iconSearch Engine Land

SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data appeared first on Search Engine Land.Please visit Search
Search In Pics: Google Carnival, Google Now Mug & The Breaker Lab
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google
6 Keys To Getting Local SEO Started On The Right Foot
For small businesses wondering how to get into local search engine optimization (SEO), contributor Tamar Weinberg has provided this handy beginners guide.The post 6 Keys To Getting Local SEO Started On The Right Foot appeared first on Search Engine Land.Please
Research Reveals The Distinct Ways Users Search
Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword research.The post Research Reveals The Distinct Ways Users Search appeared first on Search Engine Land.Please
Google Has New Head Of Web Spam But Won’t Be The “New Matt Cutts”
Googles outreach to publishers and SEOs will continue to be split among a variety of people rather than being tied to the web spam fighting chief.The post Google Has New Head Of Web Spam But Won’t Be The “New Matt
Google Search Console Adds Apps Data To Search Analytics & Fetch As Google
Google adds two new features for App Indexing in the Search Console; Search Analytics and Fetch as Google support.The post Google Search Console Adds Apps Data To Search Analytics & Fetch As Google appeared first on Search Engine Land.Please visit
Google To Implement Googlebomb Fix To Prevent Racist Listings In Google Maps
Crowdsourcing the entire web goes bad with Google Maps, causing many locations to be relevant for slurs and derogatory words. Google promises a fix is on the way.The post Google To Implement Googlebomb Fix To Prevent Racist Listings In Google
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iconAaron Wall's SEO Book.com

But First, A Word From Our Sponsors...
Yesterday Google shared they see greater mobile than desktop search volumes in 10 countries including Japan and the United States.3 years ago RKG shared CTR data which highlighted how mobile search ads were getting over double the CTR as desktop
Google Mobilepocalypse Update
A day after the alleged major update, I thought it would make sense to highlight where we are at in the cycle. Yesterday Google suggested their fear messaging caused 4.7% of webmasters to move over to mobile friendly design since
Consensus Bias
The Truth About Subjective TruthsA few months ago there was an article in New Scientist about Googles research paper on potentially ranking sites based on how factual their content is. The idea is generally and genuinely absurd. You cant copyright
Designing for Privacy
Information is a commodity. Corporations are passing around consumer behavioral profiles like brokers with stocks, and the vast majority of the American public is none the wiser of this market’s scope. Very few people actually check the permissions portion of
Google Mobile Search Result Highlights
Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are
Responsive Design for Mobile SEO
Why Is Mobile So Important?If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times
You Can't Copyright Facts
The Facts of LifeWhen Google introduced the knowledge graph one of their underlying messages behind it was you cant copyright facts.Facts are like domain names or links or pictures or anything else in terms of being a layer of information
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iconSEOmoz

The MozCon 2015 Agenda Has Arrived!
Posted by EricaMcGillivrayWere super-thrilled to say that its finally here: the MozCon 2015 Agenda. We have an outstanding lineup this year featuring topics ranging from technical SEO and email marketing to content strategy and digging into your creative side. All
Inverse Document Frequency and the Importance of Uniqueness
Posted by EricEngeIn my last column, I wrote about how to use term frequency analysis in evaluating your content vs. the
You Finally Achieved Content Virality! Now What?
Posted by Isla_McKettaIf youve ever achieved the holy grail of content marketing success—true virality—you know the rush of endorphins as you watch the share count climb. Youve smiled the enormous grin when one of your friends shares that piece on
What Digital Marketing Managers Should Learn from the Agile Manifesto
Posted by BenjaminEstesThe Agile movement has done a world of good for digital marketers. The term Agile marketing started being thrown around in about 2010. In 2011-2012 there was a proliferation of content around it. Among many others, Jonathon Colman
Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands? - Whiteboard(...)
Posted by randfishMaking changes to your brand is a huge step, and while its sometimes the best path forward, it isnt one to be taken lightly. In todays Whiteboard Friday, Rand offers some guidance to marketers who are wondering whether
​We Want Your Stories: Accepting MozCon Ignite Pitches
Posted by EricaMcGillivrayWere thrilled to announce the addition of a networking and Ignite-style event for attendees on Tuesday night at MozCon. For years, youve asked us for more networking and relaxing times, and this is what weve dreamed up. But
I Can't Drive 155: Meta Descriptions in 2015
Posted by Dr-PeteFor years now, we (and many others) have been recommending keeping your Meta Descriptions shorter than about 155-160 characters. For months, people have been sending me examples of search snippets that clearly broke that rule, like this one
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iconSearch Engine Watch

A Marketer's Plea: Don't Be Afraid to Ask for Links
While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they dont come for free.
Has Google Turned up Social Signals as a Ranking Factor?
Google stated that a search change from earlier this month was not related to Panda. Could that mean social signals from Facebook and Twitter are ranking factors?
Google Apologizes For Racist Maps Listings
The search giant is changing its algorithm to remedy recent offensive listings, such as the White House coming up during a query for the N-word.
Google Adds Mobile App Data to Search Console
Search Console users will be able to analyze how their indexed app content is performing in Google’s search results.
Every Second Counts: Why Page Speed Should Be Your Next Focus
Website speed and page load times are important for both search engine rankings and user satisfaction, so optimizing your websites performance is key.
Google Buy Button – Is it Right for You?
Said to gear up competition with Amazon, Googles Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns?
Bing Begins Indexing Apps By Content Rather Than Title
Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor.
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iconPronet Advertising

Why You Need a Social Media Calendar and How to Create One by @neilpatel
You’ve heard of social media calendars before, but do you know what they are and how to use one?The post Why You Need a Social Media Calendar and How to Create One by @neilpatel appeared first on Search Engine Journal.
Annotation: The Most Important Thing Missing from Your Google Analytics by @seocompanymiami
Google Analytics Annotations is a feature that is quickly growing in popularity among companies, but many are still using it incorrectly. Learn more here:The post Annotation: The Most Important Thing Missing from Your Google Analytics by @seocompanymiami appeared first on
Find Your Strategy: 6 Actionable Social Media Strategies From Successful Brands by @@LizKONeill
Being great on social media isn’t always intuitive. Sometimes the best way to learn is to get inspired by the what others are doing.The post Find Your Strategy: 6 Actionable Social Media Strategies From Successful Brands by @@LizKONeill appeared first
5 Ways to Discover Alternatives & Compare Your Site to Your Competitors by @seosmarty
Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.The post 5 Ways to Discover Alternatives & Compare Your Site to Your Competitors by
Mastering Social Media for Big Brands by @thebigdebowski
According to Social Media Examiner, 92% of marketers say that social media is important for their business. So how are brands making the most of it?The post Mastering Social Media for Big Brands by @thebigdebowski appeared first on Search Engine
How to Retain Traffic After Domain Change by @FernandoSEMrush
Just in case, you have to move domains in the future, make sure that you conduct all the necessary audits and required steps to keep your traffic intact.The post How to Retain Traffic After Domain Change by @FernandoSEMrush appeared first
New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals by @wonderwall7
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! On this week’s episode of Marketing Nerds, I was joined by Allison Fabella, the head of Global SEO for CareerBuilder (and SEJ Summit Chicago speaker), to discuss how SEOs
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iconSearch Engine Roundtable

Daily Search Forum Recap: May 22, 2015
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Video Recap of Weekly Search Buzz :: May 22, 2015
This week in search, I cover how Google finally confirmed the algorithmic update we reported about at the first of the month. Google also added Twitter data in their mobile results this week, officially. Googleâs John Mueller said they are
Google Hangout On Responsive Design With Google's Very Own Webmaster
Rupert Breheny, a Google Webmaster - yes, Google has their own webmasters responsible for building out both front facing web sites (such as Google Play, Picasa, Google search and more), participated in Webmaster Hangout on Google+ with Googles John Mueller...
Google App Indexing Now In Search Analytics & Fetch As Google In Google Search Console
Google announced this morning that native Android Apps that participate in Googles App Indexing now will show data in the Google Search Console (formerly known as Google Webmaster Tools)...
Google Maps Racists Results Lead To Googlebomb Fix & Apology
I assume most of you have been seeing all the buzz around Google Maps showing racists search results. We covered it a lot at Search Engine Land and Google has issued an apology last night blaming crowdsourcing and Googlebombing for
Google AdWords Launches New Ad Format For Nearby Businesses
Google announced a new ad format for searches done in the format of ...
More Brands Showing In Google Answer Box For Generic Queries
We know that Google typically does not want brands in Google Answer results for generic non-branded queries. But it comes up all the time. I cant cover all the examples all the time but this one I should cover...
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iconSEO Chat

How To Design A Stylish Google Mobile Friendly Website
Google is currently the leading search engine for mobile sites, with more than 90% of the market share. Their decision to concentrate upon mobile accessibility sometimes works to the detriment of their traditional PC-based market. Until recently, many Google website
How To Use the New @SPYFU for Smart Competitor Analysis
The point of a competitor analysis is NOT to copy moves or strategies. Rather, it’s to FIND OUT what your rivals are good at to come up with better techniques. There are hundreds of tools out there for competitor analysis.
Google To Promote Business Apps In Search
Want to make sure that you get the best promotional experience for your app? In April of 2015, Google announced, through its project manager Lawrence Chang, that it had developed new ways to help you reach out to people who
Google To Promote Business Apps In Search
Want to make sure that you get the best promotional experience for your app? In April of 2015, Google announced, through its project manager Lawrence Chang, that it had developed new ways to help you reach out to people who
So What’s the Future of Google Plus?
Since day one Google Plus has been under heavy attacks: Many people were fast to predict it to be dead… And who would blame them: Google is notorious for closing up awesome projects and many things (Google dropping Authorship, Vic
How To Use Twitter Chats for Business and Brand-Building
Twitter chats should be more than just social activity and networking. Used in a focused way, Twitter chats for business boosting actually also bolster your brand-building very strongly, if they are used in the right way. The right way usually involves
Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter
Twitter can be a robust means of generating new audiences, but these visitors will need a lot of persistent attention to be meaningful to your bottom line ROI. Ensuring you have proper lead nurturing implementations is critical when they hit
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iconOnline Marketing Blog

B2B Marketing Roundup: Resources, Trends and Case Studies to Prep for #BMA15
For nearly 900 B2B marketers, this week will bring a cornucopia of ideas, insights and networking opportunities to the BMA National conference in Chicago. There’s a lot going on in the B2B marketing space from the increase in humanization of business marketing
Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Sho(...)
Is Influencer Marketing the Next Golden Ticket? The post Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search appeared first on Online Marketing Blog - TopRank®.
B2B Content Marketing Playbook: Tips Prepare You for the Big Content Game
  The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts
Top Digital Marketing Takeaways From Authority Rainmaker
What does it take to become an authority in your industry? How can we make better sense out of an integrated approach to digital marketing? According to the presentations we saw at Authority Rainmaker 2015, it takes the passion to learn
Authority Rainmaker 2015: Conference Peaks & Previews
Did you know that there are 53 mountains in Colorado with an elevation over 14,000 feet? Known as the “Fourteeners”, ascending all of these peaks is a lifelong goal for many avid climbers. What better setting to learn about Online Marketing
Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley
“Do you have any mustard?” “Give me the mustard.” “Pardon me: Do you have any Grey Poupon?” These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you
Danny Sullivan on the State of Search Marketing in 2015
To say there have been major changes in search marketing in recent times would be a big understatement. From the increased complexity and intelligence brought about by several Google search algorithm updates to the meteoric rise of mobile device usage,
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iconSearch Engine Journal

Why You Need a Social Media Calendar and How to Create One by @neilpatel
You’ve heard of social media calendars before, but do you know what they are and how to use one?The post Why You Need a Social Media Calendar and How to Create One by @neilpatel appeared first on Search Engine Journal.
Annotation: The Most Important Thing Missing from Your Google Analytics by @seocompanymiami
Google Analytics Annotations is a feature that is quickly growing in popularity among companies, but many are still using it incorrectly. Learn more here:The post Annotation: The Most Important Thing Missing from Your Google Analytics by @seocompanymiami appeared first on
Find Your Strategy: 6 Actionable Social Media Strategies From Successful Brands by @@LizKONeill
Being great on social media isn’t always intuitive. Sometimes the best way to learn is to get inspired by the what others are doing.The post Find Your Strategy: 6 Actionable Social Media Strategies From Successful Brands by @@LizKONeill appeared first
5 Ways to Discover Alternatives & Compare Your Site to Your Competitors by @seosmarty
Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.The post 5 Ways to Discover Alternatives & Compare Your Site to Your Competitors by
Mastering Social Media for Big Brands by @thebigdebowski
According to Social Media Examiner, 92% of marketers say that social media is important for their business. So how are brands making the most of it?The post Mastering Social Media for Big Brands by @thebigdebowski appeared first on Search Engine
How to Retain Traffic After Domain Change by @FernandoSEMrush
Just in case, you have to move domains in the future, make sure that you conduct all the necessary audits and required steps to keep your traffic intact.The post How to Retain Traffic After Domain Change by @FernandoSEMrush appeared first
New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals by @wonderwall7
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! On this week’s episode of Marketing Nerds, I was joined by Allison Fabella, the head of Global SEO for CareerBuilder (and SEJ Summit Chicago speaker), to discuss how SEOs
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