iconSearch Engine Land

Are These The Winners & Losers Of Google Mobilegeddon?
Was Reddit the biggest loser? Early results say yes, while TV Tropes and Entertainment Tonight are seen as winners.The post Are These The Winners & Losers Of Google Mobilegeddon? appeared first on Search Engine Land.Please visit Search Engine Land for
Google Maps Hack Shows Android Mascot Relieving Itself On Apple Logo
VentureBeat chronicles another episode in the sometimes delightful, sometimes cringe-worthy history of off-color, user generated content on Google Maps. The subject of the hack today is the image of an Android mascot urinating on an Apple logo. Here’s the image
SearchCap: Google Mobile Update Rolling, Bing Detailed Answers & Google Action Cards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.The post SearchCap: Google Mobile Update Rolling, Bing Detailed Answers & Google Action Cards appeared first on Search Engine Land.Please visit
Google Action Cards For Android & Search Integration
Google search now better communicates with your Android phone for taking notes, setting alarms, finding your phone and getting directions.The post Google Action Cards For Android & Search Integration appeared first on Search Engine Land.Please visit Search Engine Land for
Bing Providing Detailed Answers From Third-Party Web Sites Like Google
Bing is now providing long form answers taken from third-party web sites.The post Bing Providing Detailed Answers From Third-Party Web Sites Like Google appeared first on Search Engine Land.Please visit Search Engine Land for the full article.
Search In Pics: Google Bumper Cars, Game Of Thrones & Day At The Beach
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google
Cut The Crap: The Real Reason Delighting Users Is Fundamentally The Only SEO Strategy
Google is a self-serving publicly traded company. Columnist Nate Dame investigates why that makes delighting users and influencing brand preference the only viable cornerstones of SEO.The post Cut The Crap: The Real Reason Delighting Users Is Fundamentally The Only SEO
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iconAaron Wall's SEO Book.com

Google Mobilepocalypse Update
A day after the alleged major update, I thought it would make sense to highlight where we are at in the cycle. Yesterday Google suggested their fear messaging caused 4.7% of webmasters to move over to mobile friendly design since
Consensus Bias
The Truth About Subjective TruthsA few months ago there was an article in New Scientist about Googles research paper on potentially ranking sites based on how factual their content is. The idea is generally and genuinely absurd. You cant copyright
Designing for Privacy
Information is a commodity. Corporations are passing around consumer behavioral profiles like brokers with stocks, and the vast majority of the American public is none the wiser of this market’s scope. Very few people actually check the permissions portion of
Google Mobile Search Result Highlights
Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are
Responsive Design for Mobile SEO
Why Is Mobile So Important?If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times
You Can't Copyright Facts
The Facts of LifeWhen Google introduced the knowledge graph one of their underlying messages behind it was you cant copyright facts.Facts are like domain names or links or pictures or anything else in terms of being a layer of information
Mozilla Firefox Dumps Google in Favor of Yahoo! Search
Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement. Google has been the Firefox global search default since 2004. Our
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iconSEOmoz

Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes - Whiteboard Friday
Posted by randfishMany SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Googles SERPs. One thing we can be sure of is that theyre not going away anytime soon, so in todays
​1 Day After Mobilegeddon: How Far Did the Sky Fall?
Posted by Dr-PeteEven clinging to the once towering bridge, the only thing Kayce could see was desert. Yesterday, San Francisco hummed with life, but now there was nothing but the hot hiss of the wind. Google’s Mobilegeddon blew out from
Moz's 2014 Annual Report
Posted by SarahBirdMoz has a tradition of sharing its financials (check out 2012 and 2013 for funzies). Its an important part of TAGFEE.Why do we do it? Moz gets its strength from the community of marketers and entrepreneurs that support
The Nifty Guide to Local Content Strategy and Marketing
Posted by NiftyMarketingThis is my Grandma.She helped raised me and I love her dearly. That chunky baby with the Gerber cheeks is me. The scarlet letter A means nothing… I hope.This is a rolled up newspaper. 
Google Told Me I'm Pregnant: From Strings to Diagnosis
Posted by CraigBradfordIn the near future, I think Google Now could tell you are pregnant or diagnose you with a medical condition before your
How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences - Whiteboard Friday
Posted by randfishGiven Googles recent changes to SERPs and their April 21 mobile deadline, does SEO still come first? In todays Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to
How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%
Posted by KelseyLibertIn October 2013, Fractl published a study on viral emotions on the Harvard Business Review. The research was picked up by several high-authority publishers, catapulted our brands authority, increased our brand awareness, and drove dozens of qualified leads. To our expectation, we proved that
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iconSearch Engine Watch

Google Profits Rise as Ad Revenues Increase
Google reported a 4 percent increase in profits for Q1, driven by a steady growth in ad revenues. The company was hurt by the recent strength of the U.S. dollar, however.
Facebook "Hello" Brings Local Search to Calls
Facebook is testing an app called Hello that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts.
Bing Follows Google's Lead and Launches Shopping Campaigns
Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities.
Are You Guilty of Committing These Mobile-Friendly Mistakes?
With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results.
Brand vs. Non-Brand: Measurement Is Key
As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs.
IAB: Search Led Ad Spend in 2014
Search led ad format spend, while mobile continued its steady growth.
Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here’s Why
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a talk.
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iconPronet Advertising

Growth Hack Your Company With These 8 Tricks by @LarryAlton3
When you’re strapped for resources and low on capital, growth hacking is your best option. However, not every strategy works and it’s important to play follow the leader to see how successful companies have done it in the past.The post
Will Amazon Become the Source for Home Repair? by @submitexpress
Amazon.com to offer a new service for finding local home repair services and purchasing the services direct on Amazon.The post Will Amazon Become the Source for Home Repair? by @submitexpress appeared first on Search Engine Journal.
SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up by @vertical_coop
Lets talk abou structured mark-up and rich snippets, as well as its relevance among Search Engine Results Pages (SERPs).The post SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up by @vertical_coop appeared first on Search Engine
Don’t Buy My Links, Buy My Expertise by @JesseStoler
In link building, demanding that your team or agency build X amount of links in a certain time frame can be dangerous to your overall online marketing goals. The quality of links greatly outweighs the rate at which you build
#SEJThinkTank Webinar Recap: Current Trends in Link Building & Content Marketing by @dantosz
For this months first webinar, the Marketing ThinkTank welcomed back SEJ Founder Loren Baker and SEJ Chief Social Media Strategist Brent Csutoras to talk about link building and content marketing.The post #SEJThinkTank Webinar Recap: Current Trends in Link Building &
How The Pareto Principle Affects Your Analytics Data, From #SEJSummit Speaker Ryan Jones by @wo(...)
Our SEJ Summit Chicago event was held on April 15th, and we were happy to have Ryan Jones, of SapientNitro, presenting. Ryan covered the Pareto Principle, which is the concept that 80% of the effects come from 20% of the work. Ryan tied this
#MarketingNerds: How to Successfully Integrate SEO Into Your Website by @AkiLiboon
In this #MarketingNerds episode, Carolyn Shelby of Tribune Publishing talks about switching website platform without hurting your SEO rankings.The post #MarketingNerds: How to Successfully Integrate SEO Into Your Website by @AkiLiboon appeared first on Search Engine Journal.
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iconSearch Engine Roundtable

Daily Search Forum Recap: April 24, 2015
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Video Recap of Weekly Search Buzz :: April 24, 2015
This week was Mobilegeddon week, with Google launching the mobile friendly algorithm on Tuesday. I spotted in creeping into my experiments on Wednesday and Google confirmed today it has rolled out to many data centers...
Google: The New Mobile Results Are Completely Rolled Out In Some Data Centers
I know some of you thought I was crazy when I said two days ago I started seeing the mobile friendly algorithm go live and it was shifting back and forth from one hour to the next on my mobile
Google Penguin Turns Three Years Old Today
Today is the third year anniversary of the launch of the Penguin algorithm.The original Penguin algorithm launched on April 24, 2012 and impacted about 3% of search queries by targeting unnatural links. Since then, Google released Penguin 2.0 on May
Google Mobile Friendly Label On AdWords Ads
Earlier this week, Jennifer Slegg spotted Google AdWords with the mobile friendly label on them. I cannot replicate but some can both on iOS devices and Android devices.
Google: The Doorway Algorithm Did Launch
A little over a month ago, Google announced they revised their doorway algorithm and updated their guidelines around doorway pages. But watching the space for a month...
Google Wants Beta Testers For Google App Indexing Preview Features
Googles John Mueller announced on Google+ that Google is looking for those webmasters and developers who have deployed App Indexing in their Android apps already if they want to preview some new features.He said:Were looking for some more people to
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iconSEO Chat

So What’s the Future of Google Plus?
Since day one Google Plus has been under heavy attacks: Many people were fast to predict it to be dead… And who would blame them: Google is notorious for closing up awesome projects and many things (Google dropping Authorship, Vic
How To Use Twitter Chats for Business and Brand-Building
Twitter chats should be more than just social activity and networking. Used in a focused way, Twitter chats for business boosting actually also bolster your brand-building very strongly, if they are used in the right way. The right way usually involves
Twitter Traffic: How to Increase Conversions and Broaden Your Opportunities on Twitter
Twitter can be a robust means of generating new audiences, but these visitors will need a lot of persistent attention to be meaningful to your bottom line ROI. Ensuring you have proper lead nurturing implementations is critical when they hit
Majestic @TryMajestic Turns Link Analysis into a Game
Majestic, the well-known and popular backlink analysis software, has made an exciting announcement today: it is now a game! The feature called “Majestic Awards” will reward people who use the site most actively. There are lots of features inside Majestic
Get Back to the Basics: How to Rank Your Article on the First Page of Google
Google’s First Page of Search Engine results is the only place worth being these days. If you don’t rank on a search engines first page you have maybe a 1-5 percent chance of being found, depending on the industry you
Responsive Email Tips to Improve CTR and SEO
With mobile responsiveness becoming a major new search factor in 2015, it is important to ensure both your site and your emails are mobile responsive. The better you configure your email template to make it easy to get to your
So What’s the Future of Google Plus?
Since day Google Plus has been under heavy attacks: Many people were fast to predict it to be dead… And who would blame them: Google is notorious for closing up awesome projects and many things (Google dropping Authorship, Vic Gundotra
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iconOnline Marketing Blog

Online Marketing News: Facebook Says Hello, Twitter Gets More Direct, Google Gets Mobile-Friendly
The Periodic Table of Social Media - There’s a science to social media. From content and metrics to terminology, here’s a fun way to test and verify your social marketing experiments. Direct Marketing News New Direct Messaging Comes To Twitter - With today’s
4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update
Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their
Rejoining TopRank Marketing: 5 Career Lessons That Brought Me Back
One of the most exciting parts of life is uncertainty. You never really know where the decisions that you
eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media
When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do
Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off
Content Creation vs. Content Sharing
An Authoritative Interview with Podcast Master Jerod Morris, VP of Rainmaker.FM
Who is Jerod Morris?  I think that’s an important question and one deserving of a public answer because if you’re in the online marketing and especially, the podcasting world, you need to know Jerod. So let’s get started. Jerod (@JerodMorris)
Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy
Content isn’t King, it’s the Kingdom Taking inventory of the content we’ve produced over the past 10+ years, I realized I’ve written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications.
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iconSearch Engine Journal

Will Amazon Become the Source for Home Repair? by @submitexpress
Amazon.com to offer a new service for finding local home repair services and purchasing the services direct on Amazon.The post Will Amazon Become the Source for Home Repair? by @submitexpress appeared first on Search Engine Journal.
SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up by @vertical_coop
Lets talk abou structured mark-up and rich snippets, as well as its relevance among Search Engine Results Pages (SERPs).The post SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up by @vertical_coop appeared first on Search Engine
Don’t Buy My Links, Buy My Expertise by @JesseStoler
In link building, demanding that your team or agency build X amount of links in a certain time frame can be dangerous to your overall online marketing goals. The quality of links greatly outweighs the rate at which you build
#SEJThinkTank Webinar Recap: Current Trends in Link Building & Content Marketing by @dantosz
For this months first webinar, the Marketing ThinkTank welcomed back SEJ Founder Loren Baker and SEJ Chief Social Media Strategist Brent Csutoras to talk about link building and content marketing.The post #SEJThinkTank Webinar Recap: Current Trends in Link Building &
How The Pareto Principle Affects Your Analytics Data, From #SEJSummit Speaker Ryan Jones by @wo(...)
Our SEJ Summit Chicago event was held on April 15th, and we were happy to have Ryan Jones, of SapientNitro, presenting. Ryan covered the Pareto Principle, which is the concept that 80% of the effects come from 20% of the work. Ryan tied this
#MarketingNerds: How to Successfully Integrate SEO Into Your Website by @AkiLiboon
In this #MarketingNerds episode, Carolyn Shelby of Tribune Publishing talks about switching website platform without hurting your SEO rankings.The post #MarketingNerds: How to Successfully Integrate SEO Into Your Website by @AkiLiboon appeared first on Search Engine Journal.
Attend The Outreach Marketing Virtual Summit – Free Online Conference by @jrdoog
This is a sponsored post from GroupHigh.  GroupHigh is hosting its third Outreach Marketing Virtual Summit on April 28. Not only is this a free conference, but it’s online so anyone can tune in from anywhere! When: Tuesday, April 28th from 10:00AM to 6:00PM ESTWhere: OnlineWho: 50+
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