iconSearch Engine Land

SearchCap: Google My Business Webmaster Tools, Google Pigeon Feedback & Bing Cortana Expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results Last week, Google
Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results
Last week, Google made new search waves when it rolled out updates to its local search algorithm. The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local
Google Adds Webmaster Tools Verification For Google My Business
Mike Blumenthal reports that you can now instantly verify your Google Local listings, formerly known as Google Place Listing and now known as Google My Business, through Google Webmaster Tools. Google’s Jade Wang announced this in the Google forums saying,
SPONSOR MESSAGE: Google Not Provided Insight & Intelligence
With Google’s shift to Secure Search it’s not uncommon for a company’s “Not Provided” keywords to account for more than 70% of all search traffic. Marketers and search marketing professionals lose all insight into the keywords that are performing in
Google’s Still Lagging On Mobile Search Warnings
No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and
Use Contextual Data To Gain A Competitive Search Marketing Advantage
Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data
What’s Tops For “Offers” On Google? Google Offers – Which No Longer Exists
If you search in Google for Google will return the shuttered Google Offers page as the first search listing. But if you look carefully, you will see that Google has blocked the page from spiders within their robots.txt file and
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iconAaron Wall's SEO Book.com

Guide To Optimizing Client Sites 2014
For those new to optimizing clients sites, or those seeking a refresher, we thought wed put together a guide to step you through it, along with some selected deeper reading on each topic area. Every
Google Search Censorship for Fun and Profit
Growing Up vs Breaking ThingsFacebooks early motto was move fast and break things, but as they wanted to become more of a platform play they changed it to move fast with stability. Anything which is central to the web needs
{This | The Indicated} {Just | True} {In | Newfangled}
A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by
Building a Legal Moat for Your SEO Castle
About a month ago a year old case of an SEO firm being sued by its client resurfaced via a tweet from Matt Cutts.Id like to add something to this conversation that will be helpful for you
Have We Reached Peak Advertising?
The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013, an increase of
The Rigged Search Game
SEO was all about being clever. Still is, really. However, SEO used to reward the clever, too. The little guy could take on the big guys and munch their lunch by outsmarting them. It was such an
What’s In A Name?
Many SEO love keyword-loaded domain names. The theory is that domains that feature a keyword will result in a boost in ranking. It’s still a contentious topic: Ive seen bloggers, webmasters and search aficionados argue the
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iconSEOmoz

Real-World Panda Optimization - Whiteboard Friday
Posted by MichaelCThe Panda algorithm looks for high-quality content, but what exactly is it looking for, how is it finding what it deems to be high-quality, and—perhaps most pressingly—what in the world can we do to befriend the bear?In todays
How to Be TAGFEE when You Disagree
Posted by Lisa-MozstaffOn being TAGFEEIm a big advocate of the TAGFEE culture at Moz. Its one of the big reasons I joined the team and why I stay here. I also recognize that sometimes it can be hard to practice it in
The Month Google Shook the SERPs
Posted by Dr-PeteAs a group, we SEOs still tend to focus most of our attention on just one place – traditional, organic results. In the past two years, Ive spent a lot of time studying these results and how they
Using Modern SEO to Build Brand Authority
Posted by kaiserthesageIts obvious that the technology behind search engines ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective.The emphasis on E-A-T (expertise, authoritativeness, trustworthiness) from
Unraveling Panda Patterns
Posted by billslawskiThis is my first official blog post at Moz.com, and Im going to be requesting your help and expertise and imagination.Im going to be asking you to take over as Panda for a little while to see if
Here's Your Syllabus: Everything a Marketer Needs for Day 1 of an MBA
Posted by willcritchlowA few years ago, I wrote a post on my personal blog about MBA courses. I have a great deal of respect for the top-flight MBA courses based, in part, on how difficult I found the business-school courses
How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday
Posted by randfishBy now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In todays Whiteboard Friday, Rand explains three major
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iconMatt Cutts

On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one
What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster
On vacation the rest of November 2013
For the folks that don’t know, I’ve been out for a couple weeks and I’ll be on vacation the rest of November. If you’ve tried to contact me recently and haven’t heard back, that’s probably the reason. Added: if you
Please help me run the Boston Marathon
On April 21st, 2014, I’m going to run the Boston Marathon. If you want to show your support, please donate to a good cause for cancer research. Anyone who wants to give is welcome. So many people have been affected
Halloween costume for 2013: Silk Road Dread Pirate Roberts
For Halloween 2013 I decided to be the Dread Pirate Roberts from the movie The Princess Bride: I even grew a slight moustache to help make the character believable: But to be clear, I wasn’t just any old Dread Pirate
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iconSearch Engine Watch

New Bing Site Safety Page Tells You Why Sites Aren't Safe to Visit
Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else.
Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data
Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how
Google Analytics Helps You Filter Spider and Bot Traffic
Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help
Defining Local SEO KPIs & How to Measure Them for Maximum ROI
With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts.
How to Create a Social Media Friendly Landing Page
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple
Google Introduces Product Ratings on PLAs
Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers whove opted in will continue.
Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again
The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed hundreds of URLs.
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iconPronet Advertising

eBay’s Head of SEO Takes on New Role at Searchmetrics by @mattsouthern
Searchmetrics, an enterprise SEO platform company based in the US and Germany, announced today that Jordan Koene has left his position as eBay’s head of SEO and Content Development to join Searchmetrics as their Evangelist. From the press release: Koene, who was responsible
How Are Search Marketers Using Twitter in 2014? by @jaysondemers
For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How Search Marketers Engage on Twitter provides a wealth of valuable information. Based on data collected from over 500 North American
Free Yourself from the Grindstone: Getting an Edge with Outsourcing by @KevinHenrikson
I fell in love with tech 15 years ago, when I got my first job as a Javascript developer. It was like a puzzle, putting parts together to create something bigger. Piece by piece, it came together into a working application, which was amazing
Discussing Outliers by Malcom Gladwell With The #SEJBookClub by @dantosz
Editor’s Note: This is the third in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the
Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing by @mat(...)
A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive to relevant ads. According to the report, nearly 50 percent of mobile shoppers say mobile
Instagram Officially Launches Snapchat Competitor Bolt Outside The US by @mattsouthern
Last week, information leaked that Instagram may be working on an app called Bolt that appeared to be a Snapchat competitor. Today, that information was confirmed to be true as Instagram has officially launched Bolt in select markets outside the
Why Dynamic Sitelinks Will Decrease Your CTR by @AndrewLolk
I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to take it all in and think of the consequences, as well as the benefits, of
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

Daily Search Forum Recap: July 31, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Mainstream SEOS Now Talking About Google Sandbox 2...
Mainstream SEOS Now Talking About Google Sandbox 2.0
About a month ago, I saw some early discussions within the more blackhat SEO communities about a Google Sandbox 2.0, where Google began targeting possibly churn and burn sites from ranking well. That conversation is now creeping into the mainstream
Bing Takes Malware More Seriously With Bing Site Safety Reporting
Bing announced they are launching a new malware and safety tool within the search results to better warn and communicate to both searchers and webmasters about safety issues with the listings...
Google Analytics Setting For Bot Filtering
Google announced on Google+ that you can now easily filter out traffic from bots and spiders from showing up and being tracked in your analytics...
Bing Ads: New Interface & Features Announced
Bing announced they are launching a new easier to use interface for Bing Ads, as well as releasing new features.The changes include:Auto-tagging. Bing Ads handles tagging automatically for you, providing more accurate reporting...
Framed Android Photos
Daily Search Forum Recap: July 30, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
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iconSEO Chat

Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire
The post Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire appeared first on SEO Chat.
How Panda and Penguin Algorithms Negatively Affect Your Website
The post How Panda and Penguin Algorithms Negatively Affect Your Website appeared first on SEO Chat.
BEST Social Media Tools: Are You Using Them? (Collective Mastermind)
We are talking social media tools today! In our panel today: Shannon Hutcheson, @ldylarke, an independent SEO consultant with huge experience in copy editing, social media marketing and link building Barbara Boser, @BarbaraBoser, Presidential Diamond Distributor at It Works Global
5 Advanced Conversion Rate Optimization Methods To Increase Sales Online
In the past few years, Conversion Rate Optimization has become as essential to a business as SEO. If you’re not optimizing – and your competitors are – you’re missing opportunities to gain new customers. While A/B testing is one piece
Long-term SEO in Competitive Niches: How We Survived all Google Updates
The post Long-term SEO in Competitive Niches: How We Survived all Google Updates appeared first on SEO Chat.
Simplify: Email Marketing Using Autoresponders 101
Are you depending on Google to keep sending you traffic? What if you stop ranking so well? Or your site gets a penalty? Maybe you are paying for traffic over and over. Why would you want to do that? You
Google removing author pictures from search: Your input?
Last week Google announced removing author pictures from search results while keeping the author name. Seeing author pictures within search results was a huge competitive advantage, so no wonder this step was criticized by many authors who were participating in
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iconOnline Marketing Blog

Content Marketing Interview with Jascha Kaykas-Wolff CMO of BitTorrent
The power of storytelling in content marketing is unmistakable. But what is there beyond storytelling? That’s a key question being asked and answered at the upcoming Content Marketing World conference Sept 8-11th in Cleveland. To offer insights into the advancing world of
The Power of Empathy for More Customer Focused Content Marketing
Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read very clever post about content marketing on a SEO website
Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo
How do Social Signals Impact SEO?
Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome
What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on
What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of(...)
As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but
Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014
Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network.
Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical
Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search
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iconSearch Engine Journal

eBay’s Head of SEO Takes on New Role at Searchmetrics by @mattsouthern
Searchmetrics, an enterprise SEO platform company based in the US and Germany, announced today that Jordan Koene has left his position as eBay’s head of SEO and Content Development to join Searchmetrics as their Evangelist. From the press release: Koene, who was responsible
How Are Search Marketers Using Twitter in 2014? by @jaysondemers
For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How Search Marketers Engage on Twitter provides a wealth of valuable information. Based on data collected from over 500 North American
Free Yourself from the Grindstone: Getting an Edge with Outsourcing by @KevinHenrikson
I fell in love with tech 15 years ago, when I got my first job as a Javascript developer. It was like a puzzle, putting parts together to create something bigger. Piece by piece, it came together into a working application, which was amazing
Discussing Outliers by Malcom Gladwell With The #SEJBookClub by @dantosz
Editor’s Note: This is the third in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the
Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing by @mat(...)
A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive to relevant ads. According to the report, nearly 50 percent of mobile shoppers say mobile
Instagram Officially Launches Snapchat Competitor Bolt Outside The US by @mattsouthern
Last week, information leaked that Instagram may be working on an app called Bolt that appeared to be a Snapchat competitor. Today, that information was confirmed to be true as Instagram has officially launched Bolt in select markets outside the
Why Dynamic Sitelinks Will Decrease Your CTR by @AndrewLolk
I hadn’t seen anything about the new Dynamic Ad Sitelinks before the first reports came out. Therefore, it took me a couple of days to take it all in and think of the consequences, as well as the benefits, of
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iconGraywolf's SEO Blog

testing shortner ignore
The post testing shortner ignore appeared first on Graywolf's SEO Blog.
testing bitly II ignore
The post testing bitly II ignore appeared first on Graywolf's SEO Blog.
testing Bitly ignore
The post testing Bitly ignore appeared first on Graywolf's SEO Blog.
How Google Plans to Steal More of Your Traffic
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the
Reviews: Author HReview Plugin
Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present
How to Speed Up Your WordPress Website
Right now wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without it’s problems, there’s now denying it’s a popular, easy to set up, and easy to
Why Simple Websites Will Always Lead to Better SEO
Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang
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