iconSearch Engine Land

SearchCap: Google News Mobile Algorithm, Mobile Queries Up, Product Ratings In AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google News Mobile Algorithm, Mobile Queries Up, Product Ratings In AdWords appeared first on Search Engine Land.Please visit
Report: Mobile Search Queries 29 Percent Of Total But Growth Modest
Search query percentages dont line up with overall usage trends. The post Report: Mobile Search Queries 29 Percent Of Total But Growth Modest appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany
Star ratings for specific products appear in product listing ads.The post Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
WSJ Report Suggests Intervention In FTC Google Investigation By White House
Article asserts Google lobbying affected agencys decision in antitrust case.The post WSJ Report Suggests Intervention In FTC Google Investigation By White House appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
5 PPC Testing Myths & Mistakes: How To Avoid Them!
Columnist Mona Elesseily has run a lot of landing page tests over the course of her career -- and seen a lot of these mistakes repeated over and over again.The post 5 PPC Testing Myths & Mistakes: How To Avoid
First-Party Data And Search
What is first-party data, and how can you use this data to enhance your search campaigns? In part two of his multi-part series exploring the data landscape, columnist Alistair Dent tackles these questions.The post First-Party Data And Search appeared first
Google News Ranking Won’t Be Impacted By The New Mobile-Friendly Algorithm
Google News ranking algorithm wont factor in if a publisher is mobile-friendly or not, at least not yet.The post Google News Ranking Won’t Be Impacted By The New Mobile-Friendly Algorithm appeared first on Search Engine Land.Please visit Search Engine Land
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iconAaron Wall's SEO Book.com

Google Mobile Search Result Highlights
Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are
Responsive Design for Mobile SEO
Why Is Mobile So Important?If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times
You Can't Copyright Facts
The Facts of LifeWhen Google introduced the knowledge graph one of their underlying messages behind it was you cant copyright facts.Facts are like domain names or links or pictures or anything else in terms of being a layer of information
Mozilla Firefox Dumps Google in Favor of Yahoo! Search
Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement. Google has been the Firefox global search default since 2004. Our
Peak Google? Not Even Close
Search vs Native AdsGoogle owns search, but are they a one trick pony?A couple weeks ago Ben Thompson published an interesting article suggesting Google may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online
How Does Yahoo! Increase Search Ad Clicks?
One wonders how Yahoo Search revenues keep growing even as Yahoos search marketshare is in perpetual decline. Then one looks at a Yahoo SERP and quickly understands what is going on.Heres a Yahoo SERP test I saw this morning
Google SEO Services (BETA)
When Google acquired DoubleClick Larry Page wanted to keep the Performics division offering SEM & SEO services just to see what would happen. Other Google executives realized the absurd conflict of interest and potential anti trust issues, so they overrode
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iconSEOmoz

What Does an SEO Do In Their Day-to-Day Work - Whiteboard Friday
Posted by randfishTheres a common misconception that SEO is a one and done task -- that you clean up and optimize a site, and once thats done, you can focus your efforts elsewhere. Theres so much more to the day-to-day
A Sneak Preview of #MozCon 2015
Posted by EricaMcGillivrayConsidering coming to MozCon, July 13-15 in Seattle this year? Maybe youre on the fence because youre not sure whats going on, and most importantly, what our amazing speakers are talking about? I hear you, MozCon fans! While the
Advanced Content Analysis in Google Analytics
Posted by JeffalyticsWe analyze the performance of our content every day. Sometimes its subconscious, like when we check the number of tweets we get from a new blog post. Other times, we make more conscious efforts, like reviewing performance metrics
11 Ways for Local Businesses to Get Links
Posted by Casey_MerazLets face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your websites success in
Moving 5 Domains to 1: An SEO Case Study
Posted by Dr-PetePeople often ask me if they should change domain names, and I always shudder just a little. Changing domains is a huge, risky undertaking, and too many people rush into it seeing only the imaginary upside. The success
Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday
Posted by randfishWhen writing headlines and title tags, were often conflicted in what were trying to say and (more to the point) how were trying to say it. Do we want it to help the page rank in SERPs? Do
How to Stop Spam Bots from Ruining Your Analytics Referral Data
Posted by jaredgardnerThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
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iconSearch Engine Watch

5 Tips to Make Your Marketing Stand Out Like a Purple Cow
In the spirit of Seth Godins principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing purple.
Google Loses Safari Web Tracking Court of Appeal Case
U.K. consumers can now take the Web giant to court.
"Not Provided" Keywords Expand to Google Webmaster Tools
Now, under the cloak of privacy regulations, GWT shows only the search traffic for people that weren’t logged into any Google account.
Are You #Winning at Google Shopping Campaigns?
If you’re down for a little spring cleaning this season, something you could be optimizing right now are your Google Shopping Campaigns.
Google’s Mobile Algorithm Puts Customers First
Google will begin prioritizing mobile-friendly sites because thats what users have grown to expect, said developer programs tech lead Maile Ohye in her SES Miami keynote speech.
Ad Blocking: The Good, the Bad, and the Ugly
How does the emergence of ad-blocking browser plugins and applications affect search marketers?
Hacking the Google Display Network for Insanely Low CPC
Use these five Google Display Network hacks to achieve the lowest cost per click - theyre all geared toward improving click-through rate and driving higher Quality Score.
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iconPronet Advertising

#Marketing 101: Developing a Content Strategy by @mdav1979
Content marketing, if done well, can help increase the top of the funnel, make the middle of the funnel more effective and shorten the sales cycle.The post #Marketing 101: Developing a Content Strategy by @mdav1979 appeared first on Search Engine
Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath
A book review of Ann Handleys Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.The post Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath appeared first on Search Engine Journal.
#SEJSummit Speaker Steve Floyd on What Marketing Strategies Work Best For Your Business by @won(...)
As the CEO and Founder of AXZM, Steve Floyd has a wide breadth of experience in all things marketing, from local search to content strategy. He will be sharing his insight and experience a speaker at the upcoming SEJ Summit in
The Evolution of Keyword Research Tools by @jonharules
Let’s look back at the various keyword research tools that were developed to help us make our content stand out in the vast online ocean.The post The Evolution of Keyword Research Tools by @jonharules appeared first on Search Engine Journal.
Google Open to be Sued by UK Web Users After Losing Court Ruling by @mattsouthern
Google’s request not to be sued by British web users over privacy violations was dismissed by the UK’s Court of Appeal today, the BBC reports. The case stems from an incident which occurred during a nine month span between 2011
The Biggest Losers in Facebook’s Recent Purge of Page Likes by @mattsouthern
Facebook warned everyone about an upcoming drop in page likes earlier this month, which ended up taking place on March 11th. By removing inactive accounts from a page’s total like count, Facebook claims its making the overall total of page likes more meaningful.
Jordan Koene on Preparing Your 2015 Marketing Strategy by @wonderwall7
Searchmetrics’ Jordan Koene is a speaker at our SEJ Summit Dallas conference on March 31st, where he’ll cover “What You Did Not Plan for in 2015″. No one wants to be left unprepared, so Jordan’s tips will help us become
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iconSearch Engine Roundtable

Daily Search Forum Recap: March 27, 2015
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Video Recap of Weekly Search Buzz :: March 27, 2015
This week in search, I covered a couple noticeable Google search algorithmic changes, but Google said they are just normal fluctuations in the search results...
Google: The Changes In The Search Results Are Normal Fluctuations
I am still seeing massive chatter around Googles search results changing both in terms of Webmaster Tools showing changes in rankings...
Google Mobile Local Results Expand Link Navigation
I am documenting this, but I am told by Google it is about a month or so old. The Google mobile results for searching for local intent queries...
Google: We're Working On Making The Google News Sitemap Index Count More Accurate
We reported a month or so ago that Google News said the sitemap index count is not accurate for determining how many of your articles are indexed by Google News. Google, in the case of Google News, recommends you do
Colorful Google Knowledge Graph Boxes
Googles mobile search results are getting even more colorful, first using colorful line separators and now bringing some color to the knowledge graph boxes.Here is a picture
Huge Quality Score Drop For Google AdWords Advertisers
I am seeing widespread reports of Google AdWords advertisers complaining that their AdWords Quality Score has dropped significantly across their accounts and ads...
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iconSEO Chat

7 Apps to Run Your SEO or PPC From Your Phone
Thanks to mobile apps it’s now easier than ever to to run your SEO, PPC, AdWords and Social Media campaigns directly from your phone. That’s definitely a big deal when you’re traveling or if in an industry that requires a
Free Tools to Do A Competitor Blog Audit
Your content is one of the greatest tools you have at your disposal, from a marketing point of view. It gets your name out there, attracts attention, bring in regulars, markets your brand, builds your authority, connects you to other
How to Rank Anything You Write on the First Page of Google
Google’s First Page of Search Engine results is the only place worth being these days. If you don’t rank on a search engines first page you have maybe a 1-5 percent chance of being found, depending on the industry you
Responsive Email Tips to Improve CTR and SEO
With mobile responsiveness becoming a major new search factor in 2015, it is important to ensure both your site and your emails are mobile responsive. The better you configure your email template to make it easy to get to your
B2B Social Media Measurement Proves ROI
In the B2B space, there persists a belief that social media only works for B2C. This is because to date most have no proof it works for B2B. According to MarketingProfs and The Content Marketing Institute B2B Content Marketing 2015
Online Marketing Services: Why You Should Consider Charging by Task
I am sure a lot of our readers and members provide some sorts of online marketing services and thus they are facing with the well-known dilemma: How to measure and charge for the service? How to make your pricing competitive
New Marketing Tactics to Try in 2015: What’s Yours?
Welcome to 2015! A new year is a good time to try something new (especially given that Q1 is usually a slower quieter time for many marketers!) Is there any tactic you are planning to try this year? Here’s some
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iconOnline Marketing Blog

Facebook Marketing: Hidden Tactics and Tricks from Leading Brands at #SMMW15
How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community. Planning One
How To Encourage Employee Advocacy on Social Media
It’s a seemingly small ask to get your employees moving and grooving on social media. Yet many marketers have experienced the pain of creating social activity from within. While it might seem like a no-brainer for employees to get socially
Online Marketing News: Facebook Flashbacks, Twitter Rides The Carousel, Google Finds Half The W(...)
The Do’s and Don’ts of Social Media for SMEs
Twitter Marketing: How Brands Rise to the Top of the Twitter Stream from #SMMW15
  What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world. Every Brand has Different
How to Get Results You Can Measure with Influencer Marketing #SMMW15
Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that
Social Media Marketing World 2015 – What We’re Looking Forward to Most #SMMW15
by Debbie Friez & Brooke Furry of TopRank Online Marketing One of the best ways to succeed in social media marketing is to not be afraid to test and fail. The landscape is ever changing, and as marketers, we need
5 Steps to Personalize Repurposed Content for Your Target Audience #SMMW15
Repurposing content is most often a function of efficiency. Marketers investing in content have always sought to extend the value of their content marketing efforts by repurposing, re-skinning or reimagining content into alternative forms. In fact, repurposing is so popular, there
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iconSearch Engine Journal

#Marketing 101: Developing a Content Strategy by @mdav1979
Content marketing, if done well, can help increase the top of the funnel, make the middle of the funnel more effective and shorten the sales cycle.The post #Marketing 101: Developing a Content Strategy by @mdav1979 appeared first on Search Engine
Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath
A book review of Ann Handleys Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.The post Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath appeared first on Search Engine Journal.
#SEJSummit Speaker Steve Floyd on What Marketing Strategies Work Best For Your Business by @won(...)
As the CEO and Founder of AXZM, Steve Floyd has a wide breadth of experience in all things marketing, from local search to content strategy. He will be sharing his insight and experience a speaker at the upcoming SEJ Summit in
The Evolution of Keyword Research Tools by @jonharules
Let’s look back at the various keyword research tools that were developed to help us make our content stand out in the vast online ocean.The post The Evolution of Keyword Research Tools by @jonharules appeared first on Search Engine Journal.
Google Open to be Sued by UK Web Users After Losing Court Ruling by @mattsouthern
Google’s request not to be sued by British web users over privacy violations was dismissed by the UK’s Court of Appeal today, the BBC reports. The case stems from an incident which occurred during a nine month span between 2011
The Biggest Losers in Facebook’s Recent Purge of Page Likes by @mattsouthern
Facebook warned everyone about an upcoming drop in page likes earlier this month, which ended up taking place on March 11th. By removing inactive accounts from a page’s total like count, Facebook claims its making the overall total of page likes more meaningful.
Jordan Koene on Preparing Your 2015 Marketing Strategy by @wonderwall7
Searchmetrics’ Jordan Koene is a speaker at our SEJ Summit Dallas conference on March 31st, where he’ll cover “What You Did Not Plan for in 2015″. No one wants to be left unprepared, so Jordan’s tips will help us become
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