iconSearch Engine Land

SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch appeared first on Search Engine Land.Please visit
Maximizing your mobile impact
Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience.The post Maximizing your mobile impact appeared first on Search Engine
Callout and Review extensions now available in Bing Ads
Advertisers can add the extensions at the campaign and ad group levels.The post Callout and Review extensions now available in Bing Ads appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
The #1 Reason Why Position #1 Doesn’t Matter
As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be.The post The #1 Reason Why Position #1 Doesn’t
Why SEOs should not ignore Bing Webmaster Tools
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.The post Why SEOs should not ignore Bing Webmaster Tools appeared first
Search in Pics: Kangaroos, Russo brothers & new napkins at Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Kangaroo
Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release
Sorry, Google. You, Firefox, Opera and anyone else with a web browser that competes with Microsoft’s Edge will no longer be able to work within Microsoft’s Cortana digital assistant in Windows 10. Microsoft buried the news today in a blog post
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iconAaron Wall's SEO Book.com

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Time to Retire From SEO
Since we are now at the point that some search results dont have *ANY* organic search results, it is hard to see much purpose in SEO. The old Google used to be so useful.. the new Google, not so much.
Google's Big Brand Shakedown
If you live outside of the United States it can be hard to appreciate just how ad heavy some of Googles search results have become in key ad categories. Inorganic SERPsA few weeks back Google even introduced literally organic-free search
How Google Search Works in 2016
Sharing is caring!Please share :)Embed code is here.The below image has a somewhat small font size on it. You can see the full sized version by clicking here.Many years ago we created an infographic about how search works, from the
The 4 Fundamental Steps of Conversion Optimization
Once upon a time, I was sitting in my office looking over data for one our new clients and reviewing the conversion project roadmap. The phone rang and on the other end was the
Restoring Firefox Extensions After The Firefox 43 Update
Firefox recently updated to version 43 & with that, they automatically disabled all extensions which are not signed, even if they were previously installed by a user and used for years.If you go to the add ons screen after the
Publisher Blocking: How the Web Was Lost
Streaming AppsGoogle recently announced app streaming, where they can showcase & deep link into apps in the search results even if users do not have those apps installed. How it works is rather than users installing
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iconSEOmoz

The Local SEO Agency’s Complete Guide to Client Discovery and Onboarding
Posted by MiriamEllisWhy proper onboarding mattersImagine getting three months in on a Local SEO contract before realizing that your client’s storefront is really his cousin’s garage. From which he runs two other “legit” businesses he never mentioned. Or that he
Measuring Content: You’re Doing it Wrong
Posted by MatthewBarbyThe traditional ways of measuring the success or failure of content are broken. We can’t just rely on metrics like the number of pageviews/visits or bounce rate to determine whether what we’re creating has performed well. “The primary
What 300+ Content Marketing Campaigns Can Teach You About Earning Links
Posted by KelseyLibert In a recent Whiteboard Friday about 10x content, Rand said to expect it to take 5 to 10 attempts before you’ll create a piece of content that’s a hit.If you’ve been at the content
Can We Predict the Google Weather?
Posted by Dr-PeteFour years ago, just weeks before the first Penguin update, the MozCast project started collecting its first real data. Detecting and interpreting Google algorithm updates has been both a far more difficult and far more rewarding challenge than
How to Influence Branded Searches and Search Volumes to Earn Big Rewards - Whiteboard Friday
Posted by randfishWhat have you been doing with branded searches? If the answer is not much, it may be time to shift your focus a bit. In todays Whiteboard Friday, Rand explores the huge benefits of turning some of your
How Long Does Link Building Take to Influence Rankings?
Posted by Kristina Kledzik If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, “When will we see a return on
Battleground Mobile: Why (& How) to Prepare for the Future
Posted by EricEnge The world of mobile continues to explode. Major players like Google, Facebook, and Apple are investing massively in efforts to establish themselves as the dominant player in the new markets that are emerging as a result. These
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iconSearch Engine Watch

Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on.
Taking your analytics practice to the next level
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event.
How to achieve face-melting content marketing ROI
Jason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve Face-Melting Content Marketing ROI” at ClickZ Live NY last week.
11 extraordinary uses of Augmented Reality (AR)
Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR.
17 fascinating stats about beacons and location marketing
Weve pulled together as many stats relating to beacons as we could possibly find, many of which should provide fuel for the conversation and maybe aid your own location marketing strategy.
10 secret ingredients of a 10x marketer
What attributes make for a brilliant marketer?
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iconPronet Advertising

This Month In #ContentMarketing: April 2016 by @dantosz
Every month, I round up the best of the best so you can get your content marketing education all in one spot. Here are 5 articles about content marketing published in the last 30 days that you should read if
Why the Right Images Are so Important For Your Blog
Photos and illustrations can make your blog post much more appealing. Make sure to pick or create the right image for your blog post so youll stand out!The post Why the Right Images Are so Important For Your Blog appeared
Google Celebrates 10 Milestones During 10 Years of Google Translate by @SouthernSEJ
Google Translate is now 10 years old. When it first launched it supported only two languages and has now gone on to support over 100 languages. In addition, the user base grew from just hundreds, to hundreds of millions. In
Take a Trip With Google Using Its New Travel App by @SouthernSEJ
Google is currently beta testing a new travel app, called Google Trips, which is designed to be a smart assistant for planning your vacations.The post Take a Trip With Google Using Its New Travel App by @SouthernSEJ appeared first on
4 Ways to Boost the Conversion Rates of Your Link Building by @neilpatel
Link building is still as important as ever. Here are a few ways in which you can start optimizing your link building for better conversion rates.The post 4 Ways to Boost the Conversion Rates of Your Link Building by @neilpatel
Should You Convert Your Blog Posts for AMP? by @highervis
When pages arent optimized for mobile devices, publishers not only lose a reader but the opportunity to market and advertise. This is where AMP comes in.The post Should You Convert Your Blog Posts for AMP? by @highervis appeared first on
How to Get People to Click on Your Pop-ups by @ab80
Consumers say they hate pop-ups, yet sites continue to use them. Thats because, used well, they work. The key to success: Use them wisely.The post How to Get People to Click on Your Pop-ups by @ab80 appeared first on Search
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iconSearch Engine Roundtable

Daily Search Forum Recap: April 29, 2016
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Search Buzz Video Recap: Google Search Console, Community Power & AdWords Extended Ads
Truth is, I recorded this video yesterday because I am completely offline today. First up...
Google Fixed Muffled Voice On iOS Google Search App
Google released an update for the iOS search app that resolves the issue with a muffled and low-volume voice prompt. Version 14.1 of the app says fixed a bug causing low audio volume for some users...
Now Control Google Maps With Your Keyboard
Google announced on Google+ that you can now control and navigate around Google Maps with your keyboard. You can pan and zoom as well as find and learn more about specific places like neighborhoods, transit stations and shops and restaurants...
WebmasterRadio.fm Acquired By Cranberry & Rebrands As Cranberry.fm
News this week broke that Cranberry, a content marketing, and amplification platform founded by PRWebâs founder David McInnis, has acquired WebmasterRadio.FM. With that, WebmasterRadio.FM is now known as Cranberry.fm.WebmasterRadio...
Jon McLaughlin Plays At Google
Daily Search Forum Recap: April 28, 2016
Here is a recap of what happened in the search forums today...
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iconSEO Chat

You Have Been Doing Content Research Wrong… Now Do It Right!
Alright, so the title of this post might be a little clickbaity for my tastes. But I stand behind the statement: you are probably researching your articles the "wrong" way. Or, you are at least probably not going it as
What Does Google’s Travel Update Mean For The Industry?
Google Introduces A New Travel Update, But Will It Affect SEO? Changes to Google’s destination search has got the travel industry in a spin, but does it really affect the way we do SEO? It seems as though a week
How To Get Your Website Up To Speed With AMP
Google aims to speed up mobile Internet access. How AMP websites speed up the loading of web pages to reflect increased mobile use of the Internet. The factors to be aware of when creating AMP pages. Google’s AMP (Accelerated Mobile
Has Your Social Media Content Been Stolen? Legal Tips on What to Do Next
Editor’s note: In the light of big news coming up of Facebook pioneering war against social media identity theft, we thought this piece by SEOchat contributor was very timely. Enjoy! Social media has become the top way for brands to
How Infographics Can Improve Your SEO!
In the highly visual business world of today, the infographic (or infographics) that you use can make the difference between your online visibility and the stagnation of your marketing efforts. Here are just a few of the ways in which
15 Famous Bloggers Share Their Best SEO Helpers
How to make your blog successful? Of course, quality content and the blogger who runs this blog. But we should include our own set of tools and services that help you stand out. I am, as a blogger, always searching
Google Boosts AMP News Pages – Are You Ready For Stage 2?
AMP Is Now Live For News Stories Accelerated mobile pages have now been launched in Google mobile search results for news items. Prepare for stage 2 by creating AMP pages for your own site. Google has surprised the industry by
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iconOnline Marketing Blog

Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis
The Shortening Human Attention Span (And What it
How a GREAT Marketer Befriends an Influencer
Have you ever watched a reality competition? You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize? Don’t be ashamed if you have. I’m a pop culture snob, but still
7 Ways to Step Up Your Email Marketing Game in 2016
Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to
38 B2B Content Marketing Case Studies for 2016
There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true. When you’re not viewing the world
Social Media Marketing World 2016: Insights, Top Blog Content & Snackable Takeaways
Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for
Learn How to Create a More Effective Influencer Marketing Strategy
  “Who is more influential than the people closest to you that you respect and trust.” – Lee Odden In the time that I’ve been at TopRank Marketing, I’ve had the opportunity to witness first-hand how influencer marketing can be an
Online Marketing News: Social Made Easy, Disruptive Ads and Facebook Switches
Social Media Marketing & Promotion Made Easy Maybe its just me, but I find
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iconSearch Engine Journal

101 Tools to Grow Your Business in 2016 by @ChristinaBaldas
More often than not what tools you use can make a significant difference to the bottom line. Here is a list of tools to grow your business in 2016.The post 101 Tools to Grow Your Business in 2016 by @ChristinaBaldas
Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates (...)
Linguistics and language explains all the whys behind the social media updates we love. Heres how to incorporate it into your marketing messages.The post Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates by @kevanlee
Why Content Marketers Need to Use Rich-Media by @RealJonLister
Riche media is an essential part of any content marketing campaign, and here’s why everyone should be taking advantage.The post Why Content Marketers Need to Use Rich-Media by @RealJonLister appeared first on Search Engine Journal.
How to Add AdWords Location Bid Adjustments by @ChristinaBaldas
Location bid adjustments are a Google AdWords feature that lets advertisers show ads frequently to potential customers in certain geographic areas. Heres how you can set up one for your business.The post How to Add AdWords Location Bid Adjustments by
Rehashing 2015: A #MarketingNerds Christmas Spectacular by @AkiLiboon
In todays Christmas special of #MarketingNerds, Kelsey, Loren, and Brent talked about what shook the digital marketing world in 2015 and what lies ahead for 2016.The post Rehashing 2015: A #MarketingNerds Christmas Spectacular by @AkiLiboon appeared first on Search Engine
The Cognitive Science Behind Complex Content Retention
How do we create content that people remember in this all-you-can-eat buffet of online information? Discover the cognitive science behind content retention.The post The Cognitive Science Behind Complex Content Retention appeared first on Search Engine Journal.
Why Building an Audience is so Hard (And Why I’m Still Trying) by @Ashread_
In this post, Ash Read shares some of the Buffer teams experiences on building an audience alongside six key ingredients to successfully build an audience.The post Why Building an Audience is so Hard (And Why I’m Still Trying) by @Ashread_
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