iconSearch Engine Land

Bing gets smart: adds trivia, quizzes & polls
Replacing the hotspots previously listed atop the image of the day is a graduation cap icon that leads to a three-question quiz. The post Bing gets smart: adds trivia, quizzes & polls appeared first on Search Engine Land.Please visit Search
SearchCap: Machine learning, content marketing & search rankings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Machine learning, content marketing & search rankings appeared first on Search Engine Land.Please visit Search Engine Land for
Machine learning for large-scale SEM accounts
Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.The post Machine learning for large-scale SEM accounts appeared first on
Help! I just launched a new website and my search rankings tanked!
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.The post Help! I just launched a new website and my search rankings tanked! appeared first on Search
How to maintain content marketing focus in long-running SEO programs
Columnist Derek Edmond describes his companys method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign.The post How to maintain content marketing focus in long-running SEO programs appeared first on
Search in Pics: Android Nougat statue, John Jerry in self driving car & a Google chandelier
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Android
SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO appeared first on Search Engine Land.Please visit Search Engine
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iconAaron Wall's SEO Book.com

Reinventing SEO
Back in the Day...If you are new to SEO it is hard to appreciate how easy SEO was say 6 to 8 years ago. Almost everything worked quickly, cheaply, and predictably.Go back a few years earlier and you could rank
Google Rethinking Payday Loans & Doorway Pages?
Nov 12, 2013 WSJ: Google Ventures Backs LendUp to Rethink Payday LoansGoogle Ventures Partner Blake Byers joined LendUp’s board of directors with his firm’s investment. The investor said he expects LendUp to make short-term lending reasonable and favorable for the
The (Hollow) Soul of Technology
The Daily ObituaryAs far as being an investable business goes, news is horrible. And it is getting worse by the day.Look at these top performers.The above chart looks ugly, but in reality it puts an optimistic
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Time to Retire From SEO
Since we are now at the point that some search results dont have *ANY* organic search results, it is hard to see much purpose in SEO. The old Google used to be so useful.. the new Google, not so much.
Google's Big Brand Shakedown
If you live outside of the United States it can be hard to appreciate just how ad heavy some of Googles search results have become in key ad categories. Inorganic SERPsA few weeks back Google even introduced literally organic-free search
How Google Search Works in 2016
Sharing is caring!Please share :)Embed code is here.The below image has a somewhat small font size on it. You can see the full sized version by clicking here.Many years ago we created an infographic about how search works, from the
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iconSEOmoz

The Best On-Page SEO Tool in the Business Now Has Unlimited Access via MozBar
Posted by Roxana_Nelson This is going to be an exciting year for MozBar. I’m happy to announce that we’ve got something new that will help you save a ton of time tuning your on-page SEO.(New to MozBar? Learn more about
How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About - W(...)
Posted by randfishSEOs and executives speak different languages. Its a simple fact, but its one that often acts as a blocker for getting your ideas and investments approved. A simple change in how you communicate your marketing goals, triumphs, and
The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan
Posted by SimonPenson On-page content is certainly not one of the sexier topics in digital marketing.Lost in the flashing lights of cool digital marketing trends and things to be seen talking about, its become the poor relative of many a
The Balanced Digital Scorecard: A Simpler Way to Evaluate Prospects
Posted by EmilySmith As anyone whos contributed to business development at an agency knows, it can be challenging to establish exactly what a given prospect needs. What projects, services, or campaigns would actually move the needle for this organization? While
10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)
Posted by Cyrus-Shepard How fresh is this article?Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness
Predicting Intent: What Unnatural Outbound Link Penalties Could Mean for the Future of SEO
Posted by AngularThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
Long Tail SEO: When & How to Target Low-Volume Keywords - Whiteboard Friday
Posted by randfishThe long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you can uncover there are worth their weight in
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iconSearch Engine Watch

How to create insights from consumers’ click histories
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
How to use images to bring real world credibility to your digital presence
We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures.
Five most interesting search marketing news stories of the week
Look, I’ll level with you, I’ve pretty much just spent the week staring open mouthed at the internet while one more UK political crisis collapses into the next. You probably have too.
Facebook News Feed update: how #Friendmageddon will affect publishers
Facebook has announced a new change to its news feed algorithm, favouring personal posts over news stories, in an attempt to maintain its personal element. What does this *really* mean for publishers though?
Why you may need to be aware of booby traps when hiring a new SEO
The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos.
How are beacons going to affect search marketing?
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
18 best branded Instagram videos of 2016 (so far)
Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll.
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iconPronet Advertising

Top 5 Reasons Why People Share Content On Facebook by @DannyNMIGoodwin
Why people share content on Facebook, and how can you use this information to ensure youre creating the right types of content for your target audience.The post Top 5 Reasons Why People Share Content On Facebook by @DannyNMIGoodwin appeared first
Where SEO and User Experience (UX) Collide by @stoneyd
User experience (UX) is critical in todays SEO, and there are a number of best practices to apply for optimum website performance.The post Where SEO and User Experience (UX) Collide by @stoneyd appeared first on Search Engine Journal.
Erica McGillivray on Nurturing and Growing a Community #MarketingNerds
In this Marketing Nerds episode, Erica McGillivray of Moz talks about nurturing and growing a community around your brand, as well as its benefits.The post Erica McGillivray on Nurturing and Growing a Community #MarketingNerds appeared first on Search Engine Journal.
Twitter Announces Searchable #Stickers: Are They The New Hashtag? by @dantosz
Earlier this week, Twitter announced a new feature called Stickers. Essentially, theses are a mash-up of hashtags, emoticons, and Snapchat filters all in one easy-to-use photo features.The post Twitter Announces Searchable #Stickers: Are They The New Hashtag? by @dantosz appeared
Add Multiple Locations to Your Trip on Google Maps on Mobile by @SouthernSEJ
The ability to plot multiple destinations on Google Maps has come to Android.The post Add Multiple Locations to Your Trip on Google Maps on Mobile by @SouthernSEJ appeared first on Search Engine Journal.
Google to Provide Timely Information About Earthquakes by @SouthernSEJ
Google has introduced a new feature to its search results that will be helpful next time you have to look up information about an earthquake in your area.The post Google to Provide Timely Information About Earthquakes by @SouthernSEJ appeared first
Twitter Dashboard: New App Helps SMBs Write, Schedule, Track Tweets by @DannyNMIGoodwin
For those of us who have been using Twitter for years, it’s easy to forget that Twitter can be a bit confusing at first. What should you tweet about? When should you tweet? How do you know if you’re doing
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iconSearch Engine Roundtable

Daily Search Forum Recap: July 1, 2016
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Search Buzz Video Recap: Google Algorithm Update, RankBrain, Authorship, Keyword Planner & AMP
This week in search, I covered a potential Google quality search algorithm update that happened earlier this week. RankBrain is cited as being used in virtually all searches now and impacts the search results âa lot...
eBay Tries AMP: Google Encourages All Web Sites To Try Out AMP
Yesterday, eBay announced they are experimenting with AMP pages for their massive auction e-commerce site. They had many hiccups but overall...
Google My Business New Navigation Experience
Google has added a new view to edit your business information in the Google My Business login area. Google calls this the navigation experience and has updated their change log to say edit your business information using the new Google
Google AdWords Promises To Dynamic Search Ads More Relevant
Google announced quietly on Google+ that they are going to be making the Dynamic Search Ads feature in AdWords more relevant...
Google: With Authorship Gone; It Doesn't Mean We Know Who Wrote An Article
Last week, we reported that it is safe to remove authorship markup from you site, citing Gary Illyes who said Google now completely doesnt use authorship anymore.
Unveiling The Google Android Nougat
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iconSEO Chat

Why Data Will Boost Your Marketing Effectiveness
We develop blindness towards all sorts of advertising. When first introduced online, banner ads achieved a 50-90% CTR. Now the majority of people can’t stand them. Marketing effectiveness demands a change. It’s not so much that various methods of marketing
Best Practices In Mobile UX Design
During the past three years, desktop internet usage has declined from 90% to 60%, while mobile internet usage soared to 40%. If this trend continues, and it seems that it is likely to do so, mobile internet usage will soon
3 Ways To Expand Your Brand
Do you feel as though you’ve maxed out your local lead potential and hit a wall in your sales? Unless you have been living in a cave, you are aware that technology, and digital marketing in particular, are the keys
5 Unique Ways to Pump up Your Keyword & Competitor Research with SERPstat
What I love about keyword research is that there are no limits. You can actually investigate your keywords for a lifetime and still discover new great ones to improve your traffic. That’s why I am always so excited to play
3 Ways You Can Boost Your Brand Online
When it comes to gaining visibility online, gaining traffic shouldn’t be the only goal. Sure, you can choose a few select keywords to implement in your campaign and get your site ranked. But, actually getting your brand name out there
8 Tools For Your Social Media Team to Work Better Together
Man, social media is getting complicated, isn’t it? The attention to detail is extreme, and it is pretty much becoming mandatory for any brand to work as a team to accomplish their social goals. A little effort doesn’t go a
7 Must-Have Tools for PPC Managers
While the digital world can be highly changeable, some things remain the same. One of those constants is that PPC is still a primary profit generator, and a lucrative way to monetize. When you look at the methods of the
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iconOnline Marketing Blog

Online Marketing News: Best Times for Social, Pinterest Shopping Bag, Twitter’s New Dashboard
The Complete Social Media Guide: How and When to Post
How to Turn Undervalued Content into Content Marketing Gold (The Trick is Repurposing)
Have you ever lost hours watching Antiques Roadshow marathons? Or do you lead a substantially more exciting life than I do? I can’t help it; there’s something so compelling about finding treasures in your attic. That ashtray is really a
6 Things Brands & Publishers Need to Know About Native Advertising
As brands look to create deeper connections with their audience and publishers search for new ways to generate revenue, native advertising as re-emerged as a tactic that both can take advantage of. For those who aren’t familiar, native advertising, also
4 Pieces of Sage Healthcare Marketing Advice from Healthcare Marketers
Healthcare marketers are intensely aware of the changing industry landscape. From new regulations and technologies to the rise of consumerism, many find themselves retooling their strategies and looking for valuable advice along the way. On Wednesday, June 29, 2016 TopRank
3 SEO-Changing RankBrain Tips Marketers Can’t Ignore
The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no longer garner the results that they once did. Both search engines and online audiences have become much
Remarketing Best Practices from Elizabeth Marsten of CommerceHub
Over the past few years, online remarketing has transitioned into a no brainer practice in digital advertising; and for good reason. Typically associated with lower cost-per-lead and higher return on ad spend, remarketing has caught the eye of businesses and
What You Need to Know About the Voice Search Revolution From Microsoft’s Purna Virji #MNSummit
We may not already notice the change, but voice search is all around us. Voice search can help us complete tasks when we are occupied or busy multitasking. We unconsciously change the way we search on a computer or a
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iconSearch Engine Journal

Top 5 Reasons Why People Share Content On Facebook by @DannyNMIGoodwin
Why people share content on Facebook, and how can you use this information to ensure youre creating the right types of content for your target audience.The post Top 5 Reasons Why People Share Content On Facebook by @DannyNMIGoodwin appeared first
Where SEO and User Experience (UX) Collide by @stoneyd
User experience (UX) is critical in todays SEO, and there are a number of best practices to apply for optimum website performance.The post Where SEO and User Experience (UX) Collide by @stoneyd appeared first on Search Engine Journal.
Erica McGillivray on Nurturing and Growing a Community #MarketingNerds
In this Marketing Nerds episode, Erica McGillivray of Moz talks about nurturing and growing a community around your brand, as well as its benefits.The post Erica McGillivray on Nurturing and Growing a Community #MarketingNerds appeared first on Search Engine Journal.
Twitter Announces Searchable #Stickers: Are They The New Hashtag? by @dantosz
Earlier this week, Twitter announced a new feature called Stickers. Essentially, theses are a mash-up of hashtags, emoticons, and Snapchat filters all in one easy-to-use photo features.The post Twitter Announces Searchable #Stickers: Are They The New Hashtag? by @dantosz appeared
Add Multiple Locations to Your Trip on Google Maps on Mobile by @SouthernSEJ
The ability to plot multiple destinations on Google Maps has come to Android.The post Add Multiple Locations to Your Trip on Google Maps on Mobile by @SouthernSEJ appeared first on Search Engine Journal.
Google to Provide Timely Information About Earthquakes by @SouthernSEJ
Google has introduced a new feature to its search results that will be helpful next time you have to look up information about an earthquake in your area.The post Google to Provide Timely Information About Earthquakes by @SouthernSEJ appeared first
Twitter Dashboard: New App Helps SMBs Write, Schedule, Track Tweets by @DannyNMIGoodwin
For those of us who have been using Twitter for years, it’s easy to forget that Twitter can be a bit confusing at first. What should you tweet about? When should you tweet? How do you know if you’re doing
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on July 2nd 2016 01:12 | Contact