iconSearch Engine Land

Google TV Platform In Testing, Says New York Times
Following up initial reports that came out last week, the New York Times offers more details today about Google’s plans to gain a stronger foothold in our living rooms via what the paper is calling Google TV.What is Google TV?
FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’
An outgoing FTC commissioner has slammed Google over the way it launched Google Buzz last month, calling the episode a case of “irresponsible conduct.” According to PC World, FTC Commissioner Pamela Jones Harbour also said Google and other online companies
4 Ways To Increase Conversion Rate Without Testing
So much of conversion rate optimization relies on testing. “Test everything, test often” is a good mantra to keep in mind and will do you no end of good. But you can’t always test everything. In this post I discuss
Now View The Night Sky In Bing Maps
Roughly two years ago Microsoft introduced “WorldWide Telescope.” At first it required a software download. It then was made available as a Silverlight web app. Today it’s being integrated into the new Silverlight version Bing Maps. In other words, you
What The Future Of Search And Social Marketing Means To An InHouse SEM
I’ve been thinking a lot lately about the future of search. What will it look like? What will the changes ahead mean to me as an inhouse search marketer?  Will my work be different? Will I need new skills?It’s almost
B2B Hubs Or PPC? Are All Leads Created Equal?
B2B companies crave leads. Good leads. Quality leads.At the right price.Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media,
Google’s St. Patrick’s Day Doodle & Logos From Others
If you visit Google.com today you may see a Google Doodle (logo) for St. Patrick’s Day. Here is a picture of the special St. Patrick’s Day Doodle for this year:Google is not the only search engine with a special logo.
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iconAaron Wall's SEO Book.com

Rhea Drysdale - SEO Industry Hero
Anywhere there is controversy you will find many marketers who will opine and try to shine the lights on themselves about how wonderful they are and how much they help everyone else and how everyone should link to them in
Professionalism
Some people email you out of the blue accusing you of things that are not true while being rude and condescending. One person stated that they were certain I sold their email and that I am unethical and etc etc
The 'Information' Age
Relevancy is a good thing. It makes search and the world more efficient. Many attempts at relevancy, like search is getting more social, may just create more noise. But computers are getting better at understanding language is a good thing
A Proven Time-tested Effective Technique For Reducing Your Income
When Transparency is ValuableIf you are selling a site which you just want to get rid of and lack passion for then there is nothing wrong with being fairly transparent and shopping it for the maximum amount you can get
Crafting SEO Landing Pages
The landing page, in terms of SEO, went out of fashion. Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters. However, the type of landing
Interview with Andrew Shotland
Today I get to interview one of my favorite reads in the SEO blogoshpere, Andrew Shotland. Andrew runs the Local SEO Guide blog and has graciously taken some of his time to share with us his thoughts on Local SEO.1.
The Evolution of Man & Media
So remarkably bad, that I had to share it! :DI dont know who Demand(ed) that Media, but could I please get my minute and six seconds back? With 50,000+ views, that 1 video has wasted over a month of human
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iconSEOmoz

An Illustrated Guide to Matt Cutts' Comments on Crawling & Indexation
Posted by randfishLate last week, Eric Enge of Stone Temple (and a co-author of mine on The Art of SEO) published a fascinating interview with Googles head of Webspam, Matt Cutts. I think the whole of the SEO community can
Using Anchor Links to Make Google Ignore The First Link
Posted by ErrioxaThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views
I Want To Be Like Rhea Drysdale
Posted by Sarah Bird, EsquireMay It Please the Mozzers,I havent written on the blog in months, but I simply couldnt let today pass by without acknowledging the courage and perserverance shown by Rhea Drysdale in her pursuit of justice. Shes my
Double Your Fun with Double the SEOmoz API
Posted by Nick GernerI know, I promised a Linkscape update by last week.  And I missed it.  But theres an update today!  Do you forgive me?  No?  Not enough?  Well how about doubling the volume of data available in our
Data Visualization Techniques
Posted by willcritchlowRob and Duncan are currently in Seattle, with this week full of interviews of SEO consultants for our US office. Since the announcement in February, we have been working flat out with a bunch of new clients and
Whiteboard Friday - When Optimizing, DON'T Test Everything
Posted by great scott!Test, test, test! Thats the mantra these days. Conversion Rate Optimization is the buzzword on everybodys lips (and tweets). So why are we telling you NOT to test?  Well, were not, were just saying to be smart
4 Things That Are Getting Me Rankings, Right Now
Posted by Glen AllsoppThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the
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iconMatt Cutts

More material for web site owners
Here’s some more stuff you should know about.- I did a monster-long interview with Eric Enge. I think the interview lasted an hour or something like that, and we covered several areas in depth.- Next, take a break and go
Improving Arabic searches and talking more about ranking
Moustafa Hammad and Mohamed Elhawary, a couple engineers in our search quality group, just did a nice post about improving Arabic language searches:Our algorithm employs rules of Arabic spelling and grammar along with signals from historical search data to decide
Google stars for bookmarking
Google is replacing SearchWiki with stars in Google search. The stars sync with Google Bookmarks, so you can get access to them wherever you go. Once you star something, it shows up above the search results:Pretty cool. But I discovered
Clarifying a couple points
Valleywag used a recent podcast I did as material for two points in Six Delusions of Google’s Arrogant Leaders. The two assertions that used my comments as material were “Google’s wealth means Google
Start an embedded YouTube video at a certain timestamp
In a previous post I covered how to link to a specific timestamp in a YouTube video. The short version looks like this:http://www.youtube.com/watch?v=PjDw3azfZWI#t=31m08sThe “#t=31m08s” takes you to 31 minutes and 8 seconds in a video. I just found out that
Calling for link spam reports
Google has been working on some new algorithms and tools to tackle linkspam and we’d like to ask for linkspam reports from you. If you’d like to tell us about web sites that appear to be using spammy links (e.g.
Leaving the iPhone
I’m three weeks into a new 30 day challenge: no iPhone. When I got a Nexus One in December, I spent a few weeks carrying both phones around in the pockets of my jeans. It took a little while to
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iconSearch Engine Watch

Paid Search Freakonomics: Finding and Ostracizing Losers
Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers. ...
Managing Global Web Sites
Managing global sites across dozens of markets is a very complex process. Heres a quick primer on how to effectively manage global search programs and see them succeed. ...
SEM: A Call to Action
A call to action in your ads and your site is critical. Getting your potential customers attention is important, but getting them to direct that attention to doing what you want them to do is an absolute. ...
Did Bing Outsmart Google in Their Real Time Results Strategy?
A new study shows that the real time results in Google are overlooked by most users. Will Bing rule as a real time search engine, or does Google have another trick up their sleeve? ...
What Does Google Social Search Mean for SEO?
Consider implementing these tips to expand your real estate in search results. ...
Do Top Students Get to Pray in Google Church?
Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway? ...
Build Links in 30 Minutes a Day
You can successfully build links to any type of Web site in just 30 minutes a day. Heres how. ...
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iconPronet Advertising

The Conference You Have to Attend: SearchFest
On Tuesday March 9, SearchFest is going to take place in Portland. If you own a business, here are the top 5 reasons you should attend and if you dont own one... well there are still some good reasons for
My Home at Olive 8
Its been a while since I posted and updated you about my life. For the past year or so I have been living in Seattle and most recently, I just bought a place at Olive 8 by Hyatt. I know
The Micropreneur Academy
My friend Rob, just luanched the The Micropreneur Academy. Here is a bit more information on it.The Micropreneur Academy, an online learning environment for solo software entrepreneurs, is opening its doors to new enrollments soon. Launched in April by noted
Want to be a winner? Join the Winners Circle!
Gyutae Park from Winning the Webjust launched a new membership site called Winners Circle. I dont normally post about stuff like this but I wanted to mention it because I think it has a lot to offer marketers of all
DocStoc Charges Out Of Beta With DocCash
If you are looking to make money on the web, but arent too technically savvy, DocStoc has just released a cool new product that lets you easily make money. Through their new program, DocCash, every time you upload a document
How To Dominate Your Market One Tweet at a Time
Over the past few weeks I have been reading a book called Twitter Power by Joel Comm. As many of you know I am not a big fan of books, but I have to say it is one of my
You Have to Talk to People to be Successful! Who Knew?
Almost everyone on this planet wants to become successful, there is no doubt about it. You cant blame people for wanting this. Success in wealth can take you places youve always dreamed of going and buy you things you always
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iconSEO Black Hat

This Gmail Feature Would Be Amazing
It will be so incredibly useful that Im shocked no one has done it before.
Corrected: Top 100 Site Traffic Breakdown
Their infographic was helpful, but it needed a slight correction.
$200 Twitter Contest: 122 Characters Sent Back 2000 Years
Whoever comes up with the best answer wins $200 (via paypal).
Why 6th Place in Search Might Soon Be a Player
Whats good for the Goose is good for the Google.
Microsoft Cross Platform Flow
This type of thing really is going to be huge.
Hear that? That’s the Sound of Socialist Head’s Assploding.
But . . . but . . . Canada has teh best health cares system evah!
The Real Reason Google Dropped Youtube Support
So you’ve probably heard that Google has decided to drop IE6 support for Youtube.At first I just figured “Cool, we’ll get more people away from IE6.” But the real reason is that they want to promote Chrome:That first Slot will
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iconSearch Engine Roundtable

Daily Search Forum Recap: March 17, 2010
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....
St. Patrick's Day Logos from Google, Yahoo, Bing & Others
Happy St. Patricks Day everyone! We typically post a collection of the various logos from the search industry, including Google, Yahoo, Bing, Ask and others for the special day. To see the past years logo see our 2009, 2008, 2007,...
Why Did You Get into the SEO Field?
A HighRankings Forums thread asks a fun question, why did you get into the SEO field? I decided to tweet the question via @rustybrick and I received some quick responses. The purpose of the tweet was to try to create...
SEOs Continue To Dissect Eric Enge's Interview of Google's Matt Cutts
As most SEOs know, Eric Enge interviewed Matt Cutts, of Google. Eric is probably one of the best technical interviewers I know, so whenever he posts an interview, I try to read them carefully. When he posted an interview of...
More Google Caffeine Speculation : Is It Almost Live?
Let me start off by saying this is speculation, Google has not (I repeat, NOT) confirmed this. A WebmasterWorld thread has renewed reports that Caffeine, Googles new index, is going live really soon. Since yesterday, dozens of webmasters in the...
Google Opens 3rd Party Ad Networks To All AdSense Publishers
Last night, Google announced they are opening up the Google-certified ad networks to all AdSense publishers. The Google-certified ad networks are 3rd party advertising networks that are thrown into the bidding war with your AdSense powered ads. Google initially tested...
Daily Search Forum Recap: March 16, 2010
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....
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iconSEO Chat

Mobile SEO: Create, Post, and Track Content on the Go
Who says you have to do all of your SEO in the office You ve probably considered getting some work done on the road but blanched if you own a laptop with the power to do it it seems to
More CrawlTrack Tips and Techniques for Webmasters
In part one you learned the important concepts and steps for installing and integrating CrawlTrack into your website. In this part you will learn how to maximize the use of CrawlTrack in dealing with website statistics. You will also learn
Has Your Website Been Hacked?
Traffic is one of a site s most important assets because it is the primary element of conversions leading to sales. The number one source of website traffic is primarily search engines led by Google. However search engines do aim
WordPress 301 Redirect: Tips and Techniques
There are several instances when you administer WordPress blogs where you will need to perform a 3 1 redirect. It is one of the most important corrective actions you can take when moving content. No other methods are as friendly
CrawlTrack: Tips and Techniques for Webmasters
If you re looking for a web analytics program but don t want to use Google Analytics you might want to give CrawlTrack a look. This web application goes beyond simple analytics to help secure your website. Let s take
Google`s Living Stories: the Final Nail in the Coffin for Paper Media?
Google has earned the wrath of publishers before. You d be upset at Google too if it looked like the search giant was going to put you out of business -- or at least force you to seriously rethink your
Keyword Difficulty vs. Size of Domain
You might wonder when it comes to competitive keywords does Google prefer ranking big domains This question can be answered by taking a close detailed look at the relationship between keyword difficulty and the size of the domain. The result
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iconOnline Marketing Blog

2010 LeadingRE Conference: TopRank Digital Marketing Sessions
Last week, I was in Las Vegas for the LeadingRE annual conference and marketing technology event speaking on social media and SEO strategies for real estate professionals. It’s always interesting to see where different verticals are at with their willingness
5 Ways to Electrify Your Social Network
A typical situation for many marketers when it comes to social networks is this: Setup LinkedIn profile, check. Corporate LinkedIn page, check.  Facebook profile, check. Facebook Fan Page, check. Twitter account, check. Corporate blog, check. Check check check!But where’s the
Shutterstock Voted Best Royalty Free Stock Photos Site for Bloggers
A great photo can really add a lot of flavor to a blog post and in our own analysis at Online Marketing Blog as well as with clients, including quality images with a blog post can boost traffic and referrals
10 Tips on Live Blogging & Content Marketing at SXSWi
So here I sit in the DFW airport hanging out with David Berkowitz waiting for my connection to Austin. What better way to spend that 45 min than to write a helpful blog post?  A big part of my “mission”
5 Social Media Tips for Ecommerce Marketing
If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites.Just consider the statistics from social media monitoring site Pingdom:Males and
BIGLIST Social SEO Blogs Update 031110
Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs.  Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire
11 Free Tools for Social Media Optimization
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.The
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iconSearch Engine Journal

Gesture Search, Swipe N’ Search for Google Android Phones
Google continues to shower mobile phones running its Android OS including its own Nexus One phone with great features one after another. Previously it just made the cool Gesture Search available for all phones running Android OS version 1.5+.  And
Get Certified & Get Connected With Social Media- Six Easy Ways
Interacting between both students and faculty is convenient and easy with the Market Motive social media course I am taking. I know some of you are reading this thinking “I would hope people would be interacting within in a social
Twitter Contest! Pick a team!
You have heard of Team Jolie and Team Aniston. You have picked sides with Team Edward or Team Jacob. Now it is time to make your own team. Today, gather up everyone you know and get them on Twitter. Get
Blogging in 2010: What You Need To Know
In spite of all the claims that Blogging is dead, the numbers show Blogs are still a great way to get your message out there and to gain exposure and credibility in your industry. We’ll get started with some interesting
Google’s New Beta PPC Service Dubbed Remarketing
In the wake of Google’s new PPC service, there has been speculation that the new service is simply a version of Remarketing. After touching upon the new service in Beyond Google PPC in 2010, Search Engine Journal has since had
3 Simple Tools to Find Hidden Links (and Text)
Like on-page linked text analysis in general, identifying grey areas like hidden links (and text) should be an important and thoroughly considered step. You will want to research hidden links: (!) When you need to diagnose a recently hacked site;(!)
Google-Certified Ad Networks for All AdSense Publishers
Its been awhile since we last heard anything from Google AdSense. Although it may be starting to lose its luster among website publishers, I would like to think that there are still tons of sites which relied on it to
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iconGraywolf's SEO Blog

How to Handle Old Directory Listings, Links and off Topic Traffic
Today’s post is another answer to a question–this time from Nathan Schubert, who wants to know what you should do with old links from directories and websites that still drive traffic if you’ve changed the content on your website.OK. First
Developers VS Users
Anyone who’s been involved in web development for any length of time has likely encountered the Developers VS Users situation. It’s a mistake that can often lead to expensive problems down the road. So what exactly is the problem? And
Are You Chasing Off Topic Traffic
When your blog or website becomes successful and starts to get traffic, if you don’t make direct sales yourself or commissions via affiliate traffic, you almost always look for other revenue streams. The most common revenue stream is CPM based
Outrank Your Competition By Taking One More Step
I love competition. I compete against just about anyone, at just about anything. For the last few years, competitive webmastering has been my focus. I like to start a site in a small to medium sized niche, and outrank everyone.
When Google Local Gets it Wrong
Now, don’t get me wrong. Google Local and Google Maps are extremely valuable tools that I use a few times every week. But every so often they get something wrong–so wrong, in fact, that I’m not sure where the wires got
Hey! Editors! Leave Them Links Alone!
There’s a trend of editors in the SEO world uptight about linking out. A friend in the industry who guest blogs recently told me that he was told by his editor he couldn’t promise links to contributors who participated in
Thanks to This Month’s Sponsors – February 2010
I’d like to say thanks to the people who sponsored the blog this month. Without them, there wouldn’t be regular posts here.Text Link Ads – New customers can get $100 in free text links.CrazyEgg.com – Supplement your analytics with action
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on March 18th 2010 02:11 | Contact