iconSearch Engine Land

Yahoo Experimenting With A New User Interface
The website All Google Testing reported today that Yahoo is experimenting with a new user interface. The report claimed Yahoo’s experimental interface mirrors that of Google’s interface for tablets. All Google Testing offered up directions to view the Yahoo test
Want To Hire An Insanely Great SEO? Do These 7 Things First!
If you set up your hiring and recruitment processes correctly, you wont have to waste money on a bad hire.The post Want To Hire An Insanely Great SEO? Do These 7 Things First! appeared first on Search Engine Land.Please visit
Training SEO: 3 Tips To Build Your Team’s Skills
Hiring a talented team is just the start. How to structure ongoing training to ensure your companys SEOs keep up with the latest developments in the space. The post Training SEO: 3 Tips To Build Your Team’s Skills appeared first
SearchCap: Google Image Bug, Bing Search Tests & App Linking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests New Search Results Design & Top Navigation Bing is testing several new interfaces for
Bing Tests New Search Results Design & Top Navigation
Bing is testing several new interfaces for their search results. The tests interface includes moving the top navigation below the search box, using yellow lines above or on the left side of the navigation menus and/or gray arrows integrated with
Google Image Search Bug Leads To Duplicate Russian Auto Accident Images In Search Results
This morning, for a few hours, searchers looking for images using Google Image search were presented with an image of a Russian automobile accident in the search results. Searching for dogs to cats, screen shots to flowers and diapers to
SPONSOR MESSAGE: Get $500 off Your First Month from the World’s Finest Link Building Firm
Page One Power is the world’s finest link building firm, and we’re offering you a $500 discount on your first month of service. Our highly-educated, in-house writers, researchers and outreach specialists are the best in the business. We’re fully committed
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iconAaron Wall's SEO Book.com

Measuring SEO Performance After "Not Provided"
In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The
Loah Qwality Add Werds Clix Four U
Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an
Understanding The Google Penguin Algorithm
Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people
Guide To Optimizing Client Sites 2014
For those new to optimizing clients sites, or those seeking a refresher, we thought wed put together a guide to step you through it, along with some selected deeper reading on each topic area. Every
Google Search Censorship for Fun and Profit
Growing Up vs Breaking ThingsFacebooks early motto was move fast and break things, but as they wanted to become more of a platform play they changed it to move fast with stability. Anything which is central to the web needs
{This | The Indicated} {Just | True} {In | Newfangled}
A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by
Building a Legal Moat for Your SEO Castle
About a month ago a year old case of an SEO firm being sued by its client resurfaced via a tweet from Matt Cutts.Id like to add something to this conversation that will be helpful for you
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iconSEOmoz

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some E(...)
Posted by petebrayWhat factors go into determining how many Twitter followers you gain (and lose) each day?I was driven in part by Rand Fishkins recent mad scientist experimentation that he touched on at MozCon. There, he noted that his tweets
Negative SEO: Should You Be Worried? If Attacked, What Should You Do?
Posted by MarieHaynesThere has been a lot of talk lately about negative SEO. Does it really happen? If so, should you be worried? How do you know whether someone is attempting to attack you with negative SEO? And what should
10 Tips to Take the Moz Tools to the Next Level
Posted by EllieWilkinsonHey Moz fans! Im Ellie, and Im part of the newly formed Customer Success team at Moz. As part of the S team, I work to teach customers how to be successful marketers and awesome Moz users.Whether youre
Video SEO in a Post-Rich Snippet World
Posted by PhilNottinghamThis post can be considered a sequel to this post from 2012.Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check out this fantastic post from
Customer Journey Maps - Whiteboard Friday
Posted by kerrybodineAt every stage in the marketing funnel, its crucially important to empathize with your customers interactions with your business, feeling great about the high points and frustrated by the lows. In todays Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows
Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup
Posted by RobertFisherThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
Announcing the All-New Beginner's Guide to Link Building
Posted by Trevor-KleinIt is my great pleasure to announce the release of Mozs third guide for marketers, written by the inimitable Paddy Moogan of Distilled:
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iconMatt Cutts

On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one
What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster
On vacation the rest of November 2013
For the folks that don’t know, I’ve been out for a couple weeks and I’ll be on vacation the rest of November. If you’ve tried to contact me recently and haven’t heard back, that’s probably the reason. Added: if you
Please help me run the Boston Marathon
On April 21st, 2014, I’m going to run the Boston Marathon. If you want to show your support, please donate to a good cause for cancer research. Anyone who wants to give is welcome. So many people have been affected
Halloween costume for 2013: Silk Road Dread Pirate Roberts
For Halloween 2013 I decided to be the Dread Pirate Roberts from the movie The Princess Bride: I even grew a slight moustache to help make the character believable: But to be clear, I wasn’t just any old Dread Pirate
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iconSearch Engine Watch

2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search
A recent report by The Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally.
Hack or Glitch? Google Image Search Only Displays Car Crash
On August 26, Google Image Search users were shown images of a Russian car crash rather than results related to the actual search terms they used.
Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now
When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are. That
Bing, Following Google, Will Test Close Variants in Exact Match
Bing says it will test the inclusion of close variants in exact match for a portion of queries, which some say helps pave the way for a future with keywordless search.
The NSA Has a Hush-Hush Google-Like Search Engine
The search tool, ICREACH, is reportedly capable of handling 2 to 5 billion new records every day, including email, phone call, fax, Internet, and text message metadata.
Bing Releases Image Search Widget
Bing has provided access to the code necessary to display its search result images on websites.
Why We Need Control in PPC
Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need.
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iconPronet Advertising

Digital #Marketing 101: This is Why Your Website is Not Converting by @Rocco_Zebra_Adv
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns. Too often, people forget sales and conversions are just the tip of the iceberg in a long
Infinite Scrolling for Your Content: The Pros and the Cons by @highervis
Creating the best possible content strategy for your company is coming up with the perfect way to display that content. Many companies focus on what the content says and how it looks on the page, and while this should definitely
Optimizing Your Landing Page: An Interview with Oli Gardner of Unbounce by @johnrampton
As part of our SEJ interview series, I recently caught up with Oli Gardner from Unbounce to discuss landing page design and optimization. As an expert on landing pages, Oli explains in the video below what companies are missing and what they
Five Pop Ups That Will Blow Your Mind by @neilpatel
I look at quite a few websites. In fact, I sometimes describe myself as a “professional web surfer,” because it seems like that is how I spend most of my time. When I’m browsing, I see a lot of great
Instagram’s New Hyperlapse App Lets You Turn Videos Into Time Lapses by @mattsouthern
Instragram stated in an announcement today that one of their priorities has always been to provide users with “simple yet powerful tools that let people capture moments and express their creativity.” Staying true to their mission statement, Instagram has introduced
Facebook Cracks Down On Clickbait With An Update To The News Feed by @mattsouthern
Facebook recently announced some some improvements to its News that promise weed out posts that users don’t want to see anymore because they’re too “spammy”. Facebook will be updating its News Feed algorithm to reduce click-baiting headlines, and to help
Feeling Uncomfortable: The Way to Create Amazing Content via @Buffer by @kevanlee
We have dozens of ways to measure a successful blog post or social media update, and I’d imagine you’re familiar with all of them. You can track blog traffic by digging into analytics. You can view engagement data on every update you send.
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

Testing... Bing Moves Navigation Bar Below Search Box
@rgomezric spotted a new Bing user interface test, where they moved the navigation bar below the search box.Bing is testing three different flavors of this test and @rgomezric captured all of them.
Yahoo Search Results Design Test More Card/Box Like
Yahoo is testing a new design for their search results page. The new design is drastically different, making the layout much more boxed in, more like a card look...
Facebook Explains How Their Spam Algorithm Will Fight Click Bait
Facebook announced that they are going to weed out click bait headlines and posts from the newsfeed because their users do not like them...
Google+ Dying Again? Import Your Google+ Videos To YouTube
Google quietly launched a feature that lets you import your videos loaded into Google+ directly to your YouTube channel.Keane from the YouTube team posted the information in the YouTube Forums saying:We have launched a new feature that will allow you
Googleville
Daily Search Forum Recap: August 26, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Google Images Bug Shows Russian Car Crash For All Queries?
It seems there is a wide spread bug or hack with Google Image search impacting a lot of users across the world. When they search for anything within Google Image Search...
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iconSEO Chat

Effective Branding: Utilising The Power Of Branding In Content Outreach
People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met.  Think of your favourite tech or hotel review blog and
7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF
August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed
The Best Pinterest Analytics Tools, According To @Brandwatch
Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here),
Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ
We are at ClickZ this week reporting some of the most interesting panels. And we start from one of the most popular topic: Google’s updates and penalties Chris Boggs is first on the stage talking about the history of Google
Your BEST Backlink in Your Life: How Have You Earned It?
We cannot do without links: Links are still the major part of the search algorithm; Links drive referrals and links connect our sites to the rest of the web. We are well-aware what types of backlinks we need to stay
Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire
The post Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire appeared first on SEO Chat.
How Panda and Penguin Algorithms Negatively Affect Your Website
The post How Panda and Penguin Algorithms Negatively Affect Your Website appeared first on SEO Chat.
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iconOnline Marketing Blog

Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata(...)
Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers
Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap
It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email
How to Show Real ROI for Your Content Marketing eBook
We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the
Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook (...)
Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land Study:
Lessons on Marketing Strategy and Content Marketing ROI – Michael Brenner Interview
One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the SAP Business Innovation site, Michael also
Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr
“And what is the use of a book,” thought Alice, “without pictures or conversation?”  Alice in Wonderland Tell me something. When you look at your email inbox, feed reader or favorite social network, are you underwhelmed with information? I didn’t think
Audience and Oysters – Ann Handley on the Power of Growing Your Audience for Content Marketing
It is with great pleasure that I share today’s post with you from a fellow fan of Instagram that I respect and admire a great deal. Ann Handley is a long time friend who is not only smart, funny and a great
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iconSearch Engine Journal

Digital #Marketing 101: This is Why Your Website is Not Converting by @Rocco_Zebra_Adv
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns. Too often, people forget sales and conversions are just the tip of the iceberg in a long
Infinite Scrolling for Your Content: The Pros and the Cons by @highervis
Creating the best possible content strategy for your company is coming up with the perfect way to display that content. Many companies focus on what the content says and how it looks on the page, and while this should definitely
Optimizing Your Landing Page: An Interview with Oli Gardner of Unbounce by @johnrampton
As part of our SEJ interview series, I recently caught up with Oli Gardner from Unbounce to discuss landing page design and optimization. As an expert on landing pages, Oli explains in the video below what companies are missing and what they
Five Pop Ups That Will Blow Your Mind by @neilpatel
I look at quite a few websites. In fact, I sometimes describe myself as a “professional web surfer,” because it seems like that is how I spend most of my time. When I’m browsing, I see a lot of great
Instagram’s New Hyperlapse App Lets You Turn Videos Into Time Lapses by @mattsouthern
Instragram stated in an announcement today that one of their priorities has always been to provide users with “simple yet powerful tools that let people capture moments and express their creativity.” Staying true to their mission statement, Instagram has introduced
Facebook Cracks Down On Clickbait With An Update To The News Feed by @mattsouthern
Facebook recently announced some some improvements to its News that promise weed out posts that users don’t want to see anymore because they’re too “spammy”. Facebook will be updating its News Feed algorithm to reduce click-baiting headlines, and to help
Feeling Uncomfortable: The Way to Create Amazing Content via @Buffer by @kevanlee
We have dozens of ways to measure a successful blog post or social media update, and I’d imagine you’re familiar with all of them. You can track blog traffic by digging into analytics. You can view engagement data on every update you send.
more go

iconGraywolf's SEO Blog

Why You Should Avoid Numbers in Your URL
While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have
testing shortner ignore
The post testing shortner ignore appeared first on Graywolf's SEO Blog.
testing bitly II ignore
The post testing bitly II ignore appeared first on Graywolf's SEO Blog.
testing Bitly ignore
The post testing Bitly ignore appeared first on Graywolf's SEO Blog.
How Google Plans to Steal More of Your Traffic
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the
Reviews: Author HReview Plugin
Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present
How to Speed Up Your WordPress Website
Right now wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without it’s problems, there’s now denying it’s a popular, easy to set up, and easy to
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on August 27th 2014 20:12 | Contact