iconSearch Engine Land

SearchCap: Old Google Street Views, Bing For Schools & DailyMotion’s Upset
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Bing For Schools” Becomes “Bing In The Classroom” & Makes Program Available To All Schools Originally
“Bing For Schools” Becomes “Bing In The Classroom” & Makes Program Available To All Schools
Originally launched in August of last year as Bing for Schools, the new Bing in the Classroom program has moved out of its pilot phase and is now available to all US schools, grades K through 12. For participating schools,
New Google Maps “Digital Timeline” Shows Street View Images Dating Back 7 Years
Google Maps has launched a cool new feature for its Street View images that lets you see past pictures of various landmarks dating back seven years. From the announcement, “If you see a clock icon in the upper left-hand portion
DailyMotion Says Google Is Cheating, Serves Up Its Own Video Content Over DailyMotion Videos
The president of French video platform DailyMotion Giuseppe de Martino told UK newspaper The Independent he believes Google is leveraging unfair search practices, serving up YouTube videos in place of DailyMotion content. Independent reporter Ian Burrell writes: claims that sometimes...Please
Enterprise SEO Audits – Go Beyond The Desktop Crawl
Digital technology — and the way consumers are using it — is evolving at a pace never seen before, and the platforms and tools used by digital marketers are trying to keep up with it all. We all know content
Majestic SEO Now Categorizing The Web For Marketers
Majestic SEO, a popular link research tool, announced a new feature where they are now categorizing their index, which is made up of over 700 billion web pages, into about 1,000 different categories. Majestic is then using the categorization to
How To Get Your Content Linked To From Top-Tier Websites
Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds
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iconAaron Wall's SEO Book.com

What’s Wrong With A/B Testing
A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page that gives you the best response rates. But anyone who has tried A/B
Learn Local Search Marketing
Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local
Google's Effective 'White Hat' Marketing Case Study
Theres the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering. One is white hat and the other is black hat. With the increasing search
The Positive Negative SEO Strategy
There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty.
Bing Lists 'Alternatives' In Search Results
Bing recently stated testing listing alternatives near their local search results. I wasnt able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the format
Flip Guest Blogging on its Head, With Steroids
Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a fork in it. Torch it. Etc.It looks like MyBlogGuest was the winner - not appearing on
Handling Objections From SEO Clients
If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t
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iconSEOmoz

The #MozCon 2014 Agenda is Here!
Posted by EricaMcGillivray*drumroll* ... Thats right, friends, the MozCon 2014 Agenda is here! You can now show this to your boss to get that final approval and start making plans for how many notebooks youll be filling with ideas and tips.But
Penguin Penalties: Do Webmasters Respond the Way They Should?
Posted by russvirantePenalization has become a regular part of the search engine optimization experience. Hell, it has changed the entire business model of Virante to building tools and services around penalty recovery and not just optimization. While penalties used to be a crude
Starting Over, Part 2: Launch
Posted by Dr-PeteThis post is a part of the Starting Over series, the story of starting a blog (MinimalTalent.com) from scratch. See the end of the post for links to the rest of the series.Launching a new site
Building a Brand Online: The Golden Age of Digital
Posted by willcritchlowThis post is based on a talk I gave at our SearchLove conference in Boston last week. It ties quite closely with the post my colleague Ron Garrett wrote last week: Search Marketers Need to Evolve. You can probably tell weve
6 Changes We Always Thought Google Would Make to SEO that They Haven't Yet - Whiteboard Friday
Posted by randfishFrom Googles interpretation of rel=canonical to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In todays Whiteboard Friday,
The Holy Grail Of Building Communities: Developing A Strong Sense of Community
Posted by RichardMillingtonNone of the technology released in the past five years has made us better at building communities.Its made it easier to build communities, but it hasnt made us better at building communities.In fact, much of it has proved
Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists
Posted by RonGarrettIn the last three years at Distilled, I have sold approximately $5 million in marketing services to over 100 businesses. Initially, the vast majority of the business I sold was in search, but over time it has evolved to
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iconMatt Cutts

What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster
On vacation the rest of November 2013
For the folks that don’t know, I’ve been out for a couple weeks and I’ll be on vacation the rest of November. If you’ve tried to contact me recently and haven’t heard back, that’s probably the reason. Added: if you
Please help me run the Boston Marathon
On April 21st, 2014, I’m going to run the Boston Marathon. If you want to show your support, please donate to a good cause for cancer research. Anyone who wants to give is welcome. So many people have been affected
Halloween costume for 2013: Silk Road Dread Pirate Roberts
For Halloween 2013 I decided to be the Dread Pirate Roberts from the movie The Princess Bride: I even grew a slight moustache to help make the character believable: But to be clear, I wasn’t just any old Dread Pirate
Getting things done with Google Tasks
Someone recently asked me how I manage my to-do list, so I thought I’d write up the software that I use. Fundamentally I use Google Tasks as the backend, but with extensions and apps that improve on the basic functionality
30 day challenge for March: no external email
In January, my 30 day challenge was to limit my social media. That was a productive month. In February, my 30 day challenge was to eat more slowly. I did that by counting to ten between chewing bites of my
The decay and fall of guest blogging
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of
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iconSearch Engine Watch

Can Bing Predict Reality Show Winners?
Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well.
How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts
Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that youre either starting with clean domain, or discover potential problems.
Bing in the Classroom Now Open to All U.S. Schools
Bing for Schools search, which incorporates both safe search with an ad-free search environment, has been tested in a pilot project since the start of the school year with more than 5,000 schools and 4.5 million kids.
Search Ads Yield 68% More Revenue per Conversion When Integrated With Social
Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it found was positive results in the areas of conversions and revenue.
Search Ads Yield 68% More Revenue per Conversion When Integrated with Social
Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it found was positive results in the areas of conversions and revenue.
Are All Sitewide Links Unnatural?
While sitewide links can be unnatural, they can also be really good links! Heres how you can evaluate sitewide links pointing to your site and determine whether its a good link or you should try to remove or disavow these
4 Keyword Research Techniques in an Age of Vanishing Keyword Data
Keywords still matter and Google is making it harder for us to find them. But not impossible Heres how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research.
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iconPronet Advertising

Google’s Social Login Popularity Increases In Q1 2014, According To New Study
Janrain, the leader in customer profile management, published its latest quarterly Social Login Trends report this week.  The Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional.
Blurring the Lines Between Search and Social: An Interview with Johnathan Siddharth
Everyday, different parts of the online experience work hand in hand. Technologies are straddling the lines, working across Author informationMurray NewlandsCEO at The Mail OnlineMurray is Deputy Editor at Search
10 Survival Tips For E-Commerce Websites
The last decade has seen nothing short of a revolution in the way that we shop, with the Author informationZoe-Lee SkeltonSEO Content Marketing Consultant at ReceptionalZoe-Lee Skelton is an SEO Content Marketing Consultant at
3 Times That Link Isn’t Worth It
If you’ve been building links for any amount of time you’ve probably realized that link building is a Author informationNick StamoulisNick Stamoulis is the President of Brick Marketing, a full
Webmasters and Online Marketers are Missing Out on the Power of Schema.org
Launched by Google, Microsoft, Yahoo! and recently adopted by Yandex, Schema.org is an initiative to standardize a set of Author informationMarcus ToberCTO & Founder at Searchmetrics TwitterFacebookGoogle+LinkedInThe post Webmasters and Online
LinkedIn Announces Mobile Photo Sharing
Today, LinkedIn announced the launch of photo sharing on Android, iPhone and the mobile web. This new feature Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional.
10+ New Features Coming to AdWords: What You Need To Know
Advertisers have been running scared ever since Google announced that they’d be releasing some big new changes to Author informationLarry KimLarry Kim is the Founder/CTO of WordStream, a provider of
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

Daily Search Forum Recap: April 23, 2014
Here is a recap of what happened in the search forums today...
A Google Update Brewing?
The ongoing WebmasterWorld thread has been pretty active with webmaster chatter since Sunday, when I went offline for two days.It also appears that the automated tracking tools are seeing nice spikes over the past couple of days including Mozcast...
Google's Matt Cutts On How To Buy Domain Names
Googles Matt Cutts posted a video on the question How can I research a domain that I may want to purchase...
Google AdWords App Marketing, Estimated Total Conversions & More
Google announced what they showcased at an event they hosted for 170 search marketing experts at the AdWords Performance Forum the other day...
Google's Knowledge Graph Seeks Answers From Parked Domains?
Andrew Steel searched Google for the definition of and the answer Googles Knowledge Graph returned was from a parked domain site named moneyonlinemaking.com. I kid you not...
Jamie Foxx At The GooglePlex
Daily Search Forum Recap: April 22, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Schema.org Actions: What Is It...
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iconSEO Chat

Twitter Advertising FAQ
The post Twitter Advertising FAQ appeared first on SEO Chat.
Managing Your Online Reputation On a Higher Level
There are a number of factors that are important to consider when trying to solidify your branding recognition and overall PR. But when it comes to your presence on the internet, nothing is quite as important as managing your online
What Is Google Plus?
Google Plus is an interesting kind of site. The culmination of years of development and failed products, it has finally provided a solid social media platform for Google. One that incorporates many of their other services to give a more
Meet the New SEOchat
We are exciting to launch a new, clean look today. Please browse around and let us know what you think! Basically, here are the main changes you’ll notice: A new calmer color scheme Cleaner way to lay out forums The
What is Twitter Engagement and How to Measure It
Twitter has become one of the most valuable tools on the web today. Twitter has altered the social landscape into a condensed, highly public form that immediately expands your reach, just by its very nature – which is why everyone
Former Googlers on Google Plus
When doing my research of Googlers using Google Plus, I came across quite a few people that were no longer with Google, so I moved them to the new list. You will see they all moved on to something very
How Rich Snippets Work (And Tools to Generate Them)
Google search results are becoming ridiculously competitive. With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the
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iconOnline Marketing Blog

Tweetiquette – Turn Twitter Pet Peeves Into Best Practices
With over 240 million users and 500 million tweets sent per day, Twitter is as ubiquitous as it gets in terms of social media. With all that use comes a variety of opportunities as well as opinions about what to
Facts Tell, Stories Sell – The Importance of Story Before Marketing
Recently my sister in-law, Melanie, shared with me the success of her initial ventures into a new business selling a collection of handmade dolls, stuffed animals and blankets. A successful medical career working at a hospital keeps her more than
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression
#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer
The Hidden Value of Influencers in B2B Content Marketing
In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind
Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO
During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped
Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix
When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and
Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics O(...)
Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about
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iconSearch Engine Journal

Google’s Social Login Popularity Increases In Q1 2014, According To New Study
Janrain, the leader in customer profile management, published its latest quarterly Social Login Trends report this week.  The Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional.
Blurring the Lines Between Search and Social: An Interview with Johnathan Siddharth
Everyday, different parts of the online experience work hand in hand. Technologies are straddling the lines, working across Author informationMurray NewlandsCEO at The Mail OnlineMurray is Deputy Editor at Search
10 Survival Tips For E-Commerce Websites
The last decade has seen nothing short of a revolution in the way that we shop, with the Author informationZoe-Lee SkeltonSEO Content Marketing Consultant at ReceptionalZoe-Lee Skelton is an SEO Content Marketing Consultant at
3 Times That Link Isn’t Worth It
If you’ve been building links for any amount of time you’ve probably realized that link building is a Author informationNick StamoulisNick Stamoulis is the President of Brick Marketing, a full
Webmasters and Online Marketers are Missing Out on the Power of Schema.org
Launched by Google, Microsoft, Yahoo! and recently adopted by Yandex, Schema.org is an initiative to standardize a set of Author informationMarcus ToberCTO & Founder at Searchmetrics TwitterFacebookGoogle+LinkedInThe post Webmasters and Online
LinkedIn Announces Mobile Photo Sharing
Today, LinkedIn announced the launch of photo sharing on Android, iPhone and the mobile web. This new feature Author informationMatt SouthernMatt Southern is a marketing, communications and public relations professional.
10+ New Features Coming to AdWords: What You Need To Know
Advertisers have been running scared ever since Google announced that they’d be releasing some big new changes to Author informationLarry KimLarry Kim is the Founder/CTO of WordStream, a provider of
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iconGraywolf's SEO Blog

Reviews: Author HReview Plugin
Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present
How to Speed Up Your WordPress Website
Right now wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without it’s problems, there’s now denying it’s a popular, easy to set up, and easy to
Why Simple Websites Will Always Lead to Better SEO
Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang
How Google Continues to Kill Organic Results
As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space
Why You Should Blog Less and Update More
While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow
How to Build an Affiliate Website Google Doesn’t Hate
In over a decade of working on websites I’ve see a lot of affiliate websites. Some were good but a lot were very bad. In this post, I’ll share my experiences about what I think Google is looking for and
The Role Social Media Plays In Crawling a Website
There have been many debates about the value social media plays in having content rank. While nothing has been definitively resolved, it has been shown to be beneficial in the short term. In this post I’d like to take a
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on April 24th 2014 09:32 | Contact