital marketing world in 2015 and what lies ahead for 2016.The post Rehashing 2015: A #MarketingNerds Christmas Spectacular by @AkiLiboon appeared first on Search Engine
The Cognitive Science Behind Complex Content Retention
How do we create content that people remember in this all-you-can-eat buffet of online information? Discover the cognitive science behind content retention.The post The Cognitive Science Behind Complex Content Retention appeared first on Search Engine Journal.
Why Building an Audience is so Hard (And Why I’m Still Trying) by @Ashread_
In this post, Ash Read shares some of the Buffer teams experiences on building an audience alongside six key ingredients to successfully build an audience.The post Why Building an Audience is so Hard (And Why I’m Still Trying) by @Ashread_
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on February 11th 2016 15:12 | Contact