Search Engine Land
- Bing Out Of “Betaphase” In Germany, Claims 10 Million Users
- Bing is reportedly now out of betaphase in Deutschland. According to Microsoft, Bing has 10 million users or 20 percent of active internet users in Germany: Mittlerweile benutzen fast 10 Millionen Nutzer in Deutschland regelmäßig Bing, das sind 20 Prozent der
- SearchCap: The Day In Search, January 27, 2012
- Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar In this week’s
- Mobile Search: The Agency Opportunity – SMN Tuesday, Jan. 31
- Search Marketing Now will present “Mobile Search: The Agency Opportunity,” on Tuesday, January 31 at 1 PM EST. The free webcast features Steven Schuler and Patrick Peters, both from Yahoo!’s mobile division. They’ll give an overview of the current mobile
- Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar
- In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. David
- Report Affirms Strong Q4 Search Growth In 2011, Offers Additional Insights
- Marketers have had a couple weeks to digest their fourth quarter numbers and assess their successes and failures from a period that can be a whirlwind, particularly in the retail sector. Now, with Google’s Q4 earnings report and Yahoo’s out,
- Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search
- The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google
- Google’s “Trusted Photographers” Turns Business Photos Into A Self-Serve Product
- Google is hoping to expand its Business Photos product with the launch of a new service called “Trusted Photographers” that essentially makes the process entirely self-service. Local businesses that are interested in having interior photos taken can use the new

Aaron Wall's SEO Book.com
- The Future of SEO Campaigns with Jon Henshaw & Taylor Pratt from Raven
- Here is the audio if youd prefer to listen :) Eric: All right, this is Eric over here at SEO Book and today Im fortunate enough to be joined by Taylor Pratt and Jon
- From AdSense to SpamSense to Spam Cents
- Google announced they rolled out their anti-overly-aggressive-ads algorithm. They didnt give a specific % on how much of the above the fold content can be ads, but suggest using their browser preview tool. Using that tool on Google.coms search results
- Is Google Selling Investors Private Search Data?
- This is an interesting play:BBVA, Spain’s second-largest bank by assets, is teaming up with Google to use its search engine results to provide advanced forecasts of hotel and tourism demand in the country, part of a plan to market real-time
- Was Google Caught in a Sting Operation in Kenya?
- Wow...this is pretty...um...transparent.According to this post, Google was caught scraping Mocality, calling the listed businesses, soliciting that they move to Google Get Your Business Online, disparaged the directory they were scraping in the client call, and then lied about having
- Scalable Link Outreach with Gmail and Boomerang
- Sometimes its the little things in life....Boomerang for Gmail (and Outlook) is an incredibly useful, lightweight, powerful link outreach app.Link building has a special place in the SEO industry. Beyond being one of the harder
- Transparency vs Asymmetrical Information
- All things are subject to interpretation. Whichever interpretation prevails at a given time is a function of power and not truth. - Friedrich NietzscheEveryone Except Me Should be OpenBeing labeled as open or transparent is a great public relations strategy.
- Google Affiliate Marketing Infographic
- Sharing is caring!Please share :)Embed code is here.You can embed the above graphic on your website here.Have feedback? Please contribute in the comments.

SEOmoz
- How to Increase the Odds of Your content Going Viral - Whiteboard Friday
- Posted by randfishHaving content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week's Whiteboard Friday, we will show you a few
- Are You Wasting Budget With Online Press Release Distribution?
- Posted by Tim GriceThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the
- Face-off - 4 Ways to De-personalize Google
- Posted by Dr. PeteJust over a week ago, Google launched a massive change to search personalization, Search Plus Your World. Along with this change came a new toggle switch to shut off personalization. Below the Google search box and above
- Comparing the Top 4 Retargeting Companies
- Posted by JoannaLordFor the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about how to use
- Video Sitemap Guide for Vimeo and YouTube
- Posted by jhammackThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
- Answers to 43 Questions About Search, Social, Content, Conversions and More
- Posted by randfishEarlier tonight, I sent out the following tweet:Have any questions about search, social, content, conversion or analytics you want answered? I'm taking requests for the Moz blog tonight :)— Rand Fishkin (@randfish) January 24, 2012I was clearly under-prepared
- SEO Monitoring Tools and Tips
- Posted by willcritchlowIn the real world, things go wrong. While we might all wish that everything we did was "fix once, stay fixed", that's rarely the case.Things that were previously "not a problem"(TM) can become "a problem"(TM) rapidly for a

Matt Cutts
- It’s time to stop PROTECT IP
- A couple months ago, I wrote this about SOPA: SOPA galvanized the tech community, from start-ups to venture capitalists to the largest web companies. SOPA was an unexpected shock and a wake-up call. Well, guess what? Now the internet is
- Sharing a search story
- I’ve been reading a lot of the coverage of the Search plus Your World launch and I wanted to share my story and then clarify something. I love to stay up until early in the morning playing Werewolf. In early
- Larry Lessig on the corrupting influence of money
- Larry Lessig has a new book called Republic, Lost which discusses the corrupting influence of money on politics. I would highly recommend the book, because it gets to the heart of why things so many things in Washington, D.C. seem
- Beware of fake Matts leaving comments
- A lot of the time, I dispel misconceptions by leaving comments on blogs. That works great, except for the rare occasion when someone pretends to be me and leaves a rude, fake, or otherwise untrue blog comment. Over the previous
- Progress against SOPA
- When I did my blog post about the Stop Online Piracy Act (SOPA) last week, things looked quite grim. The fight isn’t over, but there’s been a lot of great developments in the last few days. If you’re not familiar
- I need your help–please. Call your congressperson?
- (This is post is my personal opinion.) Normally I don’t like to ask people for help, but I could really use your assistance. If you’ve ever watched one of my webmaster videos, or if I’ve responded to you on Twitter,
- Grow a moustache and fight cancer!
- For my next 30 day challenge, I’ll be growing a mustache to raise awareness and money for men’s health issues, and specifically prostate cancer research. Men of search and SEO, please join our team. You can raise awareness, or raise

Search Engine Watch
- Google Maps Adds Emergency Alerts
- If a major storm is headed you way, Google wants to be your information guide. The Google Crisis Response team is looking to be your go to information source on when a storm will strike, how bad will it be,
- Con Artist Shares Inside Story of Google Pharmacy Ad Sting
- In a letter to the Wall Street Journal, career con man David Whitaker spilled the beans on his experience as undercover operative Jason Corriente, an agent for wealthy clients seeking online ads. The sting led to a $500 million forfeiture
- Measuring ROI: How to Collect Meaningful PPC Conversion Data
- Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three levels of conversion data tracking that vary in terms of pros/cons, costs, effectiveness, and sophistication.
- SEO Chicks Competition - Win a ticket to SES London!
- SEO Chicks have launched a competition for the next generation of search marketers. Have you been in SEO less than a year or have a desire to join the industry? If so, this is the competition for you. Here is
- 7 Steps to Prepare For the Search Alliance in the UK
- After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid
- Yahoo Search, Display Revenues Dip in Q4 2011
- Yahoos 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed the decline to the search agreement it signed with Microsoft. Overall fourth quarter revenue was $1.3 billion.
- Google+ Drops Age Restriction, Now Accepts All Teenagers
- Google today dropped the age requirement from 18 to 13 for teenagers who want to join Google+, bringing Google+ in line with Facebook’s age policy. Bradley Horowitz, Google VP, product management, also announced new features for teen users.

Pronet Advertising
- Online Marketing Alternatives for SEO
- Think of this scenario: You have a new business, and you want to promote it online. Of course, you’ll need a website and apply search engine optimization strategies for it. But when you approached an online marketing firm, they politely
- How to Respond to Negative Reviews
- While it’s important that you gain customer reviews for your business, it can be frustrating to receive a negative feedback. However, it’s best not to let your emotions take over. Breathe and then respond to negative feedback professionally, the same
- Facebook Marketing: What You Need to Know
- How you promote your business on Facebook is really up to you. However, there are unwritten guidelines on how you can properly build your online presence. The key here is engaging your fans and making it fun for them to
- McDonald’s makes Another Hashtag Campaign on Twitter
- After the #McDStories fiasco last Wedensday, McDonald’s released another hashtag campaign on Twitter. Called the #littlethings, the fast food giant introduced the new campaign at 11:42 EST with the following tweet: “No line at the bank, a large tax refund,
- Taking Advantage of Facebook’s Subscribe Button
- According to a Facebook report posted by Vadim Lavrusik (Journalist Program Manager) and Betsy Cameron (Data Analyst), thousands of journalists have enabled their subscribe button since its release last September. It allows users to receive status updates from another user,
- Google+ Now Lets Users add Nicknames or Pseudonyms
- Google+’s Common Name Policy initially stated that only real names and identities will reside on the young social network. In fact, Google started deleting accounts which violated the rules last summer. In response to this, popular blogger Robert Scoble, who
- “Don’t be Evil” Tool Includes Other Social Signals to “Search Plus Your World”
- After Google announced its “Search Plus Your World,” many users were unhappy that it only includes social signals from Google+. Because of this, a browser bookmarklet called “Don’t be Evil” was released. This tool, which is created by Focus on

SEO Black Hat
- Google Lied about Manually Changes
- The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
- Clicksteam For Dummies: How The Ranking Factor Works
- Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
- Bing is Just Better
- Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
- Bing is Just Better
- Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
- Anti PR SEO – Made Profitable by Google
- Hows that old saying go? No publicity is bad publicity.
- Epassporte Dropped by Visa
- Pretty amazing the did that all at once like that: leaving epassporte high and dry.
- It’s Google Reads My Mind!
- Scary how they just know what youre gonna search for.

Search Engine Roundtable
- Daily Search Forum Recap: January 27, 2012
- Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
- Video Recap of Weekly Search Buzz :: January 27, 2012
- Busy week in search this week - with Google confirming a Panda update, which I labeled 3.2. Bing seems to really love regional sites in their regional indexes. Google added a bunch of new features to Webmaster Tools...
- Pay To Get Business Photos In Google Places With Trusted Photographers
- Back in May, Google launched Google Business Photos to help businesses make their Google Places listings more attractive by showing off the inside of your stores.Google said their has been such high demand that they
- Google Users Don't Seem Upset With New Privacy Policy
- Google announced a new privacy policy earlier this week that goes into effect in about a month. The news sites and stations are having a field day with it - covering how evil it is. In fact...
- Bug: pubCenter Payments Marked As Undeliverable
- There are several reports in the Microsoft Advertising Forum that publishers think they are not going to be paid because the payment area shows their payments as undeliverable.These publishers use Microsoft pubCenter to monetize their sites and applications...
- Google Disappoints Users Again With Story Of Illegal Ads
- Google, once a loved and respected company, is starting to lose that love...

SEO Chat
- Feed Your Blog`s Readers Well
- What do a great cook and a great blogger have in common? A lot more than you might think. So grab a quick snack and keep reading for an explanation you can really sink your teeth into.
- Google Simplifies Its Privacy Policies
- Streamlining and simplifying seem like such good things on paper. Strangely, though, when Google is the one doing the simplifying, and the subject of the process is its privacy policy, most observers get hot under the collar. Why is it
- Laying Out An SEO and Traffic Generation Strategy
- Ive only just started writing here at SEO Chat and already I think Ive created a bit of a problem. Ive discussed several techniques, but provided no real way of turning those into a single cohesive strategy. Consider this piece
- Google to Penalize For Excessive Above-the-Fold Ads
- Every marketer knows that anything above the fold will attract the most attention. Thats why many advertising-supported websites put lots of ads near the top of the page. Now these ads are attracting some possibly unwanted attention from Google.
- The Google Search Optimization Truth You Aren`t Being Told
- Personalized search makes it much tougher to know your sites exact standings in the SERPs. But you can use some of the recent changes to Googles features to help your pages turn up high in the results, and attract the
- SOPA and PIPA: Bad Ideas
- Google blacked out its logo earlier this week to protest two bills currently making their way through Congress: the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). Theyre not alone; many websites went completely black, displaying statements
- 10 Steps To Being #1 On Google
- The title says that there are 10 steps to being number one on Google. The truth is that there is only method -- and it is an absolute Google domination machine.

Online Marketing Blog
- Online Marketing News: Women Dominate Community Management, Google Privacy, FBI Social, Twitter(...)
- The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web. What should you know about the current state of this position? 67% of Community
- 5 Basic SEO Troubleshooting Tips for Content Marketers
- This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimize by March 13, 2012. The full guide will have screenshots, examples and more “SEO Deep Dive” advice. If you want the full,
- Optimize Your Social Media Schedule: 4 Tips for Avoiding the Social Media Time Suck
- Making the time to execute on a social media strategy can rattle even the most experienced marketers. Unlike traditional marketing, social media marketing can present many different challenges and distractions. According to a study by eMarketer 73% of marketers say
- 11 Ways to Get Smarter & Stay Current in a World of Social Information Overload
- Online Marketing is all about information. And people. Making connections that solve marketing problems in today’s environment of social and technological innovation can be challenging. Like many readers of this blog, a big part of what I do as an
- Online Marketing News: Google+ Strikes Again, Coca Cola “Gets It”, Twitter Continues Acquis(...)
- The Social Job Seekers The social media job market is hot! This infographic visualizes the 2011 Social Job Seeker Survey that was conducted by Jobvite. It examines who the job seekers are and how they are utilizing social media to find
- 4 Things Lady Gaga Can Teach Us About Social Media PR & Online Influence
- Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in only a few short years. Love her, like her or hate her, you know
- Google+ for Business: 5 Things Marketing Professionals Should Know About Google+
- Google+ has been on the lips of every online marketing professional since early 2011. With a base that has now passed 62 million users and the integration of Google+ into Google search, it has become clear that Google+ is here to stay.

Search Engine Journal
- Tips on How to Help Uninteresting Pages Rank Better
- The following video was done by Rand Fishkin of SEOmoz. He has some fantastic tips on how you can help the boring pages of your site rank better. Follow SEJ on Twitter @sejournalFollow SEJ on Twitter @sejournal
- Industry Discussion: The True Nature of Social Media ROI
- There is a common misconception about the return on investment (ROI) via social media. For reasons most of us do not understand, Social Media has been classified primarily as a marketing tool by many. Because of this misconception at the
- Want More Clicks on Twitter?
- The following infographic is by Dan Zarrella of HubSpot. This IG a lot of great recommendations if you are looking to increase your clicks on Twitter. I especially liked the suggestions on using words correctly and the use of action
- Top 10 Reasons Your Facebook Campaign Isn’t Working
- To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic location and time of day alone (I’m looking at you, Google Adwords!). In fact, if
- Google Plus Promotes Network and New Security Features to Young Teens and Parents
- On Thursday afternoon, Google+ announced that the rapidly growing social network is now available to teens ages 13 and up. Although minors can sign up for and use Google+, the social network also introduced new privacy and security changes designed
- 5 Simple Ways to Explore Your Social Media Following
- The larger your social media following, the greater your potential reach online. It’s this statement that leads so many businesses to work to increase the number of fans and followers they have. Having a large social media following is only
- How To Get Hired At A Top SEO Agency Part 2: What most applicants are lacking
- Next in our series of finding what top SEO agencies are looking for when hiring, we ask our panel of experts “What skills are most people you interview lacking?” Here is what they had to say. Ash Buckles Google

Graywolf's SEO Blog
- How to Write Blog Posts For Your Existing and Repeat Customers
- When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this
- Using Social Media Profiles for ORM
- Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going
- 10 Commandments of Affiliate Web Design
- This is a guest post by Gab Goldenberg, author of the advanced SEO book. Get a free chapter on link building here and check out his book affiliate program – the site boasts a 5.5% conversion rate to sale! Affiliate
- Creating Microsites for ORM
- Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll
- Building Links & Driving Traffic with How To Posts
- When you are looking to build links and drive traffic, one of the time tested methods that continues to work is creating “how to” style posts. In this article, we’ll look at some examples and discuss how to get the
- Outbound Linking Can Boost Rankings
- Many of the poorly ranking websites that I am asked to fix share a common problem – they do not link out to any websites. Apparently, some people still think this is a terrible idea and go to extremes to
- Tips on How To Improve Your Website – Checklist
- At the dawn of the internet websites were created without much thought as to what changes, if any, would need be made in the future. To keep your website relevant, gaining new links, keeping users satisfied and getting traffic from
