iconSearch Engine Land

SearchCap: Bing Predicts Scotland Vote, Google Maps Navigation Expands & Bing Ads Sitelinks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cortana Coming To Windows 9, Will It Replace Bing? Next week in San Francisco, Microsoft will
Cortana Coming To Windows 9, Will It Replace Bing?
Next week in San Francisco, Microsoft will unveil Windows 9 for the press. Among the features of the new OS is reportedly going to be the virtual assistant Cortana. A range of sites are repeating some early evidence found by
Google Maps Navigation Now Covers 104 Countries
Android Police points out that Google has expanded navigation for Google Maps to 20 additional countries. These are mostly in Africa, the Caribbean islands and South America.  From Algeria to Venezuela, the addition of these 20 brings to an impressive 104 the total
Search In Pics: Darth Vader Painting, Staircase Bobsledding & Google Family Hackathon
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. GoogleBot
Bing Ads Rolling Out Dynamic Sitelinks In U.S.
Bing Ads has debuted dynamic sitelinks, a new annotation that are automatically created and displayed in the same fashion as standard Sitelinks that advertisers control. If this sounds familiar, it’s because Google introduced the same feature in July. The engines
5 Local Marketing Lessons I Learned From The Insurance Industry
The path to purchase differs from product to product, but theres much all local businesses can learn from the last mile of the insurance-buying process. The post 5 Local Marketing Lessons I Learned From The Insurance Industry appeared first on
Bing Correctly Predicts “No” Win In Scotland Independence Vote
A few days ago, we reported that Bing predicted on September 15th that the vote for Scotland’s independence would be a “No” with a 52.5% vote for NO and a 47.5% vote for YES. The final results are now in
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iconAaron Wall's SEO Book.com

Measuring SEO Performance After "Not Provided"
In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared. The
Loah Qwality Add Werds Clix Four U
Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an
Understanding The Google Penguin Algorithm
Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people
Guide To Optimizing Client Sites 2014
For those new to optimizing clients sites, or those seeking a refresher, we thought wed put together a guide to step you through it, along with some selected deeper reading on each topic area. Every
Google Search Censorship for Fun and Profit
Growing Up vs Breaking ThingsFacebooks early motto was move fast and break things, but as they wanted to become more of a platform play they changed it to move fast with stability. Anything which is central to the web needs
{This | The Indicated} {Just | True} {In | Newfangled}
A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by
Building a Legal Moat for Your SEO Castle
About a month ago a year old case of an SEO firm being sued by its client resurfaced via a tweet from Matt Cutts.Id like to add something to this conversation that will be helpful for you
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iconSEOmoz

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Wh(...)
Posted by randfishWere seeing Google continue to move beyond just reading pages, instead attempting to truly understand what theyre about. The engine is drawing connections between concepts and brand names, and its affecting SERPs. In todays Whiteboard Friday, Rand explains
Outdated SEO Concepts People Still Think are Reality
Posted by katemorrisIts on the internet, so its true.The bane of the existence of all search marketers is old or incorrect information given to clients at any point in
Ways to Proactively Welcome Women Into Online Marketing
Posted by EricaMcGillivrayA lot of my lifes work has been focused on increasing the visibility of women and other minorities in male-dominated professional fields. Im not here to give you an intersectional Feminism 101 lesson or explain to you that
How to Combine Screaming Frog Data with Google Analytics Data
Posted by IamoldskoolThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
5 Hacks for Creating and Promoting the Right Content
Posted by Paddy_MooganIn my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about
Teach Google About Your Entities by Using Topical Hubs - Whiteboard Friday
Posted by gfiorelli1Im not so sure its correct to say—as is so common lately—that todays SEO is a new one, especially with regard to on-site SEO.Many of the things that are necessary today were also necessary in the past: a
The Marketer's Guide to Facebook Graph Search
Posted by SimonPensonSocial search has long been heralded as the next big thing. The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the
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iconMatt Cutts

On Leave
I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of
Fun summer book reading suggestions?
Hey everybody, I’m looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how
30 day challenge for June: treadmill desk!
Okay, it’s been a while since I’ve blogged. Let me tell you about the 30 day challenges I’ve been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one
What would you like to see from Webmaster Tools in 2014?
A few years ago, I asked on my blog what people would like from Google’s free webmaster tools. It’s pretty cool to re-read that post now, because we’ve delivered on a lot of peoples’ requests. At this point, our webmaster
On vacation the rest of November 2013
For the folks that don’t know, I’ve been out for a couple weeks and I’ll be on vacation the rest of November. If you’ve tried to contact me recently and haven’t heard back, that’s probably the reason. Added: if you
Please help me run the Boston Marathon
On April 21st, 2014, I’m going to run the Boston Marathon. If you want to show your support, please donate to a good cause for cancer research. Anyone who wants to give is welcome. So many people have been affected
Halloween costume for 2013: Silk Road Dread Pirate Roberts
For Halloween 2013 I decided to be the Dread Pirate Roberts from the movie The Princess Bride: I even grew a slight moustache to help make the character believable: But to be clear, I wasn’t just any old Dread Pirate
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iconSearch Engine Watch

Bing Ads Launches Campaign Planner Feature to Boost Ease of Use
Similar to Google AdWords, Campaign Planner provides insights from data collected from Yahoo and Bing to help advertisers make decisions based on data.
Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy
Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas.
Don’t Forget to Invest in Content (Not Just “Content Marketing”)
Dont let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.
Search Agency Covario Acquired, but its Saas Tools Remain Independent
Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covarios SaaS platform, Rio SEO, will remain independent.
Google's My Maps Upgrade Presents Opportunities for Local Search
Googles My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers searching for whats nearby.
Amazon and Google: Friends, Enemies or Frenemies?
Reports show Amazon is Googles biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
Why Nofollow Links Could Become the Redheaded Stepchildren of SEO
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we cant trust anything we read online?
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iconPronet Advertising

Twitter Releases New iPhone App Just In Time For iOS 8 by @mattsouthern
A day after Facebook unveiled a new iOS app, Twitter releases an updated app for iPhone users just in time for iOS 8. The updated app, rolling out today, promises to make it easier to explore and learn about other
SEO 101: 9 #SEO Considerations When Building a New Website by @Think_Traffic
Most of the time, SEOs are asked to come in after a website has already been built. Often long after, by which point the website may need updating anyway. And then they are expected to pull in visitors and sales
Performance-Based #SEO: Is it Really Risk Free? by @resultfirst
Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least. The problem is many agencies who offer performance-based SEO are more concerned about optimizing their own profit
Facebook Releases New Feature for Page Managers by @thebigdebowski
Facebook quietly rolled out a new feature this week allowing page managers to easily toggle between their personal and business pages. Of course, the ability to switch between pages has been available for a while, but it’s now seamless to
Facebook Updates News Feed To Show More Timely Content by @mattsouthern
Facebook’s goal with the news feed, as they describe in an announcement today, is to show everyone the right content at the right time. Occasionally people would miss the stories that are important to them due to how Facebook’s news
Facebook Releases New App For iOS 8: Here’s What’s New by @mattsouthern
Facebook wasted no time getting a new app out for iOS 8, and they recently published an update on their Newsroom blog explaining what’s new and how it offers an improved experience over iOS 7. For instance, one of the improvements
13 Ways to Beat the Facebook Algorithm by @LarryKim
Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero. So how do you beat the
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iconSEO Black Hat

Google Lied about Manually Changes
The Lie was told here by Udi Manber, and repeated by Matt Cutts. And I quote:‘At Google we do not manually change results. For example, if we find for a particular query that result No. 4 should be result No.
Clicksteam For Dummies: How The Ranking Factor Works
Since the majority of people can’t seem to figure out how clickstream data could be used as a Search Engine Ranking Factor, without ever scraping the actual page, I’ll give you a hint.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Bing is Just Better
Google is scared. They call Bing’s Results “a Cheap imitation”, but the fact is that Bing is now consistently delivering better results.
Anti PR SEO – Made Profitable by Google
Hows that old saying go? No publicity is bad publicity.
Epassporte Dropped by Visa
Pretty amazing the did that all at once like that: leaving epassporte high and dry.
It’s Google Reads My Mind!
Scary how they just know what youre gonna search for.
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iconSearch Engine Roundtable

Daily Search Forum Recap: September 19, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Video Recap of Weekly Search Buzz :: September 19, 2014
This was a pretty mild week in search as reported at the Search Engine Roundtable...
Google+ Business New Review Sharing Feature?
Google seems to be testing a new format for sharing reviews on Google+ of Google My Business (Google Places) listings...
Google Ireland Online Marketing Strategy Event
Google announced on the Google Webmaster Google+ account that they are hosting a series of Hangouts on Air to teach small and medium businesses how to develop an online marketing strategy...
Google Analytics AdWords Return on Ad Spend (ROAS) Report
Google quietly announced on Google+ a new AdWords metric available in Google Analytics named Return on Ad Spend (ROAS).Return on Ad Spend (ROAS) is a metric that tells you how much revenue you bring in for each dollar spent with
Google Glass Canadian Regulatory Approval Card
Daily Search Forum Recap: September 18, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
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iconSEO Chat

High-Quality Directories and How They Add Value to the Web
I am in the industry long enough to have witnessed both the growth and decline in the popularity of “web directory” phenomenon. Web directories emerged prior to search engines as the means to help people discover websites online. During Google
Effective Branding: Utilising The Power Of Branding In Content Outreach
People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met.  Think of your favourite tech or hotel review blog and
7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF
August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs. Today, for everyone who has missed the event or who wants to download the great presentations discussed
The Best Pinterest Analytics Tools, According To @Brandwatch
Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here),
Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ
We are at ClickZ this week reporting some of the most interesting panels. And we start from one of the most popular topic: Google’s updates and penalties Chris Boggs is first on the stage talking about the history of Google
Your BEST Backlink in Your Life: How Have You Earned It?
We cannot do without links: Links are still the major part of the search algorithm; Links drive referrals and links connect our sites to the rest of the web. We are well-aware what types of backlinks we need to stay
Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire
The post Is Your Authority Site Safe From Negative SEO? A Look At PRWEB And PRNewswire appeared first on SEO Chat.
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iconOnline Marketing Blog

Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Face(...)
Social Networking Accounts For (at Least) 28% of All Media Time Spent Online
Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Face(...)
Social Networking Accounts For (at Least) 28% of All Media Time Spent Online
How to Make B2B Marketing Stories Bigger With Social Media Microcontent
Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives. Storytelling is
A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World
Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann(...)
The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief Content Officer of MarketingProfs, the largest marketing community on the web. During
Creating Content That Drives Revenue: Jason Miller and Shafqat Islam
It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’s Shafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint. When it was over, the gentleman seated behind me said, “that
Online Marketing News: Most Popular Acronyms LOL, Most Social Isn’t Engaging, Twitter CEO Doe(...)
Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions. AllTwitter Display Grabs Larger
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iconSearch Engine Journal

Twitter Releases New iPhone App Just In Time For iOS 8 by @mattsouthern
A day after Facebook unveiled a new iOS app, Twitter releases an updated app for iPhone users just in time for iOS 8. The updated app, rolling out today, promises to make it easier to explore and learn about other
SEO 101: 9 #SEO Considerations When Building a New Website by @Think_Traffic
Most of the time, SEOs are asked to come in after a website has already been built. Often long after, by which point the website may need updating anyway. And then they are expected to pull in visitors and sales
Performance-Based #SEO: Is it Really Risk Free? by @resultfirst
Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least. The problem is many agencies who offer performance-based SEO are more concerned about optimizing their own profit
Facebook Releases New Feature for Page Managers by @thebigdebowski
Facebook quietly rolled out a new feature this week allowing page managers to easily toggle between their personal and business pages. Of course, the ability to switch between pages has been available for a while, but it’s now seamless to
Facebook Updates News Feed To Show More Timely Content by @mattsouthern
Facebook’s goal with the news feed, as they describe in an announcement today, is to show everyone the right content at the right time. Occasionally people would miss the stories that are important to them due to how Facebook’s news
Facebook Releases New App For iOS 8: Here’s What’s New by @mattsouthern
Facebook wasted no time getting a new app out for iOS 8, and they recently published an update on their Newsroom blog explaining what’s new and how it offers an improved experience over iOS 7. For instance, one of the improvements
13 Ways to Beat the Facebook Algorithm by @LarryKim
Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero. So how do you beat the
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iconGraywolf's SEO Blog

Why You Should Avoid Numbers in Your URL
While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have
testing shortner ignore
The post testing shortner ignore appeared first on Graywolf's SEO Blog.
testing bitly II ignore
The post testing bitly II ignore appeared first on Graywolf's SEO Blog.
testing Bitly ignore
The post testing Bitly ignore appeared first on Graywolf's SEO Blog.
How Google Plans to Steal More of Your Traffic
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the
Reviews: Author HReview Plugin
Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present
How to Speed Up Your WordPress Website
Right now wordpress is running on over 10 million websites, or just over 18% of the websites currently on the internet. While wordpress isn’t without it’s problems, there’s now denying it’s a popular, easy to set up, and easy to
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on September 20th 2014 09:12 | Contact