iconSearch Engine Land

SearchCap: GoogleBot Locale Support, Bing Maps For Stadiums & Local Paid Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: GoogleBot Locale Support, Bing Maps For Stadiums & Local Paid Search appeared first on Search Engine Land.Please visit
Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery
Recent image updates show University of Phoenix Stadium being prepped for Sundays Super Bowl.The post Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery appeared first on Search Engine Land.Please visit Search Engine Land
Quality Content Factors: A List That’s Actually Helpful
We’re all chasing “quality content” – but what does that actually look like? In an apparent effort to help publishers rank better, Google released a notoriously unhelpful list of questions. Bing was a little more resourceful with their more recent
3 Steps To Optimizing Local Paid Search
Columnist Benjamin Vigneron explains how to localize your messaging and optimize your budget across your best performing locations in Google Enhanced Campaigns.The post 3 Steps To Optimizing Local Paid Search appeared first on Search Engine Land.Please visit Search Engine Land
7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging
Guest blogging may not be a great link building strategy anymore, but columnist Jayson DeMers reminds us that its still a valuable tactic.The post 7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging appeared first on Search Engine Land.Please
Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages
Google adds support for web pages that dynamically change their content based on IP origin or language settings.The post Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages appeared first on Search Engine Land.Please visit Search Engine Land for the
Want To Speak @ SMX London? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2015. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure
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iconAaron Wall's SEO Book.com

Mozilla Firefox Dumps Google in Favor of Yahoo! Search as Default Search
Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement. Google has been the Firefox global search default since 2004. Our
Peak Google? Not Even Close
Search vs Native AdsGoogle owns search, but are they a one trick pony?A couple weeks ago Ben Thompson published an interesting article suggesting Google may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online
How Does Yahoo! Increase Search Ad Clicks?
One wonders how Yahoo Search revenues keep growing even as Yahoos search marketshare is in perpetual decline. Then one looks at a Yahoo SERP and quickly understands what is going on.Heres a Yahoo SERP test I saw this morning
Google SEO Services (BETA)
When Google acquired DoubleClick Larry Page wanted to keep the Performics division offering SEM & SEO services just to see what would happen. Other Google executives realized the absurd conflict of interest and potential anti trust issues, so they overrode
Use Verticals To Increase Reach
In the last post, we looked at how SEO has always been changing, but one thing remains constant - the quest for information. Given people will always be on a quest for information, and given
The Only Thing Certain In SEO Is Change
SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six
Measuring SEO Performance After "Not Provided"
In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The
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iconSEOmoz

Learn From Dana Lookadoo, Support Her Medical Fund
Posted by jennitaOne aspect of the Moz Community that doesnt get mentioned enough is the individual community members who were here in the early days of SEOmoz. The folks who stuck around when our tools were brand new, when Rand
How to do Keyword Research in 90 Minutes
Posted by Jeremy_GottliebEveryones been in the position where theres a million and one things going on, but a client (or you) still requires top-notch keyword research. So something needs to get done in a pinch. Searching around the internet and
For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Do(...)
Posted by Isla_McKettaPicture it.If youre of a certain generation, those two words can only conjure images of tiny, white-haired Sophia from the Golden Girls about to tell one of her engaging (if somewhat long and irrelevant) stories as she holds
Get to Know the Moz Community Managers
Posted by jennitaAt this very moment a spammy comment is being written on the Moz Blog, a tweet is being sent to @Moz, and someone is signing up for the next Mozinar. Youll probably never see any of these happen,
Know What Your Audience Wants Before Investing in Content Creation and Marketing - Whiteboard Friday
Posted by randfishContent marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesnt mean, though, that we shouldnt set ourselves up for that success in the first place, and the
5 Years of SEO Changes and Better Goal-Setting - Videos from MozTalk 2
Posted by CharleneKateHave you ever noticed how Rand is often speaking at conferences all around the world? Well, we realized that those of us here in Seattle rarely get to see them. So we started MozTalks, a free event here
Everything You Need To Know About Sponsored Content
Posted by ChadPollittThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
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iconMatt Cutts

On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one
30 day challenge for March: no external email
In January 2014, my 30 day challenge was to limit my social media. That was a productive month. In February 2014, my 30 day challenge was to eat more slowly. I did that by counting to ten between chewing bites
The decay and fall of guest blogging for SEO
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of
Bluetooth garage door opener
Today I made a Bluetooth garage door opener. Now I can open my garage from my Android phone. There’s a short how-to YouTube video from Lou Prado. Lou also made a website btmate.com that has more information, and you can
I’m matching funds for cancer research!
I’ll keep it short: this week when you donate for cancer research, I’ll match your donation (up to a limit of $5000 total for all donations). We’ve already raised almost $8,000 dollars to help stop cancer, but I’d love to
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iconSearch Engine Watch

Calling All Gentlemen! Pinterest Wants Your Business
Pinterest is looking to change its female-oriented reputation by expanding its search functionality to include more topics that it thinks will appeal to men.
Super Bowl Teasers, an NFL YouTube Channel, & Google Search Updates
The Super Bowl is quickly approaching and fans are anxiously awaiting, and searching for information about, the biggest game of the year.
Can You Escape Penguin Simply by Getting Good Links?
A in-depth look at whether a site can recover from Penguin just by earning good enough links.
Negative Keywords Geek Out: Proactive and Reactive Approach
Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.
12 Trends Search Marketers Can’t Ignore in Content Marketing
Content marketing is an increasingly important part of a search marketers job. Here are 12 trends those in the SEO business cant afford to ignore.
Google Trash Can Recovers Your Deleted Analytics
A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will safely save information in a in a recovery folder.
Adobe Finds Google's CTR Growing Faster Than Its CPC
Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobes Digital Index’s Q4 Digital Advertising Benchmark report.
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iconPronet Advertising

Facebook Reaches 1.39B Monthly Active Users, Half A Billion Are Mobile-Only by @mattsouthern
Facebook announced its Q4 2014 earnings today, revealing that 1.39 billion users now use the social network every month, which marks a 13% year over year growth. Monthly active users on mobile grew even more at 26% year over year,
8 Mobile Landing Pages Get Spanked for Conversion’s Sake
Do your landing pages provide delightful experiences for your users regardless of which device they’re using? If you didn’t answer “yes,” then you could be leaving conversions on the table. With up to 60% of users browsing on a mobile
Going Beyond Google: A Comprehensive List of Search Engines by @alexanderkesler
When people think of search engines, the first name that comes to mind is often Google. It’s one of the most enduring brand names, and it has even worked its way into mainstream vernacular, and today many people substitute the phrase “searched online”
A 2015 Process to Removing a Google Link Penalty by @JordanKasteler
If at one point you’ve bought links, hired an SEO agency, or received a sudden decrease in website traffic, then this blog post is for you. Even if you don’t have a penalty at this time, you’ll want to review
Snapchat To Deliver Bite-Sized Pieces Of News And Entertainment From Media Publishers by @matts(...)
Snapchat announced today that it will now be giving media publishers the ability to distribute short, edited clips of news and information. Content distributed via Discover will behave just like Snapchat’s Stories do — short clips arranged in sequence that
Facebook Introduces New Tool To Measure Sales Driven By Ads by @mattsouthern
It has always been easy to measure how well Facebook ads are performing when it comes to clicks and views, but what about sales? Measuring the amount of new business you’re actually getting from Facebook ads, especially offline, is about
Running Out of Topics to Blog About? Follow These 5 Simple Steps by @neilpatel
No matter how good of a writer or marketer you are, eventually you will run out of ideas to blog about. It’s just a matter of time. It happens to all of us… including me. What should you do when
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

Daily Search Forum Recap: January 28, 2015
Here is a recap of what happened in the search forums today...
Google: Penguin Update Should Be Faster & We May Not Announce It
Folks are still wondering about the status of the Google Penguin updates. As you may remember, there has not been much activity around it since early December after they put it on a holiday break...
New: Google Supports Locale-Aware Content Based On IP & Languages
Forever, Google said to treat Googles crawlers, GoogleBot, as you would any searcher or user accessing your site from the United States. But now this is going to change because Google may crawl your site from IP addresses outside of
Screen Shot: Google Chrome Canary Displays HTTP As Non Secure
The picture above is from Googles Ilya Grigorik who posted this on Google+...
In San Francisco On February 5th? Go To The Google AdWords Reporting & Analytics Meetup
Zuzana Moran, aka Zee, from the Google AdWords team...
Google Analytics Trash Can Restores Lost Data
Google announced a new feature to help you restore data within Google Analytics up to 35-days after it has been deleted or removed from your account - the Google Analytics Trash Can...
Purple Yahoo Keg
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iconSEO Chat

B2B Social Media Measurement Proves ROI
In the B2B space, there persists a belief that social media only works for B2C. This is because to date most have no proof it works for B2B. According to MarketingProfs and The Content Marketing Institute B2B Content Marketing 2015
Online Marketing Services: Why You Should Consider Charging by Task
I am sure a lot of our readers and members provide some sorts of online marketing services and thus they are facing with the well-known dilemma: How to measure and charge for the service? How to make your pricing competitive
New Marketing Tactics to Try in 2015: What’s Yours?
Welcome to 2015! A new year is a good time to try something new (especially given that Q1 is usually a slower quieter time for many marketers!) Is there any tactic you are planning to try this year? Here’s some
4 Aspects to SEO Basics for Websites, Blogs and eCommerce
What do you do about SEO if the site you built doesn’t seem to have SEO features built in? First, you need to know there is more than one aspect to SEO. There are actually at least four: Meta fields
Why Google Thinks You’re A Sly Dog And How To Make It Trust You
Trust is everything in a relationship and without it a connection is meaningless and a bond throwaway. So, how do you build this trust? Openness…… respect…… offering a quality experience. The funny thing is that it’s not just your girlfriend
Link Building: Where Should You Even Begin? Basic Guidelines to Link Building
The world of SEO seems to be constantly in flux. With each Google algorithm change comes an existential crisis for the industry, although hopefully we are over the worst excess of that era and the present zeitgeist is one which
How to Build More Targeted Traffic to Your Blog
Admit it, at least part of the reason you choose to write for a blog is to increase your traffic. Maybe you are a business trying to push your brand, or you might just rely on your content itself to
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iconOnline Marketing Blog

How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling
Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper. When Locally Laid Eggs received a letter from a grocery store shopper, saying that the company’s name is “offensive” and its
What You Need to Know About Content & Influencer Marketing in 2015
Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. “Why” the warm and fuzzy for influencer content you ask? According to CMI
Video and Social Media – Tips and Takeaways from #SMBMSP74
Digital marketers have known for some time that video is an essential part of the marketing mix: 76% of B2B companies use video as a content marketing tactic. Video is also an important part of a social media content strategy. After all, YouTube
Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’
How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To ind out how you can add influencer marketing to your mix, check out the infographic above and
4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning
“Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so
Content Marketing is a Team Effort
Over the past 14 years we’ve run a very lean marketing department at TopRank Online Marketing. An example of this is out of the 3,674 blog posts we’ve published, 2,793 were written by one person. TopRank’s blog received around 1.5 million visitors
Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices
How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is
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iconSearch Engine Journal

Facebook Reaches 1.39B Monthly Active Users, Half A Billion Are Mobile-Only by @mattsouthern
Facebook announced its Q4 2014 earnings today, revealing that 1.39 billion users now use the social network every month, which marks a 13% year over year growth. Monthly active users on mobile grew even more at 26% year over year,
8 Mobile Landing Pages Get Spanked for Conversion’s Sake
Do your landing pages provide delightful experiences for your users regardless of which device they’re using? If you didn’t answer “yes,” then you could be leaving conversions on the table. With up to 60% of users browsing on a mobile
Going Beyond Google: A Comprehensive List of Search Engines by @alexanderkesler
When people think of search engines, the first name that comes to mind is often Google. It’s one of the most enduring brand names, and it has even worked its way into mainstream vernacular, and today many people substitute the phrase “searched online”
A 2015 Process to Removing a Google Link Penalty by @JordanKasteler
If at one point you’ve bought links, hired an SEO agency, or received a sudden decrease in website traffic, then this blog post is for you. Even if you don’t have a penalty at this time, you’ll want to review
Snapchat To Deliver Bite-Sized Pieces Of News And Entertainment From Media Publishers by @matts(...)
Snapchat announced today that it will now be giving media publishers the ability to distribute short, edited clips of news and information. Content distributed via Discover will behave just like Snapchat’s Stories do — short clips arranged in sequence that
Facebook Introduces New Tool To Measure Sales Driven By Ads by @mattsouthern
It has always been easy to measure how well Facebook ads are performing when it comes to clicks and views, but what about sales? Measuring the amount of new business you’re actually getting from Facebook ads, especially offline, is about
Running Out of Topics to Blog About? Follow These 5 Simple Steps by @neilpatel
No matter how good of a writer or marketer you are, eventually you will run out of ideas to blog about. It’s just a matter of time. It happens to all of us… including me. What should you do when
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iconGraywolf's SEO Blog

Why You Should Avoid Numbers in Your URL
While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have
How Google Plans to Steal More of Your Traffic
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the
Reviews: Author HReview Plugin
Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present
How to Speed Up Your WordPress Website
Right now, wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without its problems, there’s no denying it’s a popular, easy to set up, and easy to
Why Simple Websites Will Always Lead to Better SEO
Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang
How Google Continues to Kill Organic Results
As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space
Why You Should Blog Less and Update More
While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow
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