iconSearch Engine Land

Google Says There’s No Bug, Older Versions Of Its Search Page Showing Up On Purpose
After more than 200 comments on a Google Search Help Forum thread last week, reporting a glitch that caused an older version of Google’s search page to display in certain browsers, a Google employee claimed there was no glitch at
Report: HTTPS URLs Have No Discernible Ranking Benefit In Google Currently
In August 2014, Google announced that they would give a small ranking boost to HTTPS with the new HTTPS ranking factor. Now that it is a few weeks later, many are wondering how much of an impact does HTTPS URLs
Google Rolling Out Consolidated Billing For AdWords MCC Users
Over the weekend, Google announced the roll out of Consolidated Billing for AdWords users managing multiple accounts through an MCC (My Client Center). The new billing system combines invoices for several accounts into one. Consolidated Billing will replace MDOs (Manager
5 Less Common Link Building Mistakes You Might Be Making
Even the most advanced link builders can sometimes make simple mistakes. Are you one of them?The post 5 Less Common Link Building Mistakes You Might Be Making appeared first on Search Engine Land.Please visit Search Engine Land for the full
Check Out the Workshop Lineup at SMX Social Media Marketing – Best Rates Available Now
Attend a comprehensive workshop conducted by leading experts in internet marketing on November 18, immediately preceding SMX Social Media Marketing November 19-20 in Las Vegas. Workshop topics: Marketing Land’s Social Media Marketing Boot Camp: The editors of Marketing Land will
Communicating SEO’s Value To Clients And C-Level Execs
When it comes to marketing activities, SEO is often the first thing on the chopping block when budget cuts come around. Heres how to avoid the axe. The post Communicating SEO’s Value To Clients And C-Level Execs appeared first on
SearchCap: Google Author Rank Lives, Facebook Mobile Search & In-App Search Engine
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship May Be Dead, But Author Rank Is Not Google ended its three-year experiment with
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iconAaron Wall's SEO Book.com

Measuring SEO Performance After "Not Provided"
In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The
Loah Qwality Add Werds Clix Four U
Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an
Understanding The Google Penguin Algorithm
Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people
Guide To Optimizing Client Sites 2014
For those new to optimizing clients sites, or those seeking a refresher, we thought wed put together a guide to step you through it, along with some selected deeper reading on each topic area. Every
Google Search Censorship for Fun and Profit
Growing Up vs Breaking ThingsFacebooks early motto was move fast and break things, but as they wanted to become more of a platform play they changed it to move fast with stability. Anything which is central to the web needs
{This | The Indicated} {Just | True} {In | Newfangled}
A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by
Building a Legal Moat for Your SEO Castle
About a month ago a year old case of an SEO firm being sued by its client resurfaced via a tweet from Matt Cutts.Id like to add something to this conversation that will be helpful for you
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iconSEOmoz

The Why, What, and How of Blogger Outreach for Your Clients
Posted by JessicaEdmondsonI. Why you should care about blogger outreachI work at Distilled as part of the Promotions Team where much of what I do is working with bloggers. My job in a nutshell is to make the right demographic
But I Have to Buy Links, Ads, and Exposure, Because My Customers Won't Amplify My Content - Whi(...)
Posted by randfishWe hear frequently from marketers who are frustrated that their audiences arent sharing their content, making them think the only way to promote their brands is to pay for exposure. In todays Whiteboard Friday, Rand shows you a
Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win(...)
Posted by Casey_MerazThe recent Google Pigeon update that affected local search was just another example of why marketers should never put all of their eggs in one basket. Online marketing has been rapidly evolving over the years and a major paradigm
Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some E(...)
Posted by petebrayWhat factors go into determining how many Twitter followers you gain (and lose) each day?I was driven in part by Rand Fishkins recent mad scientist experimentation that he touched on at MozCon. There, he noted that his tweets
Negative SEO: Should You Be Worried? If Attacked, What Should You Do?
Posted by MarieHaynesThere has been a lot of talk lately about negative SEO. Does it really happen? If so, should you be worried? How do you know whether someone is attempting to attack you with negative SEO? And what should
10 Tips to Take the Moz Tools to the Next Level
Posted by EllieWilkinsonHey Moz fans! Im Ellie, and Im part of the newly formed Customer Success team at Moz. As part of the S team, I work to teach customers how to be successful marketers and awesome Moz users.Whether youre
Video SEO in a Post-Rich Snippet World
Posted by PhilNottinghamThis post can be considered a sequel to this post from 2012.Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check out this fantastic post from
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iconMatt Cutts

On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one
What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster
On vacation the rest of November 2013
For the folks that don’t know, I’ve been out for a couple weeks and I’ll be on vacation the rest of November. If you’ve tried to contact me recently and haven’t heard back, that’s probably the reason. Added: if you
Please help me run the Boston Marathon
On April 21st, 2014, I’m going to run the Boston Marathon. If you want to show your support, please donate to a good cause for cancer research. Anyone who wants to give is welcome. So many people have been affected
Halloween costume for 2013: Silk Road Dread Pirate Roberts
For Halloween 2013 I decided to be the Dread Pirate Roberts from the movie The Princess Bride: I even grew a slight moustache to help make the character believable: But to be clear, I wasn’t just any old Dread Pirate
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iconSearch Engine Watch

Building Future Safe Links – 5 Questions to Ask Yourself
Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe?
Need Some Extra PPC Mojo? Revisit Bing Ads’ Syndicated Search Partners
There are bad websites in the network, yes. There can be issues with junk lead submissions, yes. But for all the bad, there is a lot of good. You just have to be willing to work for it!
30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing (and Life)
Staying on target is one of the biggest challenges with content marketing. Take the time to clarify your big objectives, and then shift your focus to creating a system that supports your success.
Google Drops Authorship From Search Results
Google’s John Mueller says Google will stop showing authorship in its search results because this information isn’t as useful to our users as we’d hoped.
Bing Waxes Lyrical on Spam Detection and Filtering
A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why its not always easy to determine intent.
Star Ratings of a Different Color: Google Testing New Formats
Google is reportedly testing additional colors for the stars in its ratings for companies and local businesses.
14 Ultimate Link-Building Guidelines to Keep Safe in 2014
How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.
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iconPronet Advertising

5 Inherent Qualities of Great PPC Specialists by @Matt_Umbro
There are people in every industry who we look up to, who set the bar for excellence and are pioneers in the field. They are remarkable at their craft, but they also inspire others. Brad Geddes, Melissa Mackey, and David Szetela are just
Buffer’s Complete Guide to Mobile Social Media: Strategies for Twitter, Facebook, LinkedIn, G(...)
I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets. Go figure. Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It’s strange to
7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month by @neilpatel
During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now? We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some
How to Combat & Recover from Negative SEO Attack: The Survival Guide by @navneetkaushal
The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money, the sender will hit your website with tactics they call negative SEO. Now what?  Yes,
7 Tips for Pricing Your SaaS Product by @YEC
Not too high but not too low -- make sure your SaaS product is priced just right.The post 7 Tips for Pricing Your SaaS Product by @YEC appeared first on Search Engine Journal.
WordCamp EU 2014: A Conference for Marketers? by @nikolicdragan
WordCamp is a WordPress conference known for its friendly, community-driven environment. Content has become a #1 marketing tool, and as one of the most-used content management systems, WordPress has a lot to offer for everyone, including marketers. In my opinion, one of
Not for the Faint-Hearted: 11 Daring Ideas for Conversions by @DholakiyaPratik
You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad. And there’s nothing engaging, enticing, or provoking about these ads anymore. While consumers have nothing
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

Does Google Private Search Tool Work?
Mark Traphagen wrote on Google+ that Google has discontinued the Private Results option in the Search Tools section of the Google search results.Truth is...
Google AdWords Consolidated Billing
Kathleen from Google announced in the Google AdWords Help forum that agencies can now sign up for consolidated billing within AdWords.AdWords consolidated billing allows you to combine multiple account invoices into one single invoice. Kathleen said this will eventually replace
GoogleBot Skipping Unrendered Page & Crawling/Indexing Final Rendered Page
A WebmasterWorld thread has a savvy webmaster/SEO noticing that GoogleBot is not bothering to crawl and indexed the pre-rendered web page, instead, it is running all the JavaScript and then crawling/indexing the final rendered page...
#GoogleRecon: Google Reconsideration Request Tips Week
Starting yesterday, Google announced on Google+ they will be offering tips on the Google+ Webmaster page tips around reconsideration requests, they are hashtagging this, #GoogleRecon...
Google Server Rack Number One-Thousand
Daily Search Forum Recap: September 1, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Google's New Home Page Disabled For More Browsers
Last week, we reported that many searchers began complaining they were getting the old Google home page but Google is actually doing this on purpose. This is not a bug. If you see the old Google home page that has
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iconSEO Chat

Effective Branding: Utilising The Power Of Branding In Content Outreach
People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met.  Think of your favourite tech or hotel review blog and
7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF
August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed
The Best Pinterest Analytics Tools, According To @Brandwatch
Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here),
Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ
We are at ClickZ this week reporting some of the most interesting panels. And we start from one of the most popular topic: Google’s updates and penalties Chris Boggs is first on the stage talking about the history of Google
Your BEST Backlink in Your Life: How Have You Earned It?
We cannot do without links: Links are still the major part of the search algorithm; Links drive referrals and links connect our sites to the rest of the web. We are well-aware what types of backlinks we need to stay
Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire
The post Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire appeared first on SEO Chat.
How Panda and Penguin Algorithms Negatively Affect Your Website
The post How Panda and Penguin Algorithms Negatively Affect Your Website appeared first on SEO Chat.
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iconOnline Marketing Blog

What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing
Marketing without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next. If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing
Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language
Marketers’ Perceptions of Real-Time Marketing
Interview with Content Curation and Marketing Software Guru Pawan Deshpande of Curata
In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise. Interest in curation has grown significantly and to
Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata(...)
Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers
Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap
It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email
How to Show Real ROI for Your Content Marketing eBook
We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the
Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook (...)
Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land Study:
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iconSearch Engine Journal

3 Ways to Create a Hashtag Monitoring Dashboard by @seosmarty
I’ve always loved playing with hashtags. I can proudly say I was an early adopter (I can’t say the same about Facebook but I do love using hashtags on Google Plus). I’ve been using hashtags for monitoring guest blogging opportunities, helping
5 Inherent Qualities of Great PPC Specialists by @Matt_Umbro
There are people in every industry who we look up to, who set the bar for excellence and are pioneers in the field. They are remarkable at their craft, but they also inspire others. Brad Geddes, Melissa Mackey, and David Szetela are just
Buffer’s Complete Guide to Mobile Social Media: Strategies for Twitter, Facebook, LinkedIn, G(...)
I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets. Go figure. Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It’s strange to
7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month by @neilpatel
During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now? We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some
How to Combat & Recover from Negative SEO Attack: The Survival Guide by @navneetkaushal
The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money, the sender will hit your website with tactics they call negative SEO. Now what?  Yes,
7 Tips for Pricing Your SaaS Product by @YEC
Not too high but not too low -- make sure your SaaS product is priced just right.The post 7 Tips for Pricing Your SaaS Product by @YEC appeared first on Search Engine Journal.
WordCamp EU 2014: A Conference for Marketers? by @nikolicdragan
WordCamp is a WordPress conference known for its friendly, community-driven environment. Content has become a #1 marketing tool, and as one of the most-used content management systems, WordPress has a lot to offer for everyone, including marketers. In my opinion, one of
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iconGraywolf's SEO Blog

Why You Should Avoid Numbers in Your URL
While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have
testing shortner ignore
The post testing shortner ignore appeared first on Graywolf's SEO Blog.
testing bitly II ignore
The post testing bitly II ignore appeared first on Graywolf's SEO Blog.
testing Bitly ignore
The post testing Bitly ignore appeared first on Graywolf's SEO Blog.
How Google Plans to Steal More of Your Traffic
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the
Reviews: Author HReview Plugin
Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present
How to Speed Up Your WordPress Website
Right now wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without it’s problems, there’s now denying it’s a popular, easy to set up, and easy to
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on September 2nd 2014 18:12 | Contact