iconSearch Engine Land

7 essential Google Analytics reports every marketer must know
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. The post 7 essential Google Analytics reports every marketer must
SearchCap: Google iOS app, food and brand queries & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google iOS app, food and brand queries & more appeared first on Search Engine Land.Please visit Search Engine
Google App for iOS gets AMP content & sports highlights in Now cards
Google says todays improvements for its IOS app with save users a combined 6.5 million hours this year. The post Google App for iOS gets AMP content & sports highlights in Now cards appeared first on Search Engine Land.Please visit
Brand queries: the AdWords performance illusion
If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, youre not alone. But columnist Tim Mayer contends youre being shortsighted. The post Brand queries: the AdWords performance illusion appeared first on Search Engine
Share conversions and remarketing lists across paid search accounts
Managing multiple search accounts for a single domain doesnt have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your websites code with duplicative tags.The post Share
Search in Pics: Google Dance Tokyo, gBrau beer & a pink penguin engineer
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google
Google now displays image thumbnails next to search snippets for food related queries
Now when you search for food related searches on Google, Google may now show image thumbnails right in the snippets.The post Google now displays image thumbnails next to search snippets for food related queries appeared first on Search Engine Land.Please
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iconAaron Wall's SEO Book.com

Reinventing SEO
Back in the Day...If you are new to SEO it is hard to appreciate how easy SEO was say 6 to 8 years ago. Almost everything worked quickly, cheaply, and predictably.Go back a few years earlier and you could rank
Google Rethinking Payday Loans & Doorway Pages?
Nov 12, 2013 WSJ: Google Ventures Backs LendUp to Rethink Payday LoansGoogle Ventures Partner Blake Byers joined LendUp’s board of directors with his firm’s investment. The investor said he expects LendUp to make short-term lending reasonable and favorable for the
The (Hollow) Soul of Technology
The Daily ObituaryAs far as being an investable business goes, news is horrible. And it is getting worse by the day.Look at these top performers.The above chart looks ugly, but in reality it puts an optimistic
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Time to Retire From SEO
Since we are now at the point that some search results dont have *ANY* organic search results, it is hard to see much purpose in SEO. The old Google used to be so useful.. the new Google, not so much.
Google's Big Brand Shakedown
If you live outside of the United States it can be hard to appreciate just how ad heavy some of Googles search results have become in key ad categories. Inorganic SERPsA few weeks back Google even introduced literally organic-free search
How Google Search Works in 2016
Sharing is caring!Please share :)Embed code is here.The below image has a somewhat small font size on it. You can see the full sized version by clicking here.Many years ago we created an infographic about how search works, from the
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iconSEOmoz

Will Intelligent Personal Assistants Replace Websites?
Posted by Tom-Anthony Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will
How to Research the Path to Customer Purchase - Whiteboard Friday
Posted by randfishMoving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, its far too easy to make a misstep.
​Preview the MozCon 2016 Agenda (and Other Exciting News!)
Posted by EricaMcGillivrayLike the talking mice to Cinderella, were already working hard on MozCon and crafting Roger one heck of a ball gown. (And letting our metaphors get out of control in the meantime.) Which means Im here to share
Here's How I'm Using Moz Content for Mining Local Link Opportunities
Posted by David_FarkasThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
5 Actionable Talks from Conversion Experts
Posted by christinew603As marketers, we can’t turn a corner without hearing about how to generate leads with existing content. But CRO is about so much more than just leveraging content in different ways; optimization is really the process of finding
Is Your Writing Readable? 3 Concepts to Master for Copy That Converts
Posted by Isla_McKettaYou know youre supposed to write scannable copy. But do you know why?On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. – Jakob
The Landscape of Mobile Search is Changing – How Will You Adapt?
Posted by bridget.randolph Note: this post is based on a recent presentation I gave at LearnInbound Dublin. You can find the slides here.Mobile search as a topic has changed a lot over the past few years. When I first started
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iconSearch Engine Watch

Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Winners and losers of Google’s latest mobile friendly update: USA
Last week, Google’s John Mueller confirmed on Twitter that Googles latest, stronger Mobile Friendly Update has been fully rolled out.
Five ways UX blends with SEO to improve a site’s performance
It’s SEO that may lead traffic to the site and help it reach a higher position on SERPs, but it’s UX that will determine whether the traffic can be maintained and converted into the set goals.
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers.
Three tips to improve your mobile marketing from Nick Wilsdon, Vodafone
While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO and mobile work together.
How to write meta descriptions for SEO (with good and bad examples)
What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? Can I see some good and bad examples?
Five competitive advertising strategies to outsmart your competition
Its often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.
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iconPronet Advertising

The 10 Things People Still Get Wrong About Local SEO by @neilpatel
We’re still seeing a lot of myth and incorrect information surrounding local SEO. Here are ten myths that you should be aware of.The post The 10 Things People Still Get Wrong About Local SEO by @neilpatel appeared first on Search
10 Free Tools to Make Your Content Marketing More Effective by @dantosz
Stop wasting your time on content marketing practices that dont work and start focusing on effective content marketing practices. These 10 free tools will help you do just that by helping you better create high-quality content, track your efforts, and
The Pros and Cons of Twitter Automation by @mgeorgiou22
Twitter automation is a great help for small businesses and busy individuals. But it’s just a tool programmed to function a certain way. Don’t let it lull you into a false sense of security.The post The Pros and Cons of
SERPs Success: An #SEO Game Plan for Impatient Marketers by @IAmAaronAgius
SEO is a long-term strategy. If youre an impatient marketer, heres an SEO game plan that could lead you to SERP success.The post SERPs Success: An #SEO Game Plan for Impatient Marketers by @IAmAaronAgius appeared first on Search Engine Journal.
11 Landing Page Optimization Case Studies to Read Now
Are you really happy with the conversions you’re getting from your pay-per-click campaigns, or can you squeeze out a little more lift? Here are 11 landing page optimization case studies to get your neurons firingThe post 11 Landing Page Optimization
How to Tell Your Brand’s Story From the Inside Out by @highervis
A big part of telling your brand’s story is breaking it up into both internal and then external considerations. Heres how you can effectively tell yours.The post How to Tell Your Brand’s Story From the Inside Out by @highervis appeared
Mindy Weinstein Talks About the Changing Search Landscape on #MarketingNerds by @AkiLiboon
In this Marketing Nerds, Mindy Weinstein of Bruce Clay Inc. talks about the changing landscape of search. Download and listen now!The post Mindy Weinstein Talks About the Changing Search Landscape on #MarketingNerds by @AkiLiboon appeared first on Search Engine Journal.
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iconSearch Engine Roundtable

Daily Search Forum Recap: May 30, 2016
Here is a recap of what happened in the search forums today...
Google: Photos Are Missing From Your Listing On Google
Tim Coling reported in the Local Search Forums that his client received an email asking them to load up more photos on their Google local listing. It said Photos are missing from your listing on Google...
Google Now Notification For Indoor Map, Store Inventory, Return Policies & Coupons
Google Now is powerful, it is very powerful and the power keeps growing (scary ehh...
Memorial Day: Google Flag & Bing's Stunning Background
Today is Memorial Day, a day we remember those who have fought and given their lives to let us in America live the lives we do every day without fear. It is a very special and important day for Americans...
The Other Side Of A Google Webmaster Hangout
Daily Search Forum Recap: May 27, 2016
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Search Buzz Video Recap: Google Trillions Of Searches, AdWords Updates, Algorithm Changes & Hiring
This week in search, Google had their Google Performance Summit and announced they do trillions of searches each year. Google also announced many updates to AdWords including bidding changes...
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iconSEO Chat

3 Ways You Can Boost Your Brand Online
When it comes to gaining visibility online, gaining traffic shouldn’t be the only goal. Sure, you can choose a few select keywords to implement in your campaign and get your site ranked. But, actually getting your brand name out there
8 Tools For Your Social Media Team to Work Better Together
Man, social media is getting complicated, isn’t it? The attention to detail is extreme, and it is pretty much becoming mandatory for any brand to work as a team to accomplish their social goals. A little effort doesn’t go a
7 Must-Have Tools for PPC Managers
While the digital world can be highly changeable, some things remain the same. One of those constants is that PPC is still a primary profit generator, and a lucrative way to monetize. When you look at the methods of the
Outdated SEO Is Killing Old King Content And You Need To Save It!
Do you remember the good old days when you could get do follow backlinks pointing back to your blog and it would rank high in the search engines?  Well, I'm here to tell you, Google remembers too! And they're murdering
New Keyword Competition Tool From Moz
Keyword Explorer Launched For SEO Experts Moz has launched a new tool called Keyword Explorer which is designed to simplify and improve the method of researching keywords for a successful SEO campaign. Great news for the world of SEO as
3 Awesome Tools to Streamline Content Creation
When you are running an online business of any kind – be it a blog, an ecommerce store or just a marketing campaign for a tangible, offline company – you have multiple sources of content distribution at your disposal. YouTube,
8 Essential Factors for Strong Brand Equity
Communication skills, including writing, speaking and listening to and with customers, supply chain members, employees and other stakeholders, are the most important factors in building brand equity. Brand equity is the premium value that buyers assign to a known brand
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iconOnline Marketing Blog

4 Tasty Content Marketing Recipes to Grill Up on Your Day Off
If you’re like most business professionals, you are likely enjoying today off, spending time with friends and family and celebrating the lives of those that have served our country. Memorial Day marks one of the first holiday’s of the summer
Online Marketing News: 29 Content Metrics, Twitter Ditches Brevity and Hungerithms
Content Marketing
7 Infographics Every Digital Marketer Needs to See
I love infographics as a marketing tool, don’t you? They can convey a huge amount of information in a compact form. It’s an easy way to hit the highlights of your chosen topic without losing the reader to text fatigue.
Easy-as-Pie Guide to Content Planning: 3 Recipes for Success
Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was stale? It’s not easy to run a restaurant, or churn
What Twitter’s Change in Character Count Could Mean for Social Media Marketers
Last week, Bloomberg gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, Bloomberg reported that Twitter will soon stop including photos and links as part of their 140-character limit—giving users the ability to craft
8 Essential Concepts Every Digital Marketer Should Understand
There’s an old story about a reporter who visited a skyscraper construction site. He approached one worker and asked what he was doing. “I’ve got to pour this cement before it sets, don’t bother me,” was the reply. The reporter
Online Marketing News: State of Digital, Twitter’s Characters and Silent Facebook Video
CMO.com’s 2016 State Of Digital Marketing,
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iconSearch Engine Journal

101 Tools to Grow Your Business in 2016 by @ChristinaBaldas
More often than not what tools you use can make a significant difference to the bottom line. Here is a list of tools to grow your business in 2016.The post 101 Tools to Grow Your Business in 2016 by @ChristinaBaldas
Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates (...)
Linguistics and language explains all the whys behind the social media updates we love. Heres how to incorporate it into your marketing messages.The post Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates by @kevanlee
Why Content Marketers Need to Use Rich-Media by @RealJonLister
Riche media is an essential part of any content marketing campaign, and here’s why everyone should be taking advantage.The post Why Content Marketers Need to Use Rich-Media by @RealJonLister appeared first on Search Engine Journal.
How to Add AdWords Location Bid Adjustments by @ChristinaBaldas
Location bid adjustments are a Google AdWords feature that lets advertisers show ads frequently to potential customers in certain geographic areas. Heres how you can set up one for your business.The post How to Add AdWords Location Bid Adjustments by
Rehashing 2015: A #MarketingNerds Christmas Spectacular by @AkiLiboon
In todays Christmas special of #MarketingNerds, Kelsey, Loren, and Brent talked about what shook the digital marketing world in 2015 and what lies ahead for 2016.The post Rehashing 2015: A #MarketingNerds Christmas Spectacular by @AkiLiboon appeared first on Search Engine
The Cognitive Science Behind Complex Content Retention
How do we create content that people remember in this all-you-can-eat buffet of online information? Discover the cognitive science behind content retention.The post The Cognitive Science Behind Complex Content Retention appeared first on Search Engine Journal.
Why Building an Audience is so Hard (And Why I’m Still Trying) by @Ashread_
In this post, Ash Read shares some of the Buffer teams experiences on building an audience alongside six key ingredients to successfully build an audience.The post Why Building an Audience is so Hard (And Why I’m Still Trying) by @Ashread_
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