iconSearch Engine Land

SearchCap: Google Rolls Out Pirate Update, Bing Adds MCC, Video Games In Knowledge Graph
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Google Pirate Update Has Rolled Out This Week Last week, we reported that Google will
Video Games Added To Google’s Knowledge Graph
Google is upping its game for gamers, now including video game information in its knowledge graph. Search queries on video games will result in a knowledge graph panel that includes details like the game’s release date, supported platforms, developers, review
Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search W(...)
At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way
Finding Hidden Content Opportunities For Your Local Website
Once youve fulfilled your websites basic content needs, youll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips.The post Finding Hidden Content Opportunities For Your Local Website appeared first on Search Engine
Search In Pics: Google Sukkahs, Android Lollipops & Spy Vs Spy Google Glass
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google
Bing Ads Delivers An MCC: “Accounts Summary” Now Available For Managing Multiple Accounts
Bing Ads is delivering on a long-requested feature to make managing multiple accounts on the platform easier. Accounts Summary is Bing’s answer to the AdWords My Client Center (MCC). From Accounts Summary agencies and advertisers responsible for multiple Bing Ads
Who’s Really Winning The Search War?
Ask any search marketer what Googles market share is, and theyll likely say around 66%. Thats the stat comScore has long supplied. Contributor Eli Schwartz asks whether its really accurate, and conducts research to prove it. The post Who’s Really
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iconAaron Wall's SEO Book.com

Use Verticals To Increase Reach
In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given
The Only Thing Certain In SEO Is Change
SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six
Measuring SEO Performance After "Not Provided"
In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The
Loah Qwality Add Werds Clix Four U
Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an
Understanding The Google Penguin Algorithm
Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people
Guide To Optimizing Client Sites 2014
For those new to optimizing clients sites, or those seeking a refresher, we thought wed put together a guide to step you through it, along with some selected deeper reading on each topic area. Every
Google Search Censorship for Fun and Profit
Growing Up vs Breaking ThingsFacebooks early motto was move fast and break things, but as they wanted to become more of a platform play they changed it to move fast with stability. Anything which is central to the web needs
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iconSEOmoz

Is It Possible to Have Good SEO Simply by Having Great Content - Whiteboard Friday
Posted by randfishThis question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In todays Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on
Announcing LocalUp Advanced: Our New Local SEO Conference (and Early Bird Tickets!)
Posted by EricaMcGillivrayThats right, Moz fans, were diving into the the Local SEO conference space. Join us Saturday, February 7th in Seattle as we team up with Local U to present LocalUp Advanced, an all-day intensive local SEO conference. Youll learn
How Big Was Penguin 3.0?
Posted by Dr-PeteSometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations were higher. So, naturally, people were confused
Eye Tracking in 2014: How Users View and Interact with Today's Google SERPs
Posted by rMaynes1In September 2014, Mediative released its latest eye-tracking research entitled The Evolution of Googles Search Engine Results Pages and Their Effects on User Behaviour.This large study had participants conduct various searches using Google on a desktop. For example,
More than Keywords: 7 Concepts of Advanced On-Page SEO
Posted by Cyrus-ShepardWhat is this page about?As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines cant read pages like humans can, so we incorporate structure and clues as to what our
Convincing Old-School Clients that Things Have Changed
Posted by Kristina KledzikTheres a reason we use the terms white hat and black hat for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO
Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday
Posted by randfishOne question we see regularly come up is what to do if youre targeting particular locations/regions with your site content, and you want to rank for local searches, but you dont actually have a physical presence in those
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iconMatt Cutts

On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one
What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster
On vacation the rest of November 2013
For the folks that don’t know, I’ve been out for a couple weeks and I’ll be on vacation the rest of November. If you’ve tried to contact me recently and haven’t heard back, that’s probably the reason. Added: if you
Please help me run the Boston Marathon
On April 21st, 2014, I’m going to run the Boston Marathon. If you want to show your support, please donate to a good cause for cancer research. Anyone who wants to give is welcome. So many people have been affected
Halloween costume for 2013: Silk Road Dread Pirate Roberts
For Halloween 2013 I decided to be the Dread Pirate Roberts from the movie The Princess Bride: I even grew a slight moustache to help make the character believable: But to be clear, I wasn’t just any old Dread Pirate
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iconSearch Engine Watch

Are You Avoiding These 3 Trouble Areas in International PPC?
What are some of the most common problems international brands face in their paid search management?
3 Ways to Form More Integrated Social and SEO Teams
Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.
Disney Dominates Halloween Keyword Ad Spend
Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
Bing Ads Launches Universal Event Tracking
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at todays Bing Ads Next event.
Mobile Ad Revenues Soar as Search and Directories Flatten Out
The IABs half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.
Finding Local Search Success, Post-Pigeon and Penguin 3.0
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), whats a marketer to do?
People Build Links
Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.
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iconPronet Advertising

Larry Page Transfers Leadership Of Core Google Products, Including Search, Re/Code Reports by @(...)
Re/code reported late Friday evening on a reorganization of Google management. Sources close to the situation tell Re/code that Google CEO Larry Page is transferring leadership of core Google products to Sundar Pichai. A memo was reportedly sent to Google
Facebook Embraces Anonymity With The Launch Of New ‘Rooms’ iOS App by @mattsouthern
Facebook has announced the launch of new iOS app that encourages users to interact anonymously in a way that’s reminiscent of late 90’s – early 2000’s chat rooms. The company concedes that’s where the inspiration for the app came from,
How to Diagnose and Cure 9 Major Content Marketing Problems by @CopyPress
Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a
5 Untapped Content Ideation Tips by @venchito14
Content ideation is the process of finding relevant topics for content creation and deciding which ones would really resonate with your brand’s target audience. There are many ways to look for ideas for content pieces. Some of the common ones are: Doing
#MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search by @johnrampton
Frederick Vallaeys is an AdWords expert that helped create AdWords at Google.  He worked at Google for seven years before starting Optmyzr. In this episode, Fred goes into how you can manage Adwords better by learning scripts.  Scripts allow you to
What Google Learned From The Authorship Project: An Interview With Mark Traphagen by @brentcsutoras
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit and Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I had the opportunity to speak with Mark Traphagen of Stone Temple Consulting
6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim
I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they’re growing fast. They just launched
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

Daily Search Forum Recap: October 24, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Video Recap of Weekly Search Buzz :: October 24, 2014
This was a busy week in search, where we covered a couple updates. First, late Friday night, Google quietly began rolling out the Penguin update, they didnât confirm it to later but we still think it is rolling out...
After Google Complies With German Publishers Removal Requests, They Beg To Be Reincluded
Everyone here saw this coming. You had a bunch of German publishers upset Google indexed their content, forced Google to remove their snippets from the search results...
Target In-App Purchases With Google Ads
Google announced on Google+ that you can now target your ads around those who make in-app purchases within the Google Play store.The new option is a check box under the interests tab, that reads only show ads to people who
18-Year Old Black Hat SEO, Charles Floate, Arrested Over Hacking & Child Porn Charges
The SEO community is currently talking about the latest news in the industry of a well-known black hat SEO, who is only 18 years old, named Charles Floate...
Google Express Halloween Delivery Bags
Daily Search Forum Recap: October 23, 2014
Here is a recap of what happened in the search forums today...
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iconSEO Chat

Boosting Your E-commerce Profits
Building an online business can be complex and tricky, not least as most customers now turn to the internet to make their purchases rather than physically go into a store. Imagine the frustration it saves around Christmas. With this in
7 Mistakes That Can Kill Your Twitter Campaign
If you’re like a lot of people, you want to have a million Twitter followers. Or, if not, you want a lot of them. But did you know that there are things that you can do to actually drive people
4 Ways To Test Your Business Idea In An Afternoon
My first business ideas were absolutely horrible. It wasn’t that they weren’t going to work for one or two small reasons, there were massive holes in the logic-of-how-this-is-ever-going-to-make-anyone-any-money-ever. I built an algorithm that tried to predict someone’s personality by looking
High-Quality Directories and How They Add Value to the Web
I am in the industry long enough to have witnessed both the growth and decline in the popularity of “web directory” phenomenon. Web directories emerged prior to search engines as the means to help people discover websites online. During Google
Effective Branding: Utilising The Power Of Branding In Content Outreach
People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met.  Think of your favourite tech or hotel review blog and
7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF
August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed
The Best Pinterest Analytics Tools, According To @Brandwatch
Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here),
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iconOnline Marketing Blog

Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines
9 Mistakes Most Businesses Make on Social Media
Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words
Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so
3 Ways to Optimize Your Brand’s Social Media Marketing
While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a
Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall
Twitter vs Facebook: Key Statistics, Facts & Figures
New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX
Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand. One of
When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning
Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where the B2B companies are today – a mix
B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines
It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons.
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iconSearch Engine Journal

Larry Page Transfers Leadership Of Core Google Products, Including Search, Re/Code Reports by @(...)
Re/code reported late Friday evening on a reorganization of Google management. Sources close to the situation tell Re/code that Google CEO Larry Page is transferring leadership of core Google products to Sundar Pichai. A memo was reportedly sent to Google
Facebook Embraces Anonymity With The Launch Of New ‘Rooms’ iOS App by @mattsouthern
Facebook has announced the launch of new iOS app that encourages users to interact anonymously in a way that’s reminiscent of late 90’s – early 2000’s chat rooms. The company concedes that’s where the inspiration for the app came from,
How to Diagnose and Cure 9 Major Content Marketing Problems by @CopyPress
Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a
5 Untapped Content Ideation Tips by @venchito14
Content ideation is the process of finding relevant topics for content creation and deciding which ones would really resonate with your brand’s target audience. There are many ways to look for ideas for content pieces. Some of the common ones are: Doing
#MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search by @johnrampton
Frederick Vallaeys is an AdWords expert that helped create AdWords at Google.  He worked at Google for seven years before starting Optmyzr. In this episode, Fred goes into how you can manage Adwords better by learning scripts.  Scripts allow you to
What Google Learned From The Authorship Project: An Interview With Mark Traphagen by @brentcsutoras
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit and Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I had the opportunity to speak with Mark Traphagen of Stone Temple Consulting
6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim
I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they’re growing fast. They just launched
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iconGraywolf's SEO Blog

Why You Should Avoid Numbers in Your URL
While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have
testing shortner ignore
The post testing shortner ignore appeared first on Graywolf's SEO Blog.
testing bitly II ignore
The post testing bitly II ignore appeared first on Graywolf's SEO Blog.
testing Bitly ignore
The post testing Bitly ignore appeared first on Graywolf's SEO Blog.
How Google Plans to Steal More of Your Traffic
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the
Reviews: Author HReview Plugin
Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present
How to Speed Up Your WordPress Website
Right now wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without it’s problems, there’s now denying it’s a popular, easy to set up, and easy to
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on October 25th 2014 07:32 | Contact