iconSearch Engine Land

Revolutionize Your Marketing Strategies & Operations – Register For MarTech Europe & Save £300
Are you ready to boost your company’s ROI through technology-infused marketing? Join the marketing technologists, data scientists and innovators looking to redefine their strategies and operations at MarTech: The Marketing Tech Conference. Register today for MarTech Europe, taking place 20-21...Please
SearchCap: Bing Powers AOL, Uber To Bing Maps & Google+ Gone From Google Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Bing Powers AOL, Uber To Bing Maps & Google+ Gone From Google Search appeared first on Search Engine
SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers
Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models arenít up to the task of tracking which campaigns have the biggest impact on performance and which channels
Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards
Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead theyll be treated like all other social updates in the traditional search results.The post Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards appeared
SEO Can’t Always Get What It Wants — Or Can It?
SEO doesnt exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success. The post SEO Can’t Always Get What It Wants — Or Can It? appeared first on Search Engine
Is Local Directory Traffic On The Rise Again?
Is it time to give local directories a higher priority as you plan your search marketing strategy? Contributor Myles Anderson shares results of his recent traffic data analysis. The post Is Local Directory Traffic On The Rise Again? appeared first
Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report
Google still at 64%, while Bing holds on to the 20% share it reached in March. The post Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report appeared first on Search Engine Land.Please visit
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iconAaron Wall's SEO Book.com

Web Design Resources for Non-Designers
Most of you are too busy monitoring Googles latest algorithm updates, examining web analytics, and building links and content to stay up to date on the design world.Usually, creative people who excel at design arent very good at the left-brain
But First, A Word From Our Sponsors...
Yesterday Google shared they see greater mobile than desktop search volumes in 10 countries including Japan and the United States.3 years ago RKG shared CTR data which highlighted how mobile search ads were getting over double the CTR as desktop
Google Mobilepocalypse Update
A day after the alleged major update, I thought it would make sense to highlight where we are at in the cycle. Yesterday Google suggested their fear messaging caused 4.7% of webmasters to move over to mobile friendly design since
Consensus Bias
The Truth About Subjective TruthsA few months ago there was an article in New Scientist about Googles research paper on potentially ranking sites based on how factual their content is. The idea is generally and genuinely absurd. You cant copyright
Designing for Privacy
Information is a commodity. Corporations are passing around consumer behavioral profiles like brokers with stocks, and the vast majority of the American public is none the wiser of this market’s scope. Very few people actually check the permissions portion of
Google Mobile Search Result Highlights
Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are
Responsive Design for Mobile SEO
Why Is Mobile So Important?If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times
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iconSEOmoz

Big Data, Big Problems: 4 Major Link Indexes Compared
Posted by russangularGiven this blogs readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks continue to be one of, if not the
Help Us Improve the Moz Blog: 2015 Reader Survey
Posted by Trevor-KleinIn late 2013, we asked you all about your experience with the Moz Blog. It was the first time wed collected direct feedback from our readers in more than three years—an eternity in the marketing industry. With the
Advanced Local SEO Competition Analysis
Posted by Casey_MerazCompetition in local search is fierce. While its typical to do some surface level research on your competitors before entering a market, you can go much further down the SEO rabbit hole. In this article we will look
How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings - Whiteboard (...)
Posted by randfishA recent patent from Google suggests a new kind of influence in the rankings that has immense implications for marketers. In todays Whiteboard Friday, Rand discusses what it says, what that means, and adds a twist of his
How to Rid Your Website of Six Common Google Analytics Headaches
Posted by amandaeckingThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
How to Build Links in Person
Posted by RuthBurrReedyThe important thing to remember when youre trying to attract links—real, powerful, high-quality, authoritative links—is that behind each of those links is a person. The kinds of links that Google wants you to build are the kinds of
What to See, Do, and More at MozCon 2015 in Seattle
Posted by EricaMcGillivrayOne of our favorite things about MozCon is introducing all of you to Seattle. We love our city, and besides three days of marketing learning, we also host three night events and facilitate other fun activities. We are
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iconSearch Engine Watch

Get More Contextual With a Switch to Adjusted Bounce Rates with Time Intervals
While bounce rates are an important measure for site performance, bounce rate doesnt have to come only from bounces tied directly to users time onsite.
Search in China Goes Beyond Baidu as Qihoo 360 Launches in Hong Kong
Qihoo 360 hopes a partnership with an agent in Hong Kong will help promote its search engine capabilities to international brands looking for new channels to reach Chinese consumers.
Uber Buys Microsoft's Mapping Tech to Lessen Reliance on Google Maps
Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps.
Are There Really Any Outdated Link Techniques?
Despite the debates on the value of link-building, its still a practice that can work well if executed correctly. The same can be said of guest blogging and infographics.
Google Earth Turns Ten and Adds Two New Features
For its tenth birthday, Google Earth has added two new ways to explore the world: Voyager, which offers 3D city views, and Earth View, a library of Earths most beautiful places.
12 Add-Ons When Setting Up Google Analytics
Google Analytics is useful, and its free, but getting the most out of this tool can be enhanced with the following tips.
Does Thumbtack + Google Ventures = Conflict of Interest?
Recently, Thumbtack.com was penalized by Google for violating Webmaster Guidelines. Was the penalty removed because of the sites involvement with Google Ventures?
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iconPronet Advertising

4 Things to Consider Before You Add Live Social Streaming to Your Strategy by @SocialMichelleR
Live social streaming is the new thing that has digital marketers abuzz. But businesses must determine whether its too early to test new waters or not.The post 4 Things to Consider Before You Add Live Social Streaming to Your Strategy
Why Nostalgia Marketing Works by @wonderwall7
There are numerous occasions that can ignite nostalgia, which is being used by clever marketers with a marketing strategy called nostalgia marketing.The post Why Nostalgia Marketing Works by @wonderwall7 appeared first on Search Engine Journal.
Pinterest’s Buyable Pins Now Available on iPhone and iPad by @mattsouthern
Buyable pins are now available to United States iOS users on either the iPhone or iPad app.The post Pinterest’s Buyable Pins Now Available on iPhone and iPad by @mattsouthern appeared first on Search Engine Journal.
Facebook Adjusts Algorithm for Videos, Changes How Views Are Counted for Advertisers by @mattso(...)
Facebooks news feed algorithm will be adjusted according to interactions with videosThe post Facebook Adjusts Algorithm for Videos, Changes How Views Are Counted for Advertisers by @mattsouthern appeared first on Search Engine Journal.
Biased Google Search Results Are Hurting Users, Harvard Study Claims by @mattsouthern
A recent study suggests Google is prominently displaying its own content ahead of others in organic search results, at the expense of users.The post Biased Google Search Results Are Hurting Users, Harvard Study Claims by @mattsouthern appeared first on Search
SEJ Unveils New #SEJThinkTank Webinar and #MarketingNerds Podcast Pages by @wonderwall7
SEJ recently unveiled the new #SEJThinkTank and #MarketingNerds pages, which aim to provide easy access to our webinar and podcast series for updates.The post SEJ Unveils New #SEJThinkTank Webinar and #MarketingNerds Podcast Pages by @wonderwall7 appeared first on Search Engine
12 Important Content Marketing Metrics You Aren’t Measuring by @IAmAaronAgius
As businesses move more of their budget into content marketing, it’s time that we start measure what matters - not just what’s easy to track.The post 12 Important Content Marketing Metrics You Aren’t Measuring by @IAmAaronAgius appeared first on Search
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iconSearch Engine Roundtable

Vic Gundotra, Former Google+ Head, Shares Google+ Posts Dropping From Google Results
As you may have heard already, Google removed the Google+ posts from the knowledge graph box in the Google Search results. Google said they removed it in order to provide more consistency...
Google: We Remove Your Rich Snippets For Spammy Structured Markup Penalties
The other day I covered the spammy structured markup manual action and asked does it result in a ranking decline. I didnt think so...
Google Asks Webmasters: Do You Want To Compare Sites In Google Search Console
Google posted on Google+ asking if webmasters want to be able to combine sites within the Google Search Console...
Google LEGO Kitchen
Daily Search Forum Recap: June 30, 2015
Here is a recap of what happened in the search forums today...
Google: Rankings Drop After Change Of Address Because Old URLs Not Indexed
I am always nervous quoting 140 character Google responses to complex ranking issues. But I felt this one was interesting enough to share...
Bing Signs Ten Year Deal To Power AOL Search
Bing announced big news for them, that they took the AOL search partnership deal away from Google and will start powering AOL Search starting on January 1, 2016. This is a 10 year deal...
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iconSEO Chat

5 SEO Tips For Boosting Your Local Rankings With Perfect Mentions
This recent online marketing technique is the ultimate solution to almost 90% of local business owners who are seeking ways to brand their businesses in the local market and enhance local SEO results without violating any search engine protocols. Simply
Google Penalties: Strategists and SEO Pros Share Their Insights
Even after these past few years, the phrase, “Google Penalty,” has a way of stopping one in their tracks as if frozen. Not everyone is affected that way, but it is still common enough. It is a similar reaction that
Video SEO Basics: Infographic by @Shakr
Video is one of the most forgotten aspects of SEO today. We’ve know about the positive effects of incorporating video in your SEO strategy for a long time, but it is still something that a lot of people overlook when
How To Design A Stylish Google Mobile Friendly Website
Google is currently the leading search engine for mobile sites, with more than 90% of the market share. Their decision to concentrate upon mobile accessibility sometimes works to the detriment of their traditional PC-based market. Until recently, many Google website
How To Use the New @SPYFU for Smart Competitor Analysis
The point of a competitor analysis is NOT to copy moves or strategies. Rather, it’s to FIND OUT what your rivals are good at to come up with better techniques. There are hundreds of tools out there for competitor analysis.
Google To Promote Business Apps In Search
Want to make sure that you get the best promotional experience for your app? In April of 2015, Google announced, through its project manager Lawrence Chang, that it had developed new ways to help you reach out to people who
Google To Promote Business Apps In Search
Want to make sure that you get the best promotional experience for your app? In April of 2015, Google announced, through its project manager Lawrence Chang, that it had developed new ways to help you reach out to people who
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iconOnline Marketing Blog

Engage More Customers By Becoming a Content Marketing Sommelier
A sommelier is known for having extensive knowledge about wines, and how to complement the sensory experience of each type with perfect food pairings. Many train for years in hopes of finally becoming a Master Sommelier. When embarking on a
9 Step Social Media Audit for Improving LinkedIn Business Page Results
It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn. With over 4 million business pages on LinkedIn,
#CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Createing Blockbuster Conte(...)
There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a
Web Analytics Tips: Getting More from Google Analytics with Jeff Sauer #MNSummit
Google Analytics is used by more than 10 million websites, but the majority of digital marketers and businesses are merely scratching the surface of what this powerful free tool can do. As Jeff Sauer says, “any report that is one
Silverpop’s Loren McDonald Discusses 4 Top Email Marketing Trends – #MNSummit
“Good morning Mumbai! Wait, I’m in Minnesota.” Loren McDonald, VP of Industry Relations for Silverpop has been on a worldwide tour travelling from India to London and finally here to the Midwest. Loren was not shy about admitting that he
Online Marketing News: Introduction From Instagram, DuckDuckGo Goes Past 10 Million, Pinterest (...)
How to Utilize Social Media for Customer Acquisition – One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer
Content Marketing: 4 Tips for Creating B2B Content When You’re at a Loss for Words
Content marketing has rapidly become an essential piece of the B2B marketing puzzle. Buyers are more connected and more self-directed than ever before, and informative, engaging content is key to making sure your organization becomes part of the buyer journey.
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iconSearch Engine Journal

4 Things to Consider Before You Add Live Social Streaming to Your Strategy by @SocialMichelleR
Live social streaming is the new thing that has digital marketers abuzz. But businesses must determine whether its too early to test new waters or not.The post 4 Things to Consider Before You Add Live Social Streaming to Your Strategy
Why Nostalgia Marketing Works by @wonderwall7
There are numerous occasions that can ignite nostalgia, which is being used by clever marketers with a marketing strategy called nostalgia marketing.The post Why Nostalgia Marketing Works by @wonderwall7 appeared first on Search Engine Journal.
Pinterest’s Buyable Pins Now Available on iPhone and iPad by @mattsouthern
Buyable pins are now available to United States iOS users on either the iPhone or iPad app.The post Pinterest’s Buyable Pins Now Available on iPhone and iPad by @mattsouthern appeared first on Search Engine Journal.
Facebook Adjusts Algorithm for Videos, Changes How Views Are Counted for Advertisers by @mattso(...)
Facebooks news feed algorithm will be adjusted according to interactions with videosThe post Facebook Adjusts Algorithm for Videos, Changes How Views Are Counted for Advertisers by @mattsouthern appeared first on Search Engine Journal.
Biased Google Search Results Are Hurting Users, Harvard Study Claims by @mattsouthern
A recent study suggests Google is prominently displaying its own content ahead of others in organic search results, at the expense of users.The post Biased Google Search Results Are Hurting Users, Harvard Study Claims by @mattsouthern appeared first on Search
SEJ Unveils New #SEJThinkTank Webinar and #MarketingNerds Podcast Pages by @wonderwall7
SEJ recently unveiled the new #SEJThinkTank and #MarketingNerds pages, which aim to provide easy access to our webinar and podcast series for updates.The post SEJ Unveils New #SEJThinkTank Webinar and #MarketingNerds Podcast Pages by @wonderwall7 appeared first on Search Engine
12 Important Content Marketing Metrics You Aren’t Measuring by @IAmAaronAgius
As businesses move more of their budget into content marketing, it’s time that we start measure what matters - not just what’s easy to track.The post 12 Important Content Marketing Metrics You Aren’t Measuring by @IAmAaronAgius appeared first on Search
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