iconSearch Engine Land

How Google Beacons Could Transform Local Business
Columnist Chris Marentis believes that the future of personalized advertising is already upon us thanks to Googles new, open BLE beacon format, Eddystone.The post How Google Beacons Could Transform Local Business appeared first on Search Engine Land.Please visit Search Engine
HERE Maps Sale Confirmed, German Car Makers Will Continue To License Platform
Consistent with previous reports of a sale of its HERE mapping unit to a consortium of German automakers, Nokia issued a press release earlier confirming the sale. The German group includes AUDI AG, BMW Group and Daimler AG. The purchase
Google Search Analytics Report Data Missing; Google Working On A Fix
If you are missing data in the Google Search Console, you are not alone. Many are seeing Google skip over July 28, 2015 data in Search Analytics.The post Google Search Analytics Report Data Missing; Google Working On A Fix appeared
Google Hires More SEOs
Google is now hiring contract SEOs through a hiring agency to work on the Google Store.The post Google Hires More SEOs appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
The Locals Take On Google’s Home Service Ads
Google is currently beta testing its program to promote local home service providers in search ads, so columnist Andrew Shotland asked some experts in the field for their initial impressions.The post The Locals Take On Google’s Home Service Ads appeared
AdWords Adds Bulk Uploads For Shopping Campaigns
Now manage product groups, bids, tracking templates and custom parameters using bulk operations.The post AdWords Adds Bulk Uploads For Shopping Campaigns appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
Yahoo Buys Social Commerce Site Polyvore
Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power...Please visit
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iconAaron Wall's SEO Book.com

Yahoo! Search Testing Google Search Results
Search PandaMoniumA couple days ago Microsoft announced a deal with AOL to have AOL sell Microsoft display ads & for Bing to power AOLs organic search results and paid search ads for a decade starting in January.The search landscape is
Web Design Resources for Non-Designers
Most of you are too busy monitoring Googles latest algorithm updates, examining web analytics, and building links and content to stay up to date on the design world.Usually, creative people who excel at design arent very good at the left-brain
But First, A Word From Our Sponsors...
Yesterday Google shared they see greater mobile than desktop search volumes in 10 countries including Japan and the United States.3 years ago RKG shared CTR data which highlighted how mobile search ads were getting over double the CTR as desktop
Google Mobilepocalypse Update
A day after the alleged major update, I thought it would make sense to highlight where we are at in the cycle. Yesterday Google suggested their fear messaging caused 4.7% of webmasters to move over to mobile friendly design since
Consensus Bias
The Truth About Subjective TruthsA few months ago there was an article in New Scientist about Googles research paper on potentially ranking sites based on how factual their content is. The idea is generally and genuinely absurd. You cant copyright
Designing for Privacy
Information is a commodity. Corporations are passing around consumer behavioral profiles like brokers with stocks, and the vast majority of the American public is none the wiser of this market’s scope. Very few people actually check the permissions portion of
Google Mobile Search Result Highlights
Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are
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iconSEOmoz

Raising the Bar: A Publishing Volume Experiment on the Moz Blog
Posted by Trevor-KleinContent marketers hear regularly about how quality is far more important than quantity. You can publish a thousand blog posts in a year, but if only three of them are truly noteworthy, valuable, and share-worthy content—what Rand would
Moz Local Officially Launches in the UK
Posted by David-MihmTo all Moz Local fans in the UK, Im excited to announce that your wait is over. As the sun rises across the pond this morning, Moz Local is officially live in the United Kingdom!A bit of backgroundAs
The Inbound Marketing Economy
Posted by KelseyLibertWhen it comes to job availability and security, the future looks bright for inbound marketers.The Bureau of Labor Statistics (BLS) projects that employment for marketing managers will grow by 13% between 2012 and 2022. Job security for marketing
The SEO Expert's Guide to Web Performance Using WebPageTest
Posted by mark.ishamAny SEO professional knows that both site performance and user experience play an important role in search engine rankings and conversion rates. And just like there are great tools to help you find your search rank, research keywords,
Controlling Search Engine Crawlers for Better Indexation and Rankings - Whiteboard Friday
Posted by randfishWhen should you disallow search engines in your robots.txt file, and when should you use meta robots tags in a page header? What about nofollowing links? In todays Whiteboard Friday, Rand covers these tools and their appropriate use
Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hour(...)
Posted by jamiejpressThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
A Vision for Brand Engagement Online, or "The Goal"
Posted by EricEngeTodays post focuses on a vision for your online presence. This vision outlines what it takes to be the best, both from an overall reputation and visibility standpoint, as well as an SEO point of view. The reason
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iconSearch Engine Watch

4 Red Flags When Hearing a PPC Agency Pitch
Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency.
Google Isn’t Breaking Up With Social
The recent Google+ announcements about YouTube and photos have many wondering if Google is finally throwing in the social towel.
Bing Tests Emoji Keyboard
Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard.
How Do You Rank on Google?
Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.
The New Media Meritocracy
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.
5 Modern-Day Alternatives to Link Building
Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but dont carry the same risk of penalty or the stigma of link building.
Google Given Right to Appeal in Safari Cookies Case
The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser.
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iconPronet Advertising

Mobile Marketing 101: The Efficient Formula for Unleashing Your Full Potential by @AndrewLolk
With mobile search on the rise, its important you construct your mobile marketing ads and landing pages with this in mind.The post Mobile Marketing 101: The Efficient Formula for Unleashing Your Full Potential by @AndrewLolk appeared first on Search Engine
How to Use PPC Account Audits for New Clients and Improved Performance by @ryanpitylak
PPC audits are essential when starting out with a new client or account and should also be a regular part of your account management.The post How to Use PPC Account Audits for New Clients and Improved Performance by @ryanpitylak appeared
10 Great Non-Profits Making a Difference in the Tech Sector by @albertcostill
Non-profits arent just using technology to help their causes. Theyre also innovating the tech sector themselves.The post 10 Great Non-Profits Making a Difference in the Tech Sector by @albertcostill appeared first on Search Engine Journal.
This Month in Content Marketing: July 2015 by @dantosz
In honor of summer and my slightly lower than average level of motivation, this months content marketing roundup will focus on developing content that is more effective so you can spend less time working and more time relaxing.The post This
What’s New in Social Media? 12 Updates from July 2015 by @thebigdebowski
The summer is heating up and so are our favorite social networks! July was another busy month featuring a variety of social media changes.The post What’s New in Social Media? 12 Updates from July 2015 by @thebigdebowski appeared first on
Marketing on a Budget: How to Produce Great Content Without Breaking the Bank by @GregSecrist
Want to create great content but have a small marketing budget? Here are some ideas to help you create amazing content without breaking the bank!The post Marketing on a Budget: How to Produce Great Content Without Breaking the Bank by
Google Shoots Down France’s Request for a Global Right to Be Forgotten by @mattsouthern
Google has shot down the request of France’s CNIL to implement ’right to be forgotten’ worldwide.The post Google Shoots Down France’s Request for a Global Right to Be Forgotten by @mattsouthern appeared first on Search Engine Journal.
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iconSearch Engine Roundtable

Did Google Push Out A Spam Algorithm Update This Weekend?
It seems like the black hat SEO community is noticing a Google update this weekend. Starting Saturday through yesterday. There is a lot of chatter in the Black Hat Forums and just a little bit of chatter in the WebmasterWorld
Google: Incorrection hreflang Implementation Won't Hurt You
Mariel Martinez asked Googles Gary Illyes if having an incorrect hreflang implementation will hurt you or not and Gary said no, it wont hurt you. Gary responded on Twitter saying nope...
Google: Getting Tired Of Pushing For More Data In The Search Console
Back in 2013, we thought wed get a years worth of data in the Google Search Console. But that never came and now we hear Google is tired of hearing of it.
Google Search Console Search Analytics Report Missing July 28th
The Google Search Console is missing a full day of data from the Search Analytics report.First reported to me by @furnishHQ, if you look at your Search Analytics report in the Google Search Console...
Google AdWords Bulk Upload Allows For Restructuring Product Groups
Google announced on Google+ a new feature added to the bulk uploaded within the Google AdWords portal. You can now restructure product groups with bulk uploads...
Google Photos Waffle Station
Daily Search Forum Recap: July 31, 2015
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
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iconSEO Chat

Will Changing Hosts Affect Search Rankings?
A common question in the SEOChat forums is whether moving your site or changing hosts will affect your SEO rankings and position in the serps. If everything were exactly the same, moving your site between identical servers should not impact
How to Promote Your eBook Using Social Media
Writing a ebook is no easy task, requiring that lots of time, effort and inspiration, but there is no better feeling than wrapping up your own epic story and preparing it for the rest of the world to read and
5 SEO Tips For Boosting Your Local Rankings With Perfect Mentions
This recent online marketing technique is the ultimate solution to almost 90% of local business owners who are seeking ways to brand their businesses in the local market and enhance local SEO results without violating any search engine protocols. Simply
Google Penalties: Strategists and SEO Pros Share Their Insights
Even after these past few years, the phrase, “Google Penalty,” has a way of stopping one in their tracks as if frozen. Not everyone is affected that way, but it is still common enough. It is a similar reaction that
Video SEO Basics: Infographic by @Shakr
Video is one of the most forgotten aspects of SEO today. We’ve know about the positive effects of incorporating video in your SEO strategy for a long time, but it is still something that a lot of people overlook when
How To Design A Stylish Google Mobile Friendly Website
Google is currently the leading search engine for mobile sites, with more than 90% of the market share. Their decision to concentrate upon mobile accessibility sometimes works to the detriment of their traditional PC-based market. Until recently, many Google website
How To Use the New @SPYFU for Smart Competitor Analysis
The point of a competitor analysis is NOT to copy moves or strategies. Rather, it’s to FIND OUT what your rivals are good at to come up with better techniques. There are hundreds of tools out there for competitor analysis.
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iconOnline Marketing Blog

4 Ways to Build Content Marketing Authority with SlideShare
Managing different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle can be overwhelming. Amongst all the content that brands, publishers and consumers create, only the most authoritative
Online Marketing News: Twitter Gets Eventful, Facebook Gets Secretive, Google+ Gets Going
Why Are B2B Content Strategies Important – The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be
4 Time Management Tips for Social Media Managers
It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be
B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips
When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile? Why mobile marketing
What You Need to Know About Playing High Stakes Content Marketing
The game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses. If you want to be a key player in the
Why Content Marketing is Imperative for the Future of Public Relations
Whether you’re considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective Public Relations. However, PR pros that don’t accelerate their ability to develop content strategy, development and measurement quickly and effectively are being left behind as
Why Collecting Customer Information & Listening to Feedback Can Make You a Better Marketer
It can be so easy to find yourself drooling over the prospect bringing in new customers. Unfortunately, this can mean that current and previous customers are overlooked. Current customers are a goldmine of information that can be used to draw in
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iconSearch Engine Journal

Mobile Marketing 101: The Efficient Formula for Unleashing Your Full Potential by @AndrewLolk
With mobile search on the rise, its important you construct your mobile marketing ads and landing pages with this in mind.The post Mobile Marketing 101: The Efficient Formula for Unleashing Your Full Potential by @AndrewLolk appeared first on Search Engine
How to Use PPC Account Audits for New Clients and Improved Performance by @ryanpitylak
PPC audits are essential when starting out with a new client or account and should also be a regular part of your account management.The post How to Use PPC Account Audits for New Clients and Improved Performance by @ryanpitylak appeared
10 Great Non-Profits Making a Difference in the Tech Sector by @albertcostill
Non-profits arent just using technology to help their causes. Theyre also innovating the tech sector themselves.The post 10 Great Non-Profits Making a Difference in the Tech Sector by @albertcostill appeared first on Search Engine Journal.
This Month in Content Marketing: July 2015 by @dantosz
In honor of summer and my slightly lower than average level of motivation, this months content marketing roundup will focus on developing content that is more effective so you can spend less time working and more time relaxing.The post This
What’s New in Social Media? 12 Updates from July 2015 by @thebigdebowski
The summer is heating up and so are our favorite social networks! July was another busy month featuring a variety of social media changes.The post What’s New in Social Media? 12 Updates from July 2015 by @thebigdebowski appeared first on
Marketing on a Budget: How to Produce Great Content Without Breaking the Bank by @GregSecrist
Want to create great content but have a small marketing budget? Here are some ideas to help you create amazing content without breaking the bank!The post Marketing on a Budget: How to Produce Great Content Without Breaking the Bank by
Google Shoots Down France’s Request for a Global Right to Be Forgotten by @mattsouthern
Google has shot down the request of France’s CNIL to implement ’right to be forgotten’ worldwide.The post Google Shoots Down France’s Request for a Global Right to Be Forgotten by @mattsouthern appeared first on Search Engine Journal.
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