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Search Engine Land

Stat Rant: Google Actually Trumps Facebook For News & Can’t We Measure Twitter Correctly?: Earlier this week, Hitwise put out stats suggesting that Facebook is beating Google and Twitter when it comes to driving traffic to news sites. I dug a little deeper, and I beg to differ. Along the way, some pokes at

Twitter Working On ‘Most Popular Tweets’ Search Project: Twitter’s search team is working on a project to uncover the most popular tweets for any search query, but it’s unclear when or where the project might be implemented. Taylor Singletary, a Developer Advocate at Twitter, announced and described the

Will Google Leave China On April 10th Forever?: Bloomberg News reports Google may be pulling out of China as soon as April 10th. Bloomberg then later added that if they do pull out, it will likely be “permanent.” Bloomberg News references reports from the China Business News paper,

Managing PPC Accounts: Improving Bounce Rates: Paid advertising has morphed into so much more than buying some traffic until your SEO can sustain your site. There are now software programs that can create a unique landing page for (thousands of) keywords on the fly, specifically designed

John Battelle On The Future Of Search: As soon as I decided I wanted to explore the question of where search was going, I knew sooner or later I had to talk to John Battelle. John wrote what I still consider the definitive look at the industry,

SPONSOR MESSAGE: When Social Goes Viral – Using Analytics and SEM to Spark Viral Campaigns: This webinar and guide covers: Use SEM campaign data to develop social marketing programs Measure the value of viral campaigns Work with your peers to develop integrated campaignDownload this guide here.*** Read the full post by clicking on the headline

Google Will Let Web Users Avoid Analytics Tracking: With privacy concerns over various Google products seemingly cropping up every week, the company said today that it will soon let web users opt-out of being tracked by its popular Google Analytics software.The news comes in a blog post today

Give Me Some Feedback On Potential SMX Advanced Sessions: Doing the agenda for our SMX Advanced search marketing conference is always my biggest challenge. The conference, happening June 8-9 in Seattle, is designed for advanced search marketers, so you want something that will really wow them. I’ve got my

Overlooked But Beneficial On-Page SEO Elements: In my previous article I described the value of meta tags in driving organic rankings. In this article, I will review some other secondary “on-page” elements that—if used properly—may contribute to your site ranking more effectively in organic search results.It’s

Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos: The three-year-old lawsuit in which Viacom is seeking $1 billion from Google over copyrighted videos on YouTube moved a step forward today with the release of several court documents. The three documents unsealed today are:Viacom: Memorandum in support of motion

Anatomy Of A Google Snippet: Let’s deconstruct the Google snippet in all its glory — from the Posts/Authors/Last Post line, to the document date, to the Keywords in Context (”KWIC”), to the ellipses, to the inside-the-snippet anchor links.But before we do, it would probably be

Research: The Key To SMB Knowledge: Having just returned from SMX West, I found my brain teeming with topic snippets related to online search marketing. SEO, trademark usage, display and search ad combo campaigns, the Microsoft-Yahoo! deal, mobile ads, and so many more. While the range

SMX Advanced Pre-Agenda Rate Expires Saturday – Register Now: Time is running out! The pre-agenda rate for Search Marketing Expo – SMX Advanced Seattle expires Saturday, March 20th. Register now and pay only $1195 to secure your spot at the only conference designed exclusively for experienced search marketers. Now

Google Sponsored Map Icons: The Google Australian Local blog announced a new feature they are testing in Google Australian Maps named “Google Sponsored Map Icons.” Google Sponsored Map Icons is a new way to promote your business within Google Maps. It is similar to

Google Updated Maps For Mobile For Android: Google has pushed out a maps app update for Android based mobile devices. The new Google Maps Mobile app, version 4.1 for Android has updated the interface and made some feature changes to help improve usability. The changes include:Revised search

Five Keys For Creating Viral YouTube Titles: As with text web pages, from an SEO standpoint the title of your YouTube video is the most important piece of content on the page. Well, to be fair, the most important piece of content is actually the video itself,

Using Web Analytics For Paid Search Research: You’ve now learned a lot about the keyword landscape of your advertiser. You know their goals for paid search marketing, what their expectations are from you and how to best proceed. You also have some of the logistics down such

Google TV Platform In Testing, Says New York Times: Following up initial reports that came out last week, the New York Times offers more details today about Google’s plans to gain a stronger foothold in our living rooms via what the paper is calling Google TV.What is Google TV?

FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’: An outgoing FTC commissioner has slammed Google over the way it launched Google Buzz last month, calling the episode a case of “irresponsible conduct.” According to PC World, FTC Commissioner Pamela Jones Harbour also said Google and other online companies

4 Ways To Increase Conversion Rate Without Testing: So much of conversion rate optimization relies on testing. “Test everything, test often” is a good mantra to keep in mind and will do you no end of good. But you can’t always test everything. In this post I discuss

Aaron Wall's SEO Book.com

A Review of Spy Tools: There are quite a few spy tools on the market currently, some more heavily promoted than others. They come in a variety of flavors such as SEO spy tools, PPC spy tools, and some which do both.

Compete.com Review: Compete takes pricing to a different level but has some unique features as well. They have a few different pricing levels but to get all the features you need to dial it up at $499 per month. Although, some of

ISpionage Review: iSpionage is a newer player in the spy tool market. They are much more PPC oriented than organic SEO oriented. They offer 3 tool sets:Keyword and Domain ResearchKeyword MonitorPPC Campaign BuilderKeyword and Domain ResearchThey index the top ten results in

Keyword Spy Review: Keyword Spy offers 3 different accounts.ResearchTrackingProfessionalThe countries available within a Keyword Spy account are:No other competitor really comes close to the breadth of their country offerings.Keyword Spy

SpyFu Review: SpyFu is one of the more feature rich tools, but probably has the least attractive interface out there. SpyFu offers SEO and PPC spy tool options along with their own keyword research

Why Be Fair: Weve discussed in the past about how our brand is everything we do. As an SEO provider, business owner, or service provider, your brand is more than your logo, website and advertising. Its also what you say,

Why Many Successful People Become Jerks: Why Popular People May Seem Negative to SomeI was chatting with a friend today about one of our projects and he mentioned how he stopped liking a few other internet marketers recently due to their negativity. Him stating that gave

Rhea Drysdale - SEO Industry Hero: Anywhere there is controversy you will find many marketers who will opine and try to shine the lights on themselves about how wonderful they are and how much they help everyone else and how everyone should link to them in

Professionalism: Some people email you out of the blue accusing you of things that are not true while being rude and condescending. One person stated that they were certain I sold their email and that I am unethical and etc etc

The 'Information' Age: Relevancy is a good thing. It makes search and the world more efficient. Many attempts at relevancy, like search is getting more social, may just create more noise. But computers are getting better at understanding language is a good thing

A Proven Time-tested Effective Technique For Reducing Your Income: When Transparency is ValuableIf you are selling a site which you just want to get rid of and lack passion for then there is nothing wrong with being fairly transparent and shopping it for the maximum amount you can get

Crafting SEO Landing Pages: The landing page, in terms of SEO, went out of fashion. Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters. However, the type of landing

Interview with Andrew Shotland: Today I get to interview one of my favorite reads in the SEO blogoshpere, Andrew Shotland. Andrew runs the Local SEO Guide blog and has graciously taken some of his time to share with us his thoughts on Local SEO.1.

The Evolution of Man & Media: So remarkably bad, that I had to share it! :DI dont know who Demand(ed) that Media, but could I please get my minute and six seconds back? With 50,000+ views, that 1 video has wasted over a month of human

Is SEO Science or Art?: Recently SEOmoz posted about running a test that proved their thesis that nofollow PageRank sculpting still works (while actually only proving issues with sample size & methodology). But the issue of proving things with SEO publicly is typically a misguided

Local SEO - A Case Study: How Do You Do Local SEO?Its quite clear that local SEO will be *one* of the places to be in 2010 and beyond. Need convincing?Check out: Google and Yelps failed deal - If local search was unlikely

Mark Cuban's Mahalo Wants Your Blood (And Gets it TOO!): Mark Cuban recently talked about how search engines and content aggregators are vampires. There is no reason to be indexed in Google. ... You haven’t gotten anything backBut he failed to disclose how his Mahalo investment loots content.

Slow & Steady vs Hype, Crash & Burn: HOPE is perhaps the single most lucrative thing to sell. There are so many people in need of direction, while so few actually want to do the work required to achieve the end goal. Thus many scammers

Starving Artists in the Age of Cesspool Content: On Hacker News, Melvin, from Web Design Company, had a great analogy on the Mahalo business modelLets use a different industry to illustrate what is happening. Lets say a band named The Beatles records a new album. The local radio

More PROOF Jason Calacanis is a ____: Publicly Jason claims to be ignorant about SEO because it allows him moral flexibility and makes Google less likely to torch his site (even though he is blatantly violating their search quality guidelines, and has for *years*).

SEOmoz

Whiteboard Friday - Faceted Navigation: Posted by great scott!So last week Eric Enge interviewed everybodys favorite Spam Cop, Matt Cutts (not to be confused with everybodys favorite Axe Cop), about all sorts of juicy Googleyness. You can read the whole enchilada over at Stone Temple,

Announcing the New SEOmoz Toolbar - Plus 5 New Features: Posted by adamfFirst, let me make a quick introduction. Normally, I spend my time focused on new products at SEOmoz, working with a great team of people that design and build our new tools and features. Today I am excited

An Illustrated Guide to Matt Cutts' Comments on Crawling & Indexation: Posted by randfishLate last week, Eric Enge of Stone Temple (and a co-author of mine on The Art of SEO) published a fascinating interview with Googles head of Webspam, Matt Cutts. I think the whole of the SEO community can

Using Anchor Links to Make Google Ignore The First Link: Posted by ErrioxaThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the views

I Want To Be Like Rhea Drysdale: Posted by Sarah Bird, EsquireMay It Please the Mozzers,I havent written on the blog in months, but I simply couldnt let today pass by without acknowledging the courage and perserverance shown by Rhea Drysdale in her pursuit of justice. Shes my

Double Your Fun with Double the SEOmoz API: Posted by Nick GernerI know, I promised a Linkscape update by last week. And I missed it. But theres an update today! Do you forgive me? No? Not enough? Well how about doubling the volume of data available in our

Data Visualization Techniques: Posted by willcritchlowRob and Duncan are currently in Seattle, with this week full of interviews of SEO consultants for our US office. Since the announcement in February, we have been working flat out with a bunch of new clients and

Whiteboard Friday - When Optimizing, DON'T Test Everything: Posted by great scott!Test, test, test! Thats the mantra these days. Conversion Rate Optimization is the buzzword on everybodys lips (and tweets). So why are we telling you NOT to test? Well, were not, were just saying to be smart

4 Things That Are Getting Me Rankings, Right Now: Posted by Glen AllsoppThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The authors views are entirely his or her own and may not reflect the

SEO Health Checks - Regular Housekeeping Tasks for Your Website's SEO: Posted by richardbaxterseoTechnical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead

SMX West 2010 - Man on the Street Interviews: Posted by jennitaNote: This post will make you smile, possibly even laugh. It wont however teach you much about SEO. Youve been warned.Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along.

Optimizing Search Conferences: How Differing Incentives Create Audience vs. Organizer Issues: Posted by randfishWARNING: Get ready to read with this one. There arent a ton of fun graphics or quick bullet points, but I do promise that if you read through, youll feel much more knowledgable about the topic, and likely

Targeting Multiple Keywords vs. Singular Keyword Focus: Posted by randfishDespite being a seemingly simple topic, this one seems to stymie even experienced SEOs. Theres a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link

Search Marketing Success Stories: Posted by RobOusbeySearch Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, Ive shared examples of different tactics used at different websites, and the effects that have

Strategic Link Building: How to Productize Link Acquisition and Dominate Your Niche: Posted by randfishThis week, despite still being seriously under the weather (see this weeks sad WB Friday), I flew down to SMX West to speak on the Link Building Strategies panel. Although Id wanted to put more work in and

Whiteboard Friday - Twitter as an SEO Research Tool: Posted by great scott!Sure, you use Twitter as a social media tool, but have you ever considered it as an SEO research tool? No? Well watch and learn this week to find out how you can harness it in a

Introducing New Features for Open Site Explorer: Posted by Danny Dover Today I am proud to announce the launch of the second version of Open Site Explorer. Since SEOmoz has officially moved out of consulting, we are now able to put our full resources into building fantastic SEO

Ballmer, Sitelines & Other Favorites from SMX West Day 1: Posted by jennitaSMX West 2010 kicked off with quite a bang (or was that a yell?). Since Microsofts CEO, Steve Ballmer

One Dead Simple Tactic for Better Rankings in Google Local: Posted by randfishThis post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihms excellent and oft-referenced Local Search Ranking Factors. In that

Pagination: Best Practices for SEO & User Experience: Posted by randfishWeve been getting a lot of questions in Q+A and on the road at events like last weeks Miva Merchant conference, Online Marketing Summit and the YCombinator conference about how to properly paginate results for search engines. In

Matt Cutts

More material for web site owners: Here’s some more stuff you should know about.- I did a monster-long interview with Eric Enge. I think the interview lasted an hour or something like that, and we covered several areas in depth.- Next, take a break and go

Improving Arabic searches and talking more about ranking: Moustafa Hammad and Mohamed Elhawary, a couple engineers in our search quality group, just did a nice post about improving Arabic language searches:Our algorithm employs rules of Arabic spelling and grammar along with signals from historical search data to decide

Google stars for bookmarking: Google is replacing SearchWiki with stars in Google search. The stars sync with Google Bookmarks, so you can get access to them wherever you go. Once you star something, it shows up above the search results:Pretty cool. But I discovered

Clarifying a couple points: Valleywag used a recent podcast I did as material for two points in Six Delusions of Google’s Arrogant Leaders. The two assertions that used my comments as material were “Google’s wealth means Google

Start an embedded YouTube video at a certain timestamp: In a previous post I covered how to link to a specific timestamp in a YouTube video. The short version looks like this:http://www.youtube.com/watch?v=PjDw3azfZWI#t=31m08sThe “#t=31m08s” takes you to 31 minutes and 8 seconds in a video. I just found out that

Calling for link spam reports: Google has been working on some new algorithms and tools to tackle linkspam and we’d like to ask for linkspam reports from you. If you’d like to tell us about web sites that appear to be using spammy links (e.g.

Leaving the iPhone: I’m three weeks into a new 30 day challenge: no iPhone. When I got a Nexus One in December, I spent a few weeks carrying both phones around in the pockets of my jeans. It took a little while to

Search Engine Watch

Boost PPC Performance With Google Conversion Optimizer: Find out the best ways to use Googles Conversion Optimizer to boost your paid search performance. ...

Paid Search Freakonomics: Finding and Ostracizing Losers: Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers. ...

Managing Global Web Sites: Managing global sites across dozens of markets is a very complex process. Heres a quick primer on how to effectively manage global search programs and see them succeed. ...

SEM: A Call to Action: A call to action in your ads and your site is critical. Getting your potential customers attention is important, but getting them to direct that attention to doing what you want them to do is an absolute. ...

Did Bing Outsmart Google in Their Real Time Results Strategy?: A new study shows that the real time results in Google are overlooked by most users. Will Bing rule as a real time search engine, or does Google have another trick up their sleeve? ...

What Does Google Social Search Mean for SEO?: Consider implementing these tips to expand your real estate in search results. ...

Do Top Students Get to Pray in Google Church?: Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway? ...

Build Links in 30 Minutes a Day: You can successfully build links to any type of Web site in just 30 minutes a day. Heres how. ...

SEO vs. PPC Debate -- Which Do You Prefer?: Theres a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? ...

Don't Over Optimize Your Site: SEO is a best practices game. Understanding how not to over optimize is an important part of the mix. ...

Winning the Multi-Agency Game: Can't We All Just Get Along?: Some survival tips for when youre asked to work with your clients other agencies. ...

Passing The Torch as an SEO Manager: At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How you help your soon-to-be former employer during this time says a lot about you as a professional. ...

Get Your Search Campaigns Ready for the Yahoo/MSN Merger: Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas. ...

Search Around the World: Italy: A look at the most popular search engines, top industries, and search marketing best practices in Italy. ...

Your Locations are Your Biggest Digital Assets: A physical address has huge online implications. While youre covering your assets, make sure to build up your presence for local-based searches. ...

Measuring Social Media with Web Analytics, Part 1: Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. ...

Forget Shorty: Long Tail Keywords Convert Cheaper: Dont miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. ...

3 Tools for Optimizing Page Speed: If youre responsible for a site, and you think you may have page load time issues, here are some tools to get your site performance up to speed. ...

What Can Mobile Do?: The transition for advertisers from online to mobile search is still in its infancy, so there are massive benefits for early adopters. Get ahead of other marketers, understand the space, and drive your brand as a leader. ...

Using Linkscape Metrics to Prioritize Link Building Campaigns: How to get the most out different backlink reports and generate high value link targets. ...

Pronet Advertising

The Conference You Have to Attend: SearchFest: On Tuesday March 9, SearchFest is going to take place in Portland. If you own a business, here are the top 5 reasons you should attend and if you dont own one... well there are still some good reasons for

My Home at Olive 8: Its been a while since I posted and updated you about my life. For the past year or so I have been living in Seattle and most recently, I just bought a place at Olive 8 by Hyatt. I know

The Micropreneur Academy: My friend Rob, just luanched the The Micropreneur Academy. Here is a bit more information on it.The Micropreneur Academy, an online learning environment for solo software entrepreneurs, is opening its doors to new enrollments soon. Launched in April by noted

Want to be a winner? Join the Winners Circle!: Gyutae Park from Winning the Webjust launched a new membership site called Winners Circle. I dont normally post about stuff like this but I wanted to mention it because I think it has a lot to offer marketers of all

DocStoc Charges Out Of Beta With DocCash: If you are looking to make money on the web, but arent too technically savvy, DocStoc has just released a cool new product that lets you easily make money. Through their new program, DocCash, every time you upload a document

How To Dominate Your Market One Tweet at a Time: Over the past few weeks I have been reading a book called Twitter Power by Joel Comm. As many of you know I am not a big fan of books, but I have to say it is one of my

You Have to Talk to People to be Successful! Who Knew?: Almost everyone on this planet wants to become successful, there is no doubt about it. You cant blame people for wanting this. Success in wealth can take you places youve always dreamed of going and buy you things you always

SEO Black Hat

Gmail Feature Follow-Up: This Ain’t Mashable Here!: So Google: Wheres my new feature?!?

This Gmail Feature Would Be Amazing: It will be so incredibly useful that Im shocked no one has done it before.

Corrected: Top 100 Site Traffic Breakdown: Their infographic was helpful, but it needed a slight correction.

$200 Twitter Contest: 122 Characters Sent Back 2000 Years: Whoever comes up with the best answer wins $200 (via paypal).

Why 6th Place in Search Might Soon Be a Player: Whats good for the Goose is good for the Google.

Microsoft Cross Platform Flow: This type of thing really is going to be huge.

Hear that? That’s the Sound of Socialist Head’s Assploding.: But . . . but . . . Canada has teh best health cares system evah!

Search Engine Roundtable

Video Recap of Weekly Search Buzz :: March 19, 2010: In this weeks recap I thank Rhea and the others who helped save the term SEO from being trademarked. Matt Cutts was interviewed by Eric Enge and he uncovered a nice amount of information, including PageRank information. A poll we...

Daily Search Forum Recap: March 19, 2010: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

Only 13% Say Google PageRank is "Very Important": A week ago, we asked our audience to vote on how important Google PageRank is in the overall SEO picture. After a week of time, I wanted to share the 300 plus responses. What I am happy to say is...

Google Webmaster Tools Users Get Spanish Version: A thread at Google Webmaster Help reports a few users complaining that when they go to Google Webmaster Tools it shows them everything in Spanish. The first report came yesterday and it read: Yesterday everything was fine, but today when...

Google & Viacom Go At It In Court Over YouTube: About two years ago, Viacom sued Google over videos being uploaded and kept on YouTube. It was a big stink then because of the value of the lawsuit and the technology to follow to help copyright owners locate and remove...

Does the Canonical Tag Work Well on Google?: Google introduced the Canonical tag a while back now. It basically is a 301 redirect, but without redirecting individual users. We know it has yet to be supported on Bing or Yahoo, but Google supports it and they even support...

Gaps In Roads on Google Maps, Don't Drive Off Virtual Cliff: A Google Maps Help thread reports that although there is a road that completely connects to each other, Google thinks the road has a gap in it. Since Google thinks there is a gap or ending to the road, the...

Daily Search Forum Recap: March 18, 2010: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

Google Says Ads Should Not Open in New Windows, Unless You're In China: Via a FAQ on Google, which asks Can I open the ads in a new window? It says that you are not allowed to force the ads into a new window. But Google may open these ads in a new...

Google's Porn Issue With Children Related Keywords: I have covered way too many issues with porn on Google. But let me show you two recent examples that impacts children. (1) A Google Web Search Help thread has a report from a searcher who is disgusted that Google...

What's a Link? Is It an Email?: For all you out there that deal with clients every day, I figured I share with you a fun thread at WebmasterWorld. Let me just quote the post: I was doing some link building for my local sites where people...

YouTube Sets Thousand of Videos as Private: Hundreds of YouTubers are complaining that their videos that they are uploading are being set from the public status to private status. Obviously, if you set a video to private, most people wont be able to see the videos and...

Bing Maps Adds WorldWide Telescope & Google Maps Updates Android App: We have two different mapping announcements, one from Bing and one from Google. Bings is the most interesting, in that they launched WorldWide Telescope data in their mapping software. Google updated their Google Maps for Android app to enable search...

Daily Search Forum Recap: March 17, 2010: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

St. Patrick's Day Logos from Google, Yahoo, Bing & Others: Happy St. Patricks Day everyone! We typically post a collection of the various logos from the search industry, including Google, Yahoo, Bing, Ask and others for the special day. To see the past years logo see our 2009, 2008, 2007,...

Why Did You Get into the SEO Field?: A HighRankings Forums thread asks a fun question, why did you get into the SEO field? I decided to tweet the question via @rustybrick and I received some quick responses. The purpose of the tweet was to try to create...

SEOs Continue To Dissect Eric Enge's Interview of Google's Matt Cutts: As most SEOs know, Eric Enge interviewed Matt Cutts, of Google. Eric is probably one of the best technical interviewers I know, so whenever he posts an interview, I try to read them carefully. When he posted an interview of...

More Google Caffeine Speculation : Is It Almost Live?: Let me start off by saying this is speculation, Google has not (I repeat, NOT) confirmed this. A WebmasterWorld thread has renewed reports that Caffeine, Googles new index, is going live really soon. Since yesterday, dozens of webmasters in the...

Google Opens 3rd Party Ad Networks To All AdSense Publishers: Last night, Google announced they are opening up the Google-certified ad networks to all AdSense publishers. The Google-certified ad networks are 3rd party advertising networks that are thrown into the bidding war with your AdSense powered ads. Google initially tested...

Daily Search Forum Recap: March 16, 2010: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

SEO Chat

Mobile SEO: Create, Post, and Track Content on the Go: Who says you have to do all of your SEO in the office You ve probably considered getting some work done on the road but blanched if you own a laptop with the power to do it it seems to

More CrawlTrack Tips and Techniques for Webmasters: In part one you learned the important concepts and steps for installing and integrating CrawlTrack into your website. In this part you will learn how to maximize the use of CrawlTrack in dealing with website statistics. You will also learn

Has Your Website Been Hacked?: Traffic is one of a site s most important assets because it is the primary element of conversions leading to sales. The number one source of website traffic is primarily search engines led by Google. However search engines do aim

WordPress 301 Redirect: Tips and Techniques: There are several instances when you administer WordPress blogs where you will need to perform a 3 1 redirect. It is one of the most important corrective actions you can take when moving content. No other methods are as friendly

CrawlTrack: Tips and Techniques for Webmasters: If you re looking for a web analytics program but don t want to use Google Analytics you might want to give CrawlTrack a look. This web application goes beyond simple analytics to help secure your website. Let s take

Google`s Living Stories: the Final Nail in the Coffin for Paper Media?: Google has earned the wrath of publishers before. You d be upset at Google too if it looked like the search giant was going to put you out of business -- or at least force you to seriously rethink your

Keyword Difficulty vs. Size of Domain: You might wonder when it comes to competitive keywords does Google prefer ranking big domains This question can be answered by taking a close detailed look at the relationship between keyword difficulty and the size of the domain. The result

Social Networking SEO Tips and Techniques: The popularity of social networking sites on the Internet offers not only opportunities for friends to meet again online or get in touch with your old classmates and office mates but a new opportunity in the field of search engine

Beyond Keywords: Increase Your Google AdSense Revenue: This two-part article series explains how to maximize your revenue from Google AdSense. You should have read the first part already as it discusses the selection of keywords for AdSense success. This time we ll go beyond analyzing keyword-related issues

How to Increase Google AdSense Revenue: One of the best ways to earn money online is by using Google AdSense. If you are a blogger and your blogging web software allows you to copy and paste HTML code then you can implement Google AdSense. In this

Five Ways to Optimize Pages: You think very carefully about your keywords your phrasing your titles and links when you create an article or blog post for the Web. When writing with an Internet audience in mind you re always sure to optimize your content

Updating WordPress Tips and Techniques: WordPress is one of the best and most popular open source CMS blogging platforms. The down side of its popularity is that it is frequently exploited by hackers wanting to take over and deface your website. In fact in one

WordPress Database Tutorial: Security, Backup and Efficiency Tips: WordPress is currently the most important open source website publishing software. It has diverse applications ranging from self-publishing content blogging to acting as a full-fledged content management system. Yet only a few tutorials give serious emphasis to the WordPress database

Design an Online Quiz Using Google Docs: In this article you will learn how to build an online quiz using Google Docs. Popular applications of this can be found at websites for online universities and schools. If you are planning a website that offers online training and

Submit and Update a WordPress Plug-in: WordPress is currently the most popular blogging platform as of 2 9 . It is released as open source and can be used by anyone for free. Because of this immense popularity it is widely supported by web developers who

Should You Be Clocked In?: Facebook. MySpace. Insert the name of your favorite social networking site here. These Web sites allow you to connect with contacts of all types -- old college chums family members acquaintances co-workers perfect strangers -- but they also largely have

Are You Optimized? Use SEO Analysis: There are lots of little ways you can check to see if your keyword optimization efforts are paying off for your Web site. You ll know you re achieving search engine optimization when your traffic increases when you enter the

Keywords in Domain and Links as Google Ranking Factors: This is the the third part in an article series that examines and verifies the important factors for ranking in Google. The factors we will examine in this part include keyword use in the domain name and keyword-focused anchor text

Testing Keyword Use in Title Tag as a Google Ranking Factor: This is the second part of a three-part tutorial that examines and verifies ranking factors for the Google search engine. If you want to make sure that your SEO efforts for your web site will be meaningful and give it

Assessing DMOZ: A Quality Review: DMOZ is the most popular directory among search engine marketers and professionals. This is because of its reputation for being a quality directory the directory s age its authority among search engines and the most important of all the fact

Online Marketing Blog

Google: The Social Media Company: Over the last few years, the popularity of social channels – for professionals, teens, grandmas and everyone in between – has skyrocketed. Consider the recent numbers:Twitter experienced an annual growth in 2009 of 1,382%Facebook now boasts 400 million active usersEvery

10 Reasons SES New York is a Must-Attend Marketing Conference: Let’s get it out of the way that Online Marketing Blog is a media sponsor for Search Engine Strategies conferences and also that I serve on the advisory board. In fact, the blog you’re reading right now was the very

2010 LeadingRE Conference: TopRank Digital Marketing Sessions: Last week, I was in Las Vegas for the LeadingRE annual conference and marketing technology event speaking on social media and SEO strategies for real estate professionals. It’s always interesting to see where different verticals are at with their willingness

5 Ways to Electrify Your Social Network: A typical situation for many marketers when it comes to social networks is this: Setup LinkedIn profile, check. Corporate LinkedIn page, check. Facebook profile, check. Facebook Fan Page, check. Twitter account, check. Corporate blog, check. Check check check!But where’s the

Shutterstock Voted Best Royalty Free Stock Photos Site for Bloggers: A great photo can really add a lot of flavor to a blog post and in our own analysis at Online Marketing Blog as well as with clients, including quality images with a blog post can boost traffic and referrals

10 Tips on Live Blogging & Content Marketing at SXSWi: So here I sit in the DFW airport hanging out with David Berkowitz waiting for my connection to Austin. What better way to spend that 45 min than to write a helpful blog post? A big part of my “mission”

5 Social Media Tips for Ecommerce Marketing: If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites.Just consider the statistics from social media monitoring site Pingdom:Males and

BIGLIST Social SEO Blogs Update 031110: Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs. Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire

11 Free Tools for Social Media Optimization: Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.The

Ford’s Focus on Social Media: Scott Monty Interview: When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated tremendous amount of awareness (and pre-orders) for a vehicle

Poll: Best Royalty Free Stock Photo Sites for Bloggers: As with many bloggers, we’ve been using royalty free images for many years. Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to

5 Ways to Weave LinkedIn Into Your Marketing Mix: From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness.LinkedIn, however, stands apart from the crowd. The roots

My Top iPhone Apps for Social Media Marketing: It’s a little ironic that I’m writing this post about iPhone apps using WordPress on a Motorola Droid (Devour actually), but it allows me a chance to experience how hard it is to blog, using a tiny tiny tactile keyboard and

Customer & Influencer Research in Social Media: “If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall.That quote from Another Brick in the Wall reminds me of the cart horse

5 Sure Fire Tactics to Promote a Business Blog: Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog LaunchWhat’s missing from the equation above? You guessed it: blog promotion.Creating a glitch-free blog with informative content means next to nothing without attracting readers.Start promoting your blog

OMS10 B2B Marketing Case Study: Marketo: Our agency TopRank Marketing has been working with Marketo proving SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to meet VP Jon Miller in person today prior to his presentation at Online

How Journalists Use Search & Social Media: TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks. Published in Jan 2010, a

15 Social Media Answers From OMS10: Online Marketing Summit 2010 in San Diego is host to a smorgasboard of internet marketing topics and this afternoon I am priveledged to participate on a panel about Social Media. Panelists include:Chris Baggott, CEO, Compendium BlogwareLee Odden, CEO, TopRank Online

Small Business Tips For Reporting Web Metrics: It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had

Brandividualism: Dilema or Opportunity?: Many business owners and managers are perplexed by the social web. The effect of customer participation with social media on brands is undeniable. The effect of employee participation with social media can be a bit of a quandary. The range of

Search Engine Journal

Your Story Contest – Win a Free Pass to the S&S Spring Summit: If you’re still trying to get a ticket to the 2010 Search & Social Spring Summit, you must act fast! We’ve had contests going on all this week to give you a chance for a free pass: VIP package, Twitter

Twitter Thinks I Am You: Not so long ago twitter added nofollow to when you mention someone using @ However they also added a small popup which provides extra information. This popup is only shown when you are logged in. Quite useful to easily see

Different Search Results for the Same Term On Google: When I got home on Friday I started to put the mac away for the night and just relax, but for some reason I decided to check some email and see what was happening on Twitter. Boy, was I glad

See Google Synonyms While You Search (FireFox): Most of us know (and use) Googles synonym operator What it basically does is instructs Google to include more synonyms in the search results and use the bold font for them (Google uses synonyms for generating search results anyway but

Yahoo Rolls Out Auto-Updating Address Book: Yahoo has just rolled out a pretty useful feature of its Yahoo! Contacts service. This feature, if youre willing to share information with your friends and business contacts will ensure that your friends always gets your latest contact details and

Topsy Button versus Tweetmeme Button: Encouraging Tweets of the current page has become one of the most powerful ways to attract extra traffic and help viral effect. Tweetmeme button is probably the most popular way to do that, however more and more often I come

Should Clients Invest in an SEO Prenup?: There have been a number of instances over the last year or two where I or people I know have taken on projects from another SEO consultant or agency. In these cases, I’ve seen the transition of accounts from one

The Droid Outsold the iPhone: The Droid from Verizon has actually outsold the original iPhone in their respective first 74 days of launching. The iPhone sold its first million units at the 74 day point and according to Flurry in that same time span, the

Yahoo Buys Social Sport Site Citizen’s Sports: Yahoo is beefing up its Sports content site as it acquires social sport startup Citizens Sports. In case youre not aware, Citizens Sports are responsible for the popular Fantasy Sports Game in Facebook.By acquiring Citizens Sports, Yahoo hopes to strenghten

Contest #3 Youtube Contest – Win a Free Ticket to Search & Social Spring Summit: Hey everyone!! Its that time of the year again for the Spring Summit and we have some great contests going on! With the success of our Twitter #team contest (which is currently going on until midnight), we decided to roll

Gesture Search, Swipe N’ Search for Google Android Phones: Google continues to shower mobile phones running its Android OS including its own Nexus One phone with great features one after another. Previously it just made the cool Gesture Search available for all phones running Android OS version 1.5+. And

Get Certified & Get Connected With Social Media- Six Easy Ways: Interacting between both students and faculty is convenient and easy with the Market Motive social media course I am taking. I know some of you are reading this thinking “I would hope people would be interacting within in a social

Twitter Contest! Pick a team!: You have heard of Team Jolie and Team Aniston. You have picked sides with Team Edward or Team Jacob. Now it is time to make your own team. Today, gather up everyone you know and get them on Twitter. Get

Blogging in 2010: What You Need To Know: In spite of all the claims that Blogging is dead, the numbers show Blogs are still a great way to get your message out there and to gain exposure and credibility in your industry. We’ll get started with some interesting

Google’s New Beta PPC Service Dubbed Remarketing: In the wake of Google’s new PPC service, there has been speculation that the new service is simply a version of Remarketing. After touching upon the new service in Beyond Google PPC in 2010, Search Engine Journal has since had

3 Simple Tools to Find Hidden Links (and Text): Like on-page linked text analysis in general, identifying grey areas like hidden links (and text) should be an important and thoroughly considered step. You will want to research hidden links: (!) When you need to diagnose a recently hacked site;(!)

Google-Certified Ad Networks for All AdSense Publishers: Its been awhile since we last heard anything from Google AdSense. Although it may be starting to lose its luster among website publishers, I would like to think that there are still tons of sites which relied on it to

Bing Adds More Sizes Option to Image Search: If youre fond of searching for great images and photos available on the web, most often youd probably encounter search results which dont give you the option for more sizes available for those images. The folks at Microsoft Bing knew

Facebook Rolls Out Search Suggestion Feature: Facebook has just rolled out a new feature for its site-wide search box - search suggestion. This is is similar to the search suggestion features offered by major search engines wherein various search terms are suggested via a drop-down menu,

Win a VIP Trip to Search & Social Spring Summit 2010!: Have you ever wanted to attend a premier industry event as a VIP, get inside secrets from industry leaders, and get treated like a rockstar? Well this week Search & Social are giving you several ways to make this a

Graywolf's SEO Blog

How to Handle Old Directory Listings, Links and off Topic Traffic: Today’s post is another answer to a question–this time from Nathan Schubert, who wants to know what you should do with old links from directories and websites that still drive traffic if you’ve changed the content on your website.OK. First

Developers VS Users: Anyone who’s been involved in web development for any length of time has likely encountered the Developers VS Users situation. It’s a mistake that can often lead to expensive problems down the road. So what exactly is the problem? And

Are You Chasing Off Topic Traffic: When your blog or website becomes successful and starts to get traffic, if you don’t make direct sales yourself or commissions via affiliate traffic, you almost always look for other revenue streams. The most common revenue stream is CPM based

Outrank Your Competition By Taking One More Step: I love competition. I compete against just about anyone, at just about anything. For the last few years, competitive webmastering has been my focus. I like to start a site in a small to medium sized niche, and outrank everyone.

When Google Local Gets it Wrong: Now, don’t get me wrong. Google Local and Google Maps are extremely valuable tools that I use a few times every week. But every so often they get something wrong–so wrong, in fact, that I’m not sure where the wires got

Hey! Editors! Leave Them Links Alone!: There’s a trend of editors in the SEO world uptight about linking out. A friend in the industry who guest blogs recently told me that he was told by his editor he couldn’t promise links to contributors who participated in

Thanks to This Month’s Sponsors – February 2010: I’d like to say thanks to the people who sponsored the blog this month. Without them, there wouldn’t be regular posts here.Text Link Ads – New customers can get $100 in free text links.CrazyEgg.com – Supplement your analytics with action

How to Set up Caching on Your Blog: The question for today’s post comes from Meg Geddes aka NetMeg. She wants to know more about setting up caching on Wordpress.Ok, let’s get the big question out of the way. What is caching and why do you want it?

How to Deal with Expired Product or Auction Pages: Today’s post is question from Hicham Damahi of beezid.com/ who asks “How to handle expired product pages on a classified / auction site.” I’m going to expand the topic to cover expired product pages as well, since the concept it

Creating Better Auto-Generated Text: Over the past two weeks we’ve taken a look at different aspects of copywriting, including aspects such as the value of good copy, outsourcing your content, and tools to make your content better. To round out the series I thought

When To Pay Top Dollar for Copy: It took Leo Tolstoy six years to craft the 460,000-word War and Peace. A cheap copywriting service could churn out as many words for your website for just $9,200 (at 2 cents a word) over the course of a few

Use Scribe SEO to Optimize Your Wordpress Posts: As you know I’m a big fan of the Wordpress platform. Although it’s not the most optimal platform, there’s no question that it makes it easier to run a website. I was recently asked by Brian Clark of CopyBlogger to

Is Wordpress Good or Bad for SEO: Earlier this week there was a post on SEOBullsh*t that talked about how Wordpress was inadequate for anything more than a personal blog. Since I’m a big advocate of Wordpress and use it more than any other platform, I thought

Sponsored Posts Experiment: There’s an old saying … You’ll never make the shot you don’t take. It’s in that spirit I’m announcing that, starting today, I’ll be experimenting with some new advertising here in the form of sponsored posts. I’m doing things with

Interview with Michael Streko of Knowem.com: The following is a sponsored post and part of new advertising option I’ll be announcing later today.For this post we’re going to be talking to Michael Streko Co-Founder of KnowEm.com. For my readers who might not know, you can you

The Tales Silently Told By The Cannons Of Titles: What Bestselling Authors Know About Writing TitlesThey vary by genre, but the majority of bestselling authors and editors return to the same hooks time and again to routinely sell obscene amounts of books. On the recommendation of Clayton Makepeace, a

Is Sarah Lacy Making Sponsored Posts on TechCrunch?: Post Updated See End of PostIf you read TechCrunch, you may have noticed a post this weekend about Blueprint Cleanse, a health product designed to cleanse your body. On the surface, the piece seemed to be a “California” lifestyle piece,

TextBroker.com Copywriting Service Review: Like most people who work in the marketing space, I’ve been hearing more and more about “demand media” and “content farms” in recent months and how they are either the death of quality writers or the greatest thing since sliced

Is Google Stealing Your Content and Hijacking Your Traffic: Google has long been an advocate of “build great content”; however, in reality, it’s turning into “build great content … and if we like it we’ll take it from you, put it on our pages, and deprive you of that

Google’s Social Search – Affecting a SERP Near You: Late last week Google announced it was graduating social search from beta and making it active for everyone. I got a heads up from Barry Wise of KnowEm a day later, and we spent some time talking about what this

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