iconSearch Engine Land

Six Reasons To Fire Your SEO Agency
What distinguishes a good search engine optimization practitioner from a not-so-good one? Columnist Neil Patel shares his thoughts.The post Six Reasons To Fire Your SEO Agency appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
Chinese Search Giant Baidu Reports $2.2 Billion In Revenue For 3Q 2014
China’s leading search engine Baidu posted its 3Q 2014 earnings yesterday, reporting $2.2 billion (RMB13.520 billion) in total revenue, a 52 percent year over year increase. According to Baidu chairman and CEO Robin Li, the site’s mobile traffic surpassed PC
Marketing In Transit: Selling To Mobile Searchers
Consumers are increasingly using their mobile devices to connect with local businesses, yet many of these sites still arent mobile-friendly. Columnist Chris Marentis offers his advice.The post Marketing In Transit: Selling To Mobile Searchers appeared first on Search Engine Land.Please
Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know
The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and
SearchCap: Google Mobile Usability Reporting, Flash Warnings Expand & Groupon Pages
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Groupon Pages Part Of Company Evolution Into Local Search Site Depending on your viewpoint, Groupon’s new
Groupon Pages Part Of Company Evolution Into Local Search Site
Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid by the company for more search exposure and a new way to gain sales leads. Indeed, it probably qualifies as
4 Reasons Your Search And Display Ads Are Getting Fatigued
You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact.The post
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iconAaron Wall's SEO Book.com

Use Verticals To Increase Reach
In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given
The Only Thing Certain In SEO Is Change
SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six
Measuring SEO Performance After "Not Provided"
In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The
Loah Qwality Add Werds Clix Four U
Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an
Understanding The Google Penguin Algorithm
Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people
Guide To Optimizing Client Sites 2014
For those new to optimizing clients sites, or those seeking a refresher, we thought wed put together a guide to step you through it, along with some selected deeper reading on each topic area. Every
Google Search Censorship for Fun and Profit
Growing Up vs Breaking ThingsFacebooks early motto was move fast and break things, but as they wanted to become more of a platform play they changed it to move fast with stability. Anything which is central to the web needs
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iconSEOmoz

How to Include Influencers in Your Content Strategy
Posted by Amanda_GallucciThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
It's Time to Treat Content as Part of the User Experience
Posted by wrttnwrdForget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. Its not an add-on or a separate thing. Its an inseparable part of the user experience. Lets
Semantic Analytics: How to Track Performance and ROI of Structured Data
Posted by Mike_ArnesenIf youre interested in tracking the ROI of adding semantic markup to your website, while simultaneously improving your web analytics, this post is for you! Join me, friend.Semantic markup and structured data: Can I get a heck yes?!If you
Introducing Followerwonk Profile Pages
Posted by petebrayFollowerwonk has always been primarily about social graph analysis and exploration: from tracking follower growth, comparing relationships, and so on.Followerwonk now adds content analysis and user profiling, tooIn the Analyze tab, you’ll find a new option to examine any Twitter
How to Recover Lost Pageviews in pushState Experiences
Posted by GeoffKenyonPushState and AJAX can be used in tandem to deliver content without requiring the entire page to refresh, providing a better user experience. The other week, Richard Baxter dove into the implications of pushState for SEO on Builtvisible. If you’re
Is It Possible to Have Good SEO Simply by Having Great Content - Whiteboard Friday
Posted by randfishThis question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In todays Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on
Announcing LocalUp Advanced: Our New Local SEO Conference (and Early Bird Tickets!)
Posted by EricaMcGillivrayThats right, Moz fans, were diving into the the Local SEO conference space. Join us Saturday, February 7th in Seattle as we team up with Local U to present LocalUp Advanced, an all-day intensive local SEO conference. Youll learn
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iconMatt Cutts

On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one
What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster
On vacation the rest of November 2013
For the folks that don’t know, I’ve been out for a couple weeks and I’ll be on vacation the rest of November. If you’ve tried to contact me recently and haven’t heard back, that’s probably the reason. Added: if you
Please help me run the Boston Marathon
On April 21st, 2014, I’m going to run the Boston Marathon. If you want to show your support, please donate to a good cause for cancer research. Anyone who wants to give is welcome. So many people have been affected
Halloween costume for 2013: Silk Road Dread Pirate Roberts
For Halloween 2013 I decided to be the Dread Pirate Roberts from the movie The Princess Bride: I even grew a slight moustache to help make the character believable: But to be clear, I wasn’t just any old Dread Pirate
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iconSearch Engine Watch

"Which Update?" Is the Wrong Question
Whats the right question to ask? That will depend on your skill level and experience in the SEO industry.
Secret Sauce LoMo Tips for More PPC Sales
Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.
Google Mobile Usability Report IDs Website Issues That Drive Away Business
Google has added Mobile Usability reports to its Webmaster Tools, which will provide a detailed report for each error found on a companys website.
How to Get Tons of Great Data From Google AdWords Instantly
The Home screen is an under-utilized element of your AdWords account. Heres how to reorganize in order to get to your data efficiently.
seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks
Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile search.
Bing Allows Consumers to Use Emojis as Search Term
To allow users to search the same way they communicate, Bing upgraded its search engine to recognize emojis.
Scaling SEO Across Your Enterprise Business – The Human Element
Scaling SEO at your company is not just about SEO - success is also dependent on leadership, project management, and efficient process.
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iconPronet Advertising

10 Tips for an Awesome and SEO-Friendly Blog Post
Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main
8+ Courses to Diversify Your Marketing Strategy Without Feeling Overwhelmed by @seosmarty
Learning to become a better Internet marketer is a challenge: There’s so much information to discover and so many techniques to try! My list of free (or cheap) marketing courses aims is designed to diversifying your list of learning resources. Many of them
What To Do When Things Go Wrong On Social Media: An Interview With Melissa Fach by @brentcsutoras
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I was able to catch up with Melissa Fach of Moz and Authority Labs to discuss
Rethinking E-Commerce Taboos: Don’t Go With the UX Flow by @brianzengdotme
Ken Olson, Chairman and founder of DEC once famously said, “There is no reason anyone would want a computer in their home.” I bet he felt at least a little silly about that statement by the time he died in
Pitch Perfect: Articulating With Eloquence #SEJBookClub by @jrdoog
Editor’s Note: This is the fifth in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the
How Link Building Has Changed In 2014: Interview With Prashant Puri by @johnrampton
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Prashant Puri of AdLift to discuss how link building has changed over the past few
Google Webmaster Tools Now Detects Issues With Mobile Usability by @mattsouthern
Today, Google announced an addition to its Webmaster Tools in an effort to keep webmasters more informed of specific website issues that mobile users may encounter. With the new Mobile Usability feature you will be able to see issues specific
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

The 2014 Google Halloween Doodle Going Live
Above is an image of the 2014 version of the Google Halloween Doodle (aka logo). It is going live almost globally on all Google sites, starting properties such as Google Australia where it is already tomorrow there...
Negative SEO Is Real & Google Needs To Fix It
There is no doubt that the perception in the industry is that negative SEO is a problem. So much so, that in our last poll, only 11% thought negative SEO doesnt work. Now that we have white hat clients requesting
Google AdSense To Google Analytics Linking Updated
Google said theyve simplified the linking process between your Google AdSense accounts and Google Analytics reporting.Google said you can link your AdSense account within Google Analytics in fewer steps and can also link your AdSense account to multiple Google Analytics
Google Analytics For The Big Screen (iPad App)
What marketers dont like having dashboards, especially real time dashboards all over the place...
Google My Business Adds Awesome Features For Businesses
Google announced theyve added a ton of new features for business owners within the Google My Business (old Google Places) dashboard and Google My Business Android and (coming soon to) iOS app...
Google's T-Rex Gets Mummified For Halloween
Daily Search Forum Recap: October 29, 2014
Here is a recap of what happened in the search forums today...
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iconSEO Chat

When The Dumbest Idea Is The Best One
This post is an excerpt adapted by Brian Carter from the forthcoming book The Cowbell Principle: Career Advice On How To Get Your Dream Job And Make More Money, by Brian Carter and Garrison Wynn. Brian and Garrison will be
Boosting Your E-commerce Profits
Building an online business can be complex and tricky, not least as most customers now turn to the internet to make their purchases rather than physically go into a store. Imagine the frustration it saves around Christmas. With this in
7 Mistakes That Can Kill Your Twitter Campaign
If you’re like a lot of people, you want to have a million Twitter followers. Or, if not, you want a lot of them. But did you know that there are things that you can do to actually drive people
4 Ways To Test Your Business Idea In An Afternoon
My first business ideas were absolutely horrible. It wasn’t that they weren’t going to work for one or two small reasons, there were massive holes in the logic-of-how-this-is-ever-going-to-make-anyone-any-money-ever. I built an algorithm that tried to predict someone’s personality by looking
High-Quality Directories and How They Add Value to the Web
I am in the industry long enough to have witnessed both the growth and decline in the popularity of “web directory” phenomenon. Web directories emerged prior to search engines as the means to help people discover websites online. During Google
Effective Branding: Utilising The Power Of Branding In Content Outreach
People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met.  Think of your favourite tech or hotel review blog and
7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF
August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed
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iconOnline Marketing Blog

10 Must Read Content Marketing Posts for 2015
Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all and there’s plenty of opportunity to helpo Digging in to our web and social media analytics, I’ve identified 10
For Better Integrated Marketing, Look Inside for Insights
Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only
How to Be the Best Answer with Topic Targeting
This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly
Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines
9 Mistakes Most Businesses Make on Social Media
Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words
Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so
3 Ways to Optimize Your Brand’s Social Media Marketing
While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a
Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall
Twitter vs Facebook: Key Statistics, Facts & Figures
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iconSearch Engine Journal

10 Tips for an Awesome and SEO-Friendly Blog Post
Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main
8+ Courses to Diversify Your Marketing Strategy Without Feeling Overwhelmed by @seosmarty
Learning to become a better Internet marketer is a challenge: There’s so much information to discover and so many techniques to try! My list of free (or cheap) marketing courses aims is designed to diversifying your list of learning resources. Many of them
What To Do When Things Go Wrong On Social Media: An Interview With Melissa Fach by @brentcsutoras
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I was able to catch up with Melissa Fach of Moz and Authority Labs to discuss
Rethinking E-Commerce Taboos: Don’t Go With the UX Flow by @brianzengdotme
Ken Olson, Chairman and founder of DEC once famously said, “There is no reason anyone would want a computer in their home.” I bet he felt at least a little silly about that statement by the time he died in
Pitch Perfect: Articulating With Eloquence #SEJBookClub by @jrdoog
Editor’s Note: This is the fifth in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the
How Link Building Has Changed In 2014: Interview With Prashant Puri by @johnrampton
As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Prashant Puri of AdLift to discuss how link building has changed over the past few
Google Webmaster Tools Now Detects Issues With Mobile Usability by @mattsouthern
Today, Google announced an addition to its Webmaster Tools in an effort to keep webmasters more informed of specific website issues that mobile users may encounter. With the new Mobile Usability feature you will be able to see issues specific
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iconGraywolf's SEO Blog

Why You Should Avoid Numbers in Your URL
While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have
testing shortner ignore
The post testing shortner ignore appeared first on Graywolf's SEO Blog.
testing bitly II ignore
The post testing bitly II ignore appeared first on Graywolf's SEO Blog.
testing Bitly ignore
The post testing Bitly ignore appeared first on Graywolf's SEO Blog.
How Google Plans to Steal More of Your Traffic
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the
Reviews: Author HReview Plugin
Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present
How to Speed Up Your WordPress Website
Right now wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without it’s problems, there’s now denying it’s a popular, easy to set up, and easy to
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on October 30th 2014 17:12 | Contact