iconSearch Engine Land

According To Google, Barack Obama Is King Of The United States
Ask Google who is the and Google will inform you that it is Barack Obama, the current President of the United States. The Google Answer is pulled from Breitbart, a story they posted five days ago named All Hail King
SearchCap: Google & Apple Safari Partnership, Yahoo Test Ads & Google International Targeting Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast Mobile search
4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast
Mobile search exploded in 2014, and next year it is promising to be even bigger. So what’s ahead in 2015? Join us for this December 9th Digital Marketing Depot webcast to learn what the growth of mobile search will mean
Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In
According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his
Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting
Google has updated the “accuracy” of the reporting within the Google Webmaster Tools International Targeting section. On November 18th, Google said: Google refined the accuracy for reporting hreflang tags. This update might show as a sudden change in the report
Yahoo Test Removes Display URLs On Select Text Ads
Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some
3 Key Display Advertising Themes For Search Marketers
Digital marketers’ jobs are not getting any easier. Whereas search marketing complexity arises from the sheer volume of keywords and campaigns that brands have to manage and optimize for, display marketing complexity is born from the dizzying array of players
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iconAaron Wall's SEO Book.com

Mozilla Firefox Dumps Google in Favor of Yahoo! Search as Default Search
Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement. Google has been the Firefox global search default since 2004. Our
Peak Google? Not Even Close
Search vs Native AdsGoogle owns search, but are they a one trick pony?A couple weeks ago Ben Thompson published an interesting article suggesting Google may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online
How Does Yahoo! Increase Search Ad Clicks?
One wonders how Yahoo Search revenues keep growing even as Yahoos search marketshare is in perpetual decline. Then one looks at a Yahoo SERP and quickly understands what is going on.Heres a Yahoo SERP test I saw this morning
Google SEO Services (BETA)
When Google acquired DoubleClick Larry Page wanted to keep the Performics division offering SEM & SEO services just to see what would happen. Other Google executives realized the absurd conflict of interest and potential anti trust issues, so they overrode
Use Verticals To Increase Reach
In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given
The Only Thing Certain In SEO Is Change
SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six
Measuring SEO Performance After "Not Provided"
In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The
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iconSEOmoz

How To Select The Perfect Clients
Posted by Bill.SebaldI truly believe in the power of partnerships. There have been some incredible partnerships that changed the fabric of our culture. Larry Page and Sergey Brin. William Procter
Getting Started With Paid Promotions
Posted by anthonycoraggioIm receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as paid promotions). Theres a lot of reason for increased interest—as content production has ramped
How Can the Value of Top-of-Funnel Channels be Measured - Whiteboard Friday
Posted by randfishRand has talked many times about what he calls serendipitous marketing, where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about
Conquer Your Competition with these Three Moz Tools - Next Level
Posted by EllieWilkinsonWelcome to the second edition of Next Level! In the first Next Level blog post, the Success Team and Help Team here at Moz created 10 video walkthroughs to help you power up your
Rank Higher with On-page Topic Targeting (Illustrated)
Posted by Cyrus-ShepardTopic n. A subject or theme of a webpage, section, or site.Several SEOs have recently written about topic modeling and advanced on-page optimization. A few of note:Rand Fishkins What SEOs Need to Know About Topic Modeling & Semantic
The Coming Integration of PR and SEO
Posted by SamuelScottThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
Be Intentional about Your Content & SEO Goals or Face Certain Failure - Whiteboard Friday
Posted by randfishWere seeing more and more companies investing in content marketing, and thats a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In todays Whiteboard
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iconMatt Cutts

On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one
What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster
On vacation the rest of November 2013
For the folks that don’t know, I’ve been out for a couple weeks and I’ll be on vacation the rest of November. If you’ve tried to contact me recently and haven’t heard back, that’s probably the reason. Added: if you
Please help me run the Boston Marathon
On April 21st, 2014, I’m going to run the Boston Marathon. If you want to show your support, please donate to a good cause for cancer research. Anyone who wants to give is welcome. So many people have been affected
Halloween costume for 2013: Silk Road Dread Pirate Roberts
For Halloween 2013 I decided to be the Dread Pirate Roberts from the movie The Princess Bride: I even grew a slight moustache to help make the character believable: But to be clear, I wasn’t just any old Dread Pirate
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iconSearch Engine Watch

Mozilla to Add “One-Click Searches” to Firefox
The company will give Firefox users the flexibility to choose their own search engines and sites.
Google to be 'Broken Up' in Europe in Bid to End Search Monopoly
Google could face drastic measures being taken against it in Europe in order for competition online to be restored.
Ask.com's Top Searches of 2014 & Predictions for 2015
The year may not be over yet, but Ask.com is pulling out all the stops and has already released its top searches of 2014, as well as its predictions for 2015.
Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns
Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and Cyber Monday.
Create Your 2015 Holiday SEO and Content List – Think Next Year Now!
In this post we take a look at holiday marketing trends year-over-year and what to watch going into 2015, so you can put ideas on your holiday marketing list for next year, right now.
Google Contributor Lets Users Pay to Remove Ads From Websites
Google is running an ad-free Internet experiment that could challenge its own ad-funded business model.
Google Uncovers Black Friday Shopping Trends
Black Friday is less than a week away and shoppers are now more prepared than ever, as evidenced by a Google study released today.
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iconPronet Advertising

Tumblr Is Now The Fastest Growing Social Media Platform, Edging Out Instagram and Pinterest by (...)
A report released today by Global Web Index (GWI) reveals that Tumblr is now the fastest growing social network, with its active user base having grown 120% in the past six months. At the bottom of the list? Facebook —
Google Helps Retailers Get Ready For Black Friday With Insights Into The Hottest Products by @m(...)
With Black Friday being just days away, Google has released a new set of mobile features to its Google Shopping platform, as well as some insights that will help those who run an ecommerce store research the hottest products this
How To Measure The Success Of Call Tracking: Interviews With Two Experts by @johnrampton
At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on call tracking: Chris Cox of Invoca, and John Busby of Marchex What’s working in call tracking and what isn’t? How can marketers better
3 Localization Tips for Exporting to Russia or the CIS Countries by @Lingo24
Exporting used to be seen as something only large corporations and specialist entrepreneurs could do. Now, globalization and the unstoppable growth of the Internet have combined to make international markets more accessible than ever before to anyone with the drive
Looking for Leads? 11 Ways to Leverage Social Media
Quickly generate solid leads through social media with these tips.The post Looking for Leads? 11 Ways to Leverage Social Media appeared first on Search Engine Journal.
5 Tools That Can Help You With Your Content Curation Efforts by @shuey03
Imagine you’re driving to the grocery store one Saturday morning, you see a bright orange sign that reads, “Yard Sale” along the road, so you decide to stop and check it out. Once you get out and start walking around,
Google Enhances User Security With Release Of Devices And Activity Dashboard by @mattsouthern
In today’s multi-device world there’s no doubt that you have accessed your Google account on a number of different devices, maybe some you don’t even use anymore. For example, maybe you recently sold your smartphone in order to upgrade to
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

Daily Search Forum Recap: November 25, 2014
Here is a recap of what happened in the search forums today...
Bing: Our Home Page Is Pretty & In HD Quality
Bing announced that you should go to Bing.com because they have a new format for their home page - HD quality images.Bing has for a long time had beautiful and fluid imagery on a daily basis on their home page...
Google: Your Content In Tabs & Click To Expand May Not Be Indexed Or Ranked
The other day, I covered a thread around click to expand content not being indexed or ranked by Google. So I decided to ask John Mueller of Google that question in a live hangout on Google+ about a week ago
Google Mobile Shopping Adds More Details, 360 Views & Local Inventory
Google announced they have added new features to the mobile search results around shopping ads to bring more detailed product data in the search interface...
Google Drops Results In European Settlement But Watch The Penguin Drive By...
Google Settles UK Defamation Suit, Agreeing To Remove Malicious Links by Greg Sterling sums up the actual settlement pretty well but for those who read this site, I bet youll find it ironic that during a live BBC TV news
Google For Lunch At Pebble Beach Resorts
Daily Search Forum Recap: November 24, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
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iconSEO Chat

Link Building: Where Should You Even Begin? Basic Guidelines to Link Building
The world of SEO seems to be constantly in flux. With each Google algorithm change comes an existential crisis for the industry, although hopefully we are over the worst excess of that era and the present zeitgeist is one which
How to Build More Targeted Traffic to Your Blog
Admit it, at least part of the reason you choose to write for a blog is to increase your traffic. Maybe you are a business trying to push your brand, or you might just rely on your content itself to
The Easiest On Page Optimisation in the World
All the basics are covered. SEO tactics come and go, but the bed rock of all good SEO is right here. Make every page this clean and clear and the battle for Google search engine results is already half won. 
5 Ways to Go beyond Links and Shares and Actually Generate Profits for Your Clients and Yourself
Wouldn’t it be wonderful if you could charge your SEO clients 100% or 200% more than you’re charging now while at the same time making them 100% or 200% happier? Well… It is very possible! And today you are going
How to Make Your Content Discoverable to Earn Editorial Links
I’ve already done a very useful round-up of how one can still build / attract solid backlinks to your site. Today I’ll follow up with a few more general, yet resourceful tips on how bloggers can still earn backlinks to
Load Balancing and Failover Improve Hosting
Everyone wants their traffic to go viral, but most don’t realize that if they do get mentioned on a major site or go viral on social media their hosting company is likely to take their site down. When this happens,
When The Dumbest Idea Is The Best One
This post is an excerpt adapted by Brian Carter from the forthcoming book The Cowbell Principle: Career Advice On How To Get Your Dream Job And Make More Money, by Brian Carter and Garrison Wynn. Brian and Garrison will be
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iconOnline Marketing Blog

How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%
A small business technology company was focusing their online marketing efforts to SEO and this approach proved to be effective for several years. Keyword research revealed relevant keywords in demand from searchers actively looking for solutions in this software category.
20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp
On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic? Social Media Marketing case studies. And gnomes. And bacon.
Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up
96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook
15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights
To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and  2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social
Are Marketing or Public Relations Industry Associations Worth It?
As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an
3 Content Curation Best Practices to Optimize Your Content Marketing
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. There are several good services
Online Marketing News: Facebook Dwarfs Everyone, Influenced Youth, Twitter and Adblockers
The State of SEO Agencies 2014: An In-Depth Study by linkbird
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iconSearch Engine Journal

Tumblr Is Now The Fastest Growing Social Media Platform, Edging Out Instagram and Pinterest by (...)
A report released today by Global Web Index (GWI) reveals that Tumblr is now the fastest growing social network, with its active user base having grown 120% in the past six months. At the bottom of the list? Facebook —
Google Helps Retailers Get Ready For Black Friday With Insights Into The Hottest Products by @m(...)
With Black Friday being just days away, Google has released a new set of mobile features to its Google Shopping platform, as well as some insights that will help those who run an ecommerce store research the hottest products this
How To Measure The Success Of Call Tracking: Interviews With Two Experts by @johnrampton
At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on call tracking: Chris Cox of Invoca, and John Busby of Marchex What’s working in call tracking and what isn’t? How can marketers better
3 Localization Tips for Exporting to Russia or the CIS Countries by @Lingo24
Exporting used to be seen as something only large corporations and specialist entrepreneurs could do. Now, globalization and the unstoppable growth of the Internet have combined to make international markets more accessible than ever before to anyone with the drive
Looking for Leads? 11 Ways to Leverage Social Media
Quickly generate solid leads through social media with these tips.The post Looking for Leads? 11 Ways to Leverage Social Media appeared first on Search Engine Journal.
5 Tools That Can Help You With Your Content Curation Efforts by @shuey03
Imagine you’re driving to the grocery store one Saturday morning, you see a bright orange sign that reads, “Yard Sale” along the road, so you decide to stop and check it out. Once you get out and start walking around,
Google Enhances User Security With Release Of Devices And Activity Dashboard by @mattsouthern
In today’s multi-device world there’s no doubt that you have accessed your Google account on a number of different devices, maybe some you don’t even use anymore. For example, maybe you recently sold your smartphone in order to upgrade to
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iconGraywolf's SEO Blog

Why You Should Avoid Numbers in Your URL
While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have
testing shortner ignore
The post testing shortner ignore appeared first on Graywolf's SEO Blog.
testing bitly II ignore
The post testing bitly II ignore appeared first on Graywolf's SEO Blog.
testing Bitly ignore
The post testing Bitly ignore appeared first on Graywolf's SEO Blog.
How Google Plans to Steal More of Your Traffic
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the
Reviews: Author HReview Plugin
Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present
How to Speed Up Your WordPress Website
Right now wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without it’s problems, there’s now denying it’s a popular, easy to set up, and easy to
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on November 26th 2014 00:12 | Contact