iconSearch Engine Land

SearchCap: Apple Maps Connect, Foursquare Data & Yahoo Search Personalized
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Now Shows Your Flights, Events & Packages In The Search Results Yahoo announced that
Yahoo Search Now Shows Your Flights, Events & Packages In The Search Results
Yahoo announced that Yahoo Search, as well as Yahoo Mail‘s Today section will now show you your upcoming flights, events and package deliveries. To see this, you need to sign in with your Yahoo username on your phone, tablet, or
Nokia Makes HERE Maps Available To All Android Users
Nokia’s HERE Maps app, which had previously just been available for Samsung Galaxy Android phones is now available to all Android users. However it’s not in Google Play; users have to download it directly from the HERE site. In order to install
Clicks On Google Search Ads Show Elsa Is Tops, While Mr. Blobby Ranks Among Least Popular Hallo(...)
Just as Google saw when looking at overall search data, AdGooroo discovered by looking at ad clicks on Google: Frozen’s Elsa is this year’s golden child of Halloween in the U.S. Of the $2.9 million advertisers spent on 1,128 Halloween
Google Webmaster Trends Team Wants To Visit Your Office
Gary Illyes from Google announced on Google+ that the Google Webmaster Trends Analyst team is looking to observe you and your company, while you work. Gary said Google is looking to sit with companies, agencies, and website owners at their
Foursquare: 55 Million Users, 54 Percent Lift Since Relaunch
Whether it’s all part of the master plan or more opportunistic, Foursquare is undertaking a “multimillion-dollar effort” to brand and differentiate itself from Yelp and other local search apps. The campaign will appear in out-of-home locations in New York and Chicago as
Industrial Strength Link Analysis With LinkResearchTools
In a competitive niche? Columnist Stephan Spencer explains how to use one tool to uncover the good, the bad and the opportunities.The post Industrial Strength Link Analysis With LinkResearchTools appeared first on Search Engine Land.Please visit Search Engine Land for
more go

iconAaron Wall's SEO Book.com

Use Verticals To Increase Reach
In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given
The Only Thing Certain In SEO Is Change
SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six
Measuring SEO Performance After "Not Provided"
In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The
Loah Qwality Add Werds Clix Four U
Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an
Understanding The Google Penguin Algorithm
Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people
Guide To Optimizing Client Sites 2014
For those new to optimizing clients sites, or those seeking a refresher, we thought wed put together a guide to step you through it, along with some selected deeper reading on each topic area. Every
Google Search Censorship for Fun and Profit
Growing Up vs Breaking ThingsFacebooks early motto was move fast and break things, but as they wanted to become more of a platform play they changed it to move fast with stability. Anything which is central to the web needs
more go

iconSEOmoz

How Big Was Penguin 3.0?
Posted by Dr-PeteSometime in the last week, the first Penguin update in over a year began to roll out (Penguin 2.1 hit around October 4, 2013). After a year, emotions were high, and expectations were higher. So, naturally, people were confused
Eye Tracking in 2014: How Users View and Interact with Today's Google SERPs
Posted by rMaynes1In September 2014, Mediative released its latest eye-tracking research entitled The Evolution of Googles Search Engine Results Pages and Their Effects on User Behaviour.This large study had participants conduct various searches using Google on a desktop. For example,
More than Keywords: 7 Concepts of Advanced On-Page SEO
Posted by Cyrus-ShepardWhat is this page about?As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines cant read pages like humans can, so we incorporate structure and clues as to what our
Convincing Old-School Clients that Things Have Changed
Posted by Kristina KledzikTheres a reason we use the terms white hat and black hat for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO
Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert - Whiteboard Friday
Posted by randfishOne question we see regularly come up is what to do if youre targeting particular locations/regions with your site content, and you want to rank for local searches, but you dont actually have a physical presence in those
Open Site Explorer's New Link Building Opportunities Section (and a Slight Redesign)
Posted by randfishWhy hello there! Youre looking marvelous today, you really are. And, in other good news, Open Site Explorer has a bit of a new look—and an entirely new section called Link Opportunities to help make some link prospecting tasks easier
4 Ways to Build Trust and Humanize Your Brand
Posted by MackenzieFogelsonHey there Mozzers. This is a collaborative post between myself and a good friend of mine, Mathew Sweezey. Sweezey is the head of B2B Marketing Thought Leadership at Salesforce.com and he knows a whole lot about marketing. Were excited
more go


iconMatt Cutts

On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one
What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster
On vacation the rest of November 2013
For the folks that don’t know, I’ve been out for a couple weeks and I’ll be on vacation the rest of November. If you’ve tried to contact me recently and haven’t heard back, that’s probably the reason. Added: if you
Please help me run the Boston Marathon
On April 21st, 2014, I’m going to run the Boston Marathon. If you want to show your support, please donate to a good cause for cancer research. Anyone who wants to give is welcome. So many people have been affected
Halloween costume for 2013: Silk Road Dread Pirate Roberts
For Halloween 2013 I decided to be the Dread Pirate Roberts from the movie The Princess Bride: I even grew a slight moustache to help make the character believable: But to be clear, I wasn’t just any old Dread Pirate
more go

iconSearch Engine Watch

People Build Links
Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.
The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections
Bing has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer for the 2014 elections.
Gmail, Google+, and Hangouts Suffer Outage Across Europe
The hour-long problem sees services replaced with 500-error messages.
Penguin 3.0: A Proven Roadmap to Recovery
Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery.
Google Panda and the High Risk of Using Aggressive or Deceptive Advertising
Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell.
Facebook Ads: Lessons From the Trenches
Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads feature sets change frequently, leaving us in a constant state of learning and testing to find out what works.
Search Engine Marketing Checklist for Hotel Marketers
In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.
more go

iconPronet Advertising

The Perfect Equation for Directing Your Customer’s Journey by @shanejones15
How can you sway your customers to follow through with conversions and transactions? You may be expecting an answer something along the lines of, “Change your social media button color to red and hopefully, the customer will follow you.” However,
Twitter Introduces Digits, A Password-Free Sign In Solution For Apps and Websites by @mattsouthern
Today at Twitter Flight, the company’s first mobile developer conference, a new sign in service called Digits was introduced. Digits is being touted as a new way for users to sign into apps and websites without the use of a
Google Reinvents The Email Experience With New ‘Inbox’ App by @mattsouthern
Today, Google announced the launch of a brand new email app that was said to be years in the making. From the creators of Gmail comes a new email experience called Inbox. Google describes Inbox as “a completely different type
#Halloween E-Commerce: How Much Do People Spend to Celebrate October 31st? by @wonderwall7
With my favorite holiday of the year fast approaching, and my annual viewings of The Nightmare Before Christmas and Hocus Pocus out of the way, I thought this infographic on e-commerce spending surrounding Halloween was really interesting. Can you believe
How to Run Facebook Ads for an E-Commerce Site by @esornoso
Facebook has a vast potential for businesses. But it can be difficult and frustrating knowing where to start, and how to proceed. I’m hoping this quick guide can point you in the right direction. Whether you have a large or small business,
Enterprise SEM & Big Data: An Interview with Ira Kates by @wonderwall7
At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences of working in both the enterprise and B2C sectors. In the video below, Kates explains
Penguin 3.0 A Refresh Affecting 1% of English Queries, Google Confirms by @mattsouthern
Google engineer, Pierre Far, shed some new light this morning on the Penguin 3.0 update that was confirmed to have starting rolling out this past Friday. In a post on Google+, Far revealed that Penguin 3.0 is actually a refresh
more go


iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
more go

iconSearch Engine Roundtable

SEO: 68% Of Videos Removed Or Demoted In Google's Search Results
Videos in the Google search results use to be one of the most popular vertical search features youd find in the search results. But it is happening less often these days.Some SEOs say 68% less often...
Would You Let Google Look Over Your Should As You Work?
Gary Illyes, one of my favorite Googlers, posted on Google+ that Google wants to observe you as you work, with the sole intention of making their communication, support, and web-search related products, such as Webmaster Tools...
Jon Stewart At Twitter
Daily Search Forum Recap: October 22, 2014
Here is a recap of what happened in the search forums today...
Google's Bolding Title Tag Test
Rand Fishkin spotted this subtle test by Google and posted it on Google+.Google seems to be testing bolding the matching keywords to your search query in the title (clickable link) of the search results for users who are logged out
Take Our Google Panda 4.1 Poll Below
I know Penguin 3.0 is now rolling out but I want that to settle a bit before I poll you on Penguin. I want to now poll you on Panda 4.1, which began rolling out on September 25th...
Google: Google News Publishers Don't Get Priority Within The New "In The News" Section
Google launched a new version of the news box within the web search results the other week named In The News. The major difference here is that it sources not just approved Google News publishers but any site it finds
more go

iconSEO Chat

7 Mistakes That Can Kill Your Twitter Campaign
If you’re like a lot of people, you want to have a million Twitter followers. Or, if not, you want a lot of them. But did you know that there are things that you can do to actually drive people
4 Ways To Test Your Business Idea In An Afternoon
My first business ideas were absolutely horrible. It wasn’t that they weren’t going to work for one or two small reasons, there were massive holes in the logic-of-how-this-is-ever-going-to-make-anyone-any-money-ever. I built an algorithm that tried to predict someone’s personality by looking
High-Quality Directories and How They Add Value to the Web
I am in the industry long enough to have witnessed both the growth and decline in the popularity of “web directory” phenomenon. Web directories emerged prior to search engines as the means to help people discover websites online. During Google
Effective Branding: Utilising The Power Of Branding In Content Outreach
People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met.  Think of your favourite tech or hotel review blog and
7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF
August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed
The Best Pinterest Analytics Tools, According To @Brandwatch
Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here),
Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ
We are at ClickZ this week reporting some of the most interesting panels. And we start from one of the most popular topic: Google’s updates and penalties Chris Boggs is first on the stage talking about the history of Google
more go

iconOnline Marketing Blog

Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words
Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so
3 Ways to Optimize Your Brand’s Social Media Marketing
While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a
Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall
Twitter vs Facebook: Key Statistics, Facts & Figures
New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX
Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand. One of
When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning
Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where the B2B companies are today – a mix
B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines
It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons.
Online Marketing News: Facebook Fiends, Snapchat Ads, Goodbye Fake Likes
Marketers’ Twisted Cross-Channel Attribution
more go

iconSearch Engine Journal

The Perfect Equation for Directing Your Customer’s Journey by @shanejones15
How can you sway your customers to follow through with conversions and transactions? You may be expecting an answer something along the lines of, “Change your social media button color to red and hopefully, the customer will follow you.” However,
Twitter Introduces Digits, A Password-Free Sign In Solution For Apps and Websites by @mattsouthern
Today at Twitter Flight, the company’s first mobile developer conference, a new sign in service called Digits was introduced. Digits is being touted as a new way for users to sign into apps and websites without the use of a
Google Reinvents The Email Experience With New ‘Inbox’ App by @mattsouthern
Today, Google announced the launch of a brand new email app that was said to be years in the making. From the creators of Gmail comes a new email experience called Inbox. Google describes Inbox as “a completely different type
#Halloween E-Commerce: How Much Do People Spend to Celebrate October 31st? by @wonderwall7
With my favorite holiday of the year fast approaching, and my annual viewings of The Nightmare Before Christmas and Hocus Pocus out of the way, I thought this infographic on e-commerce spending surrounding Halloween was really interesting. Can you believe
How to Run Facebook Ads for an E-Commerce Site by @esornoso
Facebook has a vast potential for businesses. But it can be difficult and frustrating knowing where to start, and how to proceed. I’m hoping this quick guide can point you in the right direction. Whether you have a large or small business,
Enterprise SEM & Big Data: An Interview with Ira Kates by @wonderwall7
At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences of working in both the enterprise and B2C sectors. In the video below, Kates explains
Penguin 3.0 A Refresh Affecting 1% of English Queries, Google Confirms by @mattsouthern
Google engineer, Pierre Far, shed some new light this morning on the Penguin 3.0 update that was confirmed to have starting rolling out this past Friday. In a post on Google+, Far revealed that Penguin 3.0 is actually a refresh
more go

iconGraywolf's SEO Blog

Why You Should Avoid Numbers in Your URL
While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have
testing shortner ignore
The post testing shortner ignore appeared first on Graywolf's SEO Blog.
testing bitly II ignore
The post testing bitly II ignore appeared first on Graywolf's SEO Blog.
testing Bitly ignore
The post testing Bitly ignore appeared first on Graywolf's SEO Blog.
How Google Plans to Steal More of Your Traffic
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the
Reviews: Author HReview Plugin
Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present
How to Speed Up Your WordPress Website
Right now wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without it’s problems, there’s now denying it’s a popular, easy to set up, and easy to
more go

All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on October 23rd 2014 14:32 | Contact